The Industrial Talk Podcast Network

Industrial Talk is onsite at OMG, Q1 Meeting and talking to Greg Porter and Chris Tranchina with Sev1Tech about "Digital Twin solutions applied to the manufacturing of rockets". Scott MacKenzie hosts the Industrial Talk podcast, celebrating industry professionals and their innovations. At the OMG q1 meeting, Greg Porter and Chris Tranchina from Sev1Tech discuss their work on a digital twin of the Michoud Assembly Facility, funded by a NASA grant through LSU. The digital twin aims to simulate the manufacturing process of rockets for the Artemis program, using 3D laser scanning to capture the facility's current state. The project, still in progress, has scanned half the facility and is addressing issues like equipment tracking and optimizing crane operations. The ultimate goal is to simulate rocket builds, enhancing efficiency and reducing errors. Action Items [ ] Reach out to Greg Porter (greg.porter@sev1tech.com) to learn more about the project. [ ] Reach out to Chris Tranchina (christopher.tranchina@sev1tech.com) to learn more about the project. [ ] Connect with Greg and Chris on LinkedIn to stay updated on their work. Outline Introduction and Welcome Scott MacKenzie introduces the podcast, emphasizing its focus on industry professionals and their innovations. Scott welcomes listeners and highlights the passion and dedication of industry professionals. The podcast is broadcasting from the OMG q1 meeting, a gathering of problem solvers passionate about education, collaboration, and innovation. Scott introduces Greg Porter and Chris Tranchina, who are part of the digital twin Consortium and have presented earlier at the meeting. Background of Greg Porter and Chris Tranchina Greg Porter introduces himself as a senior systems architect with Sev1Tech. Chris Tranchina describes himself as a 3D animator and modeler, brought in for real-time expertise in rendering the digital twin. Scott MacKenzie asks about the digital thread and how it ensures data trust by leaving data in its authoritative system. Greg explains the digital thread's role in connecting source systems through APIs and exposing metadata to understand data relationships. Collaboration with LSU and NASA Greg discusses the partnership with LSU to build a digital twin of the Michoud Assembly Facility, funded by a NASA grant. The facility is used for assembling rockets for the Artemis program, including the Space Launch System, the Exploration Upper Stage, and the Orion spacecraft. The objective is to simulate the build of the rockets by understanding the current state of the facility through 3D laser scanning. The project is still a work in progress, with roughly half of the facility scanned so far. Challenges and Progress in the Digital Twin Project Scott MacKenzie inquires about the challenges faced in digitizing the facility without existing blueprints. Greg explains the importance of understanding the current state of the building to simulate the build process. The project includes scanning platforms, tooling, flight hardware, and the building itself to create a detailed digital model. Chris adds that the digital twin helps in optimizing manufacturing processes and addressing issues like missing equipment. Simulation and Optimization of Manufacturing Processes The digital twin is used to simulate complex lifts involving cranes to ensure efficient and safe operations. Scott asks about the efficiency of current manufacturing processes and the role of experienced professionals. Chris explains that while experienced professionals are valuable, new technologies help optimize processes for larger and more powerful rockets. The digital twin also addresses issues like missing equipment by providing real-time location tracking and optimizing factory workflows. Future Goals and Success Criteria Scott asks about the timeline and success criteria for the digital twin project. Greg states that success would be achieving a full replica of the Michoud Assembly Facility, capable of simulating the build of rockets. The project is expected to continue for several years, with the ultimate goal of optimizing manufacturing processes and ensuring efficient operations. The digital twin will help in planning and executing complex lifts, reducing the risk of equipment breakdowns and improving overall efficiency. Contact Information and Closing Remarks Scott MacKenzie provides contact information for Greg and Chris, encouraging listeners to reach out on LinkedIn or via email. Greg's email is greg.porter@sev1tech.com, and Chris's email is christopher.trencina@sev1tech.com. Scott thanks Gary for his contributions to the podcast and emphasizes the importance of the OMG q1 meeting in fostering collaboration and innovation. The podcast concludes with a call to action for listeners to engage with the OMG community and explore the digital twin project further. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! GREG PORTER'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/gregporter-ai/ Company LinkedIn: https://www.linkedin.com/company/sev1tech/ Company Website: https://sev1tech.com/ CHRIS TRANCHINA'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/christranchinaanimator/ PODCAST VIDEO: https://youtu.be/TNOB9Ka4S3I OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Siemens: https://www.siemens.com/global/en.html Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco Palo Alto Networks Report HERE. Hitachi Digital Services: https://hitachids.com/ CAP Logistics:  https://www.caplogistics.com/ Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount

Scott MacKenzie hosts John Turner, CEO of Gafcon Digital, to discuss the application of digital twins in data centers and the construction industry. Turner emphasizes the inefficiencies in current construction processes due to silos and the need for a digital building lifecycle. He highlights the importance of digitizing construction through BIM and integrating data from various sources like reality capture. Turner explains the benefits of a digital twin, including predictability in safety, cost, and schedule, and mentions that buildings consume 41% of the energy in the US. He advocates for a transformational approach to organizational change management to achieve these efficiencies. Action Items [ ] Send paper on digital twins and building energy usage. [ ] Reach out to John Turner at jturner@gafcondigital.com to discuss further. Outline Introduction and Overview of Industrial Talk Podcast Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and trends. Scott highlights the importance of the podcast in educating and collaborating within the industrial community. The episode features John Turner, CEO of Gafcon Digital, who is a leading voice in the world of digital twins. Scott encourages listeners to visit the Industrial Talk YouTube channel for additional slides and information. Introduction of John Turner and Gafcon Digital Scott MacKenzie welcomes John Turner to the podcast and asks for a