Copy That Pops: Writing Tips and Psychology Hacks for Business

Time for Part 2 of my practice session! Let's talk about CULTure and gaining fans. Don't worry about the term "Cult" because our conversation is about connections, psychology and growing your brand. A few exciting highlights include: Podcast Movement 2018 Episode 105 with Kwame Christian In-group Bias Allison Melody of Food Heals Podcast Tee Public My Power Point for this presentation! Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) Read More: Shownotes for 140: Podcast Movement Talk: 6 Ways to Leverage Psychology for Growth, Influence, & Improvement (Part 2) - Building a 'Cult'ure of Raving Fans

I'm giving you a sneak peek into Part 1 of my Podcast Movement talk on persuasive language, what Albert Einstein said is the most beautiful thing we can experience, and how to incorporate mystery into your writing! How can Albert Einstein help you with your podcast, blog, book, or business? Listen and find out! Check out my PowerPoint for this talk! A few exciting highlights include: Podcast Movement 2018 Episode 105 with Kwame Christian Episode 135 with Ronsley Vaz Episode 091 with Ryan Stewman Allison Melody of Food Heals Podcast Meghan Alonso Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) Find More in the Shownotes: Podcast Movement Talk: 6 Ways to Leverage Psychology for Growth, Influence, & Improvement (Part 1) - Persuasive Language

From dreams of being a doctor, to working for NASA, to becoming an online marketing guru! Bestselling author and international speaker Eli Natoli shares the benefits she's seen from writing a book and tips to apply psychology for effective and authentic marketing for your business online. A few exciting highlights include:- Find out what led Eli to John's Hopkins University! - Learn how Eli went from ultrasounds to NASA! - What is the "Service First" playbook?! - What does it mean to be "service first" in marketing and promoting your expertise? - Find out why you shouldn't be afraid to give away your expertise! - Learn how to set yourself up as the expert! - Should you give away some secrets to grow your business and increase your clientele? (Hint: Yes!) - Find out when you should write a book! (Hint: Now) - Learn how Eli found me and joined my bestselling book writing program (it's a lesson for us all to share and never quit) - Where Eli is traveling to next to talk about her bestseller? - What benefits has Eli seen from writing a book and how can you do it too? Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) Guest: From digital product management to strategic marketing, Eli Natoli has been helping serious entrepreneurs grow their businesses faster and take them further for nearly 20 years. Together with her husband Joe, a User Experience consultant, she has built a successful software design and development firm, and has architected, marketed and launched eight successful online training courses and two books, with more on the way in 2017. Eli's unique approach to strategic, service-first marketing is responsible for enrolling more than 60,000 students for those courses, and their products are returning six-figure revenue — consistently. Eli now dedicates her time to teaching experienced and aspiring entrepreneurs how to do what she's done: start and grow their own businesses, attract clients, redefine and improve their marketing and generate consistent cash flow. From free content posted at elinatoli.com, to paid coaching and training programs, everything Eli preaches is something that she has practiced — and seen meaningful, measurable results from. Eli's articles, courses and coaching programs can be seen at elinatoli.com. Great Quotes: "Make sure that whatever you do is giving value to your people." – Eli Natoli "Don't be afraid to give away your expertise." – Eli Natoli "I'm showing them that I know what I'm talking about."– Eli Natoli "People need someone to take them to that next level; to take them through that transformation." – Eli Natoli "People aren't really looking for information, they are looking for that transformation."– Eli Natoli "You are showing them that you are the expert and you can help them." – Eli Natoli "Don't just go out there and create content." – Eli Natoli "It's the strategy of the content and not the volume." – Eli Natoli "I decided to follow all of the marketing gurus and try to learn from them." – Eli Natoli "People come to me because every day I'm out there and everything I do I make sure that I'm giving value to my audience." – Eli Natoli "When I get on the phone with a prospect, it's never a sales call." – Eli Natoli "People are paying attention to you; the more you're out there, the more exposure you're getting is getting you noticed."– Eli Natoli "It's more about strategy than being visible." – Eli Natoli "I realized that half of my content for my book was already there." – Eli Natoli Links to Mentions in This Podcast Episode: Gary Vee Eli Natoli's Website Check out Eli's bestselling book here! Join the Bestselling Author Possé! Eli's Facebook Group Find Out More Shownotes for 138: How to Set Yourself Up As "The Expert" and Grow a 6-Figure Business with Bestselling Author Eli Natoli

