James Schramko Podcast

01:14 - James recognized Charley’s gift for paid ads and suggested he focus on that. Charley did, and it was a good call.06:01 - If you could access Charley’s expertise in media advertising, what would you ask him?07:37 - One of the first considerations in choosing ad campaign types is that platforms change.09:43 - Some businesses actually do quite well with paid ads on TikTok.11:35 - When it comes to paid ads strategy, timing matters, because of something called result compression13:26 - The advertising landscape is constantly changing, and we need to adjust accordingly.15:25 - In online marketing, he who innovates survives and thrives.19:34 - What kinds of ad campaigns can you consider running?21:16 - Lead magnets are a powerful way to build your list and create interest in your product.25:08 - Charley suggests what would likely be an effective lead magnet for James’s business.31:31 - Offering a diagnostic, review, or audit can be an effective conversion campaign, and works great in tandem with list building.35:08 - Need more lead magnet examples? Charley obliges…44:44 - Part of achieving success with paid ads is having the right intent, and focusing strongly on that.51:54 - Charley’s suggested a potential lead magnet for James. But what does he use in his own agency?

01:37 - What is asynchronous communication, and what makes it different from its synchronous opposite?07:02 - Some people, like James, love async. Others like Elon Musk insist on a more traditional model.10:18 - Could async be the answer to long, unnecessary meetings?14:04 - Async offers a freedom and flexibility you just don’t get with synchronous interaction.18:54 - While some workplaces still swear by email, others have embraced the rise of messaging.23:28 - To be effective at async, it’s crucial you make sure you’re understood.26:58 - A health benefit of async communication? Better sleep.31:24 - There are still important roles for sync, as Lloyd enumerates.

01:54 - Warren Buffet used to make money off the decline of businesses. Here’s how…03:36 - Complacency is dangerous. Being a little paranoid just might keep you in business.05:30 - It’s a period of struggle for many entrepreneurs, James has observed.07:10 - When you’re on the edge of serious decline, what do you do?09:28 - Awareness is the first step to your business’s survival.13:45 - There’s no one-size-fits all solution. Different strategies work for different people.16:26 - Charley’s certainly had his share of change and moving on.22:24 - Do you start something on the side, or jump directly to something else?24:32 - Agencies are one market in which business is becoming difficult.27:25 - Charley shares the specific moves that have worked for him…29:49 - The hustle culture is giving way to a an anti-burnout, lifestyle trend.32:16 - Health, aging and service are becoming areas of opportunity for business.36:13 - AI is big, but human interaction still beats talking with a machine.40:22 - Our guest offers a bit of parting wisdom for those needing to make a change…

01:57 - The connection between site migration and SEO isn’t much talked about, but it’s relevant if you’ve been online awhile.04:05 - These are some of the possible mishaps without proper site migration strategy…06:41 - Website owners might seek help in various quarters, but do these experts know site migration SEO?08:28 - Gert shares what his process would be in assisting a site migration…11:34 - What are some of the things people look to change about their sites?13:07 - With all the effort that’s needed, is a website migration actually necessary?14:08 - For people wanting to make a website change, this is what Gert advises…

02:47 - Our guest’s mission is getting busy entrepreneurs back in bodily shape, for the good of themselves and of their business.07:18 - Zac Mason wasn’t always the buff guy in the close-fitting tee…12:19 - Three things make a difference when you’re trying to get fit.13:03 - Healthy eating habits are of prime importance, and calorie planning has already impacted James’s biometric age.24:37 - Exercise is another factor, and Zac has some counterintuitive advice in this area.26:11 - Are DEXA scans only for osteoporosis? Zac and James discuss how they’re useful for making healthy decisions.36:35 - You decide, ultimately, how fit you want to get, and what you’re willing to do to get there.38:42 - Zac advocates three weekly workouts max, and here’s why.41:00 - If you take away three things from this episode, this is what Zac recommends…

