Copy That Pops: Writing Tips and Psychology Hacks for Business

Multi-millionaire-dollar business owner Jimmy Colson was not born with a silver spoon in his mouth. Quite the opposite. He had to overcome being raised by a heroin-addicted mother who used her welfare checks to get her next fix (instead of food for Jimmy and his two younger siblings), a biological father with Paranoid Schizophrenia, abuse, homelessness, violence, and a long list of other obstacles to get to where he is today. His tell-all book is live now: CopyThatPops.com/Jimmy Despite it all, Jimmy Colson never gave up and wants others going through tough times to know there is a way out of the dark depths. Today, a successful business owner who loves to give back and make a positive difference, Jimmy found the process of writing his story cathartic and sees it as the start of more speaking, interviews, and reaching even more people. A Few Highlights and Mentions: - When did Jimmy first think about writing this book? - Advice to others contemplating writing their story and sharing it with the world. - Who has already reached out asking Jimmy to speak on stage, even before the book is published? - Happy 2 Year Anniversary of my first book! Copywriting for Podcasters: How to Grow Your Podcast, Brand, and Business with Compelling Copy - Think and Grow Rich: The Legacy book by James Whittaker - Inspiration All - Grab Jimmy's #1 bestselling book now! Our Guest Jimmy Colson (JimmyColson.com) is the Founder and President of Precision Orthotics and Prosthetics (P.O.P.), a family-owned company with decades of experience in the fabrication and fitting of custom prosthetics and orthotics. P.O.P. cares deeply about their patients and the community, donating shoes, bracing, and mastectomy products to local homeless and international missions every year as well as supporting many cancer foundations. In his free time, you will find Jimmy hanging out with his wife Sara, children Joshua and Liliana, and taking care of his world-famous reef tanks. Great Quotes "I don't believe in lying." - Jimmy Colson "Everyone's stories are good enough to hear." - Jimmy Colson "We're all given opportunities in life." - Jimmy Colson "Your growth game has to be strong." - Jimmy Colson "Never turn down an opportunity and make the most of it." - Jimmy Colson "Life was rough and real but we made the best of it." - Jimmy Colson "If any of you are procrastinating [with your book]...get ahold of Laura here." - Jimmy Colson Watch Full Conversation with Jimmy Colson Back on the shownotes at CopyThatPops.com/150 Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) Can't wait to help you with your book goals! • CopyThatPops.com

I need your advice for how to name and classify something! A book publishing company? Help! :) Plus, on this quick episode, I'm giving you a sneak peek into a big book release coming up that I am running on November 26, 2018 - Cyber Monday. This is both the 2-year anniversary of my first book (Copywriting for Podcasters) CopyThatPops.com/book that truly changed my life and business AND the birthday of my client and author. Jimmy Colson, new author of From the Depths: A Journey from Addiction, Abuse, and Homelessness to Positively Impacting the World. It will be live in a couple weeks and will be available on Amazon at CopyThatPops.com/jimmy after launch. Book Summary:The story of one man's quest to discover a life of purpose and meaning out of the darkness of drug addiction, abuse, crime, and living on the streets. Now a successful entrepreneur with goals for massive impact, Jimmy Colson is one of the most relatable people you'll ever meet and has the wisdom of a thousand thieves. The book is for anyone who has gone through Hell and wonders if there is light on the other side. We'll try to get Jimmy on this show soon to share his advice about the book writing journal and hitting #1 bestseller (which we 100% will!) Want to participate in and learn from the launch? Come join us in my free Facebook community at CopyThatPops.com/facebook Give Me Your Advice! What should I call what I do? What should I name it? I need your help! :) Naming and classifying things is more fun when we collaborate (writing hack). Learn More: CopyThatPops.com/podcast

