#356 How People Buy In B2B (Customer Research Masterclass)

► Why B2B execs don’t wake up and decide to spend big money on your software or service Sam has an in-depth chat with Ryan Paul Gibson, Founder @ content lift. They cover: 👉 Key insights from 140 audited B2B customer buying journeys 👉 Why you you need B2B customer research 👉 At what stage in your business is it most beneficial? 👉 Who you should be interviewing 👉 How to gain insights to to fuel messaging & positioning that resonates and converts 👉 Getting stakeholder buy-in 📌 Here's the link to the 50% discount OFF Ryan Paul Gibson's guide (How to Run Customer Research Interviews...That Don't Suck): 🔗 https://ryanpaulgibson.gumroad.com/l/suzriq/zr290l9 Ryan Paul Gibson LinkedIn - https://www.linkedin.com/in/ryan-paul-gibson/ Web link - https://www.contentlift.io/ ====================== Sponsor slot open for a B2B tech / SaaS company - Get in front of 1000s of b2b pros weekly! 🔗 Learn More: https://www.businessgrowth.marketing/advertise ====================== ✅ Subscribe to Sam's Youtube Channel 🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 💙 Follow Sam on LinkedIn 🔗 https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast 🔗 Listen here: https://www.businessgrowth.marketing/ 📧 Try Sam's b2b marketing tips newsletter (almost weekdaily) 🔗 http://businessgrowth.email/ 🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting 🔗 http://samdunning.org ======================