A first-time non-fiction author's advice for writing a bestselling book WHILE she's going through the journey! Wendy Kim is a 'next level coach' who uses her skills from her former professional career as a Program Manager delivering a multi-billion dollar platform for PlayStation to help her clients level up. She is also now the author of Beyond Blending In: An Immigrant's Guide To Overcoming Cultural Bonds For A Life Of Authenticity and Abundance is our special guest today! Find book HERE! A few exciting highlights include:- Jess Lindgren from GalFriday612 will be on an upcoming podcast dishing how to pitch pro podcasters and business leaders! (We recorded it in the plane home from Podcast Movement) - Shout out to friend and client Jana Bresenden - $8.4 Billion dollars in revenue!?! Hear how Wendy helped PlayStation in her former career. - Where in the world is Wendy talking to us from? (Hint: It's tropical!) - How can worldtimebuddy.com help you navigate time zones when working remotely? - Wendy recommends checking out the Insight Timer App - "You don't have to reinvent the wheel. You don't have to do this all by yourself. There are people there to support you." - "I thank god that you're guiding me in this process [writing and publishing a book] because if I had to just Google and go on YouTube, and I didn't have someone I could go to with questions, it would be very challenging and it would have taken a lot longer." - 37 minutes in - advice for someone writing book - "Obviously work with Laura." - Wendy Kim - Is it authentic to put out a book when you feel like a different person now than when you started writing the book?? - Swag bag contest from Allison Melody and the Food Heals Podcast!!! - "One of the things you helped me with is that the book doesn't have to be the encyclopedia of Britannica." - "I'm already thinking about the next book." - Wendy Kim - Biz Book Secrets - Bestseller Implementation Program for becoming a bestselling published author - Bestselling Author Possé on Facebook Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) Guest: Wendy Kim helps wanna-be entrepreneurs, entrepreneurs, and executives take their work and life to the next-level. She also has a passion for helping moms create lives they love by starting simple, passion-based coaching businesses that give them more time and money for their family and self-care. Wendy's story: Several years ago I found myself burnt out, super stressed and overwhelmed. I felt like I was living out the movie "Groundhog Day" -- but with "mommy guilt" on top of it all. Mornings entailed me rushing around getting breakfast and lunches ready, trying to find my kids' shoes (how hard can it be to put them where they belong??) and screaming at them to get out the door so I wouldn't be late for work. Then at work I was bored, lacked motivation for office politics and felt like I was missing out on my life. After work I carted my kids to all their activities and dealt with the dreaded question, "What should I make for dinner?" By the time I put the kids down, I was exhausted and hadn't spent as much quality time with my kids as I wanted and had no energy left for my spouse. I felt like I was a hamster stuck in a wheel, asking, "What's the point of it all?" Sound familiar? Starting my own passion based coaching business empowering people like you was my magic bullet to a life I love -- and time with family. This is why I started my program to teach wanna-be entrepreneurs, entrepreneurs and executives like you how to create a business/career and life you love. Now, she is (as of today!) a bestselling published author to boot! Check out her book on Amazon here! To watch the video version of this podcast and get more information, come visit the official shownotes page here: 137: Your Bestselling Book Writing Dream Realized with Wendy Kim

