The Attention Shift Drive to Survive is moving to Apple TV, The Sidemen’s Data GOLDMINE, & VFL Wolfsburg is RUN by AI?
6 snips
Mar 4, 2026 They unpack the Sidemen turning a classic TV format into a fan-data machine. They break down the Apple TV and Netflix shakeup around F1 distribution. They explore the Premier League launching its own streamer and the risks of platform fragmentation. They look at VfL Wolfsburg’s army of AI assistants and JioHotstar replacing search with conversational discovery.
AI Snips
Chapters
Transcript
Episode notes
Sidemen Turned Classic TV Into Fan Data Engine
- The Sidemen rebooted Family Fortunes on YouTube using their Sidemen Plus subscribers as the survey respondents.
- Jo Redfern described how Fremantle licensed the format and the Sidemen used their DTC database to make fans feel invested in the show.
F1 Deal Shows Platform Truce and Fan Fragmentation
- Apple TV+ and Netflix struck a deal to split F1 rights in the US to ensure reach while preserving Apple's headline win.
- Ed Abis and Jo Redfern argued this shows platform collaboration to reach audiences and highlights fragmentation risks for fans paying multiple subscriptions.
Premier League Launches Its Own Streamer As Long Term Leverage Play
- The Premier League will launch its own streamer (Premier Plus) in Singapore to own production, platform and fan relationships.
- Jo and Ed debated economics: user acquisition, churn, and that rights checks won't be surrendered immediately, so it’s a long play to build leverage.