MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Jul 24, 2019 • 38min
How to Develop a Retargeting Audience -- Daniel Daines-Hutt // Inbound Ascension
Today we discuss how to maximize your marketing spend through retargeting. Joining us is Daniel Daines-Hutt, Founder of Amp My Content and Inbound Ascension, which are marketing agencies that specialize in traffic generation and retargeting. In part 1 of our conversation, Daniel is going to tell us how he recommends you develop a retargeting audience. Show NotesConnect With: Daniel Daines-Hutt: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 23, 2019 • 24min
Optimizing & Scaling LinkedIn Ads (Hypothetical Case Study)-- AJ Wilcox // B2Linked
Today we discuss using a social channel that is critical to building your business and your personal brand - LinkedIn. Joining us is AJ Wilcox, who is the founder of B2Linked, which is an agency that specializes in account management and consulting with LinkedIn ads. In part 2 of our conversation, AJ Wilcox is going to tell us about optimizing and scaling your LinkedIn ad campaigns. Show Notes Connect With: AJ Wilcox: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 22, 2019 • 28min
Are Linkedin Organic or Paid Ads Better for Your Brand? -- Aj Wilcox // B2Linked
Today we discuss using a social channel that is critical to building your business and your personal brand: LinkedIn. Joining us is AJ Wilcox, Founder of B2Linked, which is an agency that specializes in account management and consulting with LinkedIn ads. In part 1 of our conversation, AJ tells us how to evaluate if LinkedIn ads are right for your business. Show NotesConnect With: AJ Wilcox: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 19, 2019 • 14min
Optimizing Google Adwords campaigns for conversions -- Perry Marshall // Perry Marshall Associates
Today we discuss a traditional digital marketing channel (if such a thing actually exists). Joining us is Perry Marshall, the Owner of Perry Marshall Associates, which is a Google AdWords focused consultancy that has worked in over 300 industries. In part 2 of our conversation, Perry is going to tell us about some of the common misconceptions about how to optimize your AdWords campaigns. Show Notes Connect With: Perry Marshall: Website // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 18, 2019 • 28min
Should You Prioritize Google Adwords Over Other Performance Marketing Channels -- Perry Marshall // Perry Marshall Associates
Today we discuss a traditional digital marketing channel (if such a thing actually exists). Joining us is Perry Marshall, the Owner of Perry Marshall Associates, which is a Google AdWords focused consultancy that has worked in over 300 industries. In part 1 of our conversation, Perry is going to tell us how brands should prioritize AdWords over other performance marketing channels. Show Notes Connect With:Perry Marshall: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 17, 2019 • 40min
From IC of Sales at Dell to Mailchimp's VP of Product Marketing -- Darcy Kurtz // Mailchimp
Today we get an inside view into the lessons learned from a great marketer throughout the various stops on her career. Joining us for Career Day is Darcy Kurtz, Vice President of Global Product Marketing at Mailchimp, a company that helps millions of customers find their audience, engage their customers, and build their brand. Show NotesConnect With:Darcy Kurtz: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 16, 2019 • 30min
From Janitorial Service to $10M MRR SEO Consultant -- Garrett Mehrguth // Directive Consulting
Today we're going to learn about the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Garrett Mehrguth, who is the CEO of Directive Consulting, which is a B2B and enterprise search marketing agency. Show NotesConnect With: Garrett Mehrguth: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 15, 2019 • 21min
How CallRail solved the marketing attribution problem -- David Schroeder // CallRail
In today's Product Spotlight we're going to talk about the strategy and tools you need to properly attribute which of your marketing efforts are making waves for your business. Joining us is David Schroeder, Conversion Optimization Manager at CallRail, a company that's solving the problem of tracking and analytics for phone calls and web forms. Show Notes Connect With: David Schroeder: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 12, 2019 • 19min
Content Marketing Week: Evaluating Your Content Performance -- Robert Rose // Content Marketing Institute
Welcome to Content Marketing Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know about the technologies and strategies behind maximizing the impact of your content marketing as a creator and as a publisher. Joining us is Robert Rose, the Founder of Content Advisory. Today, Robert talks us through the best practices for evaluating your content. Show NotesConnect With: Robert Rose: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 11, 2019 • 16min
Content Marketing Week: Effective Content Syndication -- Robert Rose // Content Marketing Institute
Welcome to Content Marketing Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know about the technologies and strategies behind maximizing the impact of your content marketing as a creator and as a publisher. Joining us is Robert Rose, the Founder of Content Advisory. Today, Robert is going to talk us through the best practices for syndicating your content. Show NotesConnect With: Robert Rose: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
