Before The Bestseller

With The Bezos Letters, Steve Anderson went from being a small time entrepreneur just outside of Nashville to becoming an International bestselling author, hitting the WSJ list. Steve was just looking to put together a lead magnet to offer prospects but in doing so realized he had something much bigger on his hands. After reviewing shareholder letters from Jeff Bezos since the company went public, he uncovered in plain sight what Jeff Bezos had been planning all along and what we’ve come to know today as Amazon.It's a fantastic deep dive into how Amazon has managed to continuously take calculated risks over and over that have paid off in a big way.With such a big launch, he poured a good amount of marketing budget into it so whether you’ve got zero budget or a lot, he gives us some things to avoid spending money on when launching.It just hit 400 reviews.Steve's Book: The Bezos LettersSteve's Website: The Bezos Letters FREE AMAZON ADS COURSE—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

When you hear Chronicles of Narnia or Harry Potter, you think of the top .001% of fiction books. These are often cited as the pinnacles of success for fiction authors who build something bigger than a book, go on to become major blockbusters, and bring in billions of dollars.Today’s author is very much on his way to becoming the next Chronicles of Narnia and I could not be more excited to share his story with you.Chad's got an incredible marketing mind and has committed to his fiction series in a big way.In our chat we cover everything from how he’s increased the news-worthiness of his series by adding an educational component to it, how he literally emailed every middle school teacher across the country to speak in classrooms, and how he plans on turning the book into a major blockbuster.This episode honestly feels like a degree in book marketing. I will warn you it’s a bit of a longer episode but there was so much gold throughout it that I couldn’t help but keep it all.C. R. Stewart's Book: Britfield and the Lost CrownFREE AMAZON ADS COURSE—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Ryan holiday and others have made their living taking what's old and making it new.A lot of time, what is old is new again. Take bell bottom jeans or bomber jackets. I love listening to how things were done 10 years ago because you’ll often find things that no ones doing now.That’s why I wanted to bring on WSJ bestselling author Jon Spoelstra. Who’s got a long history of being a successful author not just 20 years ago but now as well.Jon worked as a National Basketball Association executive for:->Buffalo Braves->Portland Trail Blazers->Denver Nuggets->New Jersey NetsWhile at the Nets he became famous for a stunt he pulled where he sent physical rubber chickens to fans to get them to renew their season tickets.Mark Cuban wrote the forward to this book which we get into how that came about.He also happens to be the father of Erik Spoelstra, head coach of the Miami heatLet’s jump into it with Jon.Jon's Book: Marketing OutrageouslyFREE AMAZON ADS COURSE—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Jesse is a younger version of Richard Branson. He's also built and sold a record company along with a dozen other entrepreneurial pursuits. He comes across as one of the most low-key guys but he also speaks mandarin, was a bestseller in Asia, with his publishing company he’s behind some of the biggest book launches and now he’s just launched a software company that could rival Amazon and completely change how self publishing is done.In our chat we talk about his own journey as a bestselleling author, we talk details on exactly what he did to produce some of the biggest book launches, and then we go on to talk about how he’s completely changing how self-publishing is done, allowing authors to make money virtually through the resale of their own digital-copy books.Jesse's NFT PlatformJesse's Book: Lifestyle EntrepreneurJesse's publishing company: Lifestyle Entrepreneurs PressFREE AMAZON ADS COURSE—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