$240,000 in one interview? How is that possible? Kelly Glover stops by for a private VIP chat with my bestselling author client Larry Roberts and me to reveal: • how to make a lot of money from podcasts as a host and as a guest • how to grow your audience for your brand and business • the exact steps to take to find ideal shows to pitch yourself to be on It's all about understanding the psychology of what the host wants. A Few Highlights and Mentions:- Where in the world did I record this intro and outro? [Hint: "Puzzling World" in the Southern Hemisphere where Lord of the Rings was famously filmed all around!] - Larry dreams about living in New Zealand (...but I have not seen a Banana Tree yet) :-P - Rob Walch on Copy That Pops: Episode 127: Insider Writing & Growth Tips for Podcasters from a Podcast Pro Rob Walch - Kelly's idea to ask for $8 or $9 / month on Patreon to quickly monetize a podcast - Chat bot usage to grow your podcast - Are CPMs the only want to make money from podcasts? - How to make $240,000 on a podcast episode. - Do you have to have a podcast at all? (The answer may surprise you) - 'I have a book or something you want to get on more podcasts'…how do I find the best shows to get on? - Course for how to book yourself as a podcast (Get $50 off her new course with promo code LAURA here: PodcastGuestKit.com) - Should you have a 1-sheet? - What is a press page? (See mine here CopyThatPops.com/media) - Schedule Once - Calendly - Joe Pardo article: "Yes, I Charge My Podcast Guests." — A Honest and Open Letter. - Podcast Movement (and Podcast Cruise) - Allison Melody, host of the popular Food Heals Podcast - Is it rude to ask a host about their download numbers? Our Guest Kelly Glover is an award-winning podcast producer with 17-years experience in media, radio, and entertainment. She started out as a red-carpet celebrity interviewer in Hollywood and earned her broadcasting stripes as a syndicated radio host before launching podcast booking agency, The Talent Squad. As a podcast talent booker based in New York, Kelly books high-profile guests across multiple podcasts and liaises with publicists, PR agencies, managers, agents, producers, and show executives on a daily basis to land fascinating guests for shows including Spartan Up! (Joe De Sena), Table Manners (Jessie Ware), and Taste of Taylor (Taylor Strecker). Kelly also oversees the guest expert division of The Talent Squad podcast agency and manages the Los Angeles team of guest bookers. Kelly is a graduate of Ohio University, and The Australian Film Television and Radio School (Commercial Radio Broadcasting). She is an award-winning podcast producer and super pro when it comes to getting booked on top podcasts. Get $50 off her new course with promo code LAURA here: PodcastGuestKit.com Great Quotes "I don't think people turn away after one bad crappy episode." - Kelly Glover "If I never met Laura, I'd never be a #1 bestselling author." - Larry Roberts "I want chocolate with my brussel sprouts." - Kelly Glover "Going on other podcasts is a warm introduction." - Kelly Glover "If you think an audience is going to find you, it's not going to happen. You have to put the work in and it is work." - Kelly Glover "It's time, it's effort, and it's strategy. Plus experimentation." - Kelly Glover "You do the same, you get the same. If you want to make change, you've got to change." - Kelly Glover Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) MORE Watch the full interview as a video (including Kelly Glover's custom feedback on our podcast 1-sheeters) back on the full shownotes for this episode

What if we understood the underlying principles of persuasion and how to apply them ethically to improve all our writing? If you've ever wondered why some techniques work when it comes to persuasion (plus how to apply it to all forms of writing!), then this episode is for you. Laura sits down with guest Brian Ahearn – one of only 20 people globally certified by Dr. Cialdini. In this episode, you'll learn simple and effective ways that you can apply the Principles of Persuasion to dramatically improve your writing, and the proven psychology behind it! A Few Highlights: Advice for people on introducing themselves at networking events A full overview of the 7 principles from Cialdini's books Reciprocity Liking Consensus Authority Consistency Scarcity Unity Specific email wording examples to improve compliance with requests The 'personalize i' + 'ask a question instead of giving a command' The 'does this answer your question?' closing -- so savvy! Engage the principle of consistency and ask instead of tell How Brian helped get $700,000 back using the power of psychology How to get more volunteers for a charity event Our Guest "When Brian Ahearn speaks, people listen. That is so because he knows his material thoroughly, and he knows how to present it superbly. The upshot is that the genuine insights he provides are not just immediately understandable, they are also immediately actionable and profitable." - Robert B. Cialdini, PhD., the most cited living social psychologist in the world when it comes to the psychology of ethical influence and persuasion. An international speaker and trainer, Brian is one of only 20 people in the world certified on behalf of Robert B. Cialdini, PhD., to teach his two-day Principles of Persuasion Workshop®. His goal is to help people grow professionally and personally. He believes excellent training followed up with consistent coaching is the best way to ensure that becomes reality. Brian is passionate about teaching others the science of influence and persuasion because he believes it's a vital skill for professional success and personal happiness. When Brain teaches people how to apply the concepts of ethical influence, he is really helping them learn to hear "Yes" more often! Read More Here Full shownotes for podcast episode 147: Psychology of Persuasion for Entrepreneurs with Brian Ahearn

