James Schramko Podcast

01:47 - James has seen a lot of changes since he came online. Knowing how to adapt is key.04:24 - Charley talks about where he is as a podcaster.06:10 - Here are some shifts in the game since James started podcasting for business.08:12 - Time was you could get away with more and still rank well. Not so now.10:20 - Charley discusses the benefits of podcasting for the Australian market.12:03 - This is what Charley says James gets right on his show.17:11 - Video is almost a given now in podcasting, and it will only get bigger.20:10 - Combine a good show with effective video content distribution, and revenue tends to follow.21:40 - Short videos have a large audience of their own.24:04 - What video platforms do James and Charley focus on?30:33 - James takes a pass on TikTok, but this is Charley’s experience…34:26 - AI content creation tools have ushered in a wave of change.37:19 - In our experts’ view, content is still a lot about people and creating a personal brand identity.39:18 - Some things in the digital landscape won’t likely change soon.

01:45 - The first time I was on a show, I didn’t even know what a podcast was.04:03 - These were the very first words spoken on my show…09:14 - What’s your reason to get up in the morning?11:38 - Sometimes you don’t want to be the hero, says Eric Hinson.19:19 - When you realize happiness is a choice, you’re set for life.32:03 - Eighth time was the charm, but it was so worth it to have Jay Abraham on the show.37:52 - If you can’t say no, your yes means nothing.42:11 - Even an OG like Perry Marshall agrees: recreation is essential.43:45 - Is $10 million revenue all it’s cracked up to be?46:22 - The secret to success is doing what’s boring, according to author Jay Papasan.48:44 - What is a seven-time surfing champ like up close? I find out.50:37 - When you and John Lee Dumas like each other, some good-natured ribbing is normal.52:26 - Rand Fishkin talks about comparison.57:38 - Are you afraid to be disliked? Rob Moore issues a challenge.01:03:29 - What if everything happened for your potential growth? Mark Joyner has a unique take on the universe.01:04:46 - I finally achieved that surfer’s milestone...01:07:23 - It’s okay, be a freak.01:12:12 - Is your product the talisman that people want? Kenneth Yu sells the holy grail.01:20:46 - Fame is intoxicating, but Chris Haddad is over it.01:24:30 - Here is some fun trivia about the show…01:30:19 - What have guests and well-wishers had to say?

03:00 - Online marketing was wild when James entered the game, and it continues to require a lot of adapting to change.05:31 - The latest developments in AI are a change that is challenging many people’s ability to adapt.08:05 - How do you know when it’s time to change? James speaks from his experience with making changes.14:02 - In the process of shifting from one business iteration to another, James has learned some things…17:16 - When you find yourself doing too much for too little, something has to change.19:22 - Here’s how one business changed products to be more financially effective.26:34 - This is James’s business after some significant adjustments…30:48 - What’s happened since Joe’s last guesting? He shares his experience of dealing with change.36:48 - When you keep a media platform and change topics, this is what can happen.40:58 - It took some guidance, soul-searching and coping with change, but Joe has weathered some challenges and is in a good place.46:05 - James and Joe agree - it’s important to actually live your life.48:12 - It pays to take stock regularly of where you are and where you want to be.50:40 - James has a never-before-shared hierarchy of activity that he now reveals to Joe.53:07 - Joe realized he needed a daily reset, and here’s what his looks like…

03:04 - Artificial intelligence in SEO was around before, but with much less publicity. Now it has to be talked about.06:55 - AI for SEO can do a lot. Take the output with some caution, however.09:57 - Article writing used to be a waiting game. Artificial intelligence SEO tools are changing that.11:46 - ChatGPT only writes what’s already out there - it needs humans for creativity.14:06 - AI could put an end to the copy-pasted product descriptions on shopping sites.15:19 - But Google can tell, right?16:15 - Is Bing in for a comeback? James and Gert speculate.19:10 - Prompt engineering sets ChatGPT apart from the experience of Google search.20:42 - Will AI replace writers? Here’s the good and bad news.23:09 - This is what the episode is saying, overall…

03:23 - James talked about using AI in business well before it became a mainstream topic.06:23 -Technology has not always been welcomed by the working masses.08:57 - There’s no escaping AI, and you could be labeled a Luddite if you try.11:16 - With more and more AI used in business, what does it mean for human customer service?13:48 - Do you catch yourself saying, Please, when using AI to write articles?15:22 - Lloyd warns users to treat AI output with this caveat…17:03 - SOPs are a mainstay of successful businesses. Does AI impact this in any way?24:53 - Here’s how our experts think AI could affect hiring…31:31 - This filter clause makes a great icebreaker, but is it against the law?37:16 - Lloyd has a recommendation for recruiting the right people.39:31 - James shares his experience with filtering and hiring referrals.44:06 - One of the most important things you want in a hire is an alignment of values.47:42 - Lloyd’s favorite interview question is revealing and requires a human powered response.

