

Breaking B2B - SaaS Marketing and B2B Marketing Podcast
Sam Dunning
Break free from sh*t SaaS and b2b marketing.
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Episodes
Mentioned books

Oct 28, 2023 โข 35min
#350 How To UNLOCK Sales Pipeline With Relationships
โบ What is this new magic: AKA 'relationship focused sales pipeline'?
Sam goes in-depth about sales pipeline strategies with Trinity Nguyen, VP Marketing @ UserGems.
๐ Why does relationship focused sales pipeline work?
๐ What are champions and how to identify them
๐ How to get started (step-by-step)
๐ How to build marketing playbooks to drive pipeline and revenue
Trinity Nguyen
LinkedIn - https://www.linkedin.com/in/trinitynguyen/
Web link - https://www.usergems.com/
======================
Our Show Sponsor is: Dealfront - The go-to-market platform for Europe
๐ Grab your free demo: https://www.dealfront.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam
======================
โ
Subscribe to Sam's Youtube Channel
๐ https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
๐ Follow Sam on LinkedIn
๐ https://www.linkedin.com/in/samdunning/
๐ง Business Growth Show - B2B Marketing & Demand Generation Podcast
๐ Listen here: https://www.businessgrowth.marketing/
๐ง Try Sam's b2b marketing tips newsletter (almost weekdaily)
๐ http://businessgrowth.email/
๐ฅ Apply to work with Sam for your website / SEO / B2B marketing consulting
๐ http://samdunning.org
======================

Oct 17, 2023 โข 46min
#349 How To Turn Traffic Into Sign-ups (For B2B Companies)
โบ Wanna turn website traffic into inbound leads and revenue?
Sam has an in-depth discussion with Leah Tharin, host of "Productea with Leah". They cover:
๐ What goes into a successful flow of turning web traffic into sales demos/sales calls/sign-ups
๐ What you need to think about first
๐ Setting the foundations right
๐ Lesser know ideas to keep a healthy pipeline of sales leads from your website
๐ MQLs or SQLs?
Leah Tharin:
LinkedIn - https://www.linkedin.com/in/leahtharin/
Web link - https://www.leahtharin.com/
======================
Our Show Sponsor is: Dealfront - The go-to-market platform for Europe
๐ Grab your free demo: https://www.dealfront.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam
======================
โ
Subscribe to Sam's Youtube Channel
๐ https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
๐ Follow Sam on LinkedIn
๐ https://www.linkedin.com/in/samdunning/
๐ง Business Growth Show - B2B Marketing & Demand Generation Podcast
๐ Listen here: https://www.businessgrowth.marketing/
๐ง Try Sam's b2b marketing tips newsletter (almost weekdaily)
๐ http://businessgrowth.email/
๐ฅ Apply to work with Sam for your website / SEO / B2B marketing consulting
๐ http://samdunning.org
======================

Oct 14, 2023 โข 14min
#348 B2B SEO: 5 Easy And Powerful Ways To Rank #1 On Google
โบ Ready to get top of Google?
Sam shares 5 B2B SEO tips.
You'll learn about:
1. Hitting search intent
2. The skyscraper technique
3. E-E-A-T (the rankings)
4. Using video to get 2 rankings
5. Making your website your best salesperson
======================
Our Show Sponsor is: Dealfront - The go-to-market platform for Europe
๐ Grab your free demo: https://www.dealfront.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam
======================
โ
Subscribe to Sam's Youtube Channel
๐ https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
๐ Follow Sam on LinkedIn
๐ https://www.linkedin.com/in/samdunning/
๐ง Business Growth Show - B2B Marketing & Demand Generation Podcast
๐ Listen here: https://www.businessgrowth.marketing/
๐ง Try Sam's b2b marketing tips newsletter (almost weekdaily)
๐ http://businessgrowth.email/
๐ฅ Apply to work with Sam for your website / SEO / B2B marketing consulting
๐ http://samdunning.org
======================

