Copy That Pops: Writing Tips and Psychology Hacks for Business

If you were to look only at my Instagram account, you'd think I were perfect. [Arguably :-P.] Check it out at www.Instagram.com/laptoplaura But that's just not the case. Is perfection even a real thing? Is perfection possible? I argue: Perfection is impossible Perfection is NOT desirable anyhow No one is perfect and that's what gives life and business its flavor, depth, and dimension. This quick "voice memo" episode is recorded under the columned porch of the Pantheon in Rome, Italy. It is my favorite structure perhaps in the world. To me, it is perfection (well, as close as one can get). Yet, I share with you 4 ways in which I have been dreadfully imperfect in: writing podcasting coaching health I share these with you in hopes that it will show Copy That Pops listeners more of the 'truth' and inspire you to take a breath and stop being so stressed out about perfection, no matter what you are working on. Just enjoy the moment. The period. The phase. The process. xx Laura PS: See more here in the shownotes for 130: Psychological Permission to NOT Be Perfect [In Writing, Podcasting, Coaching, and Health]

"Passion Over Perfection!" It's time to overcome your fear and step on stage...especially if you are a gal pal! Now is the best time to step out of your comfort zone and move away from that fear of public speaking. We all get a little anxious but now let's not give it that negative power. Instead, we'll talk about the 3 R's of overcoming any fear of public speaking... The 3 R's to Overcome the Fear of Public Speaking: - R1: Recognize the Rewards! - R2: Reframe it! - R3: Rehearse Small Skills and Build Up! With practice and confidence you will add public speaking to your repertoire in no time! This episode is an encore presentation of a speech I just gave on this very topic! See the slides for the presentation here. Take Action Now! Free Download: 5 Things You Must Do to Hit Bestseller with Your Book Free Community: Bestselling Author Possé on Facebook Bestseller Implementation Program: Biz Book Secrets Masterclass Intensive Group for Big Results: Author Expert - Inner Circle Elite (email me for details: Laura@CopyThatPops.com) Links to Things Mentioned in This Podcast Episode: Audacity Email me for information on the new INNER CIRCLE Free Facebook Group for those who want help writing and launching a bestseller Read More: Shownotes for 129: 3 Ways to Overcome the Fear of Public Speaking [And Why We Women MUST!]

Write your book without stress using the 'Lego Method'! Let's quickly cover 5 steps to go from overwhelm to 80% written book! Some great podcast highlights include: - Hints at the P.S.T. Method to go from 'no idea' to 'awesome book outline' (there's a great group training video inside my free Facebook community) - 5 Simple Steps to Repurposing Your Amazing Content Into a Book - Goodbye stress, overwhelm, confusion, and reinventing the wheel The 5 Simple Steps: - STEP 1: Collect all your legos and put them in one pile in the center of your room - STEP 2: Think about new combinations that you could build - STEP 3: Arrange the lego pieces in the right order to create your next structure - STEP 4: "Buy" new pieces to fill in any gaps in your creation - STEP 5: Finishing touches! Take Action Now! TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) Links to Things Mentioned in This Podcast Episode: Trint.com Rev.com Copy That Pops' Blog Email me for information on the new INNER CIRCLE Free Facebook Group for those who want help writing and launching a bestseller Learn More: More details on Lego Method to Write Your Book Without Stress - Quick Writing Tip

Attention all podcasters or soon-to-be-podcasters: This episode is for YOU!! Insider info on getting your podcast found in search, growing it, and more. A few exciting highlights include: - "LAURA" promo code for two free months of website hosting at Libsyn! - Hear a story of Tim Ferriss calling up Rob to ask for growth advice - What is the present state of podcasting? - What are Rob's predictions for the future of podcasting? - What makes a podcast show or podcast episode 'popular'? - Hear what genres of podcast shows have the most downloads and which have the most in number of different shows (can you guess?) - Learn the psychology of a podcast listener - Server side data and what it means for your podcast - How effective are show notes? Who do we write them for?? - Social media and how to use it for your podcast! - How to start your podcast and how to pick your topic! - What do "I Dream of Jeanie," "Bewitched," and your podcast maybe have in common? - How picking your podcast niche may help you gain sponsors! - What's the difference between the words downloads, listens and listeners?? - Find out where people are searching for podcasts? (Hint: there are 2 places) - How important can your show title really be? (Another Hint: Very important) - Podcasting advice for all levels of podcasting! Take Action Now! TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)* Guest: Rob Welch is the VP of Podcaster Relations with Libsyn and the host of the Podcast411 Podcast / Blog, the Today in iOS Podcast / Blog, co-host of Today in Podcasting Podcast, co-host of the Feed Podcast and host of the KC Startup 411 Podcast. He co-authored of the book Tricks of the Podcasting Masters and has been the podcasting consultant to Gov. Bill Richardson, Senator John Edwards, Dr. Mark Hyman, Tim Ferriss, Jack Welch, and many others. He has been a monthly columnist for Blogger and Podcaster Magazine as well as App Developer Magazine, and the organizer of the Kansas City Podcaster Meet-up. Specialties: Helping businesses and individuals launch their podcast. Teaching others how to become a successful Podcaster. Great Quotes: "The state of podcasting is really all about mobile." – Rob Walch "People are consuming podcasts on the go." – Rob Walch "It's all about word of mouth; people tell their friends to go and listen to a podcast." – Rob Walch "It's okay to do a podcast similar to one that's already out there." – Rob Walch "Smart phones really changed the space of podcasting." – Rob Walch "There are only two places really that people search- one is Google and the other is Itunes." – Rob Walch "Audio is the one medium where you can multi-task." – Rob Walch "You make your show notes available for search engines." – Rob Walch "Show notes have a value with search engines." – Rob Walch "People are scanners; if it looks repetitive, they are going to give up and move on." – Rob Walch "You need an audience size of at least 5,000 to be monetized in terms of demographics."– Rob Walch "There are a lot fewer women podcasters than there are women bloggers."– Rob Walch Links to Things Mentioned in This Podcast Episode: Food Heals Nation (with Allison Melody and Suzy Hardy) Leslie Durso (the incredible vegan chef) The Tim Ferriss Show Hardcore History podcast Libsyn Audio Hosting -- Use "LAURA" as promo code for 2 months free! Learn the tricks of podcasting from Rob Walch's book! Read More: Full Shownotes