brief introduction about himself and his company. John explains that Gafcon Digital focuses on developing a digital building lifecycle to improve efficiency in design, construction, and operations. John emphasizes the inefficiencies in the current design-construction-operational process due to silos and legal enforcement. Gafcon Digital targets serial builder-owner operators, particularly hyperscalers, retail, and life science sectors. Standardization and Efficiency in Construction Scott and John discuss the concept of standardizing construction processes, using McDonald's as an analogy for optimized design and building processes. John compares the construction industry's lack of standardization to the automotive industry's use of lean techniques. Scott and John explore the potential for standardizing data centers and other large-scale construction projects. John introduces the idea of digitizing the construction process to create a foundational data model using BIM (Building Information Modeling). Digital Twin and Reality Capture John explains the importance of digitizing the construction process to create a foundational data model using BIM. He discusses the role of BIM in integrating 2D, 3D, cost, schedule, embodied carbon, and document properties. John introduces the concept of reality capture, including 360 cameras, photogrammetry, laser scanning, and LIDAR, to bring real-time data into the design process. John differentiates between a visual twin and a digital twin, explaining the real-time monitoring and control capabilities of a digital twin. Challenges and Organizational Change Management Scott and John discuss the challenges of shifting the construction industry to a more efficient, digital-twin-based approach. John emphasizes that the transformation has more to do with organizational change management than technology. He explains the need for serial builders to change their processes to scale efficiently, especially for data centers. John outlines the three-step evolution of the construction process: planning, design, construction, and operation, with a focus on a manufacturing perspective. Benefits of a Digital-Twin Approach John highlights the benefits of a digital-twin approach, including predictability in safety, cost, schedule, and quality. He mentions that a BIM-centric approach can lead to cost savings of 10-15% in construction. John explains that 80-85% of the cost of a building post-construction is in its life cycle operations. He provides examples of how a digital-twin approach can improve efficiency, such as upgrading air conditioning systems in a university building. Data Standards and Collaboration John discusses the importance of data standards and communication among different teams involved in the construction process. He explains the 3C approach: communication, collaboration, and correlation of data to improve overall performance. John emphasizes the difficulty of implementing these changes in practice but highlights the benefits of predictability and efficiency. Scott and John discuss the receptiveness of different industries to digitization and the importance of a holistic approach. Energy Efficiency and Future Directions John mentions that buildings consume 41% of the energy in the US, highlighting the potential for energy savings through digital twins. He discusses the role of AI data centers in reducing energy consumption by being located near renewable energy sources. Scott and John explore the potential for digital twins to predict and monitor energy use in buildings. John offers to send Scott a paper on the subject and emphasizes the importance of addressing energy use in the digital-twin conversation. Conclusion and Contact Information Scott MacKenzie wraps up the conversation, emphasizing the importance of the topics discussed and the benefits of a digital-twin approach. John provides his contact information for anyone interested in learning more about Gafcon Digital and their services. Scott encourages listeners to reach out to John and to continue the education journey through the Industrial Talk Podcast. The episode concludes with Scott thanking John for his insights and contributions to the discussion. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! JOHN TURNER'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/john-turner-2b616/ Company LinkedIn: https://www.linkedin.com/company/gafcondigital/ Company Website: https://www.gafcondigital.com/ PODCAST VIDEO: https://youtu.be/8yi_HQ74oFw THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Arduino: https://www.arduino.cc/ Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount

Industrial Talk is onsite at IoT Solutions World Congress and talking to Giuseppe Serio, Vice President at Upstream Security about "Active cybersecurity visibility into your connected assets!". Scott MacKenzie and Giuseppe from Upstream Security discussed the critical importance of cybersecurity in the rapidly evolving field of autonomous vehicles. Giuseppe highlighted that modern vehicles, with up to 100 million lines of code, are incredibly complex and vulnerable to cyber attacks. He emphasized the need for proactive measures, such as secure-by-design principles, continuous monitoring, and resilient systems. Giuseppe also stressed the importance of education and awareness among consumers and professionals. The conversation underscored the necessity of integrating cybersecurity from the outset of connected technologies to ensure safety and security. Action Items [ ] Connect with Giuseppe Serio on LinkedIn to further discuss cybersecurity in the automotive and IoT industries. [ ] Explore the services and solutions offered by Upstream.auto to address cybersecurity challenges. Outline Welcome and Introduction to Industrial Talk Podcast Scott MacKenzie and the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations. Scott MacKenzie thanks listeners and highlights the importance of industrial professionals in solving global problems. The podcast is being recorded at the IoT Solutions World Congress in Barcelona, Spain, with a strong recommendation for attendees to mark their calendars for the next event. Scott MacKenzie introduces Giuseppe from Upstream Security, focusing on cybersecurity in the automotive industry. Giuseppe's Background and Role in Cybersecurity Giuseppe introduces himself, mentioning his work with Upstream Security in Frankfurt, Germany, and their focus on making mobility safe and secure. Giuseppe explains his 20-year background in the automotive industry, including roles at IBM and consulting. The conversation shifts to the complexity of modern vehicles, with up to 100 million lines of code, compared to the 2 million lines in an F-15 fighter jet. Giuseppe emphasizes the importance of cybersecurity in the context of autonomous vehicles, given their increasing complexity and potential vulnerabilities. The Necessity of Cybersecurity in Autonomous Vehicles Scott MacKenzie and Giuseppe discuss the sophistication of autonomous