Want the recipe to improve your copy and position yourself on the leaderboard in your industry?? My interview this week is a fast-paced, incredible conversation on marketing, branding, and how you can take your business and expertise to the next level with a truly incredible guest. A few exciting highlights include:- What we can all learn from rapper Master P - Marketing and Branding 101 tips from a massively successful marketing and business guru - On a scale of 1 to 10, what number do you need to be to teach through your copy, videos, courses, books, etc? - Lessons on better writing learned from rapping for 10 years on the road - Nerd for copywriting! How did Greg become such a super writing pro? - How to move up in leadership through expert copy - Ways to slap people in the face with your ideas and grab attention you deserve - The 3 Ways to Create a 'unique mechanism' like Greg's "Ambitious A.C.T.I.O.N. Plan" - How to create your own language that connects your tribe to you - How a framework makes business easier and more effective - Tactics to improve your copy writing skills from pros like Jay Abraham, Frank Kern, Dan Kennedy, and more - How to convert with videos and copy combined - Sale copy has a rhythm. Tangible ways to get exponentially better at copy writing. Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) Guest: Mr. Ambitious, part-time/retired rapper. Greg Rollett is a Best-Selling Author and Marketing Expert who works with experts, authors and entrepreneurs all over the world. He utilizes the power of new media, direct response and personality-driven marketing to attract more clients and to create more freedom in the businesses and lives of his clients. After creating a successful string of his own educational products and businesses, Greg began helping others in the production and marketing of their own products and services. Greg has written for Mashable, Fast Company, Inc.com, the Huffington Post, AOL, AMEX's Open Forum and others, and continues to share his message helping experts and entrepreneurs grow their business through marketing. He has co-authored Best-Selling books with Jack Canfield, Dan Kennedy, Brian Tracy, Tom Hopkins, James Malinchak, Robert Allen, Ryan Lee and many other leading experts from around the world. Greg's client list includes Michael Gerber, Brian Tracy, Tom Hopkins, Sally Hogshead, Coca-Cola, Miller Lite and Warner Brothers, along with thousands of entrepreneurs and small-business owners across the world. Greg's work has been featured on FOX News, ABC, NBC, CBS, CNN, the USA Today, Inc Magazine, Fast Company, The Wall Street Journal, the Daily Buzz and more. Great Quotes: "It's okay to repel people." – Greg Rollett "So many people are trying to just be somebody else; they want to be Gary Vee now." – Greg Rollett "We're scared to be ourselves because we feel like we should be helping everyone." – Greg Rollett "Marketing rule 101: Find your audience and speak to them."– Greg Rollett "If you're into cool stuff, talk about cool stuff." – Greg Rollett "Be you; do you." – Greg Rollett "With just words, you can shape people's minds." – Greg Rollett "I never want to have to convince people to buy my stuff." – Greg Rollett "I want them to convince me that they need to be a client." – Greg Rollett "You have an ordinary idea and you want to take that ordinary idea and make it extraordinary." – Greg Rollett "Every one of my clients, they speak my language because I gave them the language to use." – Greg Rollett "The only way to get better at copywriting is to write copy." – Greg Rollett "Sales to me has a rhythm." – Greg Rollett Links to Mentions in This Podcast Episode: Agora Publishing Ronsley Vaz on Episode 135 "Seven" Cryptocurrency Todd Brown, "The unique mechanism" Frank Kern Dan Kennedy John Carlton, Simple Writing System Scott Haines The Brilliance Breakthrough Breakthrough Advertising Jay Abraham Gerry Spence, "Win the Case" The Tools of Argument: How the Best Lawyers Think, Argue, and Win Copy Hour Made to Stick Gary Halbert Ambitious Adventures Read More! Shownotes here: Fast-Talking Rapper Turned Copy King, Emmy-Award Winning Producer, Reality T.V. Star, and Bestselling Author Greg Rollett

Audiobooks anyone? How about the psychology of leadership? Positioning with podcasting and authorship? Check, check, check! Today we dive into psychology, leadership, and audio books?! YES! You will hear from an expert in all 3 areas who delivers content for 2 podcasts, is a bestselling author, a TEDx speaker, and the event organizer for the Souther Hemisphere's first podcasting conference! A few exciting highlights include:- It's time for Podcast Movement 2018! Hope to see you there! - Why you should write a book if you want to be seen as a leader! - Should you make an audio book too? - How can you define your own success? [Hint: it will actually help you with your brand, business, and future!] - Where will I be traveling to this Fall to speak at Ronsley's event?! (Hint: I've never been to this place and it's far, far away from San Diego) - Learn how to transfer ideas from the classroom to your business - 17:08: The story of why Ronsley decided to write a book. - 19:00: Has writing a book been more than worth the effort? "100% Ya. God