The Attention Shift

Phil Agnew, behavioural scientist and host of the UK marketing podcast Nudge, explains why attention and simple psychology drive purchases. He discusses curiosity hooks that boost views but not clicks. He covers mere-exposure, distinctiveness, credible scarcity, storytelling vs discounts, and how dynamic social proof can normalise live shopping.

A rapid tour of how streaming platforms are chasing short-form creators and the risks of turning viral makers into TV producers. Peacock’s TikTok-style redesign and AI-host experiments are changing how clips funnel into live viewing. FIFA’s YouTube partnership and MrBeast’s Vyro clipping platform raise questions about strategy and brand control. Meta’s cash offers aim to lure creators back to Facebook.

In this episode of The Attention Shift, Jo sits down with Joe Bennett, Managing Director of Buzz16, to explore how sports content production has been turned inside out and what that means for everyone making content in 2026.Joe breaks down why pre-production is now the most underrated skill in the industry, what broadcast can steal from YouTube and vice versa, and why the generalist has become the most valuable person in any production company.Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Jo & Ed? Drop us a line at hello@attentionshift.media. Hosted on Acast. See acast.com/privacy for more information.

Sports and media collide with FIFA inserting in-match hydration-break ads at the 2026 World Cup. A major newspaper pivots to video-first YouTube programming. Rugby bets on player personalities to grow the audience. An action-sports franchise moves from events to a season-long league. March Madness arrives on European streaming, aiming to build new fandom.

A deep dive into the Supreme Court’s ruling that AI-created works lack copyright and what that means for automated media. New research on live shopping shows storytelling and context beat discounts and countdown tactics. Discussion on creators moving from rented funnels to owning clubs and sports teams, plus how creator integrations can reshape sports and youth fan engagement.

Naveed Raja, former Sky Sports Racing director with broadcast and rights expertise. Harry Hesp, Marketing Director at Baller League who builds under-34 audiences. They tackle anonymous fandom and why 76% of fans stay unknown. They explore Baller League’s Gen Z growth blueprint, joint ventures replacing old rights models, and ways to reconnect lost revenue through data and multi‑platform strategies.

They unpack the Sidemen turning a classic TV format into a fan-data machine. They break down the Apple TV and Netflix shakeup around F1 distribution. They explore the Premier League launching its own streamer and the risks of platform fragmentation. They look at VfL Wolfsburg’s army of AI assistants and JioHotstar replacing search with conversational discovery.

A look at leagues buying fan data through fantasy platforms and what that means for ownership of audiences. A breakdown of creator-led content strategies that are racking up views fast. Discussion on brands hiring authentic creators instead of leaning on celebrities. A debate over whether data-driven hyper-personalisation harms communal fandom. Spotlight on new women’s sports media building fresh business models.

A fast look at how creators are reshaping major sports moments and whether that strategy is getting lazy. A dive into clubs using fan data as a new revenue engine and the risks of a two-tier data gap. PSG’s global run club and what daily fan touchpoints might mean for international growth. New ad and video moves from platforms and agencies racing to package creator-sports products.

A fast take on the creator-driven Super Bowl weekend and why creators clustered around flag football. A look at flag football’s Olympic push and creators as low-risk, shareable talent. A debate over YouTube’s TV ambitions, measurement withdrawal and how missing metrics hurt creators. The outrage over ITV’s picture-in-picture Six Nations ads and whether that format can be fixed.