Where do podcasts, books, and smart media exposure intersect? Find out today! We sit down with Jessica Rhodes, founder of Interview Connections, the largest and most successful guest booking agency for podcasters and guest experts in the United States. They've booked thousands of interviews since their founding in 2013 and have booked interviews for some of iTunes' most successful podcasts. Learn how to 'rock the mic' from both sides and use podcast interviews as a tool to amplify your book's success too. A few highlights: Why did Jessica write a book? Tips for book writing/organizing/repurposing Did a book help Jessica to get more podcasts and speaking gigs? What other benefits can you find you get from your book? Before and during your book launch...how can you leverage podcasts. Do you need to plan in advance? Best tips for authors who want to book more podcast interviews How to do a "Podcast Book Tour" Pitching yourself without sounding like a pitchfest...how to add VALUE to the AUDIENCE How Jessica got her book to be sold at the Barnes & Noble booth at Social Media Marketing World! Any podcast show audience size and show age? Podcaster 1-sheeters Why you need it Common mistakes to watch out for Best practices from podcasting pros Our Guest Jessica Rhodes literally wrote the book on podcast interviews. She's the author of Interview Connections: How to #RockThePodcast From Both Sides of the Mic. She's been called "The Podcast Queen" and has shared the stage with dozens of top experts at Podcast Movement, Podfest, Dream Business Academy, and Podcast Mid Atlantic. She co-hosts The Podcast Producers, an audio series which has been included in the syllabus for a course on podcasting and audio journalism at Western University in Ontario, Canada Podcast Show Mentions Jessica's website Interview Connections Jared Easley's Book Podcasting Good to Great: How to Grow Your Audience Through Collaboration EO Fire Podcast Laura's Book Copywriting for Podcasters that Jessica contributed to Jessica's Book Interview Connections: How to #ROCKTHEPODCAST from Both Sides of the Mic 1-sheet for podcasters WHY YOU NEED A ONE SHEET (blog) https://interviewconnections.com/why-you-need-a-one-sheet/ WHAT IS A PODCAST ONE SHEET? (video) https://interviewconnections.com/the-best-of-interview-connections-tv-what-is-a-podcast-one-sheet/ HOW TO WRITE INTERVIEW QUESTIONS FOR YOUR ONE SHEET https://interviewconnections.com/write-interview-questions-one-sheet/ Want more examples? Email Jessica here support@interviewconnections.com Great Quotes "Your book is great. Get it out there. People will get value from it." - Jessica Rhodes "Remember that just being on a lot of podcasts when your book is launching is really important." - Jessica Rhodes "You want to be on well-established podcasts." - Jessica Rhodes "If you want to be on the bigger shows, they aren't going to be recording an episode and putting it out the next week." - Jessica Rhodes "[A book] is really valuable for positioning." - Jessica Rhodes Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) Learn More! All podcasts: CopyThatPops.com/podcast This episode: CopyThatPops.com/146

9 days in Lisbon, Portugal to speak at the DNX festival...all boiled down fast into... • 1 Psychological Take-Away for entrepreneurs, whether digital nomads or not • 1 Fast Copywriting Challenge for you to do (hint: embrace your weird!) PS: Sorry for the airport noise! :-P I really was in Newark airport when I recorded this for you! LEARN MORE: • http://CopyThatPops.com ENGAGE WITH ME: • http://Facebook.com/laurap23 (personal FB account) • http://Facebook.com/laptoplaura (business FB account) • http://CopyThatPops.com/facebook (free Facebook community!) READ MORE: • Shownotes for this episode on 1 Psychology Take-away + 1 Quick Copy Writing Challenge for You [Lisbon - Newark - San Diego Airport Voice Memo]

