Copy That Pops: Writing Tips and Psychology Hacks for Business

Does copy, psychology, and… photography …really overlap??? Spoiler Alert: YES! Special guest Jason Malouin shares how to capture the visual communication of an experience in a photo and how that relates to your copy and more. We all care about better communication and this episode is packed with unique insights you won't hear anywhere else. We talk about: – Podcast episode 135: With We Are Podcast conference organizer Ronsley Vaz "Audiobooks, Psychology, Leadership, and Podcasting with Ronsley Vaz" – How and why Jason got started in photography – Elegant Tension – Micro-direction in photography – The process of making things more 3D – The analogy of a wave – What we can learn about communication from Caesar Milan – The Dog Whisperer – Communication through portrait photography – The disaster during my speaking session at We Are Podcast – Why Laura ran away from public speaking for so many years (and how you can too!) – Pat Flynn, Jordan Harbinger, Dave Jackson, and other podcasters shouted out – Convincing Jason to share his podcast called Communicator! – Podcast episode 142: With Jessica Lindgren, Pat Flynn's Executive Assitant – "Getting Past Gatekeepers By Applying Psychology and Common Sense to Your Email Pitches" – and so much more! Portrait Store – Jason's website packed with helpful advice on how to get great photos and really communicate visually. – This pic below is of the fun speakers at We Are Podcast in October 2018. Jason, our guest, is right up front, and I am in the back left! (Tall people always in the back!) The Pic Jason Snapped Right After This Interview – Photo by Jason Malouin on the Gold Coast of Australia as the sun set in October 2018! Our Guest Jason Malouin is a world-renowned, award-winning portrait specialist whose work can be seen on the pages of Entrepreneur, GQ, Forbes, Financial Review, dozens of book covers and billboards & bus stops in Brisbane, Sydney, and Melbourne. His understanding of light, lines, and gesture is only surpassed by his understanding of the entrepreneur's journey. He has been photographing 'professionals on the rise' exclusively for over 6 years and loves working closely with real people doing great things. Anyone who has been photographed by Jason understands that the images are secondary. His clients know the real value of his process is the chance to profoundly redefine themselves and communicate that on a deeply fundamental level to your audience. It's an opportunity to hold up a mirror and – if you're open – give yourself a chance to see yourself differently. Merely making you look good is a given. The point is to fully portray you…in a way that honestly reflects your vision and value. Jason helps the world see 'the you' you're meant to become. Jason is also the podcast host of Communicator. From the United States, he is a long-time resident of Brisbane, Australia. Great Quotes "The best thing you can do is frame an experience for a viewer." – Jason Malouin "The single thing I rely on, in my portraiture, is an elegant tension." – Jason Malouin "The way we express ourselves in body language and words, there is a lot of overlap." – Laura Petersen "You just do it until you discover what your style is." – Jason Malouin "If you're really trying to put yourself in other's shoes with empathy…then that gives you the permission to iterate." – Jason Malouin "There are different kinds of good." – Laura Petersen Take Action Now! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! SPEAKING GIGS: Cut out the research time wasting and get more speaking gigs!