damn, of course!" - Learn how to apply psychology to building your brand and business - Who are "the Mt. Rushmore of podcasting"? - Shout outs to lots of amazing podcasters like Pat Flynn, John Lee Dumas, Michael O'Neal, Travis Chappell, Dave Jackson, Jordan Harbinger, and more! - How Ronsley negotiated 3x royalties for audiobook authors in Australia with Amazon's Audible - And lots more Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) Guest: Ronsley Vaz is a speaker, author and marketer. He is the author of the book AMPLIFY – How to raise your voice, boost your brand and grow your business. His podcast, 'Bond Appetit', is Australia's #1 food podcast on iTunes and receives between 8,000 and 12,000 listeners a day. Ronsley is also the founder of content marketing agency Amplify, which has grown from zero to twelve staff in just ten months. Ronsley sits on the board for freetoshine.org, an organization that prevents sex trafficking. He is a advocate and ambassador for the work that Free to Shine do, and believes that girls should be in schools rather than brothels. Ronsley has an MBA in Psychology and Leadership and a Master's in Software Engineering as well as a Diploma in Financial Services. Ronsley's journey has seen him specialize in a variety of different industries. Before killing it as an entrepreneur, he worked as a DJ, software engineer, financial adviser, restaurateur and chef. His newest venture, Amplify, is all about converting audio into a content-marketing echo chamber. He and his team help clients create content and turn it into genuine assets that allow their businesses to grow. And, his event We Are Podcast is an annual conference where podcasting greats don't mind flying in from all over the world...this year's keynote speaker? Pat Flynn of Smart Passive Income! And I'm excited to be a featured speaker there myself! It's in October this year and my flights are booked! Great Quotes: My favorite line of the show (around 19 minutes in): Laura: "Has writing a book been more than worth the effort?" Ronsley: "100% Ya. God damn, of course!" "I define success differently." – Ronsley Vaz "You have to define success after what you really want to achieve." – Ronsley Vaz "I had to do something different; I had to write a book." – Ronsley Vaz "The book has really helped do business better." – Ronsley Vaz "You've thought about it long and hard enough to put it in a book and you know what you're talking about." –Ronsley Vaz "It's getting more and more difficult to put out a good podcast." – Ronsley Vaz "We just kept trying to get better at putting someone's voice out better." – Ronsley Vaz "It's about the people in the room and the content of the conference."– Ronsely Vaz "Leadership is always something I wanted to learn more about." – Ronsley Vaz "Everyone thinks that they are alone and their so not." – Ronsley Vaz "That's the best part about business; it's a personal journey." – Ronsley Vaz "My MBA switched a part of my brain on that I didn't know I had." – Ronsley Vaz "When people perform at their best, they feel good about themselves." – Ronsley Vaz "Find people that define success the way you like to be defined." – Ronsley Vaz Links to Mentions in This Podcast Episode: Podcast Movement 2018 Check out Michael O'Neal on Copy that Pops! Pat Flynn's Smart Passive Income ACX.com -- Amazon's platform for creating Audiobooks We Are Podcast (Ronsley's event this October) Travis Chappell's Build Your Network podcast Should I Start a Podcast? Episode where Ronsley interviewed Laura! Shownotes to Learn More Audiobooks, Psychology, Leadership, and Podcasting with Ronsley Vaz

Get high-powered, productive, and crushing your business goals! My fabulous guest and I dive deep into ways of breaking down the data of productivity, with tips on goal setting, book writing, podcasting, and so much more! A few exciting highlights include:- Podcast Movement is almost here! - Should you wait until your brand is 100% on point before launching? - What is one GREAT question to ask to make important decisions? (Clarity vs. Confusion) - How to balance the 'fear of disappointing others' - Gain some incredible tips on productivity broken down by day, week, month and quarters! - Learn some great tips on being productive and building your brand! - Find out some of Amanda's favorite tools to use online! - Gain some tips on setting goals and working on them! - Get some advice about considering focusing on one gender, all genders and/or everyone?! - Hear about Megan Minns and Asanahq and why $97 just isn't enough! - Should you 'kill' your news feed? (Hint: yes) - Practice a 12 week year! What? Yes!! Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) Guest: Amanda has worked with over 10,000 individuals stretching to all corners of the country and internationally shifting mindset and changing behaviors way of sales training and leadership development programs, primarily in call centers. Clients she has worked with are ATT, Intel, JP Morgan, Weight Watchers, Goodcity Chicago, Kansas University Medical Center. Her previous experience in retail management and human resource strategies at Fortune 500 companies is relevant to her current work. She is best described as an individual who lives in a world of what's possible. In January 2015, Amanda founded and launched the She Did It Her Way podcast, a podcast dedicated to featuring savvy, female business entrepreneurs from across the globe. Through weekly podcasts, monthly memberships and an annual event, She Did It Her Way is on a mission to help create more female entrepreneurs by successfully transitioning from Corporate America to full-time entrepreneur, through weekly podcasts, monthly memberships and in-person events. She Did It Her Way has consistently been named as a top-rated resource by Forbes.com, Inc.com, Entrepreneur, Huffington Post and others. --------- Most days you can find Amanda working from her apartment in Chicago, waking up early to catch the sunrise, smiling at life and hanging out with her favorite human being, her husband. She is mostly known for her enthusiasm towards life and her love for early mornings watching sunrises, journaling while sipping her Nespresso coffee on her building's rooftop that overlooks the city of Chicago. People often refer to her as the energizer bunny and someone who is high on life. She loves serving the world by connecting women for good and fostering intentional and authentic relationships. The things she is most passionate about in life are raw conversations that get to the heart and soul of another human being; everything in life is a choice and seeking growth. She works with women who have a drive and desire to run their own business, be their own boss and be in the driver seat of their life. She is lucky to teach them how to successfully launch their business, transition out of Corporate America, and create freedom for their life. As an educator she has been featured in Forbes, Inc.com, Entrepreneur.com, Huffington Post, Tech Stars and other publications for providing a platform where women can learn, connect, and grow. When she is not busy working you can catch her: Organizing her home Reading self-help books Watching a Real Housewives show or two Working out at the gym Testing out a new recipe, sipping wine, listening to Van Morrison Great Quotes: "When you take action, that actually breeds an outcome."– Amanda Boleyn "Owning your own business is a very personal journey." – Amanda Boleyn "If we don't have a plan for what we're doing with money, we don't have a reason to defend it." – Amanda Boleyn "Track your time and add them up at the end of the week so you can track your time."– Amanda Boleyn "If you could remove the mindset block of women specifically, imagine how much content could flourish." – Amanda Boleyn "What are the things in your life that are clouding your vision?" – Amanda Boleyn "Ask yourself, 'Does this provide more clarity or more confusion in my life?'" – Amanda Boleyn "We have a fear of disappointing people." – Amanda Boleyn Links to Things Mentioned in This Podcast Episode: Podcast Movement 2018 She did it her Way Podcast Free Facebook group to help you with your book! Toggl Your One Word Quick Tip! Read More: Shownotes for 134: Productivity Hacks and Hitting Big Goals with She Did It Her Way Leader Amanda Boleyn

The psychology of improving your email marketing and how it can help sell your books, courses, products, and services... --- Happy 4th of July AND Happy Podcast Movement month!! Speaking of Podcast Movement, I met today's guest at last year's Podcast Movement! He is an expert in email marketing and how to upgrade your email list, why you should (hint: you definitely should!), and how to improve your business and content! We dig into the psychology of improving your email marketing and how it can help sell your books and content! A few exciting highlights include:- Find out why entrepreneurs SHOULD grow their email list! - Learn the best tips for email subject lines! - Tips on how to avoid spam folders! - Learn how to separate yourself as a successful business or content creator from other businesses! - Learn how to improve your click ratings! - What are good open rates? What are good click rates? - Find out why open rates should be a metric and not a goal! - Find out why you should be testing subject lines at least twice a month! - Long form emails vs. Short-term emails? (Hint: Context vs. Content) - Can writing "hit reply" hurt you in your email? Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) Guest: Erik has been building digital marketing teams, strategies, and solutions for over two decades, servicing small businesses through Fortune 500 brands. He has held several leadership roles with award-winning agencies, including starting and exiting a boutique agency via an acquisition in 2005. Currently, Erik is CMO at AWeber.com (email technology targeting small businesses), where he oversees operations and strategy for brand marketing, social media, CRM, PR, content, and business development disciplines. Erik has also parlayed his years of experience into creating and teaching college-level digital marketing courses (online and classroom). His recent online certification course with the University of Vermont was recently awarded top online digital marketing certification course. He is an avid soccer player/watcher, coffee drinker, and recently became an ordained minister. Great Quotes: "We became hyper- focused on some key topics and built relevant content around it." – Erik Harbison "It's amazing how just one word can change the results of an entire campaign."– Erik Harbison "Taking the time to ask a couple of basic questions is what separates a successful business to those that aren't." – Erik Harbison "If you don't have an email list, it's good to have one so you can grow your audience." – Erik Harbison "Send with purpose so that the segments you create are getting very specific messages." Erik Harbison "Segmentation can be one of the most important things an email marketer will be focused on this year." – Erik Harbison "Think emotion first before you start putting words down." – Erik Harbison "I like to think of the context of the email should dictate the content you think about writing." – Erik Harbison "She used email to build up excitement." – Erik Harbison "Use email as a way to build interest; and use email as a way to build demand." – Erik Harbison Links to Things Mentioned in This Podcast Episode: Podcast Movement Litmus Check out AWeber! Free Goodies from Erik! AWeber's "Ask Me About Email Marketing" Podcast Over 60 episodes - featuring some of the most prominent modern marketers - that cover the most popular topics in email marketing and how to make email the hub of your marketing campaigns. AWeber's Free 6-day email course & 45+ content templates For any marketer that is 'stuck' figuring out what to write in their emails. AWeber's List Growth Blueprint Course An accelerated video course that provides direction on how to launch a targeted lead magnet. AWeber's "Email Libs" Email Content GeneratorCreate content for your most important emails (welcome, confirmation) in seconds with these DIY pre-populated templates. AWeber's Email Deliverability ChecklistFor any marketer looking to understand how to get their emails into inboxes. A video series from AWeber's Art Director on email design Read More: Shownotes for this interview with Erik Harbison of AWeber on Email Marketing Tips and Tricks!

Learn how YOU can have a podcast and bestselling book if you want to with your business! We talk tips, techniques, and tools to guide you to the first step of simplifying a podcast and writing a nonfiction book that helps you get instant credibility, more speaking gigs, and more! A few exciting highlights include:- How Larry got in trouble with the law (we start out ENTERTAINING from the get go!) - Tips around launching a bestselling book! - Random rumblings and stories from Larry! - Hear the story of "Theft under 20" - Find out what you can learn from voice acting classes and transfer to your business! - Landscape Podcast anyone?? - "Accidentally the Whole Tip" podcast - Find out who Larry would LOVE to interview! Hint: He's already been a guest on Copy That Pops! - Hear how writing a book can instantly change the way you are ranked on the level of expertise! - Can you guess how many Black Belts Larry holds??! Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) Guest: Larry Roberts was born back about 1972 in a little town in North Texas named Denison. He was born with a silver tongue and a Texas twang that he used to get through this life with no advanced schoolin'. Larry is a professionally trained voice over artist, bestselling author, and podcast teacher and consultant! Great Quotes: "If I wasn't in trouble, I wasn't awake." – Larry Roberts "It wasn't as natural as I wanted it to be."