Brian Hamilton and Nima Shams with DigiLens

Karen Quatromoni, Director of Public Relations for Object Management Group (OMG), hosts a discussion on the augmented reality (AR) ecosystem for enterprises. Christine Paray from Parade Research and Consulting introduces the topic of 2024 trends, focusing on hardware. Brian Hamilton and Nima Shams from DigiLens discuss the importance of true AR versus video pass-through in industrial settings, emphasizing the need for spatial awareness and real-world interaction. They highlight DigiLens' Argo platform, which integrates multiple sensors and cameras for diverse use cases. The conversation also touches on the challenges of hardware development, the importance of vertical integration, and the necessity for a diverse range of AR devices tailored to specific industries and applications.

Action Items

• [ ] Develop alternative modules and form factors beyond the Argo platform to serve diverse verticals and use cases.
• [ ] Integrate additional sensors like pressure sensors, microphones, and cameras optimized for different environments into Argo and partner devices.
• [ ] Focus on building enterprise-grade solutions from the start with considerations for durability, safety, and workforce needs.

Outline

Introduction and Overview of the Meeting

• Karen Quatromoni introduces herself as the Director of Public Relations for Object Management Group (OMG) and welcomes the participants to the OMG podcast series.
• The focus of the meeting is on the augmented reality for enterprise Alliance (AREA), an OMG program aimed at accelerating AR adoption.
• Christine Paray from Parade Research and Consulting introduces the topic of 2024 trends, particularly focusing on hardware.
• Brian Hamilton and Nima Shams are introduced as key speakers, with Brian being the Head of Marketing and Sales for DigiLens and Nima the Vice President and GM of DigiLens.

Discussion on Augmented Reality and Video Pass-Through

• Christine Paray discusses the importance of seeing the real world in AR and questions the relevance of video pass-through in industrial environments.
• Brian Hamilton emphasizes that there is no one-size-fits-all approach in AR and VR, highlighting the diverse use cases in industrial and enterprise settings.
• Brian mentions the impact of the Apple Vision Pro and other products on the AR space, noting the importance of spatial computing and the need for true AR in real-world applications.
• Nima Shams elaborates on the concept of synthetic AR, contrasting it with true AR, and discusses the limitations of video pass-through in industrial settings.

Sensors and Sensory Capabilities in AR Devices

• Christine Paray shifts the conversation to the importance of sensors in AR devices, comparing the evolution of cell phones to the current state of AR eyewear.
• Nima Shams explains the role of sensors in the Argo platform, including multiple cameras, GNSS radio, pressure sensors, and microphones, to ensure ambient awareness and spatial computing.
• The discussion highlights the need for devices to be aware of the user's environment and present information at the right time without distracting from reality.
• Brian Hamilton adds that sensors are use case-specific and need to be vertically focused, emphasizing the importance of integrating sensors for different industries and applications.

Diversity of Devices and Customization

• Christine Paray discusses the need for a diverse range of devices and displays in AR, noting that current offerings tend to be limited to specific form factors.
• Brian Hamilton outlines DigiLens' three lines of business: manufacturing waveguides, partnering with other companies, and developing their own products like the Argo platform.
• Nima Shams emphasizes the importance of building an ecosystem around the Argo platform, allowing for customization and adaptability to different use cases.
• The conversation touches on the challenges of hardware development and the need for a rich ecosystem to support the adoption of AR devices.

Challenges and Future of AR Hardware

• Brian Hamilton and Nima Shams discuss the challenges of hardware development, including the difficulty of raising funds for hardware companies and the need for diverse devices.
• The conversation highlights the importance of considering compliance and personal protective equipment when designing AR devices.
• Nima Shams explains DigiLens' vertically integrated approach, allowing for the development of core components and bespoke solutions for different markets.
• The discussion concludes with a focus on the need for a mature market and the importance of addressing security, privacy, and ethical considerations in AR development.