vehicles and the need for robust cybersecurity measures. Giuseppe highlights the potential risks associated with cyber attacks on autonomous vehicles, including the possibility of causing widespread congestion or harm. The conversation touches on the importance of continuous monitoring and understanding of cyber threats to ensure vehicle safety. Giuseppe mentions the regulatory changes in 2022 and 2024, requiring compliance and risk management in the automotive industry. Approaches to Cybersecurity in the Automotive Industry Giuseppe outlines the steps for building resiliency against cyber attacks, including raising the bar, building secure by design, and constant monitoring. The discussion includes the importance of understanding and addressing anomalies, as sophisticated cyber attacks can be difficult to distinguish from normal vehicle behavior. Giuseppe provides examples of how cyber attacks can manifest in real-world scenarios, such as remote car control and the potential for misuse. The conversation emphasizes the need for a proactive approach to cybersecurity, with regular training and preparedness for potential attacks. The Role of Digital Twins in Cybersecurity Scott MacKenzie and Giuseppe discuss the use of digital twins to simulate and test potential cyber attacks on autonomous vehicles. Giuseppe explains how Upstream Security provides stateful digital twins to understand vehicle behavior and perform forensic investigations. The conversation highlights the importance of fixing the root cause of problems rather than just addressing symptoms. Giuseppe shares an example of how safety and security measures in vehicles can have unintended cybersecurity implications, such as the consolidation of functions in the head unit. The Importance of Cybersecurity in Connected Assets Scott MacKenzie and Giuseppe agree that cybersecurity must be a priority from the design phase of connected assets, not an afterthought. The conversation emphasizes the interconnectedness of cybersecurity and digital connectivity, with cybersecurity being essential for successful IoT implementation. Giuseppe compares the current state of cybersecurity in the automotive industry to the early days of space exploration, acknowledging the challenges and the need for continuous improvement. The discussion concludes with a call to awareness and preparedness for cybersecurity risks, encouraging listeners to stay informed and proactive. Closing Remarks and Contact Information Scott MacKenzie thanks Giuseppe for the insightful conversation and provides contact information for listeners to connect with him. The podcast reiterates the importance of cybersecurity in the context of connected assets and encourages listeners to reach out to Giuseppe for further discussions. Scott MacKenzie promotes the IoT Solutions World Congress as a must-attend event for industry professionals. The podcast wraps up with a reminder to stay tuned for future conversations and to continue supporting the Industrial Talk Podcast. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! GIUSEPPE SERIO'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/giuseppe-serio/ Company LinkedIn: https://www.linkedin.com/company/upstream-security/ Company Website: https://upstream.auto/ PODCAST VIDEO: https://youtu.be/yj0yLdHs4c0 THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Arduino: https://www.arduino.cc/ Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount

Industrial Talk is onsite at Accruent Insights and talking to Richard Leurig, President of Accruent about "A comprehensive connected asset management solution". Scott MacKenzie and Richard Leurig discuss the Accruent Insights 2024 conference in San Antonio, emphasizing the importance of customer feedback and innovation. Richard, the new president of Accruent, highlights the company's shift from individual products to interconnected ecosystems, known as the "better everyday way." Accruent serves diverse industries, including higher education and asset management, offering solutions for space planning, facilities maintenance, and asset management. The conversation also touches on the rapid pace of technological change, the role of AI, and the importance of cybersecurity. Richard emphasizes Accruent's commitment to continuous improvement and customer-centric innovation. Action Items [ ] Connect with Richard Leurig on LinkedIn or email him at richard.laurg@accruent.com to learn more about Accruent. [ ] Explore Accruent's solutions and how they can help manage facilities and assets across the entire lifecycle. Outline Welcome and Introduction to the Event Scott MacKenzie welcomes listeners to the Industrial Talk podcast and introduces the event, Accruent Insights 2024, being held in San Antonio. Scott and Richard discuss the Riverwalk in San Antonio, expressing their admiration for the area. Scott sets the stage for the podcast, mentioning the focus on Accruent and the users at the event. Richard shares his excitement about the conference and its purpose. Insights from the Conference Richard explains that the conference is not just about roadmaps but also about gathering insights from customers. He mentions that feedback from the previous year's conference significantly influenced their innovation. The conference aims to understand common trends across different customer segments. Scott acknowledges the importance of customer feedback and insights in driving innovation. Richard's Role and Vision for Accruent Scott asks Richard about his role as the new president of Accruent and his vision for the company. Richard emphasizes building an innovation culture and maintaining a customer-first approach. He discusses the transition from individual point products to interconnected ecosystems, known as the "better everyday way." Richard highlights the importance of continuous improvement and adapting to the ever-changing needs of their customers. Overview of Accruent's Products and Services Scott inquires about Accruent and the technologies that make up the company. Richard explains that Accruent serves a diverse group of customers, primarily in workplace and higher education. He details the various products and services offered, including space planning, facilities maintenance, lease administration, and asset management. Richard mentions the integration of IoT, predictive maintenance, and anomaly detection in their solutions. Change Management and Internal Transformation Scott asks how Accruent helps companies transition to their comprehensive solutions. Richard describes the internal transformation process, which involved combining best-in-class products into cohesive solutions. He explains the concept of "de-silification" and the importance of serving customers with a full set of solutions. Richard notes that the momentum behind this transformation was evident at the previous year's conference. Consulting and Partner Network Scott inquires about the support Accruent provides for customers looking to transition to their