Copy That Pops: Writing Tips and Psychology Hacks for Business

"All big changes come from the tiny leaps you take every day!" This is the passion of your guest today. It is the concept that led him to start a podcast with 300+ episodes and growing, as well as publish a book - COMING OUT TODAY! Simple personal development strategies, day to day changes, habits, and business growth is the concept that surrounds our guest interview today! We talk about: - Our crazy business connection - Podcast lover? His story on starting a podcast after loving them himself - Tiny Leaps, Big Changes: Everyday Strategies to Accomplish More, Crush Your Goals, and Create the Life You Want -- in audio, ebook or physical form - Psychology of how you craft your podcast and book - Taking leaps in Tiny Leaps, Big Changes Podcast - The research behind Tiny Leaps, Big Changes Podcast - Scripted or casual talk on Podcasts? - Being open and honest while on a Podcast platform - Meditation podcast - How to apply Psychology to your marketing - Gregg's biggest tip on finding your consumer - His awesome process of creating an avatar by talking to consumers first - Facebook Group community participation - The idea to iTunes in 14 days! - Be practical and be realistic. - Big opportunity! Why is the book coming out now? - Publishing Company vs. Self Publishing - Benefits of getting a book out in the world - How he is looking legit on his website - Goals for 2019: Speaking & podcast tour - Reach out here - Other ways to work with Gregg: Book, brand, speaking, consulting Purchase the book today! - Tiny Leaps, Big Changes: Everyday Strategies to Accomplish More, Crush Your Goals, and Create the Life You Want -- in audio, ebook or physical form - Listen to Gregg's Podcast: Tiny Leaps, Big Changes Podcast Our Guest Gregg Clunis asked himself, "Why can't we make personal development practical?" and this is what has started his philosophy: All big changes come from the tiny leaps you take every day. Gregg Clunis hosts the Tiny Leaps, Big Changes Podcast, an inspirational podcast about day-to-day behaviors we all engage in that determine the results we gain in our lives. He shares simple personal development strategies you can use as well as the habits you can develop to get the most out of your life. The success has continued to grow as Gregg released his new book Tiny Leaps, Big Changes: Everyday Strategies to Accomplish More, Crush Your Goals, and Create the Life You Want. Gregg's Highlights & Fun Facts Gregg designed the logo for Copy that Pops and helped Laura launch in 2016! His podcast is 3 years running with well over 300 episodes (at the time of this recording in late 2018) Thriving digital community spans to 170+ countries Launched, Tiny Leaps, Big Changes, January 15, 2019! Great Quotes "A lot of people mistakenly think that in order to make big changes they have to do things in this big dramatic live altering, in the moment sort of way. But really, when it boils down to things it's usually the habits, the small things, the daily consistent build-up that contributes to making big changes." - Laura Petersen "Pick a date, make it public, share it with someone else, and have them help you stay accountable." - Laura Petersen "The stuff you do on a day to day basis matters." - Gregg Clunis "I am more interested in human behavior than I am in being an entrepreneur, or podcaster, or any of the individual things that I do." - Gregg Clunis "I turn on the microphone and just go!" - Gregg Clunis "Having a more authentic sounding show creates an easier connection between me and the person listening" - Gregg Clunis "Never forget the current psychology of your consumer" - Gregg Clunis "Share the book process as you go because people are going to be feeling apart of it." - Laura Petersen "Let's question all of it and see what actually works." - Gregg Clunis "It doesn't make sense to define your avatar in the beginning, it makes sense to talk to your people when they show up and to be as in your community as possible, so you can make an accurate understanding of who this person actually is." - Gregg Clunis "Idea to iTunes in 14 days." - Gregg Clunis "I am the person that says, 'Yes' and figures it out." - Gregg Clunis "I have had this weird dream growing up of piling my family in my car and driving to Barnes and Noble and showing them my book on the shelves. 100% ego." - Gregg Clunis "I am going to accomplish that dream." - Gregg Clunis Learn More Here: Tiny Leaps, Big Changes for Podcast, Book, and Business Growth with Gregg Clunis

Quick copy and business leadership tip for you today...plus a behind-the-scenes recording! First, the Backstory… Last year in January of 2018, I started a group of entrepreneurs meeting about every other week in San Diego for coffee to get to know each other and be open to collaborations. I called it "Connecting SD." There was never any firm agenda, though the times we had 10 or more people come, I did have to add in more structure so everyone could get to know one another! The idea was simple: connection I love living in San Diego and there are so many biz-minded people here, so why not do a better job connecting with them? Plus, I wanted to step up more as a leader, so I thought that starting my own group would be a great idea! And it has been. Some of the bestselling author clients you have heard on the podcast this past year have come from that group. • I never sold. • I never pitched. • I never pushed. I just got to know people and they got to know me. They saw me as a leader and witnessed my consistently