

The Industrial Talk Podcast Network
The Industrial Talk Podcast with Scott MacKenzie
Industrial Talk is about celebrating the women and men of industry and manufacturing. We celebrate these innovative leaders and companies because they make our lives better and are changing the world for the better! These passionate leaders collaborate, innovate and educate with speed and purpose to positively impact people and communities around the world. Industrial Talk in collaboration with industry and manufacturing leaders address topics that include: Digital Transformation, Big Data, Industry 4.0, IoT, IIoT, AI, ML, Optimization, Edge, Cloud, Asset Reliability, Maintenance, 5G, Sales, Marketing and Branding and strategies for success. This is a podcast that is focused on Getting Stuff Done and learning from individuals and companies that have been there and have a track record of success. We celebrate a bright future in industry and manufacturing from with women and men dedicated to making our communities and world a better place.
Episodes
Mentioned books

Sep 12, 2024 • 16min
Doug Kiehl with Eli Lilly
Karen Quatromoni, Director of Public Relations at OMG, introduces the podcast series and its focus on the Digital Twin Consortium (DTC). Bill Hoffman, OMG CEO and Chairman, interviews Doug Kiehl, Senior Director at Eli Lilly and co-chair of the DTC's new pharma and regulatory Working Group. Doug discusses his 30-year tenure at Eli Lilly, the formation of the Disruptive/Transformative Technologies team, and the drivers for digital twin technology in pharma, including industry trajectory and regulatory expectations. He highlights the importance of cross-industry collaboration and the potential of digital twins in manufacturing, compliance, and process validation, emphasizing their role in expediting product development and improving patient outcomes.
Action Items
[ ] Attract other pharmaceutical companies to join the Digital Twin Consortium and contribute to working group efforts.
[ ] Develop a charter and focus areas for the Pharma and Regulatory Working Group.
[ ] Explore applications of digital twins across the pharmaceutical product development and manufacturing lifecycle.
Outline
Introduction and Welcome
Karen Quatromoni introduces herself as the Director of Public Relations for Object Management Group (OMG) and welcomes Bill Hoffman and Doug Kiehl to the OMG podcast series.
Karen highlights OMG's role in driving industry standards and building tech communities, and introduces the focus on the Digital Twin Consortium (DTC).
Bill Hoffman introduces Doug Kiehl, Senior Director at Eli Lilly and Company's Disruptive/Transformative Team and Digital Twin Center of Excellence, and chair of the DTC's new pharma and regulatory Working Group.
Doug Kiehl thanks Karen and Bill for the introduction and expresses his gratitude for organizing the podcast.
Doug Kiehl's Background and Role at Eli Lilly
Doug Kiehl shares his 30-year tenure at Eli Lilly, his experience in product development, and his roles in various capacities with government and private industry.
He mentions his background as a mass spectrometrist and analytical chemist, and his role in forming the Disruptive/Transformative Technologies team at Eli Lilly.
Doug explains the two main drivers for forming the Disruptive/Transformative Technologies team: industry trajectory and regulatory expectations.
He highlights his involvement with the Product Quality Research Institute (PQRI) and his role as the chair for the PQRI steering committee, which includes FDA and Health Canada stakeholders.
Formation of the Disruptive/Transformative Technologies Team
Doug discusses the formation of the Disruptive/Transformative Technologies team one year ago, driven by the need for digital transformation in the pharmaceutical industry.
He emphasizes the importance of cross-collaborative partnerships, mentioning his liaison with various industries, including defense, Air Force Research Labs, Army Research Labs, and NASA.
Doug expresses his satisfaction with the Digital Twin Consortium for enabling access to these partnerships and advancing their goals.
Bill Hoffman acknowledges Doug's impressive background and the strong connection between different industries applying digital twin technology.
Charter and Importance of Digital Twins in Pharma
Doug outlines the charter of the new working group, focusing on attracting other pharmaceutical companies to join the Digital Twin Consortium.
He highlights the broad application of digital twin technology throughout the pharmaceutical product development and manufacturing life cycle, including supply chain and post-launch life cycle management.
Doug mentions the importance of modeling clinical trials to minimize human intervention and expedite decision-making using readily accessible data.
He expresses his enthusiasm for the working group's potential to achieve substantial milestones and bring forward goals aligned with each company's digital transformation roadmap.
Manufacturing and Regulatory Compliance
Bill Hoffman inquires about the significance of manufacturing as a major application for digital twins in pharmaceuticals.
Doug explains the regulatory perspective, mentioning the FDA's partnership with PQRI and the publication of a white paper on AI in advanced manufacturing.
He discusses the prioritization of manufacturing, supply chain, and point-of-care manufacturing by the FDA, emphasizing the importance of developing standards and guidance.
Doug highlights the role of digital twins in making manufacturing processes more consistent and robust, particularly in distributed, continuous, and agile manufacturing.
Compliance and Process Validation
Bill Hoffman asks about the role of digital twins in ensuring compliance.
Doug clarifies that digital twins can help achieve process validation in a virtual environment, reducing the need for physical product demonstrations.
He explains the potential cost savings and sustainability benefits of using digital twins for process validation, which can expedite the production of life-saving or life-improving medicines.
Doug emphasizes the importance of digital twins in meeting regulatory expectations and improving overall industry efficiency.
Challenges and Future Outlook
Doug discusses the challenges of introducing new technology and the importance of education and collaboration.
He mentions the need for critical mass and the value of showing examples of successful implementation by other companies.
Doug highlights the role of the Digital Twin Consortium and OMG in providing tools and resources to help bring digital twin technology forward.
He reflects on the progress made in the past year and the importance of continued collaboration and education to drive adoption and success.
Conclusion and Final Thoughts
Bill Hoffman and Doug Kiehl discuss the potential impact of digital twins on the pharmaceutical industry and the broader benefits for patients and society.
Doug emphasizes the importance of passion and commitment in driving innovation and collaboration within the industry.
Karen Quatromoni thanks Doug for his insights and concludes the podcast, encouraging listeners to learn more about digital twins and their potential impact.
The podcast ends with a reminder of the benefits of joining the Digital Twin Consortium and the importance of collaboration in driving digital transformation.