solutions. Richard confirms that they have solution consultants and a professional services team to assist with transformations. He mentions the importance of channel partners and technology partners in providing industry-specific consulting. Richard emphasizes the holistic approach to installing and supporting Accruent products. Customer Adoption and Business Challenges Scott asks about customer concerns regarding the speed of innovation and technology changes. Richard explains that customers adopt changes for various reasons, such as business challenges, sustainability, or productivity mandates. He mentions the importance of making business cases to executives for adopting new technologies. Richard highlights examples of how Accruent's solutions help customers with predictive maintenance and energy efficiency. Future Trends and Generative AI Scott asks about future trends and technologies that Accruent is focusing on. Richard discusses the emergence of generative AI and its potential impact on maintenance technicians. He emphasizes the importance of ensuring the safety and security of AI-driven solutions. Richard mentions the need for segmenting AI to prevent it from pulling information from the public internet. Cybersecurity and Information Security Scott and Richard discuss the importance of cybersecurity in the context of connected environments. Richard explains that Accruent has a robust cybersecurity and information security practice, leveraging resources from Fortive. He highlights the importance of staying up-to-date with emerging trends and vulnerabilities. Richard mentions the transition to cloud and SaaS solutions and the need for customers to feel secure with these products. Relationship with Fortive and Facilities and Asset Life Cycle (FAL) Scott inquires about Accruent's relationship with Fortive and the FAL group. Richard explains that Fortive is made up of 18 operating companies, each with its own focus. He describes the FAL group, which includes Accruent, Service Channel, and Gordian, and their focus on the entire life cycle of facilities and assets. Richard highlights the integration of Fortive tools and practices to build products more efficiently and innovatively. Conclusion and Contact Information Scott wraps up the conversation, expressing his admiration for the event and Accruent's innovation culture. He provides Richard's contact information for listeners interested in learning more about Accruent. Scott thanks Richard for his time and insights, and they conclude the podcast. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! RICHARD LEURIG'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/rkleurig/ Company LinkedIn: https://www.linkedin.com/company/accruent/ Company Website: https://www.accruent.com/ PODCAST VIDEO: https://youtu.be/c0PMYtgvbdM THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Arduino: https://www.arduino.cc/ Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount

Industrial Talk is talking to Abby Smith with Team Pennsylvania and Ronn Cort with Dunmore about "Team PA's Factory of the Future resource". Scott MacKenzie hosts a podcast celebrating industrial professionals and their innovations. In this episode, he discusses with Abby Kantor and Ronn Cort from Team Pennsylvania the importance of collaboration in manufacturing. Team Pennsylvania, a nonprofit since 1997, fosters collaboration between government, business, and education to support Pennsylvania's economy, particularly in manufacturing. They offer resources like the "Factory of the Future" website, which helps manufacturers integrate technology and connect with local support. Ronn shares how his company, Dunmore, restructured its maintenance and engineering teams using these resources. The conversation emphasizes the need for actionable, long-term strategies to support manufacturers' digital transformation. Action Items [ ] Manufacturers can visit PAmanufacturingfuture.com to take a quiz and identify where they are on their technology integration journey and find local resources to help them. [ ] Dunmore will continue working to restructure their organization to better focus on automation, including potentially creating an on-site training center. [ ] Manufacturers can contact Team Pennsylvania via their website or email if interested in getting involved. Outline Introduction to Industrial Talk Podcast Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations. Scott highlights the importance of manufacturing and the platform's goal to celebrate industrial professionals. The episode features Abby and Ronn from Team Pennsylvania, an organization dedicated to manufacturing solutions. Scott encourages listeners to visit the Team Pennsylvania website and reach out for collaboration opportunities. Introduction of Abby and Ronn Scott MacKenzie welcomes Abby and Ronn to the podcast, emphasizing their roles at Team Pennsylvania. Abby introduces herself as the President and CEO of Team Pennsylvania, a nonprofit organization focused on collaboration for Pennsylvania's economy. Ronn introduces himself as the President of Dunmore, a mid-sized manufacturer specializing in specialty films, foils, tapes, textiles, and specialized coatings. Scott and Ronn discuss the importance of collaboration and the role of Team Pennsylvania in supporting manufacturers. Overview of Team Pennsylvania Abby explains that Team Pennsylvania was founded in 1997 and focuses on collaboration between government, business, and education for Pennsylvania's economy. The organization hosts the Manufacturing Competitiveness Collaborative, involving manufacturers, business leaders, government leaders, organized labor, and education institutions. The goal is to ensure the health of manufacturing in Pennsylvania through collaboration and technology integration. Ronn shares his experience with Team Pennsylvania, highlighting the organization's role in supporting manufacturers and its public-private partnership model. Manufacturing Competitiveness Collaborative Abby describes the Manufacturing Competitiveness Collaborative as a platform for manufacturers to work together on common challenges. The collaborative focuses on integrating technology into manufacturing and ensuring that manufacturers have the resources they need. Ronn emphasizes the importance of action-oriented collaboration and the need for immediate results while also considering long-term benefits. Scott and Ronn discuss the challenges manufacturers face in navigating government processes and the role of Team Pennsylvania in facilitating this. Factory of the Future Resource Abby introduces the "Factory of the Future" resource, available at PAmanufacturingfuture.com, to help manufacturers integrate technology. The resource provides a quiz to help manufacturers identify their current stage in the technology integration process. The resource also lists vetted organizations that can provide local support for technology integration, ensuring manufacturers connect with reliable partners. Ronn shares