Breaking B2B - SaaS Marketing and B2B Marketing Podcast

► Why your B2B company needs to stand out Sam has a really valuable conversation with Peep Laja, CEO @ Wynter. They cover: 👉 The importance of focus in go-to-market 👉 Where many B2B companies fall short 👉 Why you really need to know your customers 👉 Step-by-step of using differentiation to win in B2B marketing 📌 *Peep Laja* LinkedIn - https://www.linkedin.com/in/peeplaja/ Web link - https://wynter.com/ ====================== 🔥 Apply to work with Sam for web design / SEO / B2B marketing consulting 🔗 http://samdunning.org ====================== ✅ Subscribe to Sam's Youtube Channel 🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 💙 Follow Sam on LinkedIn 🔗 https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast 🔗 Listen here: https://www.businessgrowth.marketing/ 📧 Try Sam's b2b marketing tips newsletter (almost weekdaily) 🔗 http://businessgrowth.email/ 𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: #b2bmarketing #customerresearch #b2b #theuksmosthatedsalestrainer sales b2b selling b2b sales sales tips founder sales b2b marketing

► Does cold email still work today? Sam has a really valuable conversation with Dr. Jay Feldman, Co-Founder at Otter PR & Otter Leads. They cover: 👉 How does it stack up compared to other inbound, outbound & demand gen channels? 👉 Can it work for any B2B company 👉 Step-by-step to get cold email working for your B2B company from scratch 👉 What to avoid! 📌 Dr. Jay Feldman LinkedIn - https://www.linkedin.com/in/dr-jay-feldman/ Web link - https://otterpr.com/ YouTube - https://www.youtube.com/@Jayfeldman ====================== 🔥 Apply to work with Sam for web design / SEO / B2B marketing consulting 🔗 http://samdunning.org ====================== ✅ Subscribe to Sam's Youtube Channel 🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 💙 Follow Sam on LinkedIn 🔗 https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast 🔗 Listen here: https://www.businessgrowth.marketing/ 📧 Try Sam's b2b marketing tips newsletter (almost weekdaily) 🔗 http://businessgrowth.email/ 𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: #b2bmarketing #customerresearch #b2b #theuksmosthatedsalestrainer sales b2b selling b2b sales sales tips founder sales b2b marketing

► For the final episode of the Business Growth Show in 2023 we have a treat for you! - Sam reveals the most downloaded audio podcast and most viewed YouTube episode since we started the show 4 years ago! ✔ Benjamin Dennehy joins Sam to share what you’re trying to achieve at each stage and a breakdown on how to achieve it across: ✔ Initial cold calls ✔ Discovery calls ✔ Presenting/demo’s ✔ Follow-ups ✔ When to walk away from a prospect who’s not playing ball with you ✔ Closing deals ====================== 🔥 Apply to work with Sam for web design / SEO / B2B marketing consulting 🔗 http://samdunning.org ====================== ✅ Subscribe to Sam's Youtube Channel 🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 💙 Follow Sam on LinkedIn 🔗 https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast 🔗 Listen here: https://www.businessgrowth.marketing/ 📧 Try Sam's b2b marketing tips newsletter (almost weekdaily) 🔗 http://businessgrowth.email/ 𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: #b2bmarketing #customerresearch #b2b #theuksmosthatedsalestrainer sales b2b selling b2b sales sales tips founder sales b2b marketing

► Sam wraps up the year with a reprise of 2023's most downloaded podcast episode...It's the episode where Graceanne (Domino) MacDonald & Liam Moroney (both Co-Founders @ Storybook Marketing) talk on the subject of improving B2B Demand Gen results. If you've not already done so have a listen to the episode, and if you have already listened once - It's that good that we recommend a second hearing! ====================== ✅ Subscribe to Sam's Youtube Channel 🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 💙 Follow Sam on LinkedIn 🔗 https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast 🔗 Listen here: https://www.businessgrowth.marketing/ 📧 Try Sam's b2b marketing tips newsletter (almost weekdaily) 🔗 http://businessgrowth.email/ 🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting 🔗 http://samdunning.org ====================== 𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: #b2bmarketing #customerresearch #b2b sales b2b selling b2b sales sales tips founder sales b2b marketing

► Why B2B execs don’t wake up and decide to spend big money on your software or service Sam has an in-depth chat with Ryan Paul Gibson, Founder @ content lift. They cover: 👉 Key insights from 140 audited B2B customer buying journeys 👉 Why you you need B2B customer research 👉 At what stage in your business is it most beneficial? 👉 Who you should be interviewing 👉 How to gain insights to to fuel messaging & positioning that resonates and converts 👉 Getting stakeholder buy-in 📌 Here's the link to the 50% discount OFF Ryan Paul Gibson's guide (How to Run Customer Research Interviews...That Don't Suck): 🔗 https://ryanpaulgibson.gumroad.com/l/suzriq/zr290l9 Ryan Paul Gibson LinkedIn - https://www.linkedin.com/in/ryan-paul-gibson/ Web link - https://www.contentlift.io/ ====================== Sponsor slot open for a B2B tech / SaaS company - Get in front of 1000s of b2b pros weekly! 🔗 Learn More: https://www.businessgrowth.marketing/advertise ====================== ✅ Subscribe to Sam's Youtube Channel 🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 💙 Follow Sam on LinkedIn 🔗 https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast 🔗 Listen here: https://www.businessgrowth.marketing/ 📧 Try Sam's b2b marketing tips newsletter (almost weekdaily) 🔗 http://businessgrowth.email/ 🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting 🔗 http://samdunning.org ======================

