MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
May 3, 2020 • 22min
Using the TedX Platform to Distribute Ideas -- Marie Incontrera // TedX
Today we rebroadcast our conversation with Marie Incontrera, Founder of Incontrera Consulting, which is a speaker, social media, publicity, and TEDx placement consultancy firm. In part 2 of our conversation, Marie is going to tell us how and why the TedX platform is valuable for the distribution of your ideas. Show NotesConnect With: Marie Incontrera - Website // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 2, 2020 • 21min
The Business of Marketing Ideas -- Marie Incontrera // TedX
Today we rebroadcast our conversation with Marie Incontrera, Founder of Incontrera Consulting, which is a speaker, social media, publicity, and TEDx placement consultancy firm. In part 1 of our conversation, Maria is going to tell us how she advises her clients on packaging their ideas for promotion. Show Notes Connect With: Marie Incontrera - Website // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 1, 2020 • 20min
Inside.com's Search for a 1st Marketing Hire -- Kevin Curry // Inside
Today we're going to hear from a well-respected marketer about their quest to hire top tier marketing talent to help build their business and organization. Joining us is Kevin Curry, a Chief Revenue Officer at Inside, which is a collection of topical short-form newsletters packed with the trends, news & links you need to be smart, informed, and ahead of the curve. In today's episode, Kevin is going to tell us about the inside product organization and about his quest to find a growth marketer. Show NotesConnect With:Kevin Curry: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 30, 2020 • 15min
Consolidation of the Marketing Industry Will Continue -- Babak Hedayati // Tapclicks
Today we're going to debate the future direction of the marketing industry. Joining us is Babak Hedayati, the Founder, CEO, and Chairman of TapClicks, which is a leading marketing technology company for agencies, media companies, brands and enterprises. In part 2 of our conversation, we're going to talk about some of the consolidation in the marketing industry and whether that will continue or not. Show NotesConnect With: Babak Hedayati: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 29, 2020 • 16min
AI Will Play a Bigger Role in the Linking of Meta-Level Data -- Babak Hedayati // Tapclicks
Today we're going to debate the future direction of the marketing industry. Joining us is Babak Hedayati, the Founder, CEO, and Chairman of TapClicks, which is a leading marketing technology company for agencies, media companies, brands and enterprises. In part 1 of our conversation, we are going to discuss whether AI will play a bigger role in the linking of meta level data. Show NotesConnect With: Babak Hedayati: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 28, 2020 • 16min
How Startup Founders Can Start Building Their Brand on a Limited Budget -- Kate Walling // Traction Hero
Today we're going to discuss how to make an impact in marketing for early stage startups. Joining us is Kate Walling, the Founder and CEO of Traction Hero, which is a tech savvy marketing agency that solves high growth companies' most pressing marketing challenges. In part 2 of our conversation, we're going to discuss how startup founders can build their brands on a limited marketing budget. Show NotesConnect With: Kate Walling: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 27, 2020 • 16min
The Biggest Trends in Social Media and Marketing That Will Impact Startups in 2020 -- Kate Walling // Traction Hero
Today we're going to discuss how to make an impact in marketing for early stage startups. Joining us is Kate Walling, the Founder and CEO of Traction Hero, which is a tech savvy marketing agency that solves high growth companies' most pressing marketing challenges. In part 1 of our conversation, Kate is going to walk us through her thoughts about the biggest trends in social media marketing that will impact startups in 2020. Show NotesConnect With: Kate Walling: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 26, 2020 • 20min
Marketing Research and Covid-19 -- Ed Nevraumont // Marketing BS
Today we're going to try something new and have a special guest host the MarTech podcast - Ed Nevraumont. He is a speaker and executive consultant that helps great companies grow beyond expectations. Ed is also an Author of the book 'Marketing BS' which he kindly came on the show to talk about a few months ago. In today's episode, we're going to discuss market research and how it's related to Covid-19 crisis. Show NotesConnect With: Edward Nevraumont: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 25, 2020 • 21min
The Boundaries for Fair Use of Location Data // Apu Kumar -- Location Data
Today we rebroadcast our conversation with Apu Kumar, Founder of LotaData, a "People Intelligence" AI platform and real world movement graph for apps, cities, brands, and businesses. In part 2 of our conversation, Apu is going to tell us what device data marketers can access and how it can and should be used. Show Notes Connect With: Apu Kumar: Website // Linkedin // TwitterThe MarTech Podcast: Email // Linkedin // TwitterBenjamin Shapiro: Website // Linkedin // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 24, 2020 • 26min
Applications of Device Location for Marketing // Apu Kumar -- Location Data
Today we rebroadcast our conversation with Apu Kumar, Founder of LotaData, a "People Intelligence" AI platform and real world movement graph for apps, cities, brands, and businesses. In part 1 of our conversation, Apu is going to tell us what device data marketers can access and how it can and should be used. Show Notes Connect With: Apu Kumar: Website // Linkedin // TwitterThe MarTech Podcast: Email // Linkedin // TwitterBenjamin Shapiro: Website // Linkedin // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