his experience with the resource, highlighting how it helped his organization restructure and improve their technology integration efforts. Impact of Team Pennsylvania on Manufacturers Ronn discusses how the "Factory of the Future" resource helped his organization restructure their maintenance and engineering teams. The resource provided best practices and local support, leading to more efficient and effective technology integration. Abby adds that the resource also helps manufacturers secure funding by providing comprehensive strategies and demonstrating readiness for technology integration. Scott and Ronn emphasize the importance of collaboration and the role of Team Pennsylvania in supporting manufacturers' digital transformation. Abby's Leadership and Team Pennsylvania's Agility Abby explains that Team Pennsylvania's small size and high altitude allow for nimble and responsive decision-making. The organization balances long-term vision with short-term action, ensuring they remain relevant and effective in supporting manufacturers. Ronn praises Abby's leadership and the diverse talent within Team Pennsylvania, highlighting their commitment to driving innovation and collaboration. Scott and Ronn discuss the importance of staying current and adapting to the rapid pace of change in the manufacturing industry. Contact Information and Final Thoughts Abby provides contact information for Team Pennsylvania, encouraging manufacturers to reach out for collaboration opportunities. Ronn shares his contact information, including his LinkedIn profile, and invites listeners to connect with him for further discussions. Scott emphasizes the importance of collaboration and encourages listeners to visit the Team Pennsylvania website and reach out for support. The episode concludes with a reminder of the importance of supporting manufacturers and the role of platforms like Industrial Talk in fostering collaboration and innovation. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! ABBY SMITH'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/abbykantorsmith/ Company LinkedIn: https://www.linkedin.com/company/team-pennsylvania/ Company Website: https://teampa.com/ RONN CORT'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/ronncort/ Company LinkedIn: https://www.linkedin.com/company/dunmore/ Company Website: https://www.dunmore.com/ PODCAST VIDEO: https://youtu.be/8Z6zYeneUPI OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Siemens: https://www.siemens.com/global/en.html Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco Palo Alto Networks Report HERE. Hitachi Digital Services: https://hitachids.com/ CAP Logistics:  https://www.caplogistics.com/ Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount

Claude Baudoin, co-chair of several OMG task forces, including the AI Platform Task Force, discussed the timeliness of AI standards. He highlighted the need for standards to address interoperability and portability issues in AI, citing examples like the portability of neural network models and standardization of image classifiers. Baudoin emphasized OMG's open process for determining standards through RFIs, contrasting it with ISO's more guideline-focused approach. He encouraged active participation in OMG to shape standards, offering a competitive advantage in the market. OMG's efforts aim to provide concrete, technical standards, unlike ISO's general advice. Action Items [ ] Issue a request for information to determine needed AI standards. [ ] Get involved in OMG's standards development process by becoming a member and attending meetings. Outline Introduction and Participant Roles Karen Quatromoni introduces herself as the Director of Public Relations for Object Management Group (OMG) and welcomes Bill Hoffman, the OMG CEO and chairman. Claude Baudoin introduces himself as the owner and principal at cebe IT and Knowledge Management, based in San Rafael, California. Claude mentions his extensive background in software engineering, IT management, and his long association with OMG, including his roles in various task forces and working groups. The focus of the podcast is on AI standards, and Claude is co-chairing the AI Platform Task Force for OMG. Timing of AI Standards Bill Hoffman discusses the rapid evolution of AI and the timeliness of discussing AI standards. Claude shares an anecdote from 1993 about the premature standardization debate and how it eventually led to the development of the Unified Modeling Language (UML). The fundamental issue is that lack of standards can lead to significant time wasted on interoperability and portability issues, hindering innovation. The goal is to identify when standards are needed to allow developers to focus more on innovation rather than technical challenges. Examples of AI Standards Needed Claude explains the current work on portability of neural network models with the help of Zephyr Solutions. The challenge is that neural network models cannot be easily moved from one platform to another due to the lack of a standard representation. Another area of interest is image classifiers, where there is a need for a standard to handle large datasets and descriptions of images. Other potential standards include metadata for data sets and semantic tagging of information, which are widely needed. Determining AI Standards Bill asks how OMG determines which AI standards are needed. OMG has an open process that involves issuing requests for information (RFIs) to gather input from the general public, not just OMG members. In 2019, NIST issued an RFI, but it was five years old and did not address the current landscape, including the rise of large language models. OMG is considering issuing a new RFI to gather more up-to-date input on needed standards. OMG's Approach to AI Standards Bill inquires about how OMG's efforts differ from other organizations like ISO and IEEE. ISO's standards are more like guidelines, while OMG focuses on more precise, technically detailed standards. OMG collaborates with ISO and IEEE, feeding specifications to ISO and having a liaison with IEEE's project group on AI terminology and data formats. OMG's work is more concrete and provides specific models and formats for users and developers. Getting Involved in OMG Bill asks how listeners can get involved in OMG. OMG is a member-driven organization, and involvement requires active participation in creating standards. Listeners can subscribe to updates and attend quarterly meetings to generate RFPs and standards. The benefits of membership include shaping the standards and gaining early knowledge of their development, giving an advantage in the market. Conclusion and Closing Remarks Bill emphasizes the importance of being an active participant rather than a passive observer in the standards development process. Claude thanks Bill for the discussion and highlights the importance of AI standards for the future. Karen Quatromoni concludes the podcast, thanking Claude and Bill for their insights on AI standards.