01:01 - From what James has observed, more people want to stay away from alcohol. Can his guest confirm this?03:00 - James Swanwick goes through the common reasons people drink, which can be fixed.04:55 - Sometimes the roots of drinking lie in early childhood.07:46 - It’s packaged and marketed attractively, but it’s basically poison.10:23 - James Swanwick used to have his after work drinks. Here’s how that changed.12:59 - Alcohol drinking typically starts in youth, and that early, there are consequences.15:34 - As an adult, James hasn’t drunk much, and it’s done him a lot of good.17:18 - Three months without drink is the premise of James Swanwick’s flagship program.20:43 - Don’t believe the touted health benefits of alcohol. By giving up alcohol, you not only live longer, but better.25:01 - Shy about choosing the alcohol free drink? There are ways of pulling it off with style.30:32 - If you want more reasons to quit drinking alcohol, here’s where to go…

01:21 - If you’re stuck in the daily operations of your business unable to work on strategy or relationships, Lloyd’s book is for you.03:35 - You won’t get out of the day to day business operations without a team.05:42 - If you think you’re fine as a solopreneur, here are a few things to consider…10:20 - One of the most useful skills an employer can have is knowing how to run an effective team meeting.15:15 - These five rhythms will keep things running in your business…16:51 - What are the reds in your business, and how can you turn them green?19:12 - A business dashboard will inform your planning and ensure you’re on track with your strategies.22:29 - Involve your team in your future-pacing, and avoid changing priorities too often.26:16 - A regular pulse check on the day to day operations of a business helps keep everyone up to speed.28:02 - Unstructured catchups are just as valuable as planned coaching sessions.30:53 - This is how you can avoid having to solve every problem in the business yourself.36:18 - For effective group coaching, Lloyd recommends you GROW.

01:17 - If you’re always thinking for yourself and for your team, you’re not alone.03:56 - When James couldn’t get a VA from India, someone suggested the Philippines. The rest is history.07:45 - How do you train your team so they’re not afraid to challenge you?12:52 - Lloyd uses a simple framework to coach an independent team.19:19 - It’s important to teach your team failure is okay, and to reward positive behavior when it happens.23:33 - Here’s how to train your employees according to their situation.25:24 - How is 10-pin bowling the perfect metaphor for team management?29:54 - A lot of visionaries behave in ways their team members can’t understand or relate to.31:14 - If you’re not being the person you want your team to model, you are the problem behind a lot of poor behavior.35:59 - Have you’ve done the subconscious and the conscious coaching with no result? this is what Lloyd recommends.38:21 - This is where hiring a Director of Operations may be in order.

03:27 - To illustrate how great Kleq is, James looks at the past and probable future of his community.05:43 - An app for your business gives great usability to a membership, as James and John discuss.10:56 - You can achieve engagement and retention without a social media platform - here’s how.13:49 - Effective decisions aren’t based on opinion or emotion but on actual data.15:29 - Pod coaching and a power wall, for masterminding and private coaching, add new levels of value to a revamped membership.17:50 - Here’s what James and John bring to the membership game…19:37 - There’s lots to benefit from when you use Kleq as your membership site builder.

01:09 - Gert has a way of approaching SEO that differs from the norm, and people respond to it.03:54 - A lot of people have a common story when they go to Gert for help.06:17 - When a client’s no stranger to SEO, is it better to work with what they have, or start fresh?07:46 - After gaining the client’s trust and arranging an audit, what comes next?10:52 - Knowing what needs to happen with your SEO, the best way to achieve it is by working backwards.13:37 - When things are going well, that’s when you should keep the momentum going.14:53 - Is knowing what Google wants a sort of magical power? Gert demystifies.16:38 - When the tools ask you to nominate your own keywords, do you know what to put?17:40 - How did Gert’s client respond to the great results he got?19:06 - SEO Leverage does much more for its clients than just get them links.22:17 - Some people want to redesign their site before SEO - this is where a lot can go wrong.25:22 - Where do you really want to be in the search results?27:54 - Gert’s working relationship with James’s team goes back, and everyone agrees it’s a good one.