International bestselling author and podcaster extraordinnaire Daniel Gefen stops by for an incredible chat! Learn how to stand out above the crowd and promote yourself, your book, and your podcast! This is one of my favorite interviews of all time so far! Must-listen. A few exciting highlights include:– Networking events introductions! [Daniel's response to my question will shock you!] – Can you guess where Daniel is recording this interview?! – Learn some tricks to becoming the most memorable person at a networking event! – What is the "Who am I to write a book?" fear – Find out how to deal with haters and trolls – Learn about the power of your expertise and why you should write that book or start that podcast! Now! – How to get minions running around doing the work of networking and marketing for you! – Why the time is now to tell the world what you know! – Find out the promise Daniel made to his son that made him finally write his book! It's touching and inspiring. Take Action Now! TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)* Guest: Daniel Gefen is a serial entrepreneur and founder of Gefen Media Group – a podcast production and booking agency helping clients build a loyal following through the power of podcasting. He is also the host of the top-rated podcast show called 'Can I Pick Your Brain?' which has exceeded over 150,000 downloads and was named top 26 podcasts to listen to by CIO Magazine. He has interviewed over 100 thought leaders, billionaires, and celebrities. In 2017, he was named one of the top 25 most influential influencers and has been featured in dozens of media publications including Forbes, Inc, CIO, Influencive, Success Radio, and over 70+ leading podcasts. Daniel lives with his wife Lorren and 4 children in the hills of Bet Shemesh, Israel. Great Quotes: "You go to networking events because you want to earn business." – Daniel Gefen "Nobody is going to buy because you're in a selling place." – Daniel Gefen "If you go to a networking event, just take people's business cards and listen; you become the most interesting and popular person there." – Daniel Gefen "Getting on podcast shows, creating podcasts, and writing books, is to me, one of the most valuable ways to network." –Daniel Gefen "When someone is reading your book it's like they are learning your whole story in their time." – Daniel Gefen "Imagine your book has legs, and it's just running around doing the work for you." – Daniel Gefen "We end up writing the book that we want to read." – Daniel Gefen "When we do something, we feel like it's not a big deal." – Daniel Gefen "Haters push people over the edge." – Daniel Gefen "Don't be afraid to get on a platform and shout." – Daniel Gefen "Real relationships is what ends up creating business transactions." – Daniel Gefen Links to Mentions in This Podcast Episode: Jeff Hoffman of Priceline The Minions The Self Help Addict: Turn an Overdose of Information Into a Life of Transformation Visit Daniel's Personal Website! The Gefen Media Group Read More: Shownotes for 126: Bestselling Books, Top Podcasts, and Networking Event Intros - Oh My! - with Daniel Gefen

It's time for you to upgrade your status. Are you ready to become an expert? This week's quick tip is all about presenting yourself as an expert in your field. 8 ways to show the world your expertise! A few exciting highlights include: 8 ways to grow your expert status and position yourself as an authority in your area Social Proof Photos –Any pics with Oprah?! Post them!! Articles or Blogs Traditional Media (think TV, Local news) Video Stage Podcasts BOOKS! Becoming an Author is Huge!! Take Action Now! TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)* Read More: Shownotes for 125: The Expert Status Growth Formula: An 8-Part Checklist to Leverage the Psychology of Authority

Perfection is not everything. Perfection isn't real. I'm so excited to be celebrating my 2 year Podcast Anniversary! Today I am going to give you 8 lessons I've learned over the last 2 years that have helped me get away from the idea of chasing perfection! Check out my Itunes reviews and feel free to leave one (even the negative ones!) A few exciting highlights include: Did you notice any of my "lessons"?? I'm also celebrating another VERY important anniversary!! Episode 000 Take Action Now! TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)* Read More: Shownotes for 124: 8 'Screw Perfection' Examples for the Fun 2 Year Anniversary of the Copy That Pops Podcast

Ready to nerd out about all the fun details of the power of handwritten notes, tips for managing your email inbox, how to pitch influencers, and why the Oxford Comma reigns supreme?! A few exciting highlights include: - Do details matter in writing? In experiences for clients and others close to us - The power of handwriting and snail mail (and the psychology behind it!) - Around 6:10 Jess's cat Thumbs jumps into the screen and interrupts us! 😻😹 - How to start with the "who, what, when, where, and why" for planning events, book launches, or even email send outs, book writing, product development, and more - Do, Defer, Archive - What does this mean?? - Tips on how to manage your inbox (aka your to-do list)! - How to pitch influencers to be on your podcast and events (Jess shares super strong opinions about this as the gatekeeper of big fish!) - What is 'over following up' and what is Jess's advice in the follow-up? - How 'busy' is a crutch and excuse - Does Beyoncé have the same amount of time each day as we do? Jess's answer might surprise you! - Go and watch The I.T. Crowd! [Laura and Jess are both obsessed -- it's HILARIOUS! Get to meet Jen, Moss, and Roy from the show. "Too busy for you!" comes from an episode in Season 1 called 'The Haunting of Bill Crouse.'] - The psychological power of handwritten notes. - The story behind Miss Congeniality and grandma's congratulatory handwritten letter - Jess's #1 tip for interