BTB2: Profit First | Mike Michalowicz

Today we’ve got one of the most humble entrepreneurs/authors I know. After selling 2 million-dollar tech companies early on, he spent all his money and ended up broke. From there, he’s built incredibly strong values which have built him back into the Mike Michalowicz we all know today.

Mike started off his author career as The Toilet Paper Entrepreneur, who after buying 20K copies of his book personally and selling none of them - realized he needed to find another way.

He finally started selling copies when the moms of the students he was speaking in front of, started to take to the book. 

The rest is history.

He’s now gone on to write 7 bestselling books. You might have heard of Profit first which has over 5,000 reviews on Amazon and he just released Get Different, which has already sold thousands of copies so we’ll also talk about that as well.

There’s so many takeaways in this show, from finding your core niche, to things to avoid spending your time on, and at the end, Mike also gives us 5 80/20 book launching tactics.

Let's dive into our chat with Mike.

Mike's new book: Get Different
Mike's podcast: Mike Up In Your Business

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