Industrial Talk is onsite at OMG, Q1 Meeting and talking to Chris Ganacoplos with Preforce and Tim Schilbach with Penacity about "A connected industrial world requires sound cyber protection and compliance". Scott MacKenzie hosts an industrial podcast featuring Chris Ganacoplos and Tim Schilbach. Chris, from Perforce, discusses DevSecOps and continuous compliance standards, emphasizing the importance of secure infrastructure and policy frameworks like NIST 800-171. Tim, from Penacity, highlights the Cybersecurity Maturity Model Certification (CMMC) designed to protect industrial secrets from adversaries. They stress the need for dynamic, adaptive security measures that balance innovation with compliance. Both experts advise businesses to seek professional help, consult authoritative sources, and establish a robust corporate governance program to navigate cybersecurity effectively. Action Items [ ] Educate yourself on applicable frameworks like NIST SP 800-171. [ ] Consult with certified professionals to assess your organization's security gaps and develop a roadmap. [ ] Reach out to Chris and Tim on LinkedIn for cybersecurity guidance. Outline Introduction and Meeting Setup Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations. The meeting is held at OMG Reston, Virginia, and is the Q1 meeting with a focus on problem solvers. Scott introduces Chris and Tim, who are in the hot seat for the discussion. Chris and Tim share their backgrounds: Chris from Perforce, focusing on DevSecOps and continuous compliance, and Tim from Penacity, specializing in industrial security and critical infrastructure. Background on DevSecOps and CMMC Chris explains his role at Perforce, focusing on DevSecOps and continuous compliance standards. Tim provides a detailed background on CMMC (Cybersecurity Maturity Model Certification), its purpose, and its relevance to the defense industrial base. Tim highlights the importance of CMMC in protecting industrial secrets and the implications for national security. The discussion touches on the dynamic nature of cybersecurity standards and the need for continuous compliance. Challenges in Maintaining Compliance Chris discusses the importance of securing infrastructure and the role of policies in maintaining compliance. Tim explains the complexity of dynamic environments and the need for continuous documentation and monitoring. The conversation covers the challenges of ensuring compliance in rapidly changing environments and the importance of having a robust change control process. Tim emphasizes the role of technology platforms like Puppet in automating compliance checks and maintaining security baselines. Creating a Culture of Compliance Scott and Tim discuss the importance of creating a culture of compliance within organizations. Tim highlights the role of leadership in driving a culture of compliance and the need for effective communication and collaboration. The conversation touches on the importance of automation in reducing costs and improving compliance. Tim shares insights on the role of consultants and technology partners in helping organizations navigate compliance challenges. Practical Steps for Small Businesses Scott asks about practical steps for small businesses to start their compliance journey. Tim advises small business owners to get educated, consult with experts, and seek out certified professionals. The discussion includes the importance of understanding the business case for compliance and aligning technology with corporate governance. Tim emphasizes the need for authoritative sources of information and the role of the cyber accreditation board in providing guidance. Conclusion and Contact Information Scott wraps up the discussion by emphasizing the importance of cybersecurity and the need for collaboration with experts like Chris and Tim. Scott provides contact information for Chris and Tim, encouraging listeners to reach out to them for further guidance. The podcast concludes with a reminder of the importance of staying informed and connected in the ever-evolving world of cybersecurity. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! CHRIS GANACOPLOS' CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/chris-ganacoplos-6776923/ Company LinkedIn: https://www.linkedin.com/company/puppet/ Company Website: https://www.puppet.com/ TIM SCHILBACH'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/dr-timothy-schilbach/ Company LinkedIn: https://www.linkedin.com/company/penacity-llc/ Company Website: https://www.penacity.us/ PODCAST VIDEO: https://youtu.be/ZTuvN1QcjQ0 OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Siemens: https://www.siemens.com/global/en.html Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco Palo Alto Networks Report HERE. Hitachi Digital Services: https://hitachids.com/ CAP Logistics:  https://www.caplogistics.com/ Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount

Lee Murray hosts a podcast episode discussing Operator Driven Safety and Reliability (ODSR) with Brad Nanna, Senior Vice President of Sales and Marketing for Iris. ODSR empowers operators, who are closest to the equipment, to identify and address potential issues before they become problems, reducing downtime, costs, and risks. The approach combines elements of condition-based and preventive maintenance, emphasizing operator involvement over traditional maintenance programs. Training for ODSR includes safety protocols, environmental awareness, communication skills, and continuous process improvements. Resistance to ODSR stems from a shift in mindset and management practices. Safety devices are crucial for maintaining safety and reliability in ODSR. Action Items [ ] Address potential sources of resistance to ODSR like changing traditional mindsets. [ ] Discuss how electrical safety devices factor into ODSR. [ ] Continue future podcast discussions on ODSR in more detail. Outline Introduction to Operator Driven Safety and Reliability (ODSR) Lee Murray introduces the podcast episode, focusing on operator-driven safety and reliability (ODSR). Lee welcomes Brad Nanna, Senior Vice President of Sales and Marketing for IRISS, to discuss ODSR. Brad Nanna explains that ODSR is about empowering operators to take ownership of equipment and processes. The goal is to allow operators to identify potential issues and implement corrective action plans before problems occur. Empowering Operators Over Traditional Maintenance Approaches Lee compares the operator's close relationship with equipment to a car owner's familiarity with their vehicle. Brad Nanna discusses the traditional maintenance programs: break-fix, time-based, and condition-based maintenance. He explains that ODSR combines elements of condition-based maintenance and empowers operators to act on issues. The focus is on operators, who are closest to the equipment and best suited to address issues efficiently. Training and Skills for ODSR Lee inquires about the specialized training required for operators involved in ODSR. Brad Nanna outlines the training needed, including safety protocols, environmental awareness, and communication skills. He emphasizes the importance of continuous process improvements to enhance safety and reliability. The training program aims to save time, resources, and money while ensuring safety and reliability. Challenges and Resistance in Implementing ODSR Lee asks about potential sources of resistance when implementing ODSR. Brad Nanna identifies a change in mindset as the primary challenge, requiring a shift from traditional maintenance approaches. He stresses the importance of involving operators, who are often overlooked in traditional programs. The goal is to help facilities and plant managers think differently about safety and preventive maintenance programs. Integration of Safety Devices in ODSR Lee asks how electrical maintenance safety devices fit into the ODSR concept. Brad Nanna explains the importance of safety equipment and protocols in ensuring safety at work and home. He mentions various associations, such as NEC, NFPA, IEEE, and NESA, that provide safety standards. The focus is on keeping people safe while maintaining facility uptime and protecting mechanical and electrical assets. Conclusion and Future Discussions Lee thanks Brad Nanna for the overview of ODSR and expresses interest in discussing it further in future podcasts. Brad Nanna encourages listeners to reach out to Iris for more information and support. Lee concludes the podcast, thanking the audience and signing off.

