MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
May 23, 2020 • 27min
Women in MarTech Group (AKA: Ben Dances on the 3rd Rail) - Christine Mortensen // Sprk'd
Today we rebroadcast our conversation with Christine Mortensen, the Founder of Sprk’d, which is a B2B-oriented digital marketing agency that brings deep expertise in three areas core to solving today’s marketing challenges: User Experience, Visual Design, and Content Marketing. In part 1 of our conversation, we discuss the role that gender plays in the career of a marketer. Show NotesConnect With: Christine Mortensen - Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 22, 2020 • 34min
Career Day: Peter Mahoney // Plannuh
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us is Peter Mahoney, the CEO at Plannuh, which helps marketers easily create and manage plans and marketing budgets. Show NotesConnect With:Peter Mahoney: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 21, 2020 • 13min
Leveraging AI in the Content Marketing Lifecycle -- Ed Breault // Aprimo
Today we're going to discuss how the organization of your marketing efforts improves your ROI. Joining us is Ed Breault, the Chief Marketing Officer at Aprimo, which is a digital asset management and work management software company. In part 2 of our conversation, we're going to talk about how to leverage AI in the content marketing lifecycle. Show NotesConnect With: Ed Breault: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 20, 2020 • 12min
The Strategy Needed to Create an Effective Digital Experience -- Ed Breault // Aprimo
Today we're going to discuss how the organization of your marketing efforts improves your ROI. Joining us is Ed Breault, the Chief Marketing Officer at Aprimo, which is a digital asset management and work management software company. In part 1 of our conversation, we are going to discuss the strategy needed to create an effective digital experience. Show NotesConnect With: Ed Breault: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 19, 2020 • 13min
Salvage Your Growth Marketing Plan in the Midst of a Pandemic -- Hope Horner // Lemonlight
Today we're going to discuss how to use content to stand out in the age of the coronavirus. Joining us is Hope Horner, the Founder and CEO of Lemonlight, which is an on demand video production company that offers brands and agencies access to high quality affordable video content nationwide. In part 2 of our conversation, we're going to talk about how to salvage your growth plan in the midst of a global pandemic. Show NotesConnect With: Hope Horner: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 18, 2020 • 18min
Standing out in a Cluttered Content Market -- Hope Horner // Lemonlight
Today we're going to discuss how to use content to stand out in the age of the coronavirus. Joining us is Hope Horner, the Founder and CEO of Lemonlight, which is an on demand video production company that offers brands and agencies access to high quality affordable video content nationwide. In part 1 of our conversation, we're going to discuss how to stand out in a cluttered content market. Show NotesConnect With: Hope Horner: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 17, 2020 • 20min
Using Data to Optimize Direct Response Efforts - Ron Jacobs // Jacobs & Clevenger
Today we rebroadcast our conversation with Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. In part 2 of our conversation, we are going to discuss how to use data to optimize direct response efforts. Show NotesConnect With: Ron Jacobs - Website // LinkedIn // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 16, 2020 • 21min
Where Direct Response Fits Into Your Marketing Mix - Ron Jacobs // Jacobs & Clevenger
Today we rebroadcast our conversation with Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. In part 1 of our conversation, Ron is going to tell us about the role direct marketing should play in your marketing mix. Show NotesConnect With: Ron Jacobs - Website // LinkedIn // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 15, 2020 • 16min
An Entrepreneur's Guide to Professional Skill Development -- Anik Singal // Lurn, Inc.
Today we're going to discuss the systems used by a great entrepreneur to monetize multiple channels of marketing. Joining us is Anik Singal, the CEO at Lurn, which is a digital asset management and work management software company. In part 3 of our conversation, we're going to discuss professional skill development. Show NotesConnect With: Anik Singal: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 14, 2020 • 17min
Creating 3,000 Attendee Webinars With a 10% Sales Conversion -- Anik Singal // Lurn, Inc.
Today we're going to discuss the systems used by a great entrepreneur to monetize multiple channels of marketing. Joining us is Anik Singal, the CEO at Lurn, which is a digital asset management and work management software company. In part 2 of our conversation, we're going to discuss a system for creating a 3000 attendee webinar with a 10% sales conversion rate. Show NotesConnect With: Anik Singal: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