in showing up to facilitate a meeting that brought them value...so working with me when they were ready to do a book was a non-sale, a no brainer! But aside from business growth and thought leadership expansion...what 'copy related' benefit has the group had? Copy Hack The copy benefit has come, not just for me as the leader but for every single participant! For us all! 1. Each time we meet we share what we do with the group (and usually individually to others as people trickle in). This is great practice saying aloud what you do and getting immediate feedback on if it's clear or interesting 2. Many meetings we write things out like our 'one sentence of what we do' or 3 bullet points of our 'ideal audience.' This helps us clarify who we are and who we serve These two things alone have helped me, and many attendees have told me it helps them too, in both how they speak with people and how they write their copy for their websites, landing pages, social media, and more. Humans need repetition to work things out. I am constantly testing and refining my copy and what I say in my introductions with people to see what works. Don't expect instant perfection...it's a constant evolution! One Copy Tip And to boil down a tip for you: Use in-person networking events or meetups as a place to practice your concise 'elevator pitch' or 'hook' and watch the reactions of people on their face, in their body language, and with what they do and say after. It's great market research to improve your copy and communications! Now, a Behind-the-Scenes Recording At a recent get together of Connecting SD we were 5 gals who turned up on January 4th on the first Friday of the new year (2019). For fun, I plugged in my mic (I use an ATR2100 + foam pop filter that you can get on Amazon for about $60-$70) and recorded us each going around and introducing ourselves, businesses, and 2019 goals to the group. It was great practice for all of us to speak it into a microphone...and I thought it would be fun for you as a listener of the Copy That Pops podcast to meet 4 new female entrepreneurs! So, here is a short clip...we wish you had been there! [video width="720" height="1280" mp4="https://www.copythatpops.com/wp-content/uploads/2019/01/connectingsd-1.4.18.mp4"][/video] Special Guests! AnnMarie Rose: AnnMarieRose.com @AskAnnMarieRose on Instagram @AskAnnMarieRose on YouTube Sarah Hancock: @PsychRecovery on Twitter @PsychRecoveryandRehab on Facebook Jessica M. Powers: @JessicaEmpowersU on Facebook Stephanie Purtell Andrews: @VivaPotential on IG @VivaPotential on YouTube --- If you are in the San Diego area and want to join us, head over to ConnectingSD.com - it's free other than what you buy to eat and drink! Thank you for being a member of the CTP community. I hope to see you on social media...let me know you listen! And, back to work for me...I'm looking for more ways to help you write copy that pops!

Positioning yourself in your niche as an expert...how can we do that best? My lead domino is with a book. But, our guest today loves social media most of all! And she told me before we officially started recording: "Linkedin is a gold mine for copywriters because it's all about the copy!" You don't have to be a pro copywriter to leverage it though...you just have to listen to this podcast! 😜 Next-level marketing and business strategy is what our guest Estie Rand is all about...and she really dishes on LinkedIn and more! We talk about: - How to cultivate "word of mouth" referrals and paying business - What 'trigger word' can you give your network so you get lots of 'right' clients? - How to use (small and free) speaking gigs to grow your business [there's a way to speak to generate business] - ACTUALLY add value in your talk and still land clients - Tactical tips to adjust your writing slightly to make people feel more connected to you (truthful marketing that also taps into human psychology) - Neuro-linguistic programming tips (NLP) - How to create and launch branding strategy and marketing campaigns - Funny story of how Laura met her husband [Hint: she didn't have to go far] - Why to not worry about 'competition' - What is "core marketing" (listen for the flower analogy! plus 3 small business examples to demonstrate) - [25 minutes in] LinkedIn best practices - Tools: LinkedHelper, Meet Leonard, Nimble, and low-cost VAs to help! - Ways to cultivate your audience on LinkedIn - A secret trick that Estie just discovered! (Find a great connection who's doing it great, do a search for that person's connections that are your 2nd and 3rd tier, then connect away!) - Taking branding and positioning to the next level! - Thinking, Fast and Slow by Daniel Kahneman - 5 Tiers of Sales: 1. Attention, 2. Interest, 3. Evaluation, 4. Negotiation, 5. Decision - "Bro-etry" - Check out Josh Vector for more LinkedIn and Facebook hack Freebie from Estie www.estierand.com - includes 139++ marketing ideas for any budget! Our Guest Estie Rand is on a mission to empower everyone who has a business dream to professionalize it and make it profitable. The founder and owner of Strand Consulting, a full-service consulting firm for small business owners, Estie also hosts the Business Breakthrough podcast, making business success relatable and achievable for everyone. Estie's Highlights Built a six-figure business in 2 years with $0 spent on advertising Mom of five coaching multi-millionaire business owners Former CIO of a multi-national nonprofit Host of the Business Breakthrough podcast, where they humanize business Created Business 101 HS incubator & course, teaching business sense to teens Great Quotes "Don't be boring." - Estie Rand "Linkedin is a gold mine for copywriters because it's all about the copy!" - Estie Rand "You can cultivate word of mouth." - Estie Rand "Be really focused in your pitch. Make sure people in your network know who to send your way and for what. And find the 'hook' even if you do a lot of things." - Estie Rand "There's a way to speak to generate business." - Estie Rand "When you hear me speak, it's like drinking water from a firehose...you walk away with immediate value but you are also like 'there is a lot there and there is more than can help me.'" - Estie Rand "Sell more things to the same people." - Estie Rand "I will always, always whenever possible, mirror the WAY people wrote me their email...because that mirroring psychologically, they start to feel more connected to me." - Estie Rand "Honesty is communicating real truth, not the details of something." - Estie Rand "Always try to use their words or a synonym...I'll say it the way you want to say it." - Estie Rand "Politics aside, this is just human nature. We like people that feel like us." - Estie Rand "At the end of the day, all business is built on trust." - Estie Rand "LinkedIn's giving me real money!" - Estie Rand "Post something every day for a month, just to get a start for what the audience is listening to." - Estie Rand "LinkedIn's more like Facebook where if you connect to someone, they're connected back to you. They're automatically your follower." - Estie Rand "Right now is a 'Golden Zone' [in LinkedIn]!" - Estie Rand "Marketing is all psychology." - Estie Rand "This is classic Dale Carnegie the sweetest sound in any language to any person is their own name. Always, always, whenever you can, use their name." - Estie Rand "If you are not the customer, you're the product." - Estie Rand "Be interesting enough in the first three lines that people want to read more." - Estie Rand Take Action Now! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] GROUP COURSE: How to write a great book & hit bestseller! [not free ;)] Learn More: CopyThatPops.com/158

Popping in with you this week just to: Wish you a happy start to 2019 (done and done!) Share a win from 2018 (and invite you to share with me too) Share plans for 2019 (and invite you to share your feedback with me also) 1: Happy New Year, my copy poppers! Okay, so, we already got item #1 complete. Hope 2019 is the best year ever for you! Now let's talk about #2! 2: Share my wins from 2018 (and invite you to share with me too) My New Year's Eve was fabulous. I got together with some of my neighbors and friends. 6 of us were entrepreneurs and 2 were not, but are significant others of us crazy biz peeps (1 of which is my husband Devin). Just before the clock struck midnight, we 8 stood around the fire (in our neighbor's outdoor fire pit), drank adult beverages, and shared one of our favorite moments or wins from the past year. What did I share? Well, for me, I've run away from public speaking nearly my entire life. I remember distinctly a few instances from my childhood where I had to present, was terrified, did horribly, and swore I never wanted to do it again. That carried over into my adult life. And if you know my story, you know I used to teach high school math and psychology. That is public speaking, of sorts. The first day I had to teach, it was during my student teaching program and I had to teach the unit circle to a group of 17 and 18 year old seniors in and honors pre-calculus course. I was like 24 or 25 myself, so not that much older. And I was mortified. We used to use those overhead projectors where you write on a transparent film and it shows on the wall behind you. Well, as I started my lesson, I noticed that the entire projector and resulting projection on the wall was shaking nonstop. Was there an earthquake? Nope...it was my freaking hand. I couldn't stop it from shaking. And I felt even more embarrassed because I knew that everyone knew I was so nervous. It was painful. But, my desire to become a teacher was just slightly higher than my mortification from sucking at it...so I persisted. By my second year of teaching, I started to really find my stride and grew to love it. It was actually fun to perform the lessons, as I call it, and get teenagers to actually care about and enjoy mathematics. I had many, many students tell me that they hated math until they took my class….that they hated all math teachers until they met me. That was so fulfilling to hear. But after teaching about 5 years, I felt like I had 'mastered' it and wanted a new challenge. I wanted to be an entrepreneur and the internet had matured more, so it was a lot more feasible than it was prior. The year was 2011. I quit teaching fulltime to make the jump. And I worked on many different businesses until I found some real footing in my current one...in the Copy That Pops world….where I now focus on helping other entrepreneurs to do three things:1. Write a great book that shows off their expertise Self-publish their book as a bestseller on Amazon3. Leverage their books to grow their brand and businesses I'm toying with some branding in 2019 around "Author Leadership," but I'm getting ahead of myself. To wrap up my item #2 around my win for 2018...let's get back to public speaking. After mastering speaking to 30 teenagers trapped in a classroom all year, I didn't think that skill translated to doing well on stage in front of business people. So, I started hiding and running away from speaking to larger than just