MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Nov 1, 2020 • 14min
Optimizing Google Adwords campaigns for conversions -- Perry Marshall // Perry Marshall Associates
Today we rebroadcast our conversation with Perry Marshall, the Owner of Perry Marshall Associates, which is a Google AdWords focused consultancy that has worked in over 300 industries. In part 2 of our conversation, Perry is going to tell us about some of the common misconceptions about how to optimize your AdWords campaigns. Show Notes Connect With: Perry Marshall: Website // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 31, 2020 • 28min
Should You Prioritize Google Adwords Over Other Performance Marketing Channels -- Perry Marshall // Perry Marshall Associates
Today we rebroadcast our conversation with Perry Marshall, the Owner of Perry Marshall Associates, which is a Google AdWords focused consultancy that has worked in over 300 industries. In part 1 of our conversation, Perry is going to tell us how brands should prioritize AdWords over other performance marketing channels. Show Notes Connect With:Perry Marshall: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 30, 2020 • 14min
Evaluating your content ROI -- Jon Bennion // Online Marketing Gurus
This week we're going to talk about driving business results without buying your traffic. Joining us is John Bennion, the CEO of Online Marketing Gurus, a sponsor of the MarTech podcast, and an agency that specializes in SEO, AdWords and social media advertising. In part 5 of our conversation, we discuss evaluating your content ROI. Show NotesConnect With: John Bennion: Website // LinkedinThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 29, 2020 • 18min
SEO strategies in a COVID-world -- Jon Bennion // Online Marketing Gurus
This week we're going to talk about driving business results without buying your traffic. Joining us is John Bennion, the CEO of Online Marketing Gurus, a sponsor of the MarTech podcast, and an agency that specializes in SEO, AdWords and social media advertising. In part 4 of our conversation, we discuss SEO strategies in a COVID-world. Show NotesConnect With: John Bennion: Website // LinkedinThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 28, 2020 • 14min
Blending Organic & Paid Growth channels -- Jon Bennion // Online Marketing Gurus
This week we're going to talk about driving business results without buying your traffic. Joining us is John Bennion, the CEO of Online Marketing Gurus, a sponsor of the MarTech podcast, and an agency that specializes in SEO, AdWords and social media advertising. In part 3 of our conversation, we discuss blending organic and paid growth channels. Show NotesConnect With: John Bennion: Website // LinkedinThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 27, 2020 • 13min
How organic growth is different than SEO -- Jon Bennion // Online Marketing Gurus
This week we're going to talk about driving business results without buying your traffic. Joining us is Jon Bennion, the CEO of Online Marketing Gurus, a sponsor of the MarTech podcast, and an agency that specializes in SEO, AdWords and social media advertising. In part 2 of our conversation, we discuss how organic growth is different than SEO. Show NotesConnect With: Jon Bennion: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 26, 2020 • 12min
When to prioritize organic growth strategies -- Jon Bennion // Online Marketing Gurus
This week we're going to talk about driving business results without buying your traffic. Joining us is Jon Bennion, the CEO of Online Marketing Gurus, a sponsor of the MarTech podcast, and an agency that specializes in SEO, AdWords and social media advertising. In part 1 of our conversation, we discuss when to prioritize organic growth strategies. Show NotesConnect With: Jon Bennion: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 25, 2020 • 18min
Marketing Playbook for Rebooting a FinTech Startup -- Jeremy Krantz // Fintrx
Today we rebroadcast our conversation with Jeremy Krantz, the director of Fintrx, which is the leading family office, data research and intelligence platform to the alternative investment industry and the private capital markets. In part 2 of our conversation, Jeremy is going to share his digital marketing playbook and channel mix that he applies at Fintrx. Connect With: Jeremy Krantz - LinkedinThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 24, 2020 • 21min
FinTech Landscape & Marketing to Family Offices -- Jeremy Krantz // Fintrx
Today we rebroadcast our conversation with Jeremy Krantz, the director of Fintrx, which is the leading family office, data research and intelligence platform to the alternative investment industry and the private capital markets. In part 1 of our conversation, Jeremy is going to talk us through the landscape of marketing in the Fintech space. Show NotesConnect With: Jeremy Krantz: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 23, 2020 • 23min
How Artificial Intelligence is Changing Sales -- Chad Burmeister // ScaleX
Today we're going to discuss the overlap between sales and technology. Joining us is Chad Burmeister, the CEO of ScaleX, which is an agency that helps sales professionals increase revenue by focusing on the two things that matter in sales - increasing frequency and competency. In part 2 of our conversation, we discuss how artificial intelligence is changing sales. Show NotesConnect With: Chad Burmeister: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
