MarTech Podcast ™ // Marketing + Technology = Business Growth

Today we're going to learn about the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Glenn Gaudet, who is the CEO of GaggleAMP, which is a platform that empowers companies to tap into their employees, partners, and resellers to digitally share content and social engagement activities. Show NotesConnect With: Glenn Gaudet: Website // LinkedIn // Twitter The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we continue talking about the evolution of the influencer marketing channel with Kate Talbot, who is a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gave us a great review of the current state of influencer marketing, and in part 2, Kate is going to tell us how influencers are leveraging their audience to launch direct to consumer brands. Show NotesConnect With:Kate Talbot: Forbes Profile // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we discuss the evolution of the influencer marketing channel with Kate Talbot, who is a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gives us a bird's-eye view of the current state of influencer marketing. Show NotesConnect With:Kate Talbot: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should implement to optimize the heck out of your web traffic. Joining us are Paresh Mandhyan and Ashwin Gupta from VWO, which is a sponsor of the MarTech podcast and the world's leading web testing and experience optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research. Today, we're going to wrap up CRO week by talking about how you can engage with your customers and drive more activity through communications. Show NotesConnect With: Paresh Mandhyan: Website // LinkedInAshwin Gupta: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should implement to optimize the heck out of your web traffic. Joining us are Paresh Mandhyan and Ashwin Gupta from VWO, which is a sponsor of the MarTech podcast and the world's leading web testing and experience optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research. Today, we're going to talk about how to optimize your CRO and experience testing. Show NotesConnect With: Paresh Mandhyan: Website // LinkedInAshwin Gupta: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should implement to optimize the heck out of your web traffic. Joining us are Paresh Mandhyan and Ashwin Gupta from VWO, which is a sponsor of the MarTech podcast and the world's leading web testing and experience optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research. Today we're gonna talk about shaping the experiences of the users who come to your web properties. Show NotesConnect With: Paresh Mandhyan: Website // LinkedInAshwin Gupta: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should implement to optimize the heck out of your web traffic. Joining us are Paresh Mandhyan and Ashwin Gupta from VWO, which is a sponsor of the MarTech podcast and the world's leading web testing and experience optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research. Today we're going to talk about how you can best observe your user's behavior on your website. Show NotesConnect With: Paresh Mandhyan: Website // LinkedInAshwin Gupta: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should implement to optimize the heck out of your web traffic. Joining us are Paresh Mandhyan and Ashwin Gupta from VWO, which is a sponsor of the MarTech podcast and the world's leading web testing and experience optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research. Today, we discuss the strategy behind optimizing the experience on your web properties. Show NotesConnect With: Paresh Mandhyan: Website // LinkedIn Ashwin Gupta: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Customer Appreciation Week on the MarTech podcast. Each day this week we are going to publish an episode that discusses what you need to know about how to humanize your sales and marketing efforts to build long-lasting and impactful relationships. Joining us is Daniel Rodriguez, who is the Head of Marketing at Alyce. Today we're going to wrap up customer appreciation week by talking about how to leave a lasting and impactful relationship. Show NotesConnect With: Daniel Rodriguez: Website // LinkedIn // Twitter The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Customer Appreciation Week on the MarTech podcast. Each day this week we are going to publish an episode that discusses what you need to know about how to humanize your sales and marketing efforts to build long-lasting and impactful relationships. Joining us is Daniel Rodriguez, who is the Head of Marketing at Alyce. Today we discuss why building real human relationships matters, how to effectively relate to your customers, and why empathy is the missing component into building ROI. Show NotesConnect With: Daniel Rodriguez: Website // LinkedIn // Twitter The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.