Breaking B2B - SaaS Marketing and B2B Marketing Podcast #477 SaaS SEO is About to Change in 2026 (and nobody even realizes)
Mar 6, 2026
A data-driven look at why SEO traffic barely dipped despite AI hype. A deep dive into how Google still dominates search and where LLMs fit into buyer research. Practical focus on prioritizing bottom-of-funnel SEO, money pages and listicles to capture qualified leads. Tips on earning brand mentions and backlinks so AI search cites your content.
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SEO Traffic Drop Is Much Smaller Than Hype
- SEO traffic is only down about 2.5% year-on-year, not the widely cited 25% claims.
- Graphite and SimilarWeb's 40,000-site analysis plus Google's statements show search volume has been relatively stable through 2025.
Google Still Dominates Daily Search Volume
- Google processes ~14 billion searches per day versus ChatGPT's ~37.5 million prompts, so Google remains dominant.
- Combined daily prompts across major LLMs are still under 2% of total search volume, leaving Google with ~93.6% market share.
AI Overviews Affect Informational Clicks Most
- Google AI Overviews reduce CTR by ~35% when shown, but they appear only ~30% of the time and mainly on informational queries.
- These overviews mostly affect top-of-funnel questions, not high commercial intent searches.