

Breaking B2B - SaaS Marketing and B2B Marketing Podcast
Sam Dunning
Break free from sh*t SaaS and b2b marketing.
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Episodes
Mentioned books

Jul 12, 2021 β’ 32min
#161 Why Website Security Is So Important - Stephen Hodges
π Why is securing your website so important?
Stephen is the CEO @ Boson Hub Digital Development Instructor of business & computer science at Oregon State University, and an adjunct professor.
π Listen to Stephen & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π What are the risks of an unsecured site?
π What types of businesses can be affected
π Top tips to secure your site
π Top tools to consider for your website
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jul 7, 2021 β’ 7min
#160 8 Simple Tweaks To Increase Website Contact Page Leads
Want your contact page to drive more sales opportunities?
Sam shares 8 simple tweaks to drive more inbound leads with your website contact page!
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jul 5, 2021 β’ 46min
#159 5 Key Ingredients To A Presentation That Converts - Ravi Rajani
π Why does how we present matter?
Ravi helps elite consultants craft and deliver their signature story in a way that connects and converts!
π Listen to Ravi & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π What not to do when presenting
π The top 5 ingredients to a high converting presentation, step-by-step using the TRUTH framework
π Why and how stories sell
π How to communicate for connection and conversion

Jun 30, 2021 β’ 3min
#158 Why Website Page Speed Is So Important
Is your website page speed losing you leads and revenue?
Your site page speed can lose you leads & revenue - Without you even knowing about it!
If your site takes over 2 secs to load, you'll be p*ssing people off.
They won't stick around to see your great design, content or ever have a chance to become a customer.
They'll head to a competitor that gives them a better experience.
Some ideas to help keep your site fast:
- Remove any out of date or unneeded plugins
- Avoid budget hosting
- Go steady on huge imagery
- Minimal animations
- Have thumbnails that click to load videos
- Ask your developer to keep front end code light-weight
- Check your site speed now on PageSpeed Insights
Is your page speed up to scratch?
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jun 27, 2021 β’ 41min
#157 Ultimate Free & Paid Strategies To Convert More Customers On Your Ecommerce Website - Russ Macumber
π What is Conversion Rate Optimisation? (CRO)
Russ is Strategy Director & GM at Impress!ve Digital, and is recognised as a global Retail eCommerce Leader by SimilarWeb.
π Listen to Russ & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Why Do you need CRO
π What is a good conversion rate percentage?
π Top free ways to drive more leads/sales on your website
π Top paid ways to drive more leads/sales on your website
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jun 23, 2021 β’ 8min
#156 7 Things You NEED To Measure on Your Website
What are the most important things to measure on a website?
I share why it's so important to measure your website analytics and what you need to keep a track of (and why)!
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jun 20, 2021 β’ 30min
#155 2 Low Cost & Highly Effective Marketing Strategies Every Business Needs - Michael Haynes
π What are these 2 marketing strategies we should start today?
Michael Haynes is SME Business Growth Specialist.
His focus and passion is empowering CEOs of service-based companies to acquire B2B clients and achieve the growth they seek through BUSINESS innovation and sales.
π Listen to Michael & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Micro-Influencer Marketing - Deep dive
π Advocacy Marketing - Deep dive
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jun 16, 2021 β’ 12min
#154 How Much Does It Cost To Build A Website? - Sam Dunning
How much should you spend on a website?
Your website should be an investment that helps your business grow.
I share 3 different website scenarios and some ideas about what you might expect to invest into each and why.
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jun 13, 2021 β’ 36min
#153 How Nudges Will Make Your Brand Stand Out
π What exactly is a nudge?
Phill is a senior product marketer at Hotjar, product marketing ambassador at the PMA, and host of Nudge, the only podcast dedicated to consumer psychology.
π Listen to Phill & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Why most marketing blends in and the science behind standing out
π Why conventional marketing wisdom is often wrong (with examples)
π Why brands should flaunt their flaws
π Top 3 Nudges for first-time marketers
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jun 9, 2021 β’ 5min
#152 Use Customer Questions To Create Content & Rank Higher on Google - Sam Dunning
Want a simple hack to create content and rank higher on Google?
Don't stress when it comes to creating content and ranking higher on Google. Sam shares how to use customers questions to never run dry on content again AND rank higher on Google. If you want to listen to the full episode Sam was interviewed on check out: STOP making SEO sound like a dark art! w/ Sam Dunning - Digital Transformation & Leadership with Danny Levy
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk


