MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Nov 11, 2020 • 15min
Building information systems to optimize marketing efforts -- Lars Helgeson // GreenRope
This week we discuss why your CRM is the most important tool for everyone in your organization. Joining us is Lars Helgeson, the CEO of GreenRope, which is a complete CRM system with sales, marketing, customer service and operations built into one single database. In part 3 of our conversation, we discuss building information systems to optimize marketing efforts. Show NotesConnect With:Lars Helgeson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 10, 2020 • 14min
Marketing automation, customer journey mapping, and data modelling -- Lars Helgeson // GreenRope
This week we discuss why your CRM is the most important tool for everyone in your organization. Joining us is Lars Helgeson, the CEO of GreenRope, which is a complete CRM system with sales, marketing, customer service and operations built into one single database. In part 2 of our conversation, we discuss marketing automation, customer journey mapping, and data modelling. Show NotesConnect With:Lars Helgeson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 9, 2020 • 15min
Leveraging tech for business management -- Lars Helgeson // GreenRope
This week we discuss why your CRM is the most important tool for everyone in your organization. Joining us is Lars Helgeson, the CEO of GreenRope, which is a complete CRM system with sales, marketing, customer service and operations built into one single database. In part 1 of our conversation, we discuss leveraging tech for business management. Show NotesConnect With:Lars Helgeson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 8, 2020 • 24min
Optimizing & Scaling LinkedIn Ads (Hypothetical Case Study) -- AJ Wilcox // B2Linked
Today we rebroadcast our conversation with AJ Wilcox, the Founder of B2Linked, which is an agency that specializes in account management and consulting with LinkedIn ads. In part 2 of our conversation, AJ Wilcox is going to tell us about optimizing and scaling your LinkedIn ad campaigns. Show Notes Connect With: AJ Wilcox: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 7, 2020 • 28min
Are Linkedin Organic or Paid Ads Better for Your Brand? -- Aj Wilcox // B2Linked
Today we rebroadcast our conversation with AJ Wilcox, Founder of B2Linked, which is an agency that specializes in account management and consulting with LinkedIn ads. In part 1 of our conversation, AJ tells us how to evaluate if LinkedIn ads are right for your business. Show NotesConnect With: AJ Wilcox: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 6, 2020 • 16min
Converting Brand into Brand Marketing -- Alex Chrisman // Alta
This week, we're going to talk about the process of building a brand that not only resonates with your team, but helps to scale your business in a way that makes sense to your clients. Joining us is Alex Chrisman, the Founder of Alta, which is a brand and creative strategy consultant that I hired to help me develop a brand at a startup I worked on - called Handel. In part 4 of our conversation, we discuss converting brand into brand marketing. Show NotesConnect With: Alex Chrisman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 5, 2020 • 19min
Pop Quiz: Branding Patagonia -- Alex Chrisman // Alta
This week, we're going to talk about the process of building a brand that not only resonates with your team, but helps to scale your business in a way that makes sense to your clients. Joining us is Alex Chrisman, the Founder of Alta, which is a brand and creative strategy consultant that I hired to help me develop a brand at a startup I worked on - called Handel. In part 5 of our conversation, we discuss branding Patagonia. Show NotesConnect With: Alex Chrisman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 4, 2020 • 17min
Converting brand into creative -- Alex Chrisman // Alta
This week, we're going to talk about the process of building a brand that not only resonates with your team, but helps to scale your business in a way that makes sense to your clients. Joining us is Alex Chrisman, the Founder of Alta, which is a brand and creative strategy consultant that I hired to help me develop a brand at a startup I worked on - called Handel. In part 3 of our covnersation, we discuss converting brand into creative. Show NotesConnect With: Alex Chrisman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 3, 2020 • 12min
Setting your brand strategy -- Alex Chrisman // Alta
This week, we're going to talk about the process of building a brand that not only resonates with your team, but helps to scale your business in a way that makes sense to your clients. Joining us is Alex Chrisman, the Founder of Alta, which is a brand and creative strategy consultant that I hired to help me develop a brand at a startup I worked on - called Handel. In part 2 of our conversation, we discuss setting your brand strategy. Show NotesConnect With: Alex Chrisman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 2, 2020 • 13min
Defining your brand -- Alex Chrisman // Alta
This week, we're going to talk about the process of building a brand that not only resonates with your team, but helps to scale your business in a way that makes sense to your clients. Joining us is Alex Chrisman, the Founder of Alta, which is a brand and creative strategy consultant that I hired to help me develop a brand at a startup I worked on - called Handel. In part 1 of our conversation, we discuss defining your brand. Show NotesConnect With: Alex Chrisman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
