MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
May 13, 2020 • 26min
5 Step Copywriting Formula Used to Sell $250 Million of Products -- Anik Singal // Lurn, Inc.
Today we're going to discuss the systems used by a great entrepreneur to monetize multiple channels of marketing. Joining us is Anik Singal, the CEO at Lurn, which is a digital asset management and work management software company. In part 1 of our conversation, we are going to talk about his five-step copywriting formula that he's used to sell $250 million of products. Show NotesConnect With: Anik Singal: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 12, 2020 • 19min
How Event Marketers Are Going Digital -- Marc Sirkin // Third Door Media
Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experience at Third Door Media, which is the leading provider of content and marketing solutions. In part 2 of our conversation, we're going to discuss how the event marketing industry is transitioning to the digital world. Show NotesConnect With: Marc Sirkin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 11, 2020 • 20min
How Covid-19 Impacted the MarTech Industry -- Marc Sirkin // Third Door Media
Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experience at Third Door Media, which is the leading provider of content and marketing solutions. In part 1 of our conversation, we're going to discuss COVID-19's impact on the MarTech industry. Show NotesConnect With: Marc Sirkin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 10, 2020 • 38min
Career Day: From Art Curation to CRM Marketing Leadership // April Mullen -- Selligent Marketing Cloud
Today we rebroadcast our conversation with April Mullen, Director of Consumer-First Marketing Adoption at Selligent Marketing Cloud and an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis. In today's episode, we're going to learn more about the various skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Show NotesConnect With: April Mullen: Selligent Marketing Cloud // Women of Email // Twitter // Linkedin The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 9, 2020 • 34min
Career Day: From the Record Industry to a Female MarTech Exec -- Michelle Robbins
Today we rebroadcast our conversation with Michelle Robbins, a marketing technologist, analyst, data strategist, and software engineer. In today's episode, we're going to discuss the various skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Show NotesConnect With: Michelle Robbins - Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 8, 2020 • 11min
Tools, Platforms, and Resources Optimizing Your Data's Impact -- Tom Treanor // Treasure Data
This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data. In last part of our conversation, we're going to talk about some of the tools, platforms, and resources you can use to optimize your data's impact. Show NotesConnect With: Tom Treanor: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 7, 2020 • 11min
Making Your Data Actionable Without Being Overwhelming -- Tom Treanor // Treasure Data
This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data. In part 4 of our conversation, we're going to talk about the various ways to make your data actionable without getting overwhelmed. Show NotesConnect With: Tom Treanor: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 6, 2020 • 13min
How to Unify Your Data for Activation -- Tom Treanor // Arm Treasure Data
This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data. In part 3 of our conversation, we are going to discuss how to unify your data for activation. Show NotesConnect With: Tom Treanor: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 5, 2020 • 17min
Best Practices for Collecting Data -- Tom Treanor // Arm Treasure Data
This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data. In part 2 of our conversation, we're going to talk about some of the best practices for collecting data. Show NotesConnect With: Tom Treanor: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 4, 2020 • 14min
Data-driven Marketing Mindset -- Tom Treanor // Arm Treasure Data
This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data, which is a global leader in enterprise data management, providing the ability to aggregate and translate massive volumes of scattered and siloed data. In part 1 of our conversation, we are going to discuss the mindset for being a data-driven marketer. Show NotesConnect With: Tom Treanor: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