A Radical Approach to the Akashic Records has racked up over 1,000 reviews on Amazon. It’s been a bestseller on amazon for years, not just for a day or two during the launch. It was written by our guest in this chat, Melissa Feick. She breaks down the exact blueprint she used to write and market her bestselling book as a no-name self-published author. Although Melissa calls it out herself that some people find what she says to be controversial as it relates to the spiritual world, you can’t help but get to the end of the show and realize that Melissa is also a marketing genius and the results show for themselves.From her book she’s built multiple 6-figure businesses and has added thousands of subscribers to her email list directly from her book.She’s got one of the best book funnels I’ve ever seen and here she goes into the details of exactly what her book funnel looks like.Aside from business, you also can’t help but see that Melissa is incredibly purpose driven in her work and how she’s been able to take decades of experience changing the lives of her clients to create scalable products.Let’s dive in.Melissa's Book: A Radical Approach To The Akashic RecordsMelissa's Website: The Spiritual Expansion AcademyFREE AMAZON ADS COURSE—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Today’s guest is one of my favorite people in self-publishing. He’s a great friend and mentor of mine and is one of the most innovative people I know when it comes to implementing new strategies and technologies.Brian went from living below the poverty line to being a 6-figure author of both fiction and nonfiction books.After making it as a fiction author, he then went on to teach and write non-fiction books to help fellow authors make money from their work.His books all have hundreds of reviews on Amazon. He’s got a Mastering Amazon Ads Facebook group with over 10,000 membersIn our episode he talks about how he found his fiction niche and grew his audience in a way that you can replicate, we talk about how he’s become the master of copy and how he got my book to convert at 1 sale for every 6 clicks. We also talk about how he’s build one of the most loyal followings of authors in self publishing.Stay tuned to the end where Brian talks about how he was table to rank is book in the top 500 of all of amazon for 10 days straight, 5 years after he launched it.Brian's Book: Mastering Amazon DescriptionsFREE AMAZON ADS COURSE—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Today, we’ve got a very special guest. I feel so fortunate to know him because he just gives, gives, and gives. Money aside, I think he runs one of the most integral businesses and just really leads with compassion and thoughtfulness for the people he works with.He’s helped thousands of business owners around the world create better marketing.In 2019, Mike launched Bite Sized Books, a publishing venture founded on his proven formula for creating short, helpful books (known as shooks) for Main Street business owners.Mike recently published, The 100-Page Book, which shows how to author, publish and leverage a shook in their business which is consistently labeled a bestseller on Amazon.He also founded software company Copy Doodles, which comes recommended by the likes of Dan Kennedy, Russel Brunson and Bill Glazer.I’m excited to chat with him because for the busy entrepreneur, who’s told they need to write a book, it’s hard for them to find the time. Mike provides a step-by-step breakdown of how an author can get that book done and the catch is that it’s less than a 100 pages. This also plays into the positive psychology of a reader who actually finishes the book.He actually walks the walk and writes them himself and sells them by the hundreds every month, years-on from his book launches. He’s got an amazing CTA strategy which is also one of the highest converting ones that I’ve seen.It’s my pleasure to introduce you to Mike Capuzzi, let’s bring him on.Mike's Podcast: The Main Street Author PodcastMike's Book: The 100-Page BookFREE AMAZON ADS COURSE—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Krista Mashore has been in the top 1 % of realtors nationwide for 20 years. Krista is the author of four best selling books focusing on digital marketing and has been named Yahoo Finance’s #1 digital marketer to watch in 2021! She has been featured in Forbes, Inman News, The Wall Street Journal, NBC, Fox, and many more!  Krista recently took her new coaching business from zero to 18 million dollars in just under four years with a projection of 20 million+ by the end of this year. She is the recipient of seven Two Comma-Club Awards, and one Two Comma Club X Award. Through her coaching, teaching, speaking and training, Krista is revolutionizing the way entrepreneurs and professionals market themselves online. She offers an innovative step-by-step approach on how entrepreneurs can gain a massive digital footprint.She is one of the most creative people in how she’s leveraged her book to grow her business.Besides all the accolades Krista is one of the hardest working people I know and I’m so excited to have her on to talk about all things book marketing, her funnels do millions, she has amazing tips for entrepreneurs to stay focused over the long term, and so much more.Krista's Podcast: F.I.R.E.D. UPKrista's Client Avatar SheetKrista's Bestselling Book: Sell 100+ Homes A YearFREE Amazon Advertising Course—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Today we’ve got one of the most humble entrepreneurs/authors I know. After selling 2 million-dollar tech companies early on, he spent all his money and ended up broke. From there, he’s built incredibly strong values which have built him back into the Mike Michalowicz we all know today.Mike started off his author career as The Toilet Paper Entrepreneur, who after buying 20K copies of his book personally and selling none of them - realized he needed to find another way.He finally started selling copies when the moms of the students he was speaking in front of, started to take to the book. The rest is history.He’s now gone on to write 7 bestselling books. You might have heard of Profit first which has over 5,000 reviews on Amazon and he just released Get Different, which has already sold thousands of copies so we’ll also talk about that as well.There’s so many takeaways in this show, from finding your core niche, to things to avoid spending your time on, and at the end, Mike also gives us 5 80/20 book launching tactics.Let's dive into our chat with Mike.Mike's new book: Get Different Mike's podcast: Mike Up In Your Business FREE Amazon Advertising Course—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Welcome to the Before The Bestseller PodcastThis show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement. How did this author write a story that would resonate with thousands of people?How did they launch their book to the top of the Amazon, WSJ, and NYT charts?Did they have a following before the book or did they build it with the book?How did they get their readers to go one step further with them, to hire them as a coach, join their masterclass, or even just subscribe to their email list?What did they do that others should not waste their time on?How were they able to bring something so passionate to life when so many of us struggle to even find our passion?How can we take what they taught us, and apply it to our own journey towards a purposeful life?These are just some of the questions you’ll be hearing from me as we dive into books like:Profit First by Mike MichalowiczThe First 90 Days with Michael WatkinsDave Chesson on how he started writing books, became the go to person on amazon book optimization, and then launched a 7/8 figure software business from itMelissa Feick who built multiple 6-figure businesses onto the back of her bookHayden Crabtree who had no following  but was financially free by the time he left college via real estate. He then built his following with his book, Skip the FlipBrian Meeks, who made 6-figures as a fiction author writing in the woodworking/guinea pig niche and is now working with another guest...Jesse Krieger who’s building powerfan.io, an NFT creation platform for creators to monetize their work and show us the next generation of publishingJon Spoelstra - sports marketing legend who had his forward written by MarK Cuban and now writes fiction booksChad Stewart who emailed every middle school teacher in the US to do a classroom visit and then also created an institute around his book to make it newsworthy. He’s just signed a movie deal.Steve Anderson who wrote The Bezos Letters, a WSJ bestselling book, that started off as just a lead magnetMike Capuzzi who coined the term shook, a genius way for business owners to have a bookKrista Mashore who’s a 2 comma award recipient from ClickFunnelsI’m only bringing on authors who've successfully published books themselves and actually make money from their publishing whether from the books or the backend so we can walk away with the exact blueprints on how they got to where they are now.One thing you’ll notice about all of these authors is that they’re hitting their potential. That’s why I do what I do, it’s why you’re listening to this, and we get to learn about how these top authors were able to build their dream life, having real impact, providing us with the exact blueprint for how they did it.This is a new show so feedback will be critical, give it to me, the good, the bad, the ugly how can I make this an even more enjo—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com