MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Oct 22, 2020 • 21min
The Original 25 Sales Hacks -- Chad Burmeister // ScaleX
Today we're going to discuss the overlap between sales and technology. Joining us is Chad Burmeister, the CEO of ScaleX, which is an agency that helps sales professionals increase revenue by focusing on the two things that matter in sales - increasing frequency and competency. In part 1 of our conversation, we discuss the original 25 sales hacks. Show NotesConnect With: Chad Burmeister: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 21, 2020 • 12min
Building, launching and monetizing VIP groups -- Jordan West // Little & Lively + Mindful Marketing
Today we're going to talk about how to build successful launch strategy that goes beyond launch. Joining us is Jordan West, the CMO and Founder of Little & Lively, which is a family clothing brand that generates mid seven figures by selling ridiculously cute clothing for moms and littles & Mindful Marketing, which is a marketing agency that helps scale e-commerce brands using tactics and strategies that Jordan uses on his own brand. In part 3 of our conversation, we discuss building, launching, and monetizing VIP groups. Show NotesConnect With:Jordan West: Website // Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 20, 2020 • 11min
Driving 250k revenue in 24 hours without using Facebook ads or discounts -- Jordan West // Little & Lively + Mindful Marketing
Today we're going to talk about how to build successful launch strategy that goes beyond launch. Joining us is Jordan West, the CMO and Founder of Little & Lively, which is a family clothing brand that generates mid seven figures by selling ridiculously cute clothing for moms and littles & Mindful Marketing, which is a marketing agency that helps scale e-commerce brands using tactics and strategies that Jordan uses on his own brand. In part 2 of our conversation, we discuss driving 250k revenue in 24 hours without using Facebook ads or discounts. Show NotesConnect With:Jordan West: Website // Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 19, 2020 • 17min
The psychology behind gated launches -- Jordan West // Little & Lively + Mindful Marketing
Today we're going to talk about how to build successful launch strategy that goes beyond launch. Joining us is Jordan West, the CMO and Founder of Little & Lively, which is a family clothing brand that generates mid seven figures by selling ridiculously cute clothing for moms and littles & Mindful Marketing, which is a marketing agency that helps scale e-commerce brands using tactics and strategies that Jordan uses on his own brand. In part 1 of our conversation, we discuss the psychology behind gated launches. Show NotesConnect With:Jordan West: Website // Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 18, 2020 • 18min
Building a Personal Brand through 3rd Party Content Syndication -- Mike Orr // Grapevine 6
Today we rebroadcast our conversation with Mike Orr, the Founder of Grapevine 6, which is a content engagement platform that accelerates your sales and marketing by using artificial intelligence. In part 2 of our conversation, Mike is going to tell us how you can build a personal brand through third-party content syndication. Connect With: Mike Orr - Grapevine6 // Linkedin The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 17, 2020 • 17min
Why Sharing 3rd Party Content Impacts Your Bottom Line -- Mike Orr // Grapevine 6
Today we rebroadcast our conversation with Mike Orr, Founder of Grapevine6, which is a content engagement platform that accelerates your sales and marketing by using artificial intelligence. In part 1 of our conversation, Mike is going to tell us how third party content can have a dramatic impact on your bottom line. Show NotesConnect With: Mike Orr: Grapevine6 // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 16, 2020 • 11min
How to engage a cold audience -- Tristan Wright // Evolve to Grow
Today we're going to discuss how to amplify your lead generation efforts and grow your business. Joining us is Tristan Wright, a Business Growth and Simplification Specialist at Evolve to Grow, which is a consultancy that gives business owners and entrepreneurs, the tools and support they need to simplify their workflow, grow their profits and reclaim their free time. In part 2 of our conversation, we discuss how to engage a cold audience. Show NotesConnect With: Tristan Wright: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 15, 2020 • 17min
The evolution of high growth teams -- Tristan Wright // Evolve to Grow
Today we're going to discuss how to amplify your lead generation efforts and grow your business. Joining us is Tristan Wright, a Business Growth and Simplification Specialist at Evolve to Grow, which is a consultancy that gives business owners and entrepreneurs, the tools and support they need to simplify their workflow, grow their profits and reclaim their free time. In part 1 of our conversation, we discuss the evolution of high growth teams. Show NotesConnect With: Tristan Wright: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 14, 2020 • 12min
Driving Attendance to Virtual Events -- Daniel Frohnen / Sendoso
Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution platform. In part 3 of our conversation, we discuss driving attendance to virtual events. Show NotesConnect With: Daniel Frohnen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 13, 2020 • 17min
Achieving Growth During a Downturn Economy -- Daniel Frohnen / Sendoso
Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution platform. In part 2 of our conversation, we discuss achieving growth during a downturn economy. Show NotesConnect With: Daniel Frohnen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