Did you know there was a holistic way to hustle? With the ever growing shift of women entrepreneurs, our guest explains the seasons of hustle and how we can be a high performing business by listening to our biological self. We talk about: - Tips for speaking on stage and converting fans with an 'old-fashioned tried and true' tip - A high performer in business...has run and/or spoken at thousands of events - Journey of biz and meditation - Quieting the noise and how meditation helps you know what to do next - Holistic, not hustle - Seasonal hustle - Women's Podcast Network with Meditation for Women Podcast as the first one out. More {secrets!!!} to come! - Food Heals vegan retreat in Italy - How to shield from toxic people - How to Launch Your Brand Online: Create a Community of Loyal Customers in 10 Simple Steps (Biz Women Rock Official Guides) Biz Women Rock - Biz Women Rock Group Our Guest Katie Krimitsos is a mom, wife, adventurer, podcaster, business coach and strategist, seeker and change maker. She's committed to brightening the light of women around the world through her Biz Women Rock community, which supports Women Entrepreneurs, and through Meditation for Women, which includes guided meditations specifically created with the special journey of women in mind. Katie's passionate about giving women the tools, strategies, and inspiration to live lives they truly love. Katie's Highlights Has used the tool of meditation since the age of 18 1 on 1 business coach to take you to multi-six figures She is an athlete, a vegan, an adventurer, a recovering perfectionist, and gladiator. Great Quotes "You have to be really clear how you want people to work with you and engage with you." - Katie Krimitsos "My business, for me, is an extension on how I am here to live a purpose in this world." - Katie Krimitsos "When I first started my show, I was so nervous of the sound. But it's real life." - Laura Petersen "It's so powerful to sit down and reflect on like what really are the most important activities I should be doing to move things forward." - Laura Petersen "I am so lit up about that [meditation] work right now that I don't want to stop working!" - Katie Krimitsos "There are very real energetic cycles that we go through in a month and when you know that about yourself, you can plan accordingly. '" - Katie Krimitsos "After a certain point, it's time to pick something and move forward." - Laura Petersen "Get out in nature. Be outside of your house. Get away from your computer. Go see water, go see green." - Katie Krimitsos Learn More CopyThatPops.com/169

Imagine if you could better influence people from your writing and words quickly and easily, without going back to school to get a psychology degree. Well, that's the goal of today's quick tip episode! Visualization and Mirror neurons are legit. 1. Visualization More and more elite athletes and their coaches are tapping into Sports Psychology and harnessing the power of visualizing success on the track, on the field, or in the ring. Imagining a positive outcome and all the scenarios that could arise help athletes perform better when the time does come to compete. Inside our brains, it feels the same to see something and imagine seeing it! 2. Mirror Neurons In the early 1980's researchers, while studying primates, found that neurons in the brains of macaque monkeys fired not only when they themselves reached for a banana but also when the watched another monkey reach for a banana. Those are mirror neurons at work. We are wired to imagine things in our mind. And we even feel what others are feeling as we observe, read about, or hear about things that happen. We are built to feel empathy and live vicariously through the words and actions of others. Let's Apply This to Writing a Headline, Email Subject Line, or Top Bits of a Social Media Post, Podcast, or Blog Description A wise and clever technique with your short pieces of the important copy then is to get the reader instantly engaged by triggering these principles at work. Get them visualizing. Get them putting themselves in the shoes of the person you want them to be...a client...a successful author...a well-liked speaker...or the person in the photo along with your advertisement. Use words that conjure up images your target audience resonates with and will paint a picture for them. Real Headline Example 1: In the first example below, just seeing the words "tear-jerking" and "mom" in this headline instantly make me tear up. Eliciting emotion and writing so as to get the reader starting to visualize is darn effective. As I read this below I imagine if my step-mom were gone and I discovered unopened messages from her. *tear* It makes me want to open this article and see what this guy Charles' mom left behind for him. Real Headline Example 2: Here in this second example, without even clicking through to see the turbines in action, I already start swaying side to side. Saying "Try not to ____" is an open invitation to do just that. It's like saying, "Don't picture a pink elephant." Psychology at work! Example 3: Use the word imagine. This is a common technique taught in NLP (neuro-linguistic programming) so start watching out for it used on you. You may be surprised how often you see it used, now that you are aware of its effectiveness. But try out your next short, important copy with "imagine." Like this… For me to sell my book publishing accelerator I could start out with: "Imagine your book is #1 in relevant categories on Amazon right now. You take screenshots and proudly share them with your friends, family, and fans. How do you feel? Proud...excited...invigorated...ready to take on the world?" For a high-end salon to sell its services: "Imagine the look on their faces. You walk into that reunion looking like a movie star on holiday. Long, thick hair, gorgeous eyelashes, perfect makeup, and soft tan. Look who's the cool kid now." For a business coach or consultant: "Imagine knowing exactly what to do to grow your business without stress or overanalysis. Imagine stepping confidently forward and closing high-ticket clients on sales call like you've done it hundreds of times." So, try it for yourself! Start with the word "imagine" and get people thinking like the person you can help them become!