a few people at a time...for many years, yet again. In June of 2011, when I jumped into the business world, I had just turned 30 (my bday is June 6th, fyi). This past year in 2018, I decided to get over this 'fear of speaking' once and for all. It started in January and in June I turned 37. So, for about 6.5 years I hid from it yet again. So happy that in 2018, I changed my story...and it's helping take my business to the next level. But, the win I shared around the fire just before the clock struck midnight was that I not only spoke on stage as much as I could this past year, I also spoke on stage on three different continents: North America, Europe, and Australia. That sounds pretty bad ass. :-P And, this is just the beginning… I believe that being an published author gives you leadership credibility instantly. Speaking on stage is the next level too...and being an author helps you get more speaking gigs and get paid more for the paid gigs you book too. So, that is a big win for me. If you are terrified of speaking on stage, you are not alone. But if I can get over it and learn to love it -- something for 36 years I swore was impossible -- then you can too. ACTION STEP:Please share with me a win of yours from 2018! I'd love to hear it! Post it on social media and tag me @LaptopLaura or send me a private message or email! (I'm at Laura@copythatpops.com for email). Would love to hear something you are proud of achieving this year! #3: Share some of my plans for 2019 (and invite you to share your feedback with me also) Plans….my goal for 2019 is several fold. I want to scale my business up. And I want to take on fewer private clients so I can focus on growing my group programs and courses, which I really believe in and see my way to help more people, even those who can't afford tens of thousands for private work with me. I also want to scale more ONE-TO-MANY versus one-to-one so I have more time available for me to do what I love most in business:- speak on stage- organize events that bring people together If you remember one of my podcast episodes from last January, episode 107 titled: Your ONE Word Quick Copy Tip [CONNECTION Edition] (copythatpops.com/107), you'll know that at my CORE, what makes me happiest in life and always has, ever since I was little, is "connection."I love feeling connected with others and connecting people with one another. I feel I can best do that via:- my group coaching programs and masterminds around books and author leadership - speaking on stage to bigger and bigger crowds- attending and organizing events ACTION STEP:Please share with me feedback for me on how I can serve you best in 2019! I'd love to hear what I can do to make you feel more connected with others while also accomplishing your business goals. Post it on social media and tag me @LaptopLaura or send me a private message or email! (I'm at Laura@copythatpops.com for email). Would love to hear your feedback. I appreciate your listenership and value your opinion.

If you have two diverse markets that you need to reach with your copy and branding efforts, then this is a great podcast episode for you! Artist, podcaster, and children's book author Angela Ferrari reveals her tried and true tactics to sell more books, build a tribe of raving fans (including both young kids and parents), and grow her business network. A Few Highlights and Mentions:- How Angela got into storytelling for kids - How to write a story that connects with kids and adults - Make your message more clear, simple, and impactful! - Does Angela still think you should publish on Kindle if you do a children's book? - She Podcasts group on Facebook - How to use podcast marketing, live events, and collaboration to grow whatever you are working on! Notes from Angela: - Podcast Marketing: I launched my children's story podcast in tandem with releasing my first three books. I wanted to get my name out there as a storyteller and promote my books. Podcasting has been a great way to get the word out because I am giving value to my audience. I feel like I really get to be my authentic self in this form of marketing. Anyone can listen for free, it allows me to demonstrate my creativity and build a real relationship with my listeners. - Live Events: I have also had great experiences doing live events. Even though the audience is smaller compared to online marketing, I build a stronger connection with the children and their parents and teachers when I meet them in person. They are way more likely to talk about a live event and share my work with their friends. Many parents also make posts about the storytelling event on their social media. - Collaboration: This has been a recent pilar in my marketing strategy going into season 2 ofStory Spectacular. Before I originally launched my storytelling business, I was very intimidated by other successful children's authors and podcasters. It's easy to feel like you can't measure up and fall into this comparison trap. But after reaching out and making connections with others in my field, I have realized that there is room for all of us! Everyone has their own unique artistry that they bring to the table and many of the storytellers I have encountered are happy to connect/collaborate. I am working with several other children's podcasters, guesting on their shows and having them on my show. This has been such a wonderful experience because it gives us all an opportunity to share our creative strengths with each other's audiences. Angela's Books - Digger's Daily Routine - An Extraordinary Book - What Do You See? - The Shape Escape - Lawrence the Lighthouse Our Guest Angela Ferrari is an artist and children's book author and illustrator based in Portland, Maine. She is the creator and host of the Story Spectacular podcast which features original stories and classic retellings. Angela grew up in the mountains of western Maine. Living in a rural setting, she developed a talent for finding creative ways to play and captivate her imagination. After graduating with a BA in studio art from The University of Maine, Angela moved to Portland. She was accepted into the Assets for Artists program which focused on business finance for creative entrepreneurs. After completing the required training, Angela received matching grant funds for working capital. She then became a successful painter. She has since expanded her artistic endeavors, writing and illustrating five children's book. BONUS FOR AUTHORS: In addition to storyspectacular.com, Angela has a blog called childrensbookwritersguide.com which contains everything she WISHES she had known about writing and publishing children's books. Great Quotes from the Podcast Episode "That's the power of children's books. You can convey these really powerful, big messages in such a simple form." - Angela Ferrari "It's a great time to be a self-published author!" - Angela Ferrari "The more places your book is available, the better." - Angela Ferrari "The price point that Kindle and ebooks offer is a great way for people to test the waters and check you out as an author before they commit to the paperback." - Angela Ferrari "I love podcasting so much. I was a huge fan of it even before I got started." - Angela Ferrari "I waited to launch the first three books the same day I launched my podcast, so it was all under one big brand umbrella of 'Story Spectacular.'" - Angela Ferrari "It's important to share each other's work because people crave new, fresh content. It's a win-win for everybody." - Angela Ferrari "I found a critique group in my area...that was a really good 'dip your toe in.'" - Angela Ferrari "Tell people why you want to connect with them and what it is about their work you're responding to." - Angela Ferrari

What can a mindset coach to professional athletes teach us about business? Turns out...a lot! Today we sit down with Dr. Bhrett McCabe to learn tactical lessons to make networking, authority positioning, confidence, and self-publishing work in our favor as we become more powerful communicators and the leaders we aspire to be in our fields. A Few Highlights and Mentions:- Build Your Network podcast with Travis Chappell in Episode 121 - How Bhrett struggled in baseball - From a business major on the path to becoming a lawyer to becoming a clinical psychologist - Why do medical professionals wear white coats? (Hint: signs of authority and presence) - Why Bhrett decided to write a book. - Champ vs. Chump - Fascinating stories from Bhrett's podcast. - How do you communicate authority without coming off like a jerk? - What is the key to happiness? Maslow's Hierarchy of Needs? Nah...all humans just need these three things (accomplishment, stability, social acceptance) - Winning the 101st wrestling competition (great story) - Is competitiveness a good thing for business? - Top Dog (book) by Ashley Merryman and Po Bronson - Story of Noah Galloway a soldier, double amputee, and Dancing with the Stars favorite (video clip) - Book advice for first-time authors - Why Bhrett likes self-publishing but does it so it looks like a traditionally published book - Why NOT to use bright white paper for your book. - Bhrett's "sexy" alter-ego (sans 'h') ;) - Episode 107 "Your One Word" quick copy tip Bhrett's Book - The Game Plan: Managing Your Champ & Chump (The MindSide Manifesto Companion Series) - The MindSide Manifesto: The Urgency to Create a Competitive Mindset Our Guest Dr. Bhrett McCabe is the founder of The MindSide and a Licensed Clinical Psychologist holding a Ph.D. degree in clinical psychology from Louisiana State University (LSU), with an emphasis in behavioral medicine having completed his internship at Brown University in Providence, RI. While an undergraduate at LSU, Dr. McCabe was a 4-year letterman on the baseball team and was a member of 2 National Championship teams, 3 SEC championship teams, and 3 College World Series teams. Dr. McCabe is a practicing Sports & Performance Psychologist who works with numerous athletes from the PGA and LPGA Tours, NFL, NBA, MMA, and serves as the sports and performance psychologist for the University of Alabama Athletic Department. Dr. McCabe has recently authored The MindSide Manifesto: The Urgency to Create a Competitive Mindset in order to help athletes, coaches, and leaders compete to the best of their ability. Dr. McCabe has published several academic journal articles, presented numerous scientific presentations, as well as provided insight and authored articles for trade magazines such as GOLF Magazine, Golf World, Golf Week, and ESPNW, among others. Dr. McCabe has also made several appearances on The Golf Channel's Morning Drive and The Golf Fix. Great Quotes from the Podcast Episode "You sometimes have to listen to the universe and know when something's not speaking to you." - Dr. Bhrett McCabe "This mental stuff is really powerful and we aren't tapping into it." - Dr. Bhrett McCabe "Be confident in your answer." - Dr. Bhrett McCabe "You have to learn how to communicate." - Dr. Bhrett McCabe "The most brilliant people connect humans, regardless of how they speak." - Dr. Bhrett McCabe "If I can give my instructions to an 8-year-old or a 15-year-old, and they can understand it -- wonderful!" - Dr. Bhrett McCabe "Everybody has a story." - Dr. Bhrett McCabe "We can learn so much by listening to and being connected to others." - Dr. Bhrett McCabe "Mediocrity -- the statistical average -- has a lot of people that want you to stay there." - Dr. Bhrett McCabe "Everyone has a cell phone that creates their own media company today." - Dr. Bhrett McCabe "I love self-publishing because I like having control of everything that I do." - Dr. Bhrett McCabe "Don't be embarrassed about promoting your own work." - Dr. Bhrett McCabe

