James Schramko Podcast

00:48 - There’s often a gap of understanding what effective SEO strategies are.03:50 - What if these people had spoken to Gert sooner about their SEO strategies?06:02 - This is how Gert tells people what doesn’t work07:30 - James’s SEO strategy has undergone an evolution over the years.10:48 - In SEO, you have to prioritize what matters most, like measuring conversions.13:14 - Does Google share its algorithm changes?16:09 - Is there software for this stuff, or is it purely manual?17:02 - Here’s how you determine what really counts…19:12 - Gert shares his approach as an SEO strategy consultant…22:51 - How do you help a potential buyer decide to purchase?24:03 - Some customers leave and then come back.

01:36 - Shoes, shops and SEO for local business04:15 - Who can best gain the benefits of SEO for local businesses?05:19 - This is why local SEO matters…07:49 - Many businesses just aren’t doing enough SEO for local visibility.09:40 - Gert’s got your back - here’s how…11:32 - Local SEO takes a retail approach…13:48 - Big fish, small pond - can you compete?16:20 - Is SEO getting lost in the shuffle?17:22 - Staying focused matters to reap the advantages of local SEO.21:11 - Can reviews help you get found on Google with SEO?24:12 - Gert shares tips for two types of listeners…

02:38 - You can’t just copy the big guys’ ad tactics. Here’s why…05:48 - Your type of business should inform your paid advertising strategy.08:06 - Misaligned targeting has consequences for a paid marketing campaign.10:36 - Charley works with a number of categories…16:13 - Is it feasible to serve clients who compete with each other?20:23 - The stage of business you’re at is relevant to your advertising campaign strategy.21:55 - These people are out to “help” - but do they?25:37 - How much trust does it take for someone to buy from you?27:53 - Weigh the importance of preparation versus execution of your strategic advertising.30:14 - James has noticed a pattern in the growth and decline of agencies.32:09 - Charley brings some unique contributions and insights to the table of paid ad strategy.33:38 - Is your business structured to effectively implement a specific type of advertising strategy?36:07 - You’ve laid the foundation - here’s what’s next.38:05 - These are some advertising strategies endorsed by Charley…

01:21 - Does it matter if you pass on your company’s vision to your team?03:25 - The way you approach your vision for business makes a difference.06:39 - You can give people tasks, or put them on a mission with your vivid vision.09:02 - James’s mission is more an action plan than a statement.11:54 - What categories does writing vision statements involve?14:54 - How do you achieve employee buy-in on what you’ve envisioned?17:42 - Attracting people is important, but so is repelling…19:48 - If someone asked your team your goals, could they answer?21:30 - Team can’t read your mind? This is Lloyd’s approach…25:29 - Has Lloyd’s assessment ever come up hopeless?27:50 - If you’ve finished the episode, here’s what you can take away…

01:20 - Video is big, for a number of reasons…07:27 - What kind of equipment is needed to create video ads?11:02 - How polished your video should be comes down a lot to audience expectation.13:13 - Visual perfection doesn’t count as much as authenticity.19:00 - Where you shoot your videos makes a difference.21:39 - How does good native YT video differ from a social media video ad?25:42 - Should you amplify the stuff that naturally performs?27:37 - Background stock footage does have a place.32:09 - Charley and his team learn a lot through continual video advertising production.33:32 - Here’s a checklist to go by if you typically make your own ad…

02:05 - What's appointment setting in the context of sales? Charley defines setters and sales closers.06:41 - When the person selling to you is impersonating someone else…13:59 - High-ticket appointment setting generally lead to a phone call. But does it have to?16:56 - How do magnets play a role in lead generation and appointment setting?20:20 - Charley has worked with multiple agencies, some of which provide top closers and setters.25:51 - There are a number of considerations when taking on setters and closers.28:18 - For optimum results, you want the various parties involved to work hand in hand.30:01 - What are the best mediums for setting and closing?32:50 - James and Charley discuss the different pay arrangements for setters and closers…35:58 - There naturally has to be a way of controlling performance quality…42:49 - Charley discusses the first step he takes in evaluating the need for appointments setting.44:24 - With all the suppliers Charley deals with, is there any kind of bias?

Discover how to find your ikigai in this episode of SuperFastBusiness.

00:54 - Fitness is an exploding industry, and a big market for trained educators.03:55 - Stress management sells in today’s busy world.05:54 - Success is all about focusing on and addressing what clients need as individuals.10:24 - Where was Zoe’s business when COVID struck?16:16 - Is there an advantage to having 160 hours of material versus 10?19:28 - Part of Muscle Nerds’ offer is a lifetime course - how do they deliver it?20:54 - This is how a subscription program came to look like a good idea…23:50 - One of the best things to happen to Zoe’s business was discovering KLEQ.26:47 - A great community is made up of great people.29:11 - How do you get people interested in a subscription product?34:50 - How does the business fare in terms of churn?38:14 - When you offer a lifetime and a subscription product, how does delivery differ?42:16 - Some final wisdom you can take from this episode…

01:04 - SEO gets your brand noticed. Did you know it also gets you seen for the right reasons?06:14 - There are a number of circumstances in which reputation management via SEO is warranted and helpful.09:16 - Have you ever Googled your name or brand? You should.11:17 - Gert shares how he and his team turned things around for one client’s reputation.13:36 - Sometimes negative reviews are deserved - what then?16:31 - When the people you pay to promote your brand are looking to outrank you…18:16 - How much of our online reputation is something we can actually control?22:37 - This is why brand monitoring is important, and how to do it…26:23 - If you’re the average business owner, Gert has a few takeaways.29:36 - With AI everywhere, how does it impact reputation management?32:25 - Quality is important, but quantity also has a role to play.

02:18 - What does team conflict look like?04:28 - Bad apples can often be the origin of conflict in a team.07:24 - Lloyd shares various examples of conflict in the workplace.10:21 - What leadership techniques can be used to defuse conflicts?12:29 - If you can prevent a conflict in the first place, that’s a huge win.13:29 - A good leader must know how to mediate between parties in conflict.15:54 - When you side with one party over another, the team needs an explanation.18:17 - One-on-one catch-ups can go a long way in preventing conflict.23:38 - This quality will stand you in good stead as a conflict manager.24:49 - In some cases, conflict avoidance is the best tactic.29:30 - Collaboration is the ideal scenario for conflict resolution.33:46 - Conflict negotiation is healthy as long as things don’t escalate.35:21 - This is an unusual but often effective negotiation technique…