Would you like more clients or a better ROI? I mean we all would...right?...and today I am sharing one quick copy tip you need to start using today! Confirmation Bias Defined Confirmation bias is a phenomenon where we, as decision-makers, have been shown to actively seek out and assign more weight to evidence that confirms our hypothesis and ignore or undervalue evidence that could disconfirm our beliefs. Confirmation Bias Applied to Writing Because we tend to look for evidence to support what we already believe, a tactic you could employ in your writing...in emails or landing pages or blogs or long social media posts… could be to do the following: Start off with a statistic or a quote from a reputable source that supports what you will be talking about or selling Expand on your topic and give examples and case studies that are reinforced by the statistic. Conclude with a call to action that makes complete sense now that someone has(1) formed a belief and (2) be given stories and examples that reinforce that belief. Some other mentions in this episode: Business Insider quote Valerie Morris just went live with her book and landed a speaking gig Sabah Ali who used her book as a calling card to cold pitch herself on to Live TV 4 times Free Facebook community Confirmation Bias Applied to Imposter Syndrome I think it's human nature to feel "imposter syndrome." Unless you are a complete narcissist or sociopath, you likely do or have had battles with the 'ole Imposter Syndrome Monster (aka ISM)! So, see it as a validation point that you are normal and healthy, not that you are wrong, bad, or weak. But, recognizing his evil grasp is the first step to not letting him pull us down into a spiral of playing small, underachieving, and getting slowed down by negative comments or negative thoughts in our own heads. How can confirmation bias play into this? Well, remember we tend to look for and focus on evidence that reinforces what we already believe. So, if you believe that:1. Most people are good, decent, and mean well 2. You know your stuff and are truly trying to help people the best you can …if you get a troll writing a mean comment on your YouTube video, you may think… "Wow, that troll must really have some pain in his life. I feel empathy for him, but I am not going to take his negative comment personally. I'm doing my thang and helping as many as I can!" By contrast, say that you believe that:1. Most people are selfish and don't really like you 2. You aren't good enough to be a thought leader in your business space …if you get a troll writing a mean comment on your YouTube video, you may think… "See, this proves it. I suck. I am not good enough and everyone knows it. How stupid of me to think that people would like and accept me. Maybe I should just shut myself off...or at least, let me think about this and let it weigh me down for the next 6 months…" The exact same thing can happen to people, but depending on what beliefs you already hold about yourself and others, your interpretation and reaction will be completely different. Laura's Advice Applying Confirmation Bias Recognize our natural, human tendency to seek out and remember evidence that supports what we already believe and use it to our advantage! Make sure that confirmation bias works in your favor to help your own business grow and to help make an impact with more people. You cannot help others letting the evil ISM and confirmation bias work against you! Great Quotes "If you put a book out there new opportunities that you never could have predicted will just come right at you." - Laura Petersen "The increase in exposure and opportunities is well worth the effort." - Laura Petersen "Recognize that our natural human tendency is to seek out and remember evidence that supports what we already believe." - Laura Petersen "Make sure that confirmation bias works in your favor to help your own business grow and to help you make more of an impact with other people too." - Laura Petersen Take Action Now! The Speaker's Secret Gig List More psychology hacks, writing tips, and book launching strategy at CopyThatPops.com

"Interviewing is like a date." Do you agree or disagree? This quote is from our guest today, Eric Hunley. The context is about interviewing people on your own podcast! I was intrigued by this idea and asked him for more details. Tune in to hear tips for getting never-before-heard stories and top interviews out of people by the questions you ask. This advice is relevant beyond podcast hosting too! Think how you can put it to work in networking situations, improving your copy, and Facebook live streaming! :) On this podcast, we talk about: - Get the research for speaking gigs DONE FOR YOU by Davide Di Giorgio and me! CopyThatPops.com/MoreSpeakingGigs - How Eric planned to make a podcast for 10 years and finally did - Unstructured Podcast -- launched 2018 - What inspired Eric to start his interview show - Advice to get booked on more podcasts (how to melt the host's heart!) - The intense prep that Eric does to be ready for a great host interview - How to make a guest look great - Eric wrote books since 2003! [When self-publishing was taboo and looked down upon] - What is the problem with writing technology related books? Eric reveals his experience - What Eric believes "changed the world" more than anything else, including 9-11? - Working with