Think of your story like a Hollywood movie. In writing, podcasting, video, and more — we need to communicate our ideas in a way that draws people in. How? Stories! Our guest Jeremy Enns, a story addict and a podcast-aholic, breaks down tangible advice for more connection, influence, and growth by utilizing stories. A Few Highlights and Mentions:– Laura's "Print Your Own Shirt" story about growing up in Orange County under the oppression of the Senior Princesses + lessons learned about life and business – We all have been a "Senior Princess," "Senior Queen," and an "Invisible" — what can we learn from this? – [8:30] Meet our guest, Jeremy Enns! – When did Jeremy get interested in audio? – What Hollywood Can Teach Us About Podcasting: A Star Wars Story – How our guest Jeremy is a story addict and a podcast-aholic – Advice to craft stories to get more engagement on all that you write and create. – Hole in My Life book — what the author learned in jail about stories that are compelling – How to improve your website copy with giving pieces of the story, bit by bit. – Use cliffhangers in a story to make people want more from you! – Why did Jeremy start a podcast? (Fun fact: He created the first and only ice cream podcast) – HI Japan podcast — it's live, yes! – Why should you start a group around what you do? Here's Jeremy's great podcaster group started in May 2017. – Why to put yourself in the middle of something — being a leader. – Join my local Connecting SD group for entrepreneurs here in San Diego – CTA: 7 mistakes that are killing your podcast and how to fix them: asceticproductions.com/copythatpops Our Guest Jeremy Enns is the Storyteller In Chief of Ascetic Productions asceticproductions.com, a podcast consulting and production company that believes that our personal and business stories really do have the power to change the world. He is the co-creator of the world's first and only ice cream podcast, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest life achievements. Ascetic Productions is a podcast consulting and production company that is obsessed with crafting great stories. Whether that's for international companies like Salesforce and Hosteling International, or creative business solopreneurs hustling non-stop to grow their small businesses, AP believes that we all have a story to share, and that by sharing these stories we can truly and authentically connect with our audiences, and make the world just a little bit better, one sound wave at a time. Great Quotes from the Podcast Episode "There is no limit except for what is inside of your own head." – Laura Petersen "Sometimes I even forget the power of telling stories instead of trying to teach facts in a list." – Laura Petersen "Even interview podcasts based around business topics find ways to bring story into their podcasts as a way to keep listeners hooked." – Jeremy Enns "The podcasts that I really gravitate to are the ones who do a fantastic job storytelling." – Jeremy Enns "Most of us don't think we have any stories. And really, it's often the mundane things that people can connect to because we've all had similar experiences." – Jeremy Enns "It's often identifying those moments that were somehow transformational for you, big or small." – Jeremy Enns "One of the biggest things you can do to help bring your story to life is to really vividly depict the scene and making people feel like they are really there." – Jeremy Enns "No matter how boring you might think your life is, there are points that will stick out for you." – Jeremy Enns "You still need the person to connect with you emotionally in some way before they are even open to hearing the logical side of things." – Laura Petersen "Community building is a powerful thing." – Jeremy Enns

Hellllo and welcome! Today is a quick copy tip episode for you! Quick shout out to Melina Palmer of the Brainy Business podcast. She was in San Diego from Seattle last week and I happened to be downtown for Pat Flynn's surprise birthday party and a staycation at the Hyatt (while my husband had a conference), so we met up for coffee and nerded out on podcast, book writing, and using psychological and behavioral economics for pricing your products and services...and how to name things too! Check out her podcast if you want more about applying behavioral economics to your business! For today, I want to give you a quick copy tip (and free tool) to help you figure out what your audience actually wants so you can use it in your writing or in your naming of things...like books, podcasts, blogs, keywords to search for paid ads, SEO, and more. OKAY, SO HERE'S THAT QUICK TIP FOR YOU I learned this from Jared Warner, who is on my Wall of Fame as bestselling book success story #17! He's a marketing guy and taught this to me for paid ads. But, it's application is far broader reaching, so I wanted to share it with you! Word It Outhttps://worditout.com/ What this does is turn text into world clouds. Here's how I suggest you use it step by step in addition to making cool looking word clouds you could share on social media or your website.Let's use it for copy and knowing what our audience actually wants! Step 1: Pull up a popular book in Amazon around topics relevant to your business (whether you are writing a book, doing a podcast episode, writing a blog, or coming up with web or ad copy...doesn't matter) Step 2: Expand the reviews of the book, select them all, and hit 'copy' -- now, you may want to do this twice...once for 4 and 5 star reviews, and once for 1-3 star reviews. Step 3: Head over to Word It Out and click "Create" at the top. Step 4: Paste the text into the box that says "original text" and then the green button that says "generate" Step 5: Now you have a visual representation of the words used in the reviews! You'll need to clean it up a little. For example, the author's name doesn't help you. Or even "book" may be unhelpful since we got this from book reviews and they are referring to the book they read. Just click on "Word list" and you can exclude words that do not make sense. Another example here would be "Kindle" or "about." Step 6: Click the blue "regenerate" button to see the words updated Step 7: Save this if you don't want to lose it and look for words that are trends that you could make sure to incorporate in your writing all over the web! Once you play around with it for a bit and start thinking about it as a way to do market research, the application is unlimited for us with our brands and businesses online! Try it out and let me know what new insights it gives you! ----------- One last note before I sign off! One of my BESTSELLERATOR group program clients is going live with her book on Wednesday the 12th! 12/12/18 Kathy Dale with her book: Sacred Wisdom of Healing: A Practical Guide to Love, Happiness & Healing which you can buy on Amazon for just $0.99 at https://www.copythatpops.com/kathy If all goes well, she'll be case study #27 for bestsellers! Can we get to 30 by the end of the year?? Tune in next time to find out! And if you can't wait that long and have a book of your own that needs writing, launching, or leveraging, come join our free community at copythatpops.com/facebook to meet some other incredible entrepreneurs doing the same thing. We love to connect! Talk to you next time when we'll find more ways to write copy that pops! Read & Listen More:CopyThatPops.com/podcast

Forbes called her the "50 Million Dollar Woman." She calls herself a consultant, advisor, and provocateur who is interested in all kinds of music, random anomalies, and people-watching in places and atmospheres that make her uncomfortable. A Few Highlights and Mentions: – Success Hangover: Ignite your next act. Screw your status quo. Feel alive again. Kelsey's new book! – Kelsey's unique way she introduced herself (amazing psychology and copy tips embedded in her answer!) – Link to the Forbes article that called Kelsey the $50M Woman – Dare to Lead: Brave Work. Tough Conversations. Whole Hearts by Brene Brown – A story of Kelsey's strong head game, gone too far – Shout out to Sally Hogshead – Winning global awards, then feeling like total crap…what make Kelsey able to navigate these high highs and low lows of business? – Kelsey's podcast Future Proofing – How do we break out of a stalled place to become successful again? – SuccessHangover.com – Kelsey's dark times fighting cancer and hating where she was typecast in business, although she was on covers of magazines and seemingly at the height of her career. What did she figure out to make a transformational change? – A question for everyone listening at 34:10 in. – Types of rules to break! (It's fun and pushes us to growth). – Witnessing versus judging. – Kelsey is always open to start {real} conversations about what you're interested in and what you observe – Bouncing around Laura's "secret dinner" idea! Plus Kelsey's fascinating insights into it. Our Guest Kelsey Ramsden is an award-winning business mogul, author, entrepreneur, and industry disruptor. She's ranked amongst the top women entrepreneurs in the world. She speaks around the globe at the likes of The Global Entrepreneurship Congress & The London School of Economics in addition to countless corporate events. She received her MBA from the University of Western Ontario and serves as a mentor for the Richard Branson Centre for Entrepreneurship. Kelsey lives in Southwestern Ontario with her husband and three children. You can visit her at www.successhangover.com and follow her on Twitter and Instagram @kelseyramsden. Great Quotes from the Podcast Episode "We're going to get hyper uncomfortable together. But, in the end, it's definitely going to result in a much better outcome." – Kelsey Ramsden "In all the things that I do, I get permission in advance…if you hire me, it's going to be pretty real." – Kelsey Ramsden "I've started and I've scaled multiple businesses to 10s of millions." – Kelsey Ramsden "There's an art and a science to business." – Kelsey Ramsden "Every entrepreneur that I know, who's been in this game in a while, will tell you that at the end of the day, it's all a head game." – Kelsey Ramsden "If you really want to be world-class…it's a head game." – Kelsey Ramsden "I was driving over the bridge and it seemed like a logical outcome to drive off…" – Kelsey Ramsden "If you don't have self-awareness, ask around to the people who know you best." – Kelsey Ramsden "Self-awareness is Part 1, but Part 2 is do something about it." – Kelsey Ramsden "I'm not a fan of big change…it's small, incremental change." – Kelsey Ramsden "Everyone has two languages. The first for us is English. The second is what you see the whole world through like Business, Science, "Isn't it comfortable to be the best?" – Kelsey Ramsden "If this is a head game, you can choose your way out of it. Absolutely." – Kelsey Ramsden "Pick a rule that you are living within that you are intentionally going to break." – Kelsey Ramsden Take Action Now! Free TRAININGon Hitting Amazon Bestseller! Free COMMUNITYto Collab with as you Write Your Bestseller! The BESTSELLERATOR to Hit Amazon Bestseller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)