– Larry Roberts "I was still looking to other podcasts to see how to podcast." – Larry Roberts "I started to get more and more open to less and less perfection." – Larry Roberts "As I started getting more relatable, I started getting higher numbers." – Larry Roberts "You don't have to follow the status quo to make a podcast." – Larry Roberts "There are opportunities for everybody in any industry to have a podcast." – Larry Roberts "In my personal opinion everyone needs a podcast." – Larry Roberts "Learn to edit your audio; learn to not edit your audio all of the time." – Larry Roberts "Most podcasts don't make it past episode 7." – Larry Roberts "It's instant credibility when you write a book." – Larry Roberts Links to Things Mentioned in This Podcast Episode: Copy That Pops Episode with Jared Warner! Audacity Adobe Audition Ferrite Copy That Pops Episode with Amanda Bond Jamie Gravy Anchor.fm Readily Random Episode 34 when Larry interviewed me! Readily Random Episode 39 with Larry Roberts! The Feed Podcast Read More: Shownotes for 132: Should I Start a Podcast and Write a Nonfiction Book? with Larry Roberts

Are you ready to write that book yet?! Today you get to hear from someone that has gone through the process and rocked my mastermind group...even though he never thought he could be an author. Learn tricks and tips (and hear a secret hello from my dog Tuck) from a marketing specialist who is now a best-selling author! A few exciting highlights include: - Guess who sneaks on to the podcast this week?? Hint: he barks! Hint #2: I don't mean Jared Warner! :-P - Learn why Jared joined my mastermind and how it can help you too - Searching for pallets in the middle of the night with mom during high school - Learn from a marketing specialist about how to market yourself online - Why does Jared have numbers in his business names? - How to split test your networking intro and use it for your copy in other place - Are you disqualifying yourself from becoming a bestselling author? - How to actually write your book and fit in the time - Find out about free calls vs. paid calls! - Discover how you may already have a book! If you have a blog or course you have a BOOK!! - Hear how to break down the writing process for non-writers! - Jared's real thoughts on the 'one-size fits all garbage' going on with online marketing right now! - Learn about Jared's Entrepreneurship Growth Formula and how it can be applied specifically to you! - Are business Facebook pages worth it anymore? - How to write copy that pops -- amazing method from Terrance Tam! [Listen to hear how you can be re-shared on social media!] - Did Jared get any results from his book even before it was live on Amazon?? Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) Guest: Jared Warner started his first online business out of his parents' garage in 1998 with his twin brother, Jeff. Since that day he's started many entrepreneurial ventures but hasn't always tasted success. He's gone 100% broke three times chasing his dreams but wouldn't change a thing. Today he runs the business of his dreams that gives him the freedom to live life on his terms. It's called 123 Get Found and he helps entrepreneurs develop an effective marketing plan that tells you exactly what to do to hit your financial goals using his proven Entrepreneurship Growth Formula. And, after working with me in my group coaching/mastermind program, Jared can also claim the title of #1 bestselling published author. On the day of his launch just a couple months ago, he hit #1 in 3 categories in both the United States and Australia, plus #1 Hot New Release! Now, Jared is in my Author Expert Inner Circle Elite group where we are working together to help him leverage the heck out of his book for more podcast interviews, speaking gigs on stage, big media exposure, traffic, brand credibility growth, and more! Great Quotes: "It's all about generating conversation; it's how you make money." – Jared Warner "We learned that when you launch a website, that doesn't mean anything." – Jared Warner "As long as I put in the effort I don't care about the results." – Jared Warner "If you have a program that you take people through, you have a book!" – Jared Warner "My system is all about playing to your strengths and understanding who your customer really is to their core." – Jared Warner "If you just sit with your own ideas, you are only going to get as far as you already got." – Jared Warner "Don't copy anyone else's systems." – Jared Warner "You've got to play to your own strengths." – Jared Warner "Just because you see someone crushing it own Facebook live, does not mean that is your path." – Jared Warner Links to Mentions in This Podcast Episode: Scrivener! My favorite platform to write your book and export the file ready for Kindle or CreateSpace For Mac ($45 one-time) For Mac ($38.25 one-time) -- Educational Discount For PC ($45 one-time) For PC ($38.25 one-time) -- Educational Discount 123 Get Found John Carlton Perry Marshall More in the Shownotes Head back to CopyThatPops.com/131 for more details and linkouts for this psychology of marketing and bestselling book writing podcast episode!