MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Oct 12, 2020 • 15min
Account Based Everything (ABX) -- Daniel Frohnen / Sendoso
Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution platform. In part 1 of our conversation, we discuss account based everything. Show NotesConnect With: Daniel Frohnen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 11, 2020 • 18min
Quora Ads: Google & Facebook's Ad Platform Baby -- JD Prater // Quora
Today we rebroadcast our conversation with JD Prater, an Evangelist for Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. Yesterday, JD told us about content syndicating and organic growth using the Quora platform, and in Part 2 we focus on Quora ads. Show NotesConnect With:JD Prater: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 10, 2020 • 24min
Content Syndicating & Organic Growth Using Quora -- JD Prater // Quora
Today we rebroadcast our conversation with JD Prater, an Evangelist for Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. In Part 1 of our conversation, JD tells us about content syndicating and organic growth using the Quora platform. Show NotesConnect With:JD Prater: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 9, 2020 • 17min
Engineering's role in a marketing go-to-market plan -- Mark Donnigan // Growth Stage Marketing
Today we're going to discuss how to build a go to market strategy. Joining us is Mark Donnigan, who is a Marketing and Business Growth Consultant. In part 2 of our conversation, we discuss engineering's role in a marketing go-to-market plan. Show NotesConnect With:Mark Donnigan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 8, 2020 • 29min
Go-to-market growth process -- Mark Donnigan // Growth Stage Marketing
Today we're going to discuss how to build a go to market strategy. Joining us is Mark Donnigan, who is a Marketing and Business Growth Consultant. In part 1 of our conversation, we discuss his market growth process. Show NotesConnect With:Mark Donnigan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 7, 2020 • 17min
The Future as it relates to customer data -- Max Kirby / Publicis Sapient
Today we're going to talk about the future of customer data. Joining us is Max Kirby, the Director of Digital Identity and Cloud Solutions at Publicist Sapient, which is a team of technology enablement, operations, sales, and marketing professionals that are leading the shift to cloud and customer data platform. In part 3 of our conversation, we discuss the future as it relates to customer data. Show NotesConnect With: Max Kirby: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 6, 2020 • 13min
Digital identity as the currency of the information age -- Max Kirby / Publicis Sapient
Today we're going to talk about the future of customer data. Joining us is Max Kirby, the Director of Digital Identity and Cloud Solutions at Publicist Sapient, which is a team of technology enablement, operations, sales, and marketing professionals that are leading the shift to cloud and customer data platform. In part 2 of our conversation, we discuss digital identity as the currency of the information age. Show NotesConnect With: Max Kirby: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 5, 2020 • 18min
The transformation to customer-centric thinking -- Max Kirby / Publicis Sapient
Today we're going to talk about the future of customer data. Joining us is Max Kirby, the Director of Digital Identity and Cloud Solutions at Publicist Sapient, which is a team of technology enablement, operations, sales, and marketing professionals that are leading the shift to cloud and customer data platform. In part 1 of our conversation, we discuss the transformation to customer-centric thinking. Show NotesConnect With: Max Kirby: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 4, 2020 • 15min
Acquisition & Consolidation across the MarTech Landscape -- Steve Reardon // ASG MarTech
Today we rebroadcast our conversation with Steve Reardon, CEO at ASG MarTech, which is a unique software business that buys, builds, and operates market leading vertical SaaS companies. Yesterday, Steve told us why his company is focused on helping bootstrapped companies thrive and survive, and in Part 2 of our conversation, Steve is going to tell us his views and the opportunities for consolidation in the MarTech space. Show NotesConnect With: Steve Reardon - Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 3, 2020 • 23min
Exit paths for Bootstrapped MarTech Founders -- Steve Reardon // ASG Martech
Today we rebroadcast our conversation with Steve Reardon, CEO at ASG MarTech, which is a unique software business that buys, builds, and operates market leading vertical SaaS companies. In Part 1 of our conversation, Steve tells us why his company is focused on helping bootstrapped companies thrive and survive. Show NotesConnect With: Steve Reardon - Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