02:02 - When does a major incident become an operational crisis? Lloyd defines the term.03:31 - Cybersecurity is a very real concern, particularly in Australia.04:33 - A major category of operational crises is those that impact your public image.07:33 - This is where a DOO has real value in crisis management for business.11:48 - Lloyd pinpoints three ways a director of operations can address a crisis.15:05 - When a crisis happens, how do you coordinate a response?19:00 - One of the great opportunities in a crisis is the lessons the post incident report teaches.24:36 - A crisis prevention plan consists of five elements…25:17 - What classifies as a crisis?28:19 - Crisis aversion includes being aware of possible risks and how likely they are to impact your business.29:54 - Do you have a recovery plan in place?30:46 - Training ensures your team knows what to do when they’re needed in a workplace crisis.32:47 - With the right strategies for crisis management, a business can go from continually putting out fires to operating smoothly.

01:16 - Tim has always been interested in something beyond the retainer deal, before he even knew what revenue sharing was called.05:28 - Choosing a business partner is one of the most challenging parts of revenue share deals.09:24 - When one product launch covered Tim’s surgery, he knew he’d found the right business model.11:08 - If you’re thinking of buying a business, consider this arrangement...13:37 - Revenue share and affiliate marketing are similar, but very different.16:48 - With a rev share deal, you can develop a deep connection with your partner over time.18:43 - A revenue share contract should ideally make provisions for an exit.20:47 - It takes a certain mindset to succeed at the revenue share model.25:26 - James shares some of his rev share partnership criteria.28:12 - Email is still a major driver of conversions, as both James and Tim can tell you.31:42 - Will your client let you do what’s needed, and have they the team to get it done?34:42 - If you have the right expertise, making money can be easy.36:55 - Since going into rev share, Tim’s been living the life he loves outside of work.

01:15 - AI is probably the biggest thing since the internet, and it’s important you learn now how to implement AI in business.06:38 - This is what keeps Lloyd busy, and how AI and business strategy work together.08:09 - As more people start using AI in business, will some jobs be in danger?09:16 - This is what you should know about AI applications for business…12:26 - Humans are still going to be important, and here’s why.15:25 - This is how James knows AI is something big…17:04 - The benefits of AI in digital marketing make it something you mustn’t pass up.19:33 - When using AI, you need to know where the information is coming from.24:22 - Lloyd advises this is how to get started with AI…26:57 - If your team is uncertain about the tools, try starting with the why.30:34 - Customizing solutions yields a number of benefits.34:29 - At this point, James’s team is using the tools while playing it careful.37:15 - This is the trend James is seeing in the online business space…

01:40 - Unpacking the topic - what is brand SEO?04:13 - Call it holistic, call it layered - this is Gert’s typical approach to SEO.05:24 - Google is like a child, and we have to teach it things.07:02 - So what does success look like with a branded campaign?09:00 - What is all that info Google gives us on the right side panel?11:16 - Google likes branding consistency - if it’s not consistent, that’s an issue.13:15 - This is how social media affects things.15:08 - How do you know if you’re already getting branded search results, and how does it relate to non branded search?17:49 - People can hijack your brand. Here’s how Gert addresses that.19:49 - So what sort of content is ranking strongly?20:49 - When people give review on Google, does it affect ranking?23:55 - This is the episode in summary…

01:47 - James has seen a lot of changes since he came online. Knowing how to adapt is key.04:24 - Charley talks about where he is as a podcaster.06:10 - Here are some shifts in the game since James started podcasting for business.08:12 - Time was you could get away with more and still rank well. Not so now.10:20 - Charley discusses the benefits of podcasting for the Australian market.12:03 - This is what Charley says James gets right on his show.17:11 - Video is almost a given now in podcasting, and it will only get bigger.20:10 - Combine a good show with effective video content distribution, and revenue tends to follow.21:40 - Short videos have a large audience of their own.24:04 - What video platforms do James and Charley focus on?30:33 - James takes a pass on TikTok, but this is Charley’s experience…34:26 - AI content creation tools have ushered in a wave of change.37:19 - In our experts’ view, content is still a lot about people and creating a personal brand identity.39:18 - Some things in the digital landscape won’t likely change soon.