► Turn B2B SEO & Content into revenue Sam was invited onto the SaaS Sprints podcast. He shares a bunch of tips including: 👉 Where most B2B tech/service companies fail at SEO & content 👉 How to make SEO work for your company 👉 Tips to grow as a marketer 👉 Content strategies 👉 Best practises ====================== Sponsor slot open for a B2B tech / SaaS company - Get in front of 1000s of b2b pros weekly! 🔗 Learn More: https://www.businessgrowth.marketing/advertise ====================== ✅ Subscribe to Sam's Youtube Channel 🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 💙 Follow Sam on LinkedIn 🔗 https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast 🔗 Listen here: https://www.businessgrowth.marketing/ 📧 Try Sam's b2b marketing tips newsletter (almost weekdaily) 🔗 http://businessgrowth.email/ 🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting 🔗 http://samdunning.org ======================

► 10 common sins to avoid on your B2B website! Sam shares 10 B2B web design sins and tips across: 👉 1. Lack of research 👉 2. Designing for yourself 👉 3. Slow page speed 👉 4. Unclear messaging 👉 5. Hiding pricing 👉 6. Ignoring SEO and marketing 👉 7. Setting and forgetting 👉 8. Zero proof 👉 9. Hiding the goods 👉 10. No calls to action ====================== Our Show Sponsor is: Dealfront - The go-to-market platform for Europe 🔗 Grab your free demo: https://www.dealfront.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== ✅ Subscribe to Sam's Youtube Channel 🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 💙 Follow Sam on LinkedIn 🔗 https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast 🔗 Listen here: https://www.businessgrowth.marketing/ 📧 Try Sam's b2b marketing tips newsletter (almost weekdaily) 🔗 http://businessgrowth.email/ 🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting 🔗 http://samdunning.org ======================

► Is LinkedIn organic reach dead? In this episode Sam shares: 👉 Thoughts on why LinkedIn organic reach is massively down 👉 Tips to combat LinkedIn reach drops 👉 The power of owned media and content 👉 How to reduce risk for your business 👉 Recommended owned channels ====================== Our Show Sponsor is: Dealfront - The go-to-market platform for Europe 🔗 Grab your free demo: https://www.dealfront.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== ✅ Subscribe to Sam's Youtube Channel 🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 💙 Follow Sam on LinkedIn 🔗 https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast 🔗 Listen here: https://www.businessgrowth.marketing/ 📧 Try Sam's b2b marketing tips newsletter (almost weekdaily) 🔗 http://businessgrowth.email/ 🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting 🔗 http://samdunning.org ======================

► Is AI a good thing for B2B sales? Sam has a discussion with Stuart Moss, Director of Sales Development @ Dealfront. They cover: 👉 How does it impact SDRs 👉 The pros 👉 The cons 👉 Using AI to drive meetings + revenue *Stuart Moss* LinkedIn - https://www.linkedin.com/in/stuartmoss1/ Web link - https://www.dealfront.com ====================== Our Show Sponsor is: Dealfront - The go-to-market platform for Europe 🔗 Grab your free demo: https://www.dealfront.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== ✅ Subscribe to Sam's Youtube Channel 🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 💙 Follow Sam on LinkedIn 🔗 https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast 🔗 Listen here: https://www.businessgrowth.marketing/ 📧 Try Sam's b2b marketing tips newsletter (almost weekdaily) 🔗 http://businessgrowth.email/ 🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting 🔗 http://samdunning.org ======================

► What is this new magic: AKA 'relationship focused sales pipeline'? Sam tackles some home truths with The UK's Most Hated Sales Trainer: Benjamin Dennehy. They cover: 👉 How founders can STOP sucking at sales 👉 What founders need to stop doing 👉 Can anyone learn to sell? 👉 Where to get started on turning things around 👉 What makes a successful sales meeting 👉 Tips to improve sales call outcomes *Benjamin Dennehy* LinkedIn - https://www.linkedin.com/in/benjamindennehy/ Web link - https://www.uksmosthatedsalestrainer.com ====================== Our Show Sponsor is: Dealfront - The go-to-market platform for Europe 🔗 Grab your free demo: https://www.dealfront.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== ✅ Subscribe to Sam's Youtube Channel 🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 💙 Follow Sam on LinkedIn 🔗 https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast 🔗 Listen here: https://www.businessgrowth.marketing/ 📧 Try Sam's b2b marketing tips newsletter (almost weekdaily) 🔗 http://businessgrowth.email/ 🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting 🔗 http://samdunning.org ======================