Success compounds. Do you have the right mindset to achieve all you wish to in your life and business? From the 13 success principles of Napoleon Hill, to compound interest, to writing a monumental bestselling book, today's episode is jam-packed. Get ready to take notes! A Few Highlights and Mentions: - Think and Grow Rich was the book that changed James Whittaker father's life [3:55] - James' belief that you have to be truly motivated in order to excel in life [6:24] - Brian Tracy, Tony Robbins, and Jim Rohn were early influences for James [9:47] - Success comes from simple and consistent action. [11:05] - Why James shied away from becoming a writer because of the fear of not making enough to achieve financial freedom (and what he pursued for many years instead) [17:46] - How he managed a team of 30 Financial Advisors in Australia but always knew that there was something different for him - Self-help books and 'gurus' sell 'secrets' around the belief that 'something that is missing.' But James explains how we already have everything we need to succeed in life and make more money. - How did James get to be involved as Co-Executive Producer of the Think and Grow Rich: The Legacy film? - Listen in to hear how James tackled writing such a monumental book with larger-than-life celebrities, athletes, and business moguls - What questions did James ask these big names? (People like Barbara Corcoran, Daymond John, Rob Dyrdek, Lewis Howes, Sharon Lechter, John Lee Dumas, Warren Moon, Sandy Gallagher, and Janine Shepherd) - Buy the book here: Think and Grow Rich The Legacy: How the World's Leading Entrepreneurs, Thought Leaders, & Cultural Icons Achieve Success - Free bonus chapter of the book! - Free Success Plan Template (and join the newsletter) Our Guest James Whittaker (@JWhittaker01) was born in Australia and currently resides in Los Angeles, California. After a successful 10-year career in financial planning, he began his own entrepreneurial journey. Today, James draws on his diverse experience to help people reach their potential in all areas of their lives. James has been featured extensively in television, print, and digital media around the world, including The Today Show, Entrepreneur, Money Magazine, and The Sydney Morning Herald. He has also appeared on 150+ podcast and radio shows and is in demand internationally as a keynote speaker. He is the author of bestselling personal finance and motivation book The Beginner's Guide to Wealth, named Money Magazine's book of the month for March 2010. In 2018, his second book Think and Grow Rich: The Legacy was released as the official companion to the multimillion-dollar film based on Napoleon Hill's timeless classic. James is also a proud co-executive producer of the film. With a diverse entrepreneurial background, James has launched successful companies and products across a range of industries including health/fitness, film, activewear, social media, and publishing. Praise for James' Book "James Whittaker's book Think and Grow Rich: The Legacy allows people to think bigger than their circumstances and then it gives them a blueprint to achieve the success they desire."– Sharon Lechter (Author, Think and Grow Rich for Women, Three Feet From Gold, Outwitting the Devil & Rich Dad Poor Dad) "James Whittaker does a marvelous job in capturing Napoleon Hill's legacy." – Bob Proctor (one of the world's foremost success coaches) "James Whittaker's book will inspire you to chase your dreams, just like Napoleon Hill motivated me to chase mine." – Warren Moon (NFL Hall of Fame quarterback) "James Whittaker's book Think and Grow Rich: The Legacy both inspires and motivates one to follow their dreams and achieve success. I am honored to have my story included." – Barbara Corcoran (property expert and star of hit television show Shark Tank) Great Quotes "If your goal is to run a marathon, you wouldn't start day one running a marathon. You do the work that day one requires." [11:44] – James Whittaker "But that one action in itself could completely transform your financial life, except people don't do it, because they are so focused on buying lotto tickets." [12:09] – James Whittaker "It's almost selfish, by unconditionally helping others" [30:51] – James Whittaker "If you want to launch your own book, having the counsel and guidance of someone who's been there and done that...gives you a fresh lens and gets you out of your head to get the best possible outcome." [36:29] – James Whittaker "If you don't make the decision to win, you automatically made the decision to lose." [38:04] – James Whittaker Take Action Now! Free TRAINING on Hitting Amazon Bestseller! Free COMMUNITY to Collab with as you Write Your Bestseller! The BESTSELLERATOR to Hit Amazon Bestseller! Email me for info on my new INNER CIRCLE (info@CopyThatPops.com) Learn More: Copy That Pops' shownotes for this podcast episode with James