4 Powerful, Yet Simple Steps to go from Surviving to Thriving...this episode is packed with value. We jump straight into applying psychology to improve your mindset, writing, and more! Tune in to learn about: Dnxfestival.com https://www.copythatpops.com/anita Laura's personal Facebook page: facebook.com/laurap23 Steve Siebold - How Rich People Think What should you NOT throw money at to 'solve' in your business 80/20 Principle "If you confuse, you lose!" You never know better than your ideal client, so ask them the important questions to better understand their pain points and what they want solved. Use their language! Why did I create this show Copy That Pops with a focus on psychology and the written word for business! Make sure you deliver on the marketing copy you put out there Business 101 lessons! When was Mia first interested in psychology "Why do bad people get good things and wealth?" How this question of a young Mia pushed her to really question things and better understand psychology and success The distinction between 'ego' and 'your spirit' Before we are 7 years old, our conscious mind isn't developed yet. Just our unconscious mind. This impacts us as kids and carries on for life if we don't look at it with clearer eyes. What's really stopping people? What's the cause of your procrastination? "Our results are equal to our current levels of belief." "Our desires are really equal to what we are capable of, our true potential." "We are born to be a success, yet our programming is what is keeping us the same." "We aren't born with any limiting beliefs... And we are talked out of that." Ego is also perfectionism, getting overwhelmed with decision-making, and not feeling good enough! Hear Laura's own inferior ego challenge and what she is working on toward growth Fear isn't want is actually slowing you down...it's the shame and guilt! Hear why. Collapsing "worthiness" with money. Let's separation the lie from the truth with this. Senior Princesses story from my high school and how as a kid I "learned" that more money means better. "Money actually shows our character." Don't mix up correlation with causation! Do ice cream sales cause shark attacks. When will you ever be good enough? You are the only one who can ever decide you are worthy. "You have to go through it first before you can give it away." Success is not a 'place to get to.' Why? Because then "Success is a place to come from, not to get to." "Live from vision instead of goals." There's a process to getting success once we decide. "There's a science behind getting any result." What is the recipe for success in business? "Beliefs are not fixed." What is a belief? And how can we change it? Helping people crack 'the 1%.' And that is making $35,000 a year! In the U.S., it's $435,000 a year. Let's state the truth. Find out the 'biggest psychological killer of success' Are problems just the 'way of life'? Mia's thoughts may surprise you! Before 7 years old, we only have a subconscious Hear what has held Laura back and the roots of it. Plus, how she's rewriting her future! What is the Law of Polarity? You can never escape risk. And we don't want to avoid it. We just want to choose the risk that gives the highest reward. So, we have to give up 'staying safe.' How can we leverage time, money, and resources instead of getting stuck trying to 'prove worthiness'? 4 Simple Steps to go from Surviving to Thriving Awareness Locate misunderstanding (and use universal laws to help with that!) Apply truth Change what we repeatedly do Take Action Now! Free GUIDE on for How to Make a Real ROI with Your Books Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE ELITE (Laura@CopyThatPops.com) Guest: Mia Hewett is an International Speaker and World Class Leader, and Performance Catalyst. Her Specialty is reprogramming your mind to get out of your own way. She supports Entrepreneurs to turn their yearly income into their monthly, often in less than 12 months to know their greatness and unlock their potential. These entrepreneurs biggest source of pain is knowing they were meant for so much more and yet they don't know how to achieve it. They worry if they will ever reach their goals or wonder if they are even good enough. Working with Mia, they experience paradigm shifts and massive breakthroughs that remove all their blind spots, so has them make accurate decisions, learn how to work smarter not harder to maximize their results. This is Self-mastery. Mia has Co-Owned and Operated a multiple 7-Figure Business, Led Teams to Greatness, Ran the 5 Major World Marathons, and Leaves a Lasting Impact everywhere she goes. Simply put, Mia is a Badass! Free Gift: 4 Powerful Steps to Go from Surviving to Thriving http://learn.miahewett.com/thriving/ → https://www.copythatpops.com/mia Read More: Shownotes for 144: Reprogramming Your Own Mind to Fight the Biggest Psychological Killers of Success in 4 Easy Steps with Mia Hewett

