In this episode of The Attention Shift, Jo sits down with Joe Bennett, Managing Director of Buzz16, to explore how sports content production has been turned inside out and what that means for everyone making content in 2026.
Joe breaks down why pre-production is now the most underrated skill in the industry, what broadcast can steal from YouTube and vice versa, and why the generalist has become the most valuable person in any production company.
Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Jo & Ed? Drop us a line at hello@attentionshift.media.
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The Attention Shift