Oct 8, 2023 โข 40min
#347 Become Layoff Proof in B2B Marketing (Survive The Recession)
โบ Wanna keep your B2B marketing role secure?
Join Sam & Darryl Praill; CMO of Agorapulse, as they share:
๐ Why are so many B2B tech companies laying marketers + execs off currently?
๐ What should B2B marketers and execs focus on to become layoff proof?
๐ Are side hustles a smart idea for extra income/safety?
๐ GoToMarket is HUGE but what is actually working right now in B2B?
๐ What should marketing be doubling down on right now?
๐ What to avoid?
Darryl Praill
๐ฌ LinkedIn: https://www.linkedin.com/in/darrylpraill/
๐ Web: https://www.agorapulse.com
======================
Our Show Sponsor is: Leadfeeder. Turn Page Views Into Pipeline
๐ Grab your free 14 day trial of here:
https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam
======================
โ
Subscribe to Sam's Youtube Channel
๐ https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
๐ Follow Sam on LinkedIn
๐ https://www.linkedin.com/in/samdunning/
๐ง Business Growth Show - B2B Marketing & Demand Generation Podcast
๐ Listen here: https://www.businessgrowth.marketing/
๐ง Try Sam's b2b marketing tips newsletter (almost weekdaily)
๐ http://businessgrowth.email/
๐ฅ Apply to work with Sam for your website / SEO / B2B marketing consulting
๐ http://samdunning.org
======================

Sep 29, 2023 โข 11min
#346 B2B Marketing: 7 Ways To Stay Sharp In 2023 (Don't Fall Behind)
โบ Get your B2B marketing game on point.
Sam shares 7 steps to stay sharp at b2b marketing.
You'll learn about:
1. Hosting a b2b podcast
2. Listening to industry leading podcasts
3. Running b2b marketing experiments
4. Following founders/marketers on LinkedIn
5. Reading/listening to audiobooks
6. Networking with other founders/marketers
7. Why you should run sales calls
And a bonus tip.
======================
Our Show Sponsor is: Leadfeeder. Turn Page Views Into Pipeline
๐ Grab your free 14 day trial of here:
https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam
======================
โ
Subscribe to Sam's Youtube Channel
๐ https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
๐ Follow Sam on LinkedIn
๐ https://www.linkedin.com/in/samdunning/
๐ง Business Growth Show - B2B Marketing & Demand Generation Podcast
๐ Listen here: https://www.businessgrowth.marketing/
๐ง Try Sam's b2b marketing tips newsletter (almost weekdaily)
๐ http://businessgrowth.email/
๐ฅ Apply to work with Sam for your website / SEO / B2B marketing consulting
๐ http://samdunning.org
======================

Sep 20, 2023 โข 33min
#345 How To Nail RevOps (Revenue Operations) In B2B
โบ How to nail RevOps in B2B!
Join Sam & Pasha Irshad; Co-Founder of Shape & Scale, as they share:
๐ An overview of RevOps
๐ Which teams should be responsible for what when it comes to driving B2B revenue?
๐ Should start-ups think about this early on?
๐ Building a RevOps function from the ground-up
๐ How it can improve demand generation
๐ How to align RevOps and demand gen
๐ What to avoid
๐ Tips for companies new to RevOps and Demand Gen
Pasha Irshad
๐ฌ LinkedIn: https://www.linkedin.com/in/pashairshad/
๐ Web: https://shapeandscale.co/
======================
Our Show Sponsor is: Leadfeeder. Turn Page Views Into Pipeline
๐ Grab your free 14 day trial of here:
https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam
======================
โ
Subscribe to Sam's Youtube Channel
๐ https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
๐ Follow Sam on LinkedIn
๐ https://www.linkedin.com/in/samdunning/
๐ง Business Growth Show - B2B Marketing & Demand Generation Podcast
๐ Listen here: https://www.businessgrowth.marketing/
๐ง Try Sam's b2b marketing tips newsletter (almost weekdaily)
๐ http://businessgrowth.email/
๐ฅ Apply to work with Sam for your website / SEO / B2B marketing consulting
๐ http://samdunning.org
======================