It's sad, but true. People are out there to make money off or YOUR hard work. First it starts in the adult industry, then it moves to movie studios and music, now it's here to affect us as digital entrepreneurs. And it's not a matter of "if," but "when." This quick tip episode will give you the next best step to learn how to protect your copy, your courses, your hard work! Tune in to learn about: • Inner Circle sneak peek with 10-country bestseller Davide Di Giorgio: How to Leverage Your Bestselling Book and Your Vision for More Speaking Gigs with Davide Di Giorgio and Larry Roberts [Inner Circle Sneak Peek] • Jess Lindgren on Episode 142: Getting Past Gatekeepers By Applying Psychology and Common Sense to Your Email Pitches with Jess Lindgren • Set up a Google Alert for your name and business name to monitor anytime your info pops up online • Copyrighting Your Copywriting with the Pirate Hunter Jason Tucker in Episode 113 • Why do you want to register a copyright for our stuff? Books, courses, landing pages, email nurture copy, graphics, etc. • Intellectual Property HQ on Facebook and online • If you don't have your stuff stolen yet, it's because (1) you just don't know where to look for it or (2) it's just a matter of time! • My free Facebook group for writing and publishing a bestselling book Take Action Now! Free GUIDE on for How to Make a Real ROI with Your Books Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE ELITE (Laura@CopyThatPops.com) Read and See More Here: Full shownotes for: WATCH OUT! Pirates Are Stealing Your Books, Courses, and Landing Page Copy [Quick Tip to Protect Your Copyrights]

Flying on a plane from Philadelphia to San Diego with Jessica Lindgren aka GalFriday612 (the Executive Assistant to the business superstars like Pat Flynn of Smart Passive Income) shares how to get past (and work with) gatekeepers for access to amazing people and opportunities. Spoiler alert: You need to apply psychology, a bit of common sense, and lots of attention to detail! Jess Lindgren reveals all. This is a great quick episode you can't miss! Want to see more? Shownotes for 142: Getting Past Gatekeepers By Applying Psychology and Common Sense to Your Email Pitches with Jess Lindgren

Making connections and marketing your best self on stage! Sounds like a great plan right? You are about to hear THE conversation to take you to the next level on stage and on brand! A few exciting highlights include: - How can you leverage your expertise to gain speaking gigs? - Find out what an educational budget is?? - Where are great places to speak?! -Find out how you identify yourself when booking an event? Are you a podcaster? A speaker? An author?! -Learn the best ways to market yourself as a great speaker - When should you send a signed copy of your book to event planners? Hint: When you want to get booked! Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) Guest: Davide Di Giorgio is a best-selling author, keynote speaker, TEDx speaker, and leadership coach. As one of the world's leading speaking experts, he's worked with thousands of on-purpose speakers, performers, executives, and leaders across multiple industries for more than twenty-five years with his signature UNapologetic approach and brand. He's also an award-winning theater producer, acclaimed educator, and entrepreneur. He's been featured around the world in major media for his work as Founder of the unWorld Leaders Network and Creator of the Mastermind and Speaker Experience at Sea. His philanthropic endeavor, Project UNx dares to tackle bullying and build confidence and self-esteem while funding dream projects for high school performing arts students. Originally from Toronto, Davide now lives in his dream city, San Diego, with his dream husband Heath and their dog, Galileo. Great Quotes: "He's being himself 100% authentically." – Davide Di Giorgio "Be intentional with what you are saying." – Davide Di Giorgio "Your boss is not the audience; it's the event planner; the person that is going to book you." –Davide Di Giorgio "When filling out speaker applications, you want to arouse the person." –David Di Giorgio "There's always a way to get a little more money when gaining speaker fees." –Davide Di Giorgio "When you stand out, it makes people want to book you." –Davide Di Giorgio "Sell who you are and what you are up to and people will book you." –Davide Di Giorgio "It really is stepping into your own confidence and power." –Davide Di Giorgio "I like to be in control of my credibility." –Larry Roberts Links to Things Mentioned in This Podcast Episode: Check out Davide's Book! Thumbtack Check out Launch Day with Larry Roberts! Episode 132 with Larry Roberts Visit Davide's website Read More: Shownotes for 141: How to Leverage Your Bestselling Book and Your Vision for More Speaking Gigs with Davide Di Giorgio and Larry Roberts [Inner Circle Sneak Peek]