Breaking B2B - SaaS Marketing and B2B Marketing Podcast

 📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call   ►  In this week's podcast Sam talks to Charlotte Cailleaux @ EventsAir. Cailleaux discloses what is actually working for B2B and SaaS outbound sales right now! Learn how to get your messaging tight, and the activities that are worthy of your time across all channels. There's everything here to use a complete playbook for sales and marketing in 2026!   Charlotte & Sam Cover: 👉   Targeting, Timing + Messaging - Mastering Outbound Sales! 👉   Extracting Sales Insights with ChatGPT 👉   Building Long-Term Customer Relationships 👉   How to Stand Out with Content Marketing 👉   Targeting Event Professionals (Post-Event)   →  You can find Charlotte Cailleaux here on LI : LinkedIn   📕 Grab the 90 days to revenue guide from our SEO playbook   👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly)   If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗Breaking B2B Newsletter ======================  

📞 Wanna use SEO to generate revenue?  Book a call   ► In this week's podcast episode Sam explains how the B2B SaaS tool 'Fibbler', went from ZERO to $500K MMR in only 15 months! There's a huge amount of ground covered here & Sam really gets in to the details.    Learn the strategy that drives sign-ups and demos fast:    👉 How to optimize Existing Content for SEO & AI Search 👉 Exploiting bottom funnel money pages 👉 Control The AI Search Narrative - Share Your Pricing Openly! 👉 Fibbler's SEO Strategy: How To Target High-Intent Keywords 👉  Listicle-Based Articles Boost SEO with External Listicle Placements 👉  Controlling AI Search Narrative for SaaS Growth   ► Fibbler is here: www.fibbler.co   📕 Grab the 90 days to revenue guide from our SEO playbook   👉 Website   👉 LinkedIn   👉 Breaking B2B podcast (top 2.5% b2b marketing show)   👉 Daily newsletter (unlock 4 weird b2b gifts instantly)   If you liked this content, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗Breaking B2B Newsletter

📞 Wanna use SEO to generate revenue?  Book a call   ► In this week's podcast episode Sam exposes the best B2B SaaS marketing strategy he can give you right now. He hits 3 major channels (SEO, YouTube, and LinkedIn) and explains exactly how to use them to drive pipeline consistently and keep your B2B SaaS in the minds of high ACV buyers as they conduct  research on the pathway to purchasing. Sam hits these golden touch points:  👉 Why this trio of marketing strategies are so powerful! 👉 How to best integrate the 3 channels for maximum impact 👉  Using LinkedIn for brand awareness  👉  Leverage YourTube for trust + engagement   📕 Grab the 90 days to revenue guide from our SEO playbook   👉 Website   👉 LinkedIn   👉 Breaking B2B podcast (top 2.5% b2b marketing show)   👉 Daily newsletter (unlock 4 weird b2b gifts instantly)   If you liked this content, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗Breaking B2B Newsletter

A data-driven look at why SEO traffic barely dipped despite AI hype. A deep dive into how Google still dominates search and where LLMs fit into buyer research. Practical focus on prioritizing bottom-of-funnel SEO, money pages and listicles to capture qualified leads. Tips on earning brand mentions and backlinks so AI search cites your content.

Frank Sondors, founder of Sales Forge and outbound expert who scaled a SaaS to $3M ARR in 12 months. He breaks down programmatic cold email, LinkedIn layering, and hybrid AI-human funnels. Hear tactics on warming audiences, trend-driven micro-campaigns, competitor-targeting, offline visibility, and how to 10x what’s working in your acquisition mix.

Cold outreach is losing effectiveness in 2026 due to low reply rates and domain burn. The conversation explores shifting to organic inbound and SEO for compounding visibility. It highlights targeting in-market buyers with bottom-of-funnel keywords and AI search tactics. Practical plays include competitor-content and quick revenue strategies like a 90-day plan.

Samu Kovacs, founder/operator of a B2B YouTube agency, gets live SEO and keyword coaching to kickstart organic growth. They map ideal customers, build a money-keyword matrix, and craft long-tail, high-intent keyword pages. Practical tactics include matching search intent, using testimonials and pricing signals, and leveraging partnerships for backlinks.

Samu Kovacs, a 19-year-old founder who scaled a YouTube-focused B2B video agency from teen freelancing to $50k/month MRR. He shares how starting with free work built case studies, using LinkedIn and YouTube for organic brand growth, niching into B2B SaaS, leveraging referrals and retention, and solving delivery bottlenecks to push toward bigger clients.

In this engaging discussion, Adam Robinson, Founder and CEO of RB2B and Retention.com, shares his journey of scaling RB2B from $0 to $6.7M ARR in just two years. He reveals unconventional marketing strategies, like leveraging LinkedIn for audience-led product discovery and transforming user experiences through innovative Slack integrations. Adam emphasizes the importance of diverse content strategies to combat limitations, urging founders to embrace transparency and storytelling. His insights into feature expansion and maintaining growth in a competitive landscape are invaluable for aspiring entrepreneurs.

Samu Kovács, a B2B YouTube marketing specialist, shares his expertise on optimizing YouTube for SaaS companies. He emphasizes the importance of treating YouTube as a lead generation channel rather than just a video storage space. Samu advises against focusing solely on views, urging brands to drive quality leads instead. He discusses creating content tailored to ideal customers, aligning video strategies with marketing funnels, and integrating content across multiple platforms to enhance trust and conversion.