Sep 17, 2023 โข 23min
#344 The Only B2B Podcast Guide You Need (Lessons From Spending $49k and 4 Years)
โบ The ultimate B2B podcasting guide.
Sam shares everything you need to know to make a successful B2B podcast for your company.
You'll learn:
1. The strategy
2. What to avoid
3. How to pick a niche
4. Tools and kit to use
5. How to drive generate b2b leads and revenue
6. Getting your podcast found by the right audience
======================
Our Show Sponsor is: Leadfeeder. Turn Page Views Into Pipeline
๐ Grab your free 14 day trial of here:
https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam
======================
โ
Subscribe to Sam's Youtube Channel
๐ https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
๐ Follow Sam on LinkedIn
๐ https://www.linkedin.com/in/samdunning/
๐ง Business Growth Show - B2B Marketing & Demand Generation Podcast
๐ Listen here: https://www.businessgrowth.marketing/
๐ง Try Sam's b2b marketing tips newsletter (almost weekdaily)
๐ http://businessgrowth.email/
๐ฅ Apply to work with Sam for your website / SEO / B2B marketing consulting
๐ http://samdunning.org
======================

Sep 10, 2023 โข 19min
#343 5 Most NEGLECTED B2B Website Pages
โบ Wanna know the most neglected B2B website pages?
Sam shares a walkthrough of the top 5 most forgotten or poorly made B2B website pages with plenty of examples and tips you can use to scale your leads and revenue:
1. Comparison pages
2. Pricing page
3. Demo / book a call page
4. Resources
5. About page
======================
Our Show Sponsor is: Leadfeeder
๐ Grab your free 14 day trial of here:
https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam
======================
โ
Subscribe to Sam's Youtube Channel
๐ https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
๐ Follow Sam on LinkedIn
๐ https://www.linkedin.com/in/samdunning/
๐ง Business Growth Show - B2B Marketing & Demand Generation Podcast
๐ Listen here: https://www.businessgrowth.marketing/
๐ง Try Sam's b2b marketing tips newsletter (almost weekdaily)
๐ http://businessgrowth.email/
๐ฅ Apply to work with Sam for your website / SEO / B2B marketing consulting
๐ http://samdunning.org
======================

Sep 4, 2023 โข 39min
#342 Growing a B2B Tech Company (The ups & downs)
โบ Sam shares the ups and downs of running a B2B tech company so you can learn from his mistakes.
He talks about how to build a content engine.
The importance of niching down.
How to focus on core channels that drive ideal clients.
And shares ideas for progressing a career in B2B marketing.
This audio is taken from his recent interview on the Design Rush podcast.
======================
โ
Subscribe to Sam's Youtube Channel
๐ https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
๐ Follow Sam on LinkedIn
๐ https://www.linkedin.com/in/samdunning/
๐ง Business Growth Show - B2B Marketing & Demand Generation Podcast
๐ Listen here: https://www.businessgrowth.marketing/
๐ง Try Sam's b2b marketing tips newsletter (almost weekdaily)
๐ http://businessgrowth.email/
๐ฅ Apply to work with Sam for your website / SEO / B2B marketing consulting
๐ http://samdunning.org
======================

Aug 28, 2023 โข 18min
#341 Top 10 SaaS Marketing Mistakes (& How To Fix Them)
โบ Ready to avoid the top SaaS marketing errors?
Sam shares a walkthrough of the top 10 SaaS mistakes and exactly how to fix them:
1. No dream client profile
2. A terrible website
3. Outbound sales crazy
4. Listening to "demand gen" gurus on linkedin
5. Lacking a content engine (podcast)
6. Tunnel vision
7. No brainer (partnerships)
8. Neglecting existing customers
9. Relying on referrals
10. Unclear messaging
======================
โ
Subscribe to Sam's Youtube Channel
๐ https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
๐ Follow Sam on LinkedIn
๐ https://www.linkedin.com/in/samdunning/
๐ง Business Growth Show - B2B Marketing & Demand Generation Podcast
๐ Listen here: https://www.businessgrowth.marketing/
๐ง Try Sam's b2b marketing tips newsletter (almost weekdaily)
๐ http://businessgrowth.email/
๐ฅ Apply to work with Sam for your website / SEO / B2B marketing consulting
๐ http://samdunning.org
======================
๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐:
saas marketing
saas marketing tips
saas marketing strategies
saas seo
b2b saas
b2b seo
b2b marketing
b2b marketing mistakes
#saas #b2bmarketing #b2bsaas


