MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Aug 7, 2019 • 14min
Why E for Empathy Is the Missing Letter in Spelling ROI -- Daniel Rodriguez // Alyce
Welcome to Customer Appreciation Week on the MarTech podcast. Each day this week we are going to publish an episode that discusses what you need to know about how to humanize your sales and marketing efforts to build long-lasting and impactful relationships. Joining us is Daniel Rodriguez, who is the Head of Marketing at Alyce. Today, we discuss why the letter E for empathy is the missing letter when you're trying to spell ROI. Show NotesConnect With: Daniel Rodriguez: Website // LinkedIn // Twitter The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 6, 2019 • 16min
How to Effectively Connect With Your Prospects -- Daniel Rodriguez // Alyce
Welcome to Customer Appreciation Week on the MarTech podcast. Each day this week we are going to publish an episode that discusses what you need to know about how to humanize your sales and marketing efforts to build long-lasting and impactful relationships. Joining us is Daniel Rodriguez, who is the Head of Marketing at Alyce. Today, we discuss how to relate effectively with your prospects. Show NotesConnect With: Daniel Rodriguez: Website // LinkedIn // Twitter The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 5, 2019 • 21min
Why Building Real Relationships Is the Right Approach to Selling -- Daniel Rodriguez // Alyce
Welcome to Customer Appreciation Week on the MarTech podcast. Each day this week we are going to publish an episode that discusses what you need to know about how to humanize your sales and marketing efforts to build long-lasting and impactful relationships. Joining us is Daniel Rodriguez, who is the Head of Marketing at Alyce. Today, we start the week by talking about why building real human relationships is the right approach to selling. Show NotesConnect With: Daniel Rodriguez: Website // LinkedIn // Twitter The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 2, 2019 • 14min
Who's Down For a Rebound? - Month 16 (July Update) - Benjamin Shapiro // benjshap LLC
Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're 16 months into publishing content for the MarTech Podcast and this month we hit 42,000 downloads. We invested $12,000 in marketing which is also a new record for us. Show NotesConnect With: The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 1, 2019 • 18min
Tactical Advice on Owned Media for Message Testing -- Katie Miserany // Worthwhile Digital
Today we continue our conversation with Katie Miserany, Founding Partner at Worthwhile Digital, which is a full service digital agency that helps their clients with branding and content strategies. In part 1 of our conversation, Katie told us about her strategy for crafting a marketing message that resonates and translates across platforms, and in part 2 she gives us her tactical advice on using owned media channels for message testing. Show NotesConnect With: Katie Miserany: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 31, 2019 • 24min
Crafting Marketing Messages That Resonate Across Platforms -- Katie Miserany // Worthwhile Digital
Today we discuss using content to make and create meaningful customer experiences. Joining us is Katie Miserany, Founding Partner at Worthwhile Digital, which is a full service digital agency that helps their clients with branding and content strategies. In part 1 of our conversation, Katie is going to tell us about her strategy for crafting a marketing message that resonates and translates across platforms. Show NotesConnect With: Katie Miserany: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 30, 2019 • 27min
Getting Through the Marketing Interview Gauntlet -- Julie Puckett // Blaze Search
Today we discuss what it takes to land a great job in marketing. Joining us is Julie Puckett, the Founder and Partner at Blaze Search, which is a retained executive search firm with a strong global network. In part 2 of our conversation, Julie is going to tell us us what it takes to land a great job in marketing. Show Notes Connect With: Julie Puckett: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 29, 2019 • 32min
Exec Recruiters Tips to Getting Your Resume Noticed -- Julie Puckett // Blaze Search
Today we discuss what it takes to land a great job in marketing with Julie Puckett, Founder and Partner at Blaze Search, which is a retained executive search firm with a strong global network. In part 1 of our conversation, Julie tells us about some of the common themes that she sees on marketing resumes that lead marketers to get interviews. Show NotesConnect With: Julie Puckett: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 26, 2019 • 30min
Fulbright Scholar Turned Social Impact Marketing Entrepreneur -- Dave Hanley // Tomorrow
Today we're going to learn about the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Dave Hanley, who is the Founder and CEO at Tomorrow, which is an app that helps you organize your family's finances to make decisions for the future. Show NotesConnect With: Dave Hanley: Website // LinkedIn // Twitter The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 25, 2019 • 22min
Strategies for Optimizing Your Retargeting Campaigns -- Daniel Daines-Hutt // Inbound Ascension
Today we discuss how to maximize your marketing spend through retargeting. Joining us is Daniel Daines-Hutt, who is the founder of Amp My Content and Inbound Ascension, which are marketing agencies that specialize in traffic generation and retargeting. In part 2 of our conversation, we discuss how you can optimize your retargeting campaigns. Show Notes Connect With: Daniel Daines-Hutt: Inbound Ascension // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