Sep 11, 2024 • 11min
Marc Tarrago with Fira Barcelona
Industrial Talk is onsite at IoT Solutions World Congress and talking to Marc Tarrago, Event Director at Fira Barcelona about "Bringing global leaders together in digital transformation and cybersecurity!".
Scott MacKenzie hosts an industrial podcast celebrating industry professionals and their innovations. At the IoT Solutions World Congress in Barcelona, he interviews Marc Tarrago, the event organizer, about the success of the event. Marc highlights the international focus, with delegations from China, India, and the US, and the shift in program direction to the International Society of Automation. The event is divided into four rooms addressing tech-enabled transformation, climate change, standards and regulations, and IoT security. The importance of cybersecurity with the growing number of connected devices is emphasized. The team's efforts and the positive feedback from attendees are praised, with plans to continue covering healthcare and sustainability in future events.
Action Items
[ ] Analyze trends and technologies to cover for next year's event.
[ ] Look into potentially adding healthcare as a focus vertical.
[ ] Promote and provide information on next year's event.
Outline
Welcome to Industrial Talk Podcast
Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.
The podcast aims to highlight the efforts of men and women in various industries.
Scott encourages listeners to join the podcast and celebrates the industry professionals who make the world a better place.
The podcast is broadcasting from the IoT Solutions World Congress in Barcelona, Spain.
Introduction of Mark and Event Overview
Scott introduces Mark, the head of the event, and asks him about his experience.
Marc expresses excitement and satisfaction with the event, noting its success and positive feedback.
Scott mentions the shift from theoretical AI discussions to practical applications.
Mark highlights the international focus of the event, with delegations from China, India, and the US.
International Focus and Program Changes
Marc explains the effort to make the event more international, including bringing in delegations from various countries.
The program direction has shifted from the IIC to the International Society of Automation (ISA).
Scott praises the event's layout and the level of knowledge gained from attending.
Marc outlines the four different rooms focused on specific challenges, including tech-enabled transformation, climate change, standards and regulations, and IoT security.
Digital Transformation and Cybersecurity
Scott discusses the importance of digital transformation and connected strategies in manufacturing.
Marc emphasizes the connection between IoT devices, data collection, and cybersecurity.
The event aims to address the growing number of connected devices and the need for robust cybersecurity measures.
Scott appreciates the comprehensive approach to cybersecurity at the event.
Disruptive Technologies and Future Trends
Marc mentions the inclusion of disruptive technologies like AI, digital twin, machine learning, and computing in the event.
Scott inquires about the current state of technology and innovation, with Mark agreeing that they are still at the beginning of realizing the benefits.
Scott praises the team's efforts in organizing the event and the positive feedback from participants.
Marc highlights the importance of the team in making the event successful.
Plans for Next Year's Event
Scott asks Marc about plans for next year's event, with Marc mentioning the focus on trends and technologies.
Marc expresses interest in covering healthcare and sustainability in the next event.
Scott provides contact information for the event and encourages listeners to be part of it next year.
Scott concludes by emphasizing the importance of the event and the opportunities it provides for industry professionals.
Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
MARC TARRAGO'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/marc-tarrago/
Company LinkedIn: https://www.linkedin.com/company/fira-barcelona/
Company Website: https://www.firabarcelona.com/
PODCAST VIDEO:
https://youtu.be/00QDAZPH8uA
THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":
OTHER GREAT INDUSTRIAL RESOURCES:
NEOM: https://www.neom.com/en-us
Hexagon: https://hexagon.com/
Arduino: https://www.arduino.cc/
Fictiv: https://www.fictiv.com/
Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html
Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/
Industrial Academy: https://industrialtalk.com/industrial-academy/
Industrial Dojo: https://industrialtalk.com/industrial_dojo/
We the 15: https://www.wethe15.org/
YOUR INDUSTRIAL DIGITAL TOOLBOX:
LifterLMS: Get One Month Free for $1 – https://lifterlms.com/
Active Campaign: Active Campaign Link
Social Jukebox: https://www.socialjukebox.com/
Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):
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Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!
TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!
Reserve My Copy and My 25% Discount

Sep 10, 2024 • 20min
Linda Fanaras and Naomi Soman with Storylogick Consulting
Optimize B2B Email Messaging
Linda Fanaras, host of the B2B Brand 180 podcast, interviews Naomi Soman from Storylogick about optimizing B2B email marketing strategies. Naomi emphasizes the importance of authenticity and personalization in email content, advising against overly visual-heavy emails. She outlines different types of emails, such as top-of-funnel media buying and retention emails, and discusses the need to tailor messaging to various B2B buyer personas. Naomi recommends using customer data from tools like Gong and Chorus to build accurate buyer personas and suggests personalizing emails based on actions taken by the recipient. She also highlights the value of using visual language to stand out in a crowded market.
Action Items
[ ] Transcribe sales calls and recordings to gather insights into buyer pain points, success criteria, and concerns. Use these to build buyer personas.
[ ] Test more text-heavy email content with a deeper, more authentic message over visual-focused emails.
[ ] When cultivating lists, ensure contacts are properly tagged based on their entry point and level of engagement to enable personalized outreach.
Outline
Introduction and Guest Background
Linda Fanaras, introduces herself as the host of the B2B Brand 180 podcast and CEO of Millennium Agency.
Linda introduces the guest, Naomi Soman from Storylogick, and outlines the topic of the discussion: email marketing and its role in driving growth.
Naomi's background is highlighted, including her experience in hyper-growth startups and her focus on crafting messaging and performance marketing.
Naomi thanks Linda for having her and expresses her excitement for the conversation.
Addressing Email Marketing Misconceptions
Linda asks Naomi to address common misconceptions about email marketing in the B2B space.
Naomi debunks the myth that emails need to be visual-heavy with little text, emphasizing the importance of authenticity and providing more text.
She explains that users are savvy and can spot marketing language easily, so providing a deeper, more personalized message can earn clicks.
Naomi stresses the importance of creating an intimate connection through email by going deeper into the messaging.