Industrial Talk is onsite at PowerGen 24 and talking to Caitlin deBoer and Clarke Ellis with Gas Liquids Engineering about "Carbon Capture Sequestration for Enhanced Oil Recovery". Scott MacKenzie hosts an industrial podcast from PowerGen 24 in New Orleans, highlighting the importance of carbon capture in power generation. Clarke Ellis and Caitlin DeBoer from Gas Liquid Engineering discuss their work in carbon capture, emphasizing the need for reliable and affordable energy. They explain the process of capturing CO2 from flue gas using amine solutions, purifying it, and either sequestering it or selling it for commercial use, such as enhanced oil recovery or industrial applications. The conversation also touches on the challenges and potential of renewable energy, particularly sustainable aviation fuel and renewable diesel from canola oil. Gas Liquid Engineering's EPCM services span various energy sectors, including oil and gas, power generation, and renewables. Action Items [ ] Contact Clarke or Caitlin through Gas Liquid Engineering's website or booth at Power Gen for more information. [ ] Visit Power Gen 2025 to learn more about developments in the power generation industry. [ ] Continue innovation efforts to improve carbon capture technologies and find commercial applications for captured carbon. Outline PowerGen 24 and Conference Introduction Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, highlighting the event's focus on industry professionals and innovations. The podcast is broadcasting live from PowerGen 24 in New Orleans, Louisiana, with a reminder to mark Power Gen 25 on the calendar. Scott introduces Clarke Ellis and Caitlin DeBoer, who are attending the conference to discuss carbon capture in power generation projects. Caitlin and Clark share their positive experiences at the conference, noting the busy schedule and industry support. Discussion on Reliable and Affordable Energy Scott MacKenzie asks Caitlin about the goal of having both reliable and affordable energy. Caitlin emphasizes the importance of consumers not having to sacrifice essentials like groceries or sports for affordable energy. Clarke adds that the goal is to provide energy that doesn't cost more than necessary. The conversation highlights the challenges and consumer perspectives on energy costs. Carbon Capture Technologies and Applications Scott MacKenzie transitions to discussing carbon capture with Clark Ellis. Clarke explains the high-level process of capturing CO2 from flue gas, including the use of amine solutions and the need to purify and dehydrate the captured gas. Caitlin elaborates on the options for carbon utilization, including sequestering it or selling it for commercial use, such as enhanced oil recovery or industrial applications. The discussion covers the various applications and commercial partnerships for carbon utilization. Challenges and Improvements in Carbon Capture Scott MacKenzie inquires about the current state of carbon capture technology and its impact. Clarke mentions a large project sequestering 2 million tons of CO2 per year, emphasizing the need for continuous improvement and economic viability. The conversation touches on the challenges of making carbon capture economically feasible for power producers. Clarke highlights the ongoing efforts of bright minds globally to solve these challenges. Gas Liquid Engineering's Business Model and Expansion Scott MacKenzie asks Caitlin to explain Gas Liquid Engineering's business model. Caitlin describes the company's role in engineering, procurement, and construction management (EPCM) for various projects. The company partners with other construction divisions and fabricators to provide comprehensive solutions for clients. Gas Liquid Engineering's projects span across Western Canada, North America, and the Midwest, with a focus on carbon capture, hydrogen, and renewable fuels. Diversification into Renewable Energy and Other Industries Caitlin discusses the company's expansion into renewable energy and other industries, including hydrogen and natural gas projects. Scott MacKenzie asks for examples of renewable energy projects, and Clarke explains their focus on sustainable aviation fuel, ethanol to jet fuel, and renewable diesel. The conversation highlights the importance of consistent feedstock for renewable energy projects, such as canola oil for renewable diesel. Clarke shares insights into the challenges and opportunities in the renewable energy sector. Business Development and Contact Information Caitlin outlines the company's traditional focus on midstream gas processing and its continued support for these projects. Scott MacKenzie asks how listeners can get in touch with Caitlin and Clarke. Both Caitlin and Clarke provide their contact information and encourage listeners to visit their booth at PowerGen. The podcast concludes with a reminder to connect with Caitlin and Clarke through Industrial Talk and to attend future events like PowerGen. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! CAITLIN deBOER'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/caitlin-deboer-8a490778/ Company LinkedIn: https://www.linkedin.com/company/gas-liquids-engineering-ltd./ Company Website: https://www.gasliquids.com/ CLARKE ELLIS' CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/clarke-ellis-p-eng-p-e-22407383/ Company LinkedIn: https://www.linkedin.com/company/proactive-power-and-automation/ Company Website: https://proactive-power.com/ PODCAST VIDEO: https://youtu.be/l7KC2GfRgUE OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco Palo Alto Networks Report HERE. Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount

Scott MacKenzie hosts Barry LaBov on the Industrial Talk Podcast to discuss differentiation in business. Barry, founder of LaBov Marketing, emphasizes the importance of identifying and highlighting unique features that set a brand apart from competitors. He shares his process of brand re-engineering, which involves discovering existing differentiators without requiring significant changes. Barry stresses the need for leaders to communicate these unique features to employees and distributors, fostering a sense of significance and higher quality. He also warns against becoming a commodity and advocates for continuous reinforcement of differentiation to maintain market relevance. Barry's book, "The Power of Differentiation," provides case studies of successful differentiation strategies. Action Items [ ] Reach out to Barry LaBov through his website Labov.com, personal site BarryLaBov.com, or LinkedIn to discuss differentiation strategies. [ ] Purchase and read Barry's book on differentiation on Amazon and leave a review. [ ] Share podcasts, technology innovations, or other content on the Industrial Talk platform to get exposure and assistance from Scott MacKenzie. Outline Introduction to Industrial Talk Podcast Scott MacKenzie welcomes listeners and expresses gratitude for their support, highlighting the platform's mission to celebrate industry professionals. The episode's theme is introduced: differentiation and its importance in business success. Scott MacKenzie promotes Barry LaBov's book on differentiation and encourages listeners to reach out to him for collaboration and innovation. Barry LeBeau's Introduction and Background Barry LaBov introduces himself as the founder and CEO of Labov Marketing, Training, and Communications. He mentions his book, "The Power of Differentiation," and the company's focus on helping companies differentiate themselves. Barry shares that his company works with various clients, including Harley Davidson, Audi, Volkswagen, and BRP. He highlights the importance of finding and promoting what makes a company unique. Defining Differentiation Barry explains that differentiation involves producing or making something unique that sets a brand apart from competitors. He emphasizes that differentiation is not the same as a mission statement and should be meaningful and explainable to both customers and employees. Scott MacKenzie and Barry discuss the bottom-line value of differentiation and how it can lead to higher profitability. Barry outlines the process of brand re-engineering, which involves identifying and highlighting existing unique features rather than starting from scratch. Implementing Differentiation in Manufacturing Barry explains that differentiation can be profitable without requiring significant changes to existing processes or machinery. He discusses the importance of communicating differentiation to employees and making them feel significant, which can lead to higher quality and better retention. Scott MacKenzie asks about sustaining change within an organization, and Barry emphasizes the need for constant reinforcement and celebration of differentiation. Barry highlights the role of leaders in identifying and communicating differentiation daily to maintain employee engagement. Challenges and Roadblocks in Implementing Differentiation Scott MacKenzie inquires about potential roadblocks in implementing differentiation, and Barry mentions that some clients may think they already have it figured out. Barry shares that clients must be willing to be vulnerable and open to new ideas to succeed with differentiation. He recounts instances where clients initially resisted his recommendations but later saw significant improvements. Scott MacKenzie and Barry discuss the importance of a cultural shift within organizations to embrace differentiation. The Role of Leaders in Differentiation Barry emphasizes that leaders must be willing to roll up their sleeves and understand the significance of differentiation for their employees. He highlights the importance of involving distributors and dealers in the differentiation process to ensure a consistent customer experience. Scott MacKenzie and Barry discuss the need for leaders to be actively seeking differentiation and the consequences of becoming a commodity. Barry shares that his book, "The Power of Differentiation," contains stories of 50 companies that have successfully implemented differentiation strategies. Barry's Process for Implementing Differentiation Barry outlines the steps involved in his process: conducting a brand assessment, walking through the manufacturing process, and having a jam session with the client. He explains that the process often involves validating unique features and executing a plan that may not always involve a new logo or tagline. Barry emphasizes the importance of giving unique differentiators a personality to make them more relatable and memorable. He discusses the need to launch differentiation internally to employees first and then to distributors and the public. Maintaining Differentiation and Adapting to Market Changes Scott MacKenzie asks about maintaining differentiation over time, and Barry explains the importance of frequent check-ins to stay ahead of competitors. Barry shares that differentiation should be a foundation that can be updated or upgraded as needed. He discusses the importance of connecting new products to the brand's unique differentiators to maintain consistency. Scott MacKenzie and Barry agree that leaders must be proactive in seeking differentiation and adapting to market changes. Conclusion and Contact Information Scott MacKenzie summarizes the key points of the conversation and encourages listeners to reach out to Barry for further discussion. Barry provides his contact information, including his website, personal site, LinkedIn, and book on Amazon. Scott MacKenzie reiterates the importance of differentiation and the platform's support for industry professionals and innovations. The episode concludes with a reminder to listeners to stay tuned for more conversations and resources on the Industrial Talk Podcast. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! BARRY LABOV'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/barry-labov-6965241/ Company LinkedIn: https://www.linkedin.com/company/labov-&-beyond/posts/?feedView=all Company Website: https://www.labov.com/ PODCAST VIDEO: https://youtu.be/v9mP0kgadt0 OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Siemens: https://www.siemens.com/global/en.html Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco Palo Alto Networks Report HERE. Hitachi Digital Services: https://hitachids.com/ CAP Logistics:  https://www.caplogistics.com/ Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount