Before The Bestseller

I wanted to ask Perry what the 80/20 was for the marketing of his book, what were the activities that actually sold his books?And that’s why I have the privilege of welcoming Perry Marshall back to the show.—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Perry Marshall discusses applying the 80/20 principle to business in '80/20 Sales and Marketing'. He emphasizes focusing on what brings in revenue, optimizing productivity, and targeting the right audience in sales and marketing. The podcast explores key components of marketing, the importance of paid traffic, and struggles entrepreneurs face in finding niche markets. Learn about the transformative impact of the 80/20 principle on life and business.

Brendan Kane is back on to talk with us about how he leveraged social media to get his book deal and then sell hundreds of thousands of copies of his books.—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Odds are you’ve seen at least 1 piece of content, whether on FB, Instagram, LinkedIn, or Tik Tok that this next guest has created. That’s because Brendan Kane and his team have racked up an impressive 60 billion views and 100+ million followers for the content they have worked on.Basically, if social media was a science, Brendan Kane would be the lead scientist. He helped Taylor Swift rebrand her digital experience for fans, his list of clients include Rihanna, MTV, the NHL and many more impressive names.He’s also the author of Bestselling book One Million Followers and his most recent bestselling book, Hook Point.Today, he’s here to walk us through what his author journey has looked like from no name entrepreneur, to world famous author.—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

The Big Leap sells more copies every year and so I wanted to learn from Gay about how to write a book that does just that, along with diving deeper into his author career.In this episode, where we have Gay back on the show, we dive into the author career of one of the greats, along with the marketing that helped get him there. —Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Last November in particular...I crashed and burned from working 80+ weeks for 6 months straight on getting my business off the ground. A friend of mine, Dave Chesson, recommended to me Gays book a month or so earlier.  Working through my burnout, having an employee completely ghost me, and needing to drive a dog across the country, it was no coincidence that when a flight I was on, headed back home to San Diego, ran out of fuel and had to make an emergency landing (on top of everything else going on) - I had his book to keep me calm. The Big Leap, happened to be in my backpack that day as I went from one anxiety attack to the next. We touched down in Ontario, just east of LA to refuel before heading onto San Diego. All the ground crew had cleared for the night and so there was no-one to meet the plane. We were trapped for hours, out of water, and filled with sweaty passengers now beginning to freak out. For brief moments here and there I began to see glimpses of breaking open the Exit door just to find a breath of fresh air. Yet still I had The Big Leap to keep me grounded.  Gay Hendricks has personally coached thousands including Michael Dell and his executive team to breakthrough mental barriers and to have the impact they desire to have on the world. He’s the author of many great books, one of which, The Big Leap, continues to sell more and more every year even though it was released over a decade ago. That only happens when a book is so good that overtime it changes so many lives that it continues to get recommended over and over again until theres an army of people out there in the world sharing the book. I’m excited to dive further into some big topics of the book, like Upper Limits and false beliefs. It’s my honor and privilege to bring you this interview with The Gay Hendricks.—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Oh my god you must meet today's guest, Qat Wanders. She’s one of my all time favorite people, bestselling fiction and non fiction author of over 80 books, 7 figure business owner, and used to work in the circus. Yes, you heard that right.We were introduced a while back by a fellow connection but nothing came of it. I was listening to one of my favorite shows, The Self Publishing School Podcast with Chandler Bolt and she was a guest. I was like, that name sounds familiar, I had no idea that’s who I was talking to…she’s amazing…I must talk to her.So I reached back out and this time it resulted in a longer conversation.In this episode we go deep into the world of editing and clear up what different types of editing mean, how she goes about picking her genres to write in, and we also get incredibly vulnerable and talk about the entrepreneurial burnout she experienced which I personally resonated so much with since my burnout last November and how’s she’s moving forward in life professionally and personally.—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

If there’s one thing you should know by now, it’s that everyone we have on here is a master marketer or has one of their team. Joanna is a master marketer so in this episode we go deep into the nuts and bolts of the marketing that’s allowed her to make a full time living from writing.—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Joanna Penn and Indie publishing go together like sunshine and solar panels. If you can’t tell, I just made that up. Joanna Penn was early to the indie publishing game and has benefited greatly from the early belief that it was the future. She has over 30 books in multiple pen names both fiction and nonfiction, runs the highly adored TheCreativePenn.com blog, and has possibly the longest running podcast on indie publishing with over a million downloads, The Creative Penn Podcast.Obviously Joanna is an incredibly popular author but it’s also been a dream of mine to interview Joanna ever since I got into the world of publishing and so you’ll be able to tell that I’m just giddy with excitement throughout our interview.In this episode we really get into the nuts and bolts of her author career.—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

It wouldn’t look too great if a book about marketing didn’t sell well. Luckily that’s not the case here with hundreds of thousands of copies sold and over 5000 reviews on Amazon, Allan Dib wrote a book which continues to sell better and better years after it’s launch.I want to know why that is and what Allan Dib is currently doing to keep momentum going for the One Page Marketing Plan. In this episode, Allan walks us through the marketing plan for his book, The One Page Marketing Plan.—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com