Before The Bestseller

Alex Strathdee

This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.

Episodes

Mentioned books

Jan 16, 2020 • 1h 5min

Space travel, disappointing your parents, and being a billion dollar CTO, with Michael Beckley

Michael Beckley is the CTO of the 2017 Top-Tech IPO, Appian. We wanted to know what CTO's do all day, so we thought this would be a good time to ask. Along the way we learned about changing majors, cofounding a company, and got to ask him what tech is maybe even too complex for him to wrap his head around.—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Nov 11, 2019 • 52min

How to ask your boss for more money with Rashqiue Mustahseen

We bring back Rashique from episode 6 to walk us through the blueprint of how to have that awkward conversation around how much you're worth! Luckily we have Rashique to walk us through it.—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Nov 5, 2019 • 43min

Working for Someone Else to Start Your Own Business with Win Sheridan

Today’s episode is another focused on the blueprint for pursuing entrepreneurship. In fact, possibly even a more attainable form of entrepreneurship because our guest says it himself, he didn’t try to reinvent the mousetrap, him and his friends just built a better one. Sometimes we get so caught up on the next idea that’s going to totally create a whole new industry, instead of just improving something that already exists. What you’ll hear about in this episode is how Win Sheridan went to work in an industry for a couple years, learned it, and then decided he could do it better. And they did do it better, they hit just shy of 1 million in revenue in their first year they’ve made more net profit in their first year then uber is yet to do in its entire existence. So here’s Win’s blueprint for building a better mousetrap.—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Oct 21, 2019 • 46min

Credit Card Points: Travel for FREE with Tim Henderson

Who else knows those ads of Jennifer Gardner asking you what's in your wallet, Mastercard's “Priceless” commercials, or Amex, “Don’t leave home without it”. All of these so that they can continue to make sure that 4/10 Americans have credit card debt. But what if we got to change the narrative and instead use these credit cards to increase our own wealth in terms of experiences? Tim, who’s in his mid 20s travels the world in business class all paid for by these credit card companies who compete to offload their barrage of points in hopes that you’ll end up spending more than you have. Here’s the blueprint for playing the credit card point game, the myths around how it impacts your credit score and getting those free trips around the world.—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Oct 14, 2019 • 59min

Traveling the World with The World Nomads

If there’s something season 3 really needs, it’s shooting the shit with 2 true blue aussies about travel. We’re young adults, It’s on all of our minds, especially mine since I just quit my job to go travel the world. Who knows? Maybe this episode is more forme than it is for you but nonetheless, if you’re someone who’s dying to get out there in the world, we got the blueprint for making sure you’re focused on the right things when you travel, learned how to travel safely and in a morally correct way, learned a few places that should be at the top of your list for 2020 travels, and got to hear about a pissed off swearing croation taxi driver along the way. I found today’s guests through there own podcast, the World Nomads Podcast, and ended up visiting them in Sydney Australia where I invited them to come on. So Phil and Kim, welcome!—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Oct 7, 2019 • 54min

Ski Instructor -> Serial Entrepreneur: The Bruce Thompson Story

We’ve all had that one great idea that we think could really be a great business, unfortunately we give into roadblock and get paralysis by over analysis and after leaving the idea on the backburner long enough, it ends up just fading away. On the other hand, there's a group of individuals that are not just able to take the one good idea and turn it into something, but are able to do that with many ideas, over, and over again, maybe it’s because once they figure out how to make one idea work, they somewhat have a blueprint to work with when pursuing the next. Wouldn’t it be great if we could get inside the heads of one of those individuals so maybe we could at least see what that blueprint might look like? Well today we have the entrepreneurial story of one of the biggest real-estate developers on the east coast. But he got his start as a snow ski instructor. From there he identified the opportunity to plan ski trips which evolved into operating busses and a charter airline company. I could go on but I think there’s only one person who can do this story justice, and that’s bruce himself.—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Sep 30, 2019 • 51min

How to save enough money to travel the world

I don’t think anyone here’s those words and doesn’t have that reaction. And that sucks! Being able to financially support ourselves is oftentimes why we do what we do between the hours of 9-5 every M-F. PAUSE What if we were able to have a greater financial consciousness so that we could spend more time of our life doing what we love and not just to support ourselves. This episode is all about the blueprint to do so because as Jazzi says, the goal of personal finance is to not have to think about personal finance.—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

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