publisher vs. self-publishing - The skill of interviewing - How is interviewing like a first date? - Chartable Episode Shoutouts: - Shout out to Amy Lyle - Shout out to Larry Roberts - Chris Ducker & YouPreneur - Copywriting for Podcasters book - Shout out to Ronsley Vaz and We Are Podcast conference - Shout out to Tyson Franklin - Shout out to Estie Rand - Shout out to Jordan Harbinger - Shout out to James Fallon (studying brain scans to see psychopaths! *surprise*) Eric's Books & Podcast Professional Web Design: Techniques and Templates (Internet Series) Web Design With Macromedia Studio MX 2004 Using Open Source Web Software with Windows Unstructured Podcast Our Guest Eric Hunley, the host of the Unstructured Podcast, is forging his path in interview style podcasts, which not surprisingly, is being followed by many other podcasters. He created over 100 interview style podcasts in less than nine months with guests from all corners of the globe. His professionalism, detail to research, and smooth delivery as a host is an inspiration to many, and a reliable indicator as to why not only new podcasters but also seasoned professionals are seeking his knowledge and direction. Eric's Highlights Former instructor at the University of Arizona Published 3 books are currently working on the fourth, "Interview Podcasting: Find Your Voice and Increase Your Authority." Also the founder of Hampton Runner Great Quotes "If you want to get on a [podcast] show, pay it forward." - Eric Hunley "Show that [your podcast pitch] is customized. Show that you actually care. Show that you're in it to try and give value to the host too and not just to take, take, take." - Laura Petersen "When I interview somebody, I fall a little bit in love with them." - Eric Hunley "I listen to other interviews and I listen for those little things that were dropped." - Eric Hunley "Obsessively research and be ready to throw it all away." - Eric Hunley "When someone asks something super thoughtful, that you have approached before, you lose track of time and you're back into your own flow in the communication instead of just going through your rote responses that you do all the time." - Laura Petersen Take Action Now! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] GROUP COURSE: How to write a great book & hit bestseller! [not free ;)] Read More Back at Copy That Pops copythatpops.com/166-get-never-before-heard-stories-from-your-interview-guests-with-eric-hunley

Learn the REAL secret about getting more speaking gigs! Our guest today, Davide Di Giorgio, shares his story about how he went from being a teacher to a speaking coach. We also teamed up to deliver you some exciting news and offer! You won't want to miss this offer! We talk about: - The magic of being on stage in front of people - Transition from teacher to becoming a speaker coach - One tip for dreamers who would love doing a TED talk - The REAL secret to getting more speaking gigs - The Research behind securing a speaking gig -Why we created the Speaker's Secret Gig List! What you need to know about Speaker's Secret Gig List: First 50 people in Feb Special pricing of just $27/month Full all access to all future training up our sleeve We really want to overdeliver for our Founding Member VIPers! Get Access Now! - The Speaker's Secret Gig List Our Guest Davide Di Giorgio is an international bestselling author, keynote speaker, TEDx speaker, and leadership coach. As one of the world's leading speaking experts, he's worked with thousands of on-purpose speakers, performers, executives, and leaders across multiple industries for more than twenty-five years with his signature UNapologetic approach and brand. He's also an award-winning theater producer, acclaimed educator, and entrepreneur. He's been featured around the world in major media for his work as Founder of the unWorld Leaders Network and Creator of the Mastermind and Speaker Experience at Sea. His philanthropic endeavor, Project UNx dares to tackle bullying and build confidence and self-esteem while funding dream projects for high school performing arts students. Originally from Toronto, Davide now lives in his dream city, San Diego, with his dream husband Heath and their dog, Galileo. Great Quotes "People look up to people who can present well." - Davide Di Giorgio "I love books because it feels like it's got some magical fairy dust around giving people credibility, sharing their message and just being another tool that people can buy for a low ticket item price point to really get to know you better and decide if they want to invest more in your other products and services." - Laura Petersen "The conversion goes up, the more real and authentic you can be." - Davide Di Giorgio "You have to be out there, sharing it [book], promoting it and giving a little bit of value so people come in and want to learn more." - Laura Petersen

THREE surprising things a fashion designer turned hypnotizing business coach can teach you about writing your next bestselling book. Our guest today, Bri Seeley, started her entrepreneur adventure at a young age and today, she is Hypnotherapist and Coach who hosts the popular Permission to Leap Podcast and wrote a bestselling book with over 115 reviews called Permission to Leap: The Six-Phase Journey to Bring Your Vision to Life. You may have seen her on the TODAY Show or Forbes! She has many tips and insights you'll want to hear. We talk about: - Abroad adventure, watching TV shows to learn Italian - Shutting down her fashion business - Hypnosis therapy and the path to getting started - Rapid Transformational Therapy: Brains are like computers running old apps - A clear message to write a book - Off to Seattle to write a book, wrote it in 3 weeks - How do you eat an elephant? Baby steps to writing a book - Advice around promoting your book: street team and reviews - Put exercises in the book and other reader bonuses - Wrote one chapter at a time, out of order - 3 editors to help with flow and consistency - "Future Self Meditation" - Cats on Instagram Check them out - Permission to Leap: The Six-Phase Journey to Bring Your Vision to Life - Permission to Leap Podcast Our Guest Bri Seeley is a born catalyst and natural truth-teller with a history in psychology and entrepreneurship. Despite her two degrees in fashion design, she was unknowingly taken down the path of healing and transforming lives as a coach and hypnotherapist through a series of "accidents," "coincidences", and divine guidance. She combines a lifetime of personal experience, psychological concepts, hypnotherapy, and Universal Laws with over a decade of entrepreneurship, coaching, and counseling expertise to support people in turning their back on the life of 'should' to begin unapologetically living their truth and walking their soul's path. Her specialty is truly helping people accelerate their destiny to become their future selves today. Bri's best-selling book, Permission to Leap, is available now on Amazon. You may have seen her on NBC's The TODAY Show, Forbes, Thrive Global, Medium, New Day Northwest, and Huffington Post. Bri's Highlights: Started her entrepreneur journey at age 15 In 2016, she received the Outstanding Small Business Award from the Los Angeles Mayor's Office Named Top 40 Millennial Influencer to Follow in 2018 by New Theory Hosts Permission to Leap Podcast Great Quotes "I didn't fall into it [being a coach], this is absolutely what I have been groomed for." - Bri Seeley "It's not just about being liked, it's about being a leader and getting stuff done together." - Laura Petersen "Know what works for you and just take it one bite at a time." - Bri Seeley "When my soul and higher self speak to me, it's very grounded." - Bri Seeley "By saying trying your psychologically giving yourself an out." - Laura Petersen "Having an opt-in with extra bonuses for the readers is a great strategy to turn people who find you on Amazon into leads and potential clients." - Laura Petersen Learn More! Hypnosis, Book Promotion Street Teams, and Writing Out of Order with Bri Seeley

Started off as naked podcasting and turned into an amazing conversation with a comedian author, Amy Lyle. Amy shares tips about book categories, formatting your book and why she does photoshoots with llamas, an episode you don't want to miss. We talk about: - Photoshoots with alpacas and llamas - Embrace failures and how it helps you psychologically - Advice to people who want to write a book but afraid of putting themselves out there - Advice to people on the formatting and the story behind it - Scrivener and content editor: Get it for Mac or PC - Top tips for marketing your self-published book - Picking categories for your book - ABSR: Amazon Best Seller Rank - Amazon Marketing Services - Watch Zoom video of our conversation Get her books! - The Amy Binegar-Kimmes-Lyle Book of Failures: A funny memoir of missteps, inadequacies and faux pas - We're All A Mess, It's OK: A collection of funny essays and one-liners about the struggles of everyday life Our Guest Amy cares all about your failures and not afraid to exploit you in her books. Amy Lyle wrote a funny memoir about her failures and it's been an Amazon bestseller for over a year. The Book Of Failures has opened all sorts of fun opportunities for her, such a regular spot on Atlanta's popular morning show, a Points North magazine cover and lots of interviews including NPR's On Second Thought. Amy's second book, The Book Of Failures, Friend's Edition has also hit bestseller. Amy's Highlights & Fun Facts Obsessed with comedians Has self-diagnosed herself with conditions Has published 2 books Great Quotes "If you have a certain volume (of books) coming in the haters will find you." - Amy Lyle "As you start getting momentum more things start packing on and stuff you couldn't have even planned." - Laura Petersen "Before you write a book you need to see if there is a market for your book." - Amy Lyle "Just start going, just start pushing that forward and it just starts opening up doors that you didn't even know were there." - Laura Petersen "The most important thing for hitting number 1 in your category if picking your category." - Laura Petersen "Press! You have to be searchable." - Amy Lyle "You don't have to sell hundreds of books a day to be in the top ten. You have to sell a few books every day. Be consistent." - Amy Lyle