Email Marketing Funnel and Techniques
Linda inquires about different layers within the email marketing funnel and the types of emails used to move people through it.
Naomi explains various types of emails, including top-of-funnel media buying, product-led growth emails, retention emails, and sales-led outreach emails.
She discusses the importance of adapting messaging based on the stage of the funnel and the specific audience being targeted.
Naomi provides examples of how to tailor messaging for different roles within a B2B buying committee, such as champions, upper management, and end users.
Personalizing Email Campaigns
Linda asks Naomi about the number of emails to send and how to personalize them effectively.
Naomi advises aiming for three to five personalized emails, emphasizing the importance of making them relevant and personalized based on the recipient's seniority.
She recommends including details like their location, university, and relevant business news to make the emails more personal.
Naomi highlights the importance of researching the recipient's background and including specific details to make the emails feel authentic and less corporate.
Building Buyer Personas and Research Methods
Linda asks Naomi about research methods for building accurate buyer personas.
Naomi explains the challenges of B2B research and suggests using tools like Gong, Chorus, and recorded sales calls to gather information.
She outlines three categories of information to gather: pain points, image of success, and concerns holding them back.
Naomi emphasizes the importance of using this information to build a detailed buyer persona and make emails feel personalized and authentic.
Handling Large Lists and Multiple Personas
Linda inquires about handling large lists and addressing multiple personas.
Naomi advises tagging actions taken by the recipient, such as signing up for a newsletter or attending a webinar, to personalize emails based on their interests.
She explains the importance of asking for job title and company information to segment the list appropriately.
Naomi suggests using HubSpot to track actions and segment the list based on specific interests and behaviors.
Standing Out in a Crowded Marketplace
Linda asks Naomi how B2B companies can stand out in a crowded marketplace.
Naomi suggests using customer voice and avoiding corporate jargon to make emails more relatable.
She emphasizes the importance of using visual language to communicate effectively and stand out in a busy market.
Naomi provides examples of using abstract images and metaphors to convey complex ideas and capture attention quickly.
Conclusion and Contact Information
Linda thanks Naomi for her insights and asks her to share her contact information.
Naomi provides her LinkedIn profile, website, and email address for further contact.
Linda thanks the audience for listening and encourages them to review the podcast and connect with her directly.
The meeting concludes with Speaker 1 expressing gratitude to the guest and the audience.

Sep 9, 2024 • 17min
Jay Hack with Fluke Reliability
Industrial Talk is onsite at Xcelerate 24 and talking to Jay Hack, Vice President of Operations with Fluke Reliability about "Investing in innovation to significantly improve asset reliability".
Jay Hack, Vice President of Business Operations at Fluke Reliability, discussed his role and the company's non-destructive testing (NDT) business, which focuses on eddy current inspection of steel rods. He highlighted the recent acquisition of Azima, which uses AI to enhance predictive maintenance, allowing customers to monitor thousands of assets more efficiently. The acquisition, completed in August 2023, is ahead of expectations. Hack also mentioned ongoing efforts to integrate Azima's technology with Fluke's existing solutions and explore new partnerships to expand their connected reliability ecosystem.
Action Items
[ ] Integrate Azima acquisition more fully within 1 year to allow seamless data integration between Fluke's existing solutions and Azima's AI capabilities.
[ ] Continue exploring partnerships around areas like spare parts management, connected worker solutions, and other modalities to expand Fluke's predictive maintenance offerings.
[ ] Connect with Jay Hack via email (jayhack@fluke.com) or LinkedIn to learn more about Fluke reliability's solutions.
Outline
Introduction and Welcome to Accelerate 2024
Scott MacKenzie welcomes listeners to the Industrial Talk podcast, highlighting the event's focus on industry professionals and their contributions.
Scott introduces the guest, Jay Hack, and mentions Jay's role as Vice President of Business Operations for Fluke Reliability.
Jay shares his experience from the previous year's event, where he lost his voice due to excessive celebrating.
Scott and Jay engage in small talk about the event's atmosphere and the busy schedule.
Jay Hack's Role and Fluke Reliability Overview
Jay provides a background on his role, including leading MNA and partnerships, general management of the non-destructive testing (NDT) business, and overseeing the Florida Business System (FBS).
Scott asks Jay to explain NDT, and Jay describes it as non-destructive testing, focusing on eddy current inspection of steel rods.
Jay explains the niche market of NDT and its importance in the steel production process.
Jay mentions that Fluke Reliability is a global leader in this niche market, with a long-standing business model.
Discussion on AI and Azima Acquisition
Scott shifts the conversation to AI, noting its ubiquity and the challenges in applying it across various applications.
Jay explains the acquisition of Azima and its integration with Fluke Reliability's existing offerings.
Jay describes how Azima's AI technology enhances predictive maintenance by making vibration analysts more efficient.
Jay highlights the benefits of Azima's business processes and AI architecture in improving maintenance efficiency.
Integration of Azima and Future Expectations
Scott inquires about the integration of Azima with Fluke Reliability's existing solutions.
Jay explains that the integration is still in progress but is ahead of expectations, with a focus on enhancing current offerings.
Jay discusses the future expectations of Azima, including expanding and deepening predictive maintenance capabilities.
Jay mentions the exploration of new partnerships and categories, such as spare parts management and connected worker solutions.
Challenges and Opportunities in AI and Predictive Maintenance
Scott asks about the types of data Azima can handle, and Jay clarifies that it focuses on vibration data.
Jay mentions the potential for bundling vibration data with other modalities, such as ultrasound and thermography.
Jay highlights the importance of conferences and meetings with customers to understand their needs and explore new possibilities.
Scott and Jay discuss the strategic direction of Azima and its potential to create a robust ecosystem of solutions.
Conclusion and Contact Information
Scott wraps up the conversation by asking Jay about his contact information for listeners interested in connecting with him.
Jay provides his email and LinkedIn profile, making it easy for listeners to reach out.
Scott thanks Jay for joining the podcast and encourages listeners to connect with Jay and explore the Industrial Talk platform.
The podcast concludes with Scott promoting the Industrial Talk network and its mission to highlight industry professionals.
If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.
Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
JAY HACK'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/jayhack1/
Company LinkedIn: https://www.linkedin.com/company/fluke-reliability/
Company Website: https://reliability.fluke.com/
PODCAST VIDEO:
https://youtu.be/Fe47ZKZFz9w
OTHER GREAT INDUSTRIAL RESOURCES:
NEOM: https://www.neom.com/en-us
Hexagon: https://hexagon.com/
Siemens: https://www.siemens.com/global/en.html
Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco
Palo Alto Networks Report HERE.
Hitachi Digital Services: https://hitachids.com/
CAP Logistics: https://www.caplogistics.com/
Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/
Industrial Academy: https://industrialtalk.com/industrial-academy/
Industrial Dojo: https://industrialtalk.com/industrial_dojo/
We the 15: https://www.wethe15.org/
YOUR INDUSTRIAL DIGITAL TOOLBOX:
LifterLMS: Get One Month Free for $1 – https://lifterlms.com/
Active Campaign: Active Campaign Link
Social Jukebox: https://www.socialjukebox.com/
Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):
Business Beatitude the Book
Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!
TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!
Reserve My Copy and My 25% Discount

Sep 6, 2024 • 30min
James Smejkal with CAP Logistics
Scott MacKenzie hosts James Smejkal, Vice President of Sales and Marketing at CAP Logistics, to discuss asset management, reliability, and supply chain planning. James emphasizes the importance of having a plan to minimize downtime, noting that two-thirds of industrial companies experience unplanned outages monthly, costing $100,000-$125,000 per hour. He highlights CAP Logistics' unique approach, using technology and long-term employee tenure to provide customized solutions. James will speak at the Outages Conference in Calgary on downtime and reliability, focusing on maximizing plant outage time for maintenance. He encourages listeners to connect with him on LinkedIn for insights and best practices.
Action Items
[ ] James to speak at an upcoming outage conference in Calgary on downtime and reliability.
[ ] CAP Logistics to help customers with rapid response for emergencies like a $20k/minute well outage.
[ ] Listeners to connect with James on LinkedIn to learn more about CAP Logistics.
Outline
Introduction and Overview of Industrial Talk Podcast
Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.
Scott welcomes James Smejkal, Vice President of Sales and Marketing at CAP Logistics, to discuss asset management, reliability, and supply chain planning.
Scott highlights the importance of integrating uptime solutions to improve reliability and minimize downtime.
Scott encourages listeners to use the Industrial Talk platform to amplify their messages and connect with the industrial community.
Introduction of James Mickle and CAP Logistics
Scott MacKenzie asks James Smejkal about his background and current role at CAP Logistics.
James shares his 28-year tenure at CAP Logistics, starting as a salesperson and rising to his current position.
James explains CAP Logistics' approach to transportation, emphasizing their customized solutions and long-term employee tenure.
James discusses the company's focus on technology and understanding customer needs to provide personalized service.
CAP Logistics' Unique Approach to Logistics
James elaborates on CAP Logistics' technology-driven approach, developed by their in-house IT team.
He emphasizes the importance of understanding customer needs and integrating with their operations to provide seamless service.
James mentions the company's commitment to continuous improvement and innovation in the logistics industry.
Scott and James discuss the concept of "logistics as a service" and how CAP Logistics provides comprehensive solutions to address customer pain points.
Challenges and Opportunities in the Logistics Industry
James talks about the dynamic nature of the logistics industry and the impact of technology on business practices.
He highlights the importance of having a reliable logistics partner to ensure timely delivery and minimize downtime.
James mentions the upcoming Outages Conference in Calgary, where he will speak on downtime and reliability.
Scott and James discuss the critical role of logistics in maintaining business continuity and the importance of planning for outages.
Planning for Outages and Reliability Strategies
James outlines the importance of having a plan for outages to minimize downtime and maximize efficiency.
He shares statistics on the prevalence of unplanned outages in industrial companies and their financial impact.
James emphasizes the need for proactive maintenance and monitoring to prevent unplanned outages.
Scott and James discuss the role of diagnostic equipment and AI in improving asset management and reliability.
The Role of Logistics in Asset Management and Reliability
James explains how CAP Logistics can support asset management by providing logistics solutions during planned outages.
He highlights the importance of having a reliable logistics partner to ensure timely delivery of critical parts and equipment.
James discusses the company's approach to understanding customer needs and providing customized solutions.
Scott and James emphasize the importance of having a comprehensive plan for asset management and logistics to ensure business continuity.
The Impact of Technology on Logistics and Asset Management
James talks about the advancements in technology and its role in improving logistics and asset management.
He mentions the use of AI and diagnostic equipment to monitor and maintain critical assets.
James discusses the importance of having accurate data and measurements to optimize maintenance and reduce downtime.
Scott and James highlight the need for continuous improvement and innovation in the logistics and asset management industries.
Conclusion and Call to Action
Scott and James wrap up the conversation by emphasizing the importance of planning and proactive maintenance in logistics and asset management.
James encourages listeners to reach out to him on LinkedIn for more information and to discuss potential solutions.
Scott reiterates the importance of having a trusted logistics partner to handle complex logistics and supply chain challenges.
The podcast concludes with a call to action for listeners to connect with James and explore the Industrial Talk platform for further insights and resources.
If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.
Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
JAMES SMEJKAL'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/james-smejkal-749723b/
Company LinkedIn: https://www.linkedin.com/company/cap-logistics/posts/?feedView=all
Company Website: https://www.caplogistics.com/
PODCAST VIDEO:
https://youtu.be/ALD8eBKSqNE
OTHER GREAT INDUSTRIAL RESOURCES:
NEOM: https://www.neom.com/en-us
Hexagon: https://hexagon.com/
Siemens: https://www.siemens.com/global/en.html
Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco
Palo Alto Networks Report HERE.
Hitachi Digital Services: https://hitachids.com/
CAP Logistics: https://www.caplogistics.com/
Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/
Industrial Academy: https://industrialtalk.com/industrial-academy/
Industrial Dojo: https://industrialtalk.com/industrial_dojo/
We the 15: https://www.wethe15.org/
YOUR INDUSTRIAL DIGITAL TOOLBOX:
LifterLMS: Get One Month Free for $1 – https://lifterlms.com/
Active Campaign: Active Campaign Link
Social Jukebox: https://www.socialjukebox.com/
Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):
Business Beatitude the Book
Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!
TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!
Reserve My Copy and My 25% Discount

Sep 5, 2024 • 21min
Brian Hamilton and Nima Shams with DigiLens
Karen Quatromoni, Director of Public Relations for Object Management Group (OMG), hosts a discussion on the augmented reality (AR) ecosystem for enterprises. Christine Paray from Parade Research and Consulting introduces the topic of 2024 trends, focusing on hardware. Brian Hamilton and Nima Shams from DigiLens discuss the importance of true AR versus video pass-through in industrial settings, emphasizing the need for spatial awareness and real-world interaction. They highlight DigiLens' Argo platform, which integrates multiple sensors and cameras for diverse use cases. The conversation also touches on the challenges of hardware development, the importance of vertical integration, and the necessity for a diverse range of AR devices tailored to specific industries and applications.
Action Items
[ ] Develop alternative modules and form factors beyond the Argo platform to serve diverse verticals and use cases.
[ ] Integrate additional sensors like pressure sensors, microphones, and cameras optimized for different environments into Argo and partner devices.
[ ] Focus on building enterprise-grade solutions from the start with considerations for durability, safety, and workforce needs.
Outline
Introduction and Overview of the Meeting
Karen Quatromoni introduces herself as the Director of Public Relations for Object Management Group (OMG) and welcomes the participants to the OMG podcast series.
The focus of the meeting is on the augmented reality for enterprise Alliance (AREA), an OMG program aimed at accelerating AR adoption.
Christine Paray from Parade Research and Consulting introduces the topic of 2024 trends, particularly focusing on hardware.
Brian Hamilton and Nima Shams are introduced as key speakers, with Brian being the Head of Marketing and Sales for DigiLens and Nima the Vice President and GM of DigiLens.
Discussion on Augmented Reality and Video Pass-Through
Christine Paray discusses the importance of seeing the real world in AR and questions the relevance of video pass-through in industrial environments.
Brian Hamilton emphasizes that there is no one-size-fits-all approach in AR and VR, highlighting the diverse use cases in industrial and enterprise settings.
Brian mentions the impact of the Apple Vision Pro and other products on the AR space, noting the importance of spatial computing and the need for true AR in real-world applications.
Nima Shams elaborates on the concept of synthetic AR, contrasting it with true AR, and discusses the limitations of video pass-through in industrial settings.
Sensors and Sensory Capabilities in AR Devices
Christine Paray shifts the conversation to the importance of sensors in AR devices, comparing the evolution of cell phones to the current state of AR eyewear.
Nima Shams explains the role of sensors in the Argo platform, including multiple cameras, GNSS radio, pressure sensors, and microphones, to ensure ambient awareness and spatial computing.
The discussion highlights the need for devices to be aware of the user's environment and present information at the right time without distracting from reality.
Brian Hamilton adds that sensors are use case-specific and need to be vertically focused, emphasizing the importance of integrating sensors for different industries and applications.
Diversity of Devices and Customization
Christine Paray discusses the need for a diverse range of devices and displays in AR, noting that current offerings tend to be limited to specific form factors.
Brian Hamilton outlines DigiLens' three lines of business: manufacturing waveguides, partnering with other companies, and developing their own products like the Argo platform.
Nima Shams emphasizes the importance of building an ecosystem around the Argo platform, allowing for customization and adaptability to different use cases.
The conversation touches on the challenges of hardware development and the need for a rich ecosystem to support the adoption of AR devices.
Challenges and Future of AR Hardware
Brian Hamilton and Nima Shams discuss the challenges of hardware development, including the difficulty of raising funds for hardware companies and the need for diverse devices.
The conversation highlights the importance of considering compliance and personal protective equipment when designing AR devices.
Nima Shams explains DigiLens' vertically integrated approach, allowing for the development of core components and bespoke solutions for different markets.
The discussion concludes with a focus on the need for a mature market and the importance of addressing security, privacy, and ethical considerations in AR development.

Sep 4, 2024 • 20min
Sarah Causey with Implexus Lab
Industrial Talk is onsite at OMG, Q1 Meeting and talking to Sarah Causey, CEO of Implexus Lab about "Digital Twin - Real efficiency, real savings to optimizing your building assets".
Scott MacKenzie hosts an industrial podcast from the OMG Q1 meeting in Reston, Virginia, celebrating industry professionals. Sarah Causey from Implexus Labs discusses her transition from architecture to digital twins, emphasizing the importance of integrating live data from IoT for more efficient building management. She highlights the misconception that energy consumption decreased during the pandemic and explains how digital twins can optimize energy use by creating dynamic systems responsive to occupancy. Causey also mentions the financial benefits of digital twins and the role of the consortium in standardizing processes and enhancing trustworthiness in the industry.
Action Items
[ ] Reach out to Sarah Causey at Sarah.Causey@implexislab.com for more information about Implexus Labs and digital twins.
Outline
Introduction and Welcome to the Podcast
Scott MacKenzie introduces the podcast, emphasizing its focus on industry professionals and their innovations.
The podcast is broadcasting from the OMG Q1 meeting in Reston, Virginia, highlighting the attendees as problem solvers.
Scott MacKenzie introduces Sarah Causey from Implexus Labs, who will discuss digital twins and her involvement in the consortium.
Sarah Causey humorously mentions feeling comfortable being the "dumbest fish in the pond" and shares her background.
Sarah Causey's Background and Career Journey
Sarah Causey shares her background, including her upbringing in the South, living in Houston, Texas, and now residing in Raleigh, North Carolina.
She discusses her transition from the architecture and design industry to working as a design technology expert, focusing on BIM, VR, AR, and animations.
Sarah mentions her drone pilot license and her natural transition into digital twins, given her experience in various design fields.
She explains the evolution of design from pen and paper to 3D models and the integration of live data from IoT.
Joining the Digital Twin Consortium
Scott MacKenzie appreciates Sarah's involvement in the digital twin consortium and acknowledges the rapid pace of market changes.
Sarah explains that Implexus Labs, founded in 2023, is a startup with a team of experienced professionals in visualization, gaming, and virtual design.
The consortium offers a platform for young professionals to contribute to the future of the industry without dominating it.
Sarah emphasizes the passion and belief within the team about the potential of digital twins.
Passion for Digital Twins and Energy Efficiency
Scott MacKenzie questions the necessity of digital twins and their potential to create problems or solve them.
Sarah shares her passion for digital twins, citing the misconception that energy consumption decreased during the pandemic due to remote work.
She explains that buildings still operated on mechanical schedules, leading to increased energy consumption.
Sarah believes digital twins can help facilities operate more efficiently and effectively through AI and real-time data collection.
Financial ROI and Practical Implementation
Scott MacKenzie and Sarah discuss the financial return on investment (ROI) of digital twins, especially in workplace facilities.
Sarah highlights the potential for energy savings and the importance of collecting data from various sources like occupancy sensors and security systems.
She explains that digital twins can provide a holistic view of building operations, making it easier for owners to understand and make decisions.
Sarah mentions the use of gaming engines like Unreal Engine to create visual representations of buildings, making the data accessible and understandable.
Simulation and Scenario Testing
Scott MacKenzie expresses his interest in running scenarios and testing different what-if scenarios using digital twins.
Sarah agrees, noting that iteration and simulation are common in the design industry and can be applied to digital twins.
She shares an example of working with Argonne National Laboratories to simulate past conditions and draw conclusions.
Scott MacKenzie appreciates the ability to run simulations and the value of vetting solutions against specific KPIs.
Contact Information and Closing Remarks
Scott MacKenzie asks Sarah how listeners can reach out to her for further discussions.
Sarah provides her contact information and encourages listeners to visit plexislab.com for more details.
Scott MacKenzie emphasizes the importance of reaching out to professionals like Sarah for guidance on digital twins and building efficiencies.
The podcast concludes with a call to action for listeners to stay current and engage with industry professionals.
If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.
Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
SARAH CAUSEY'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/sarahelizabethmiller/
Company LinkedIn: https://www.linkedin.com/company/implexus-lab/
Company Website: https://www.implexuslab.com/
PODCAST VIDEO:
https://youtu.be/_nvlPJL_rnk
OTHER GREAT INDUSTRIAL RESOURCES:
NEOM: https://www.neom.com/en-us
Hexagon: https://hexagon.com/
Siemens: https://www.siemens.com/global/en.html
Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco
Palo Alto Networks Report HERE.
Hitachi Digital Services: https://hitachids.com/
CAP Logistics: https://www.caplogistics.com/
Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/
Industrial Academy: https://industrialtalk.com/industrial-academy/
Industrial Dojo: https://industrialtalk.com/industrial_dojo/
We the 15: https://www.wethe15.org/
YOUR INDUSTRIAL DIGITAL TOOLBOX:
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Active Campaign: Active Campaign Link
Social Jukebox: https://www.socialjukebox.com/
Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):
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Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!
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Sep 3, 2024 • 40min
Todd Beckerdite with Ajinomoto Foods
The discussion with Todd Beckerdite, a Senior Manager of Maintenance Foundation at Ajinomoto Foods, focused on the integration of AI in maintenance and reliability. Richard Leurig highlighted the evolution of generative AI, emphasizing its seamless integration into workflows. Todd discussed the potential of AI in creating decision trees for maintenance, reducing downtime, and predictive maintenance. He also mentioned the importance of connecting older equipment to modern communication devices for data collection. The conversation also touched on the interplay of AI, IoT, and sustainability, and the need for accurate data gathering for regulatory reporting and energy efficiency.
Action Items
[ ] Investigate adopting AI technologies to help with maintenance tasks like decision trees for troubleshooting
[ ] Continue conversations on how emerging AI capabilities can be integrated into day-to-day work without users knowing they interact with AI
[ ] Evaluate ability to connect existing equipment sensors to gather more operational data for predictive maintenance
Outline
In the News: AI and Facilities Management
Eric Cook introduces the episode and the guest, Todd Beckerdite, who is an expert in maintenance and operations.
Richard Leurig discusses the evolution of generative AI (Gen AI) and its seamless integration into workflows.
Richard inquires if AI will become so commonplace that users won't know they're interacting with it.
Eric believes AI will become part of daily life, with future developments still to be seen.
Challenges and Accuracy of AI in Maintenance
Richard mentions issues with AI tools like ChatGPT and Google Bard, questioning how to ensure accuracy.
Eric explains the evolution of AI models towards accuracy and the importance of getting information right in facilities management.
Richard imagines AI tools helping with factory floor repairs, referencing Microsoft HoloLens.
Eric agrees, noting AI's potential to summarize information from multiple sources and guide technicians.
Todd Beckerdite on AI Adoption in Maintenance
Richard introduces Todd Beckerdite and asks about AI adoption in maintenance and reliability.
Todd Beckerdite mentions limited AI use in his company but expresses interest in AI for decision trees and troubleshooting.
Todd discusses the potential for AI to reduce downtime by eliminating guesswork in maintenance.
Todd also mentions VR in oil and gas and the military, suggesting AI could interface with VR for maintenance.
Predictive Maintenance and IoT Integration
Eric asks Todd about the interplay of AI, IoT, and other automation in predictive maintenance.
Todd discusses the goal of true predictive maintenance and the current state of predictive technologies like SCADA, oil analysis, and vibration analysis.
Todd emphasizes the need for AI to build its own upper and lower limits for alerts based on equipment performance.
Todd highlights the importance of connecting older equipment to modern communication devices for data collection.
Sustainability and Energy Efficiency in Manufacturing
Richard and Todd discuss the integration of sustainability initiatives with predictive maintenance and energy usage.
Todd explains Ajinomoto's initiatives to reduce energy footprint and waste, including recycling and optimizing utility bills.
Todd inquires about the impact of equipment failures and replacements on sustainability.
Todd mentions the company's efforts to recycle materials and reduce wastewater and food solids.
Regulatory Reporting and Energy Consumption
Eric asks Richard Lurie about regulatory requirements and sustainability reporting.
Richard explains the global initiatives and mandates for energy consumption and regulatory reporting.
Richard discusses the benefits of gathering data for regulatory reporting, which can improve equipment reliability and efficiency.
Richard highlights the cost efficiency of proactive energy management and the integration of sustainability with predictive maintenance.
Rapid Fire Questions and Innovations
Eric initiates a rapid fire question round with Todd and Richard.
Eric asks about favorite innovations, with Todd mentioning CMMS and SCADA systems, and Richard mentioning the PC and mobile devices.
Eric asks about innovations they wish would go away, with Todd mentioning smartphones and Richard mentioning excessive messaging.
Eric asks about AI voices, with Todd and Richard sharing their preferences for authoritative and humorous voices, respectively.
Final Thoughts and Takeaways
Eric asks Todd about something unknown from his LinkedIn profile, revealing his love for travel.
Eric wraps up the conversation, with Richard emphasizing the rapid pace of AI and predictive maintenance evolution.
Eric highlights the importance of balancing technology with the human element in maintenance and operations.
Eric thanks Todd and Richard for their contributions and concludes the episode.

Aug 29, 2024 • 29min
Linda Fanaras with Millennium Agency
Scott MacKenzie hosts an industrial-focused podcast celebrating industry professionals and their innovations. He discusses the importance of marketing, sales, and branding in a commoditized market with Linda Fanaras, CEO of Millennium Agency and host of the B2B Brand180 Podcast. Linda emphasizes the need for a responsive website, social media strategy, and consistent brand messaging. She shares insights on rebranding and repositioning companies, highlighting the importance of internal buy-in and cultural change. Linda also discusses the role of AI and video content in modern marketing, stressing the need for meaningful and consistent communication.
Action Items
[ ] Reach out to Linda Fanaras and her agency Millennium for marketing support.
[ ] Listen to Linda's B2B Brand 180 podcast for educational content.
[ ] Connect with Linda on LinkedIn or via her website for further discussions.
Outline
Introduction to Industrial Talk Podcast
Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.
Scott highlights the importance of marketing, sales, and branding in differentiating businesses in a commoditized market.
Scott shares his background and the genesis of Industrial Talk, emphasizing the need for a platform to amplify industry stories.
Scott invites listeners to connect with him and the Industrial Talk Podcast Network to share their stories and solutions.
Introduction of Linda Fanaras
Scott introduces Linda Fanaras, CEO of Millennium Agency and host of the B to B Brand 180 podcast.
Scott praises Linda's expertise in marketing, sales, and branding, and encourages listeners to connect with her.
Scott sets the stage for a conversation about marketing, sales, and branding, emphasizing their importance for business success.
Scott expresses his excitement about the upcoming conversation with Linda.
Linda Fanaras' Background and Millennium Agency
Linda introduces herself as the CEO and strategist at Millennium Agency, a B to B brand, web development, and public relations firm.
Linda explains that Millennium Agency primarily works with tech manufacturers and logistics companies to build brands and drive revenue.
Linda discusses the importance of marketing and branding in a competitive market, especially for manufacturers who have neglected their marketing efforts.
Scott and Linda discuss the challenges manufacturers face in adapting to new marketing strategies and the importance of a responsive website.
The Importance of a Responsive Website
Linda emphasizes the need for a responsive website that loads quickly and is recognized by Google.
Linda shares an example of a website that took five minutes to load, highlighting the frustration it causes for potential customers.
Scott and Linda discuss the importance of SEO and how outdated websites can hinder a company's ability to rank well on search engines.
Linda explains that a responsive website is crucial for attracting and retaining customers, as well as for driving new business and leads.
The Role of Social Media and Public Relations
Linda discusses the importance of social media, especially LinkedIn, for B to B marketing.
Linda explains that social media can help companies build a strong online presence and engage with their audience.
Linda shares examples of how Millennium Agency helps clients develop social media strategies and execute them effectively.
Scott and Linda discuss the role of public relations in building a company's brand and reputation, especially for companies looking to go public or be acquired.
The Process of Rebranding and Repositioning
Linda explains the process of rebranding and repositioning a company to align its brand messaging with its current identity.
Linda shares examples of companies that have rebranded to improve their brand image and increase their value before going public or being acquired.
Scott and Linda discuss the importance of having a consistent brand message and how it can help companies differentiate themselves in the market.
Linda introduces the concept of Brand 180, a proprietary process that helps companies rebrand and reposition themselves in about 180 days.
Maintaining Brand Consistency and Cultural Change
Linda discusses the importance of internal buy-in and cultural change to ensure the success of a rebranding effort.
Linda explains that Millennium Agency works with clients to develop brand guidelines and ensure that the new brand message is adopted internally.
Scott and Linda discuss the challenges of maintaining brand consistency and the importance of having a clear brand strategy.
Linda emphasizes the need for companies to have a structured approach to brand management and to involve key stakeholders in the process.
Future Trends in Marketing and Branding
Scott and Linda discuss the future of marketing and branding, focusing on emerging trends like AI and video content.
Linda explains that AI is becoming increasingly important in various industries and that companies need to adopt it in a safe and effective way.
Scott and Linda discuss the challenges of video content for manufacturers and how to overcome them.
Linda emphasizes the importance of having a well-planned and executed social media strategy, especially for B to B marketing.
The Role of Email Marketing and Consistency
Scott and Linda discuss the role of email marketing in building brand awareness and driving leads.
Linda emphasizes the importance of consistency and relevance in email marketing to avoid being perceived as spam.
Scott shares his strategy for using email marketing to build brand awareness and maintain engagement with his audience.
Linda and Scott agree that email marketing can be effective if done correctly and consistently.
Conclusion and Contact Information
Scott thanks Linda for the conversation and highlights the importance of marketing, branding, and sales for industry professionals.
Scott encourages listeners to reach out to Linda and Millennium Agency for marketing and branding solutions.
Linda provides her contact information and invites listeners to connect with her on LinkedIn or her website.
Scott wraps up the episode by emphasizing the importance of educating, collaborating, and innovating in the industrial sector.
Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
LINDA FANARAS' CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/lindafanaras/
Company LinkedIn: https://www.linkedin.com/company/millagency/
Company Website: https://mill.agency/
PODCAST VIDEO:
https://youtu.be/kGtljlhz6dQ
THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":
OTHER GREAT INDUSTRIAL RESOURCES:
NEOM: https://www.neom.com/en-us
Hexagon: https://hexagon.com/
Arduino: https://www.arduino.cc/
Fictiv: https://www.fictiv.com/
Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html
Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/
Industrial Academy: https://industrialtalk.com/industrial-academy/
Industrial Dojo: https://industrialtalk.com/industrial_dojo/
We the 15: https://www.wethe15.org/
YOUR INDUSTRIAL DIGITAL TOOLBOX:
LifterLMS: Get One Month Free for $1 – https://lifterlms.com/
Active Campaign: Active Campaign Link
Social Jukebox: https://www.socialjukebox.com/
Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):
Business Beatitude the Book
Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!
TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!
Reserve My Copy and My 25% Discount

Aug 27, 2024 • 20min
Bill Cappel and Kyle Slagle with Cross Discipline Engineering
Industrial Talk is onsite at DistribuTech and talking to Bill Cappel and Kyle Slagle with Cross Discipline Engineering about "In a rapidly changing utility market, listening and driving to a solution is key".
Scott MacKenzie hosts an industrial podcast from Distribute Tech in Orlando, highlighting the importance of innovation and problem-solving in the utility and power industries. Bill Cappel and Kyle Slagle from Cross Discipline Engineering discuss their roles in addressing complex challenges such as achieving carbon neutrality without sacrificing reliability. They emphasize the need for prioritizing goals, understanding client needs, and staying updated with regulatory changes. They also stress the importance of standardization and updating outdated standards. Bill and Kyle share their backgrounds in military and utility operations, respectively, and offer their services through Cross Discipline Engineering, encouraging listeners to reach out for solutions.
Action Items
[ ] Reach out to Cross Discipline Engineering through their website at crossdiscipline.com or on LinkedIn.
[ ] Contact Scott MacKenzie on the Industrial Talk podcast platform to promote technologies, solutions, or events.
[ ] Attend conferences like Distributech and PowerGen to see innovations and network with others in the utility and energy industries.
Outline
Introduction and Conference Overview
Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, highlighting the focus on industry professionals and innovations.
Scott MacKenzie mentions the current location at Distribute Tech in Orlando, Florida, and introduces the guests, Bill Cappel and Kyle Slagle.
Bill and Kyle discuss their experiences at the conference, emphasizing the importance of networking and innovation.
Scott MacKenzie shares a conversation with a fellow attendee, Jim, about the rapid pace of technological advancements in the industry.
Kyle Slagle's Background and Role
Kyle Slagle introduces himself as a Solutions Expert, focusing on partnering with clients to find solutions to their problems in the power industry.
Kyle explains his background in the power industry, including his 14 years with an IOU and his role as Director of Engineering.
Scott MacKenzie and Kyle discuss the evolving nature of the utility industry, particularly in grid management and matching supply and demand.
Bill Cappel shares his background, detailing his 21 years in the military and his current role as Director of Field Services at Cross Discipline Engineering.
Challenges in Achieving Carbon Neutrality
Scott MacKenzie and Kyle discuss the challenges of achieving carbon neutrality while maintaining reliability and avoiding excessive costs.
Kyle emphasizes the importance of prioritizing goals and addressing them progressively to avoid overwhelming clients.
Bill Cappel highlights the need for utilities to identify their main problems and work towards solving them without sacrificing reliability.
Scott MacKenzie and Kyle agree on the importance of understanding market demands and guiding clients towards long-term solutions.
Cross Discipline Engineering's Approach
Bill Cappel outlines Cross Discipline Engineering's four-step process: understanding client needs, anticipating solutions, communicating expectations, and executing the plan.
Scott MacKenzie inquires about how Cross Discipline Engineering helps clients navigate regulatory requirements and standards.
Kyle explains the importance of staying updated with regulatory changes and helping clients proactively engage with regulatory bodies.
Bill Cappel discusses the challenge of updating outdated standards and the importance of having current standards for engineering practices.
Innovations and Technological Advancements
Scott MacKenzie and Kyle discuss the rapid pace of technological innovations and their impact on the industry.
Kyle highlights the importance of automation and AI in managing supply and demand in the power grid.
Bill Cappel and Kyle discuss the implications of these advancements on the workforce, including the need for specialized knowledge and the potential for job shortages.
Scott MacKenzie and Kyle emphasize the importance of consistent standards and the challenges of maintaining them in a rapidly evolving industry.
Conclusion and Contact Information
Scott MacKenzie asks Bill Cappel and Kyle Slagle how listeners can get in touch with them.
Bill Cappel provides the website for Cross Discipline Engineering and mentions their presence on LinkedIn.
Scott MacKenzie wraps up the conversation, encouraging listeners to reach out to Bill and Kyle for further discussions.
Scott MacKenzie concludes the podcast by emphasizing the importance of problem-solving and innovation in the industry.
If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.
Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
BILL CAPPEL'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/bcappel/
Company LinkedIn: https://www.linkedin.com/company/cross-discipline-engineering-llc/
Company Website: https://crossdiscipline.com/
PODCAST VIDEO:
https://youtu.be/d3tSO5qruBY
OTHER GREAT INDUSTRIAL RESOURCES:
NEOM: https://www.neom.com/en-us
Hexagon: https://hexagon.com/
Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco
Palo Alto Networks Report HERE.
Fictiv: https://www.fictiv.com/
Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html
Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/
Industrial Academy: https://industrialtalk.com/industrial-academy/
Industrial Dojo: https://industrialtalk.com/industrial_dojo/
We the 15: https://www.wethe15.org/
YOUR INDUSTRIAL DIGITAL TOOLBOX:
LifterLMS: Get One Month Free for $1 – https://lifterlms.com/
Active Campaign: Active Campaign Link
Social Jukebox: https://www.socialjukebox.com/
Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):
Business Beatitude the Book
Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!
TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!
Reserve My Copy and My 25% Discount


