Breaking B2B - SaaS Marketing and B2B Marketing Podcast cover image

#477 SaaS SEO is About to Change in 2026 (and nobody even realizes)

Breaking B2B - SaaS Marketing and B2B Marketing Podcast

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Featured snippets, ads and click-share context

Sam compares AI Overviews to featured snippets and notes organic still captures about 90% of clicks versus paid ads.

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