Didn't finish high school, started a business at age 20, and built her 7-figure business from the ground up. She has 25 years of building and growing businesses, as well as, her own podcast Thought leaders Business Lab Podcast. If you're a thought leader or an inspiring one ready to play a bigger game and make more money, this interview is a must listen. We talk about: - How she got started in entrepreneurship at a young age - A seven-figure business built by late 20s (Dancewear) - Lessons learned, that only improve business mindset - Where she is today and the journey to get there - Power of a niche - Coaching around positioning (9 Principles) - Books are so powerful for positioning and branding - Two things to combat reading blocks: Ocean and Brian FM app - Biggest takeaway: Fear of showing up Free Download! - The Thought Leaders Positioning Checklist: Move from unknown to 'in-demand' and attract more clients and charge higher fees with these 5 points. Our Guest She helps people become the go-to authority and turn their expertise into a thriving business. Samantha Riley is the co-founder of the Global Thought Leaders Network, an international business growth coach, speaker, #1 best-selling author, and host of the Thought Leaders Business Lab podcast, with nearly 25 years personal experience in building and growing businesses. If you're a thought leader who is ready to play a bigger game so you can make more money, and create a life filled with freedom and purpose, then she is your gal. Samantha's Highlights & Fun Facts She didn't graduate from High school Built a 7-figure business by the end of her 20s Started her entrepreneur journey at 8 years old, selling goodies at school She loves to draw out and amplify the unique 'Diamond Factor' of every client she works with Great Quotes "Anything that has cost me money over the years, I remember really well." - Samantha Riley "Do you have more time than money or more money than time?" - Laura Petersen "A book is so important, it's got THUD value." - Samantha Riley "Psychologically, what we choose to say yes or no to, has a big deal to do with status." - Laura Petersen "How is this going to be a tool that serves your readers, that serves your business, that's worth your time and effort." - Laura Petersen "Biggest takeaway: If you want to be positioned as an expert in the marketplace then that's the way you need to show up." - Samantha Riley

What are the benefits of Podcasting at a personal and business level? First, a little information… A Senior at Cal State Fullerton in the Business Marketing program named Miles reached out recently. He said he was doing a research project that focuses on Podcasting and the benefits it can have on both a personal and business level. So, I recorded my answers to his 14 questions right after I got home from vacation with my husband in New Zealand in November 2018 and sent them back to him. I believe what I said can help not just Miles and whoever he shares his project with, but all of you who are thinking about podcasting. I am sharing this with you now because in 2019 I want to do more 'repurposing' of content. Where I create something valuable and share it in more than one places and in more than one form. In my own journey, I started this podcast before writing books, but that is just one way to do it. If you already have a book or book plan, why not use your content for BOTH? If you have a course, why not turn it into a podcast and a book? If you have a step by step process you take your clients through, why not turn it into a course, podcast, and a book? Food for thought. Okay, let's dive into the 14 questions and advice for Mr. Miles! 1. What is the main goal of your podcast? A multipurpose tool, connection, communication 2. What are the difficulties of podcasting? A lot of moving pieces Basic microphone (ATR2100 and foam pop filter) $60-$70 Amazon (p.s. This was recorded BEFORE I found my new podcast audio editor who I love, so what I mentioned in this answer has been fixed!) 3. Do you edit your own podcasts? Edit your own in the beginning, to learn Hire out to someone who enjoys it 4. How did you choose your hosting company? Libsyn.com (use promo code "LAURA" you get this month and next month free) Buzzsprout 5. What parts of the podcasting process do you wish could be done for you? All parts, except talking parts and speaking my voice 6. Do you use your podcast to help with Search Engine Optimization and Search Engine Marketing? CopyThatPops.com/100 - great episode with Andy Steven and SEO Outsourcing SEO 7. In regards to producing content, what are the pain points you feel? Number 1: not enough time Finding a team that is detail oriented with audio and writing 8. Have you considered starting a blog using your podcast material? I have a blog and have considered taking blog articles and repurposing them into podcast material Taking podcast and repurposing them into books Show notes of the podcast 9. What do you think about advertising within podcasts? Don't mind too much, value their opinion I have not done advertising on my podcast 10. Do you use podcasting to help build your brand? How so? EVERYTHING I do builds my brand 11. How much should setting up a quality podcast cost? As low as $200/year Zoom Ecamm recorder for Skype 12. How much should each episode cost you? Outsource cost for audio ($3-10/hr) and show notes ($20-30/show) 13. What are 3 things any of your top competitors are doing better than you (in regards to podcasting)? Clear on niche Putting my head done and doing my work 14. What is your favorite aspect of podcasting? The people, podcasters rock! Hope this was a helpful Q&A session for you! Getting started in the podcast 'world' doesn't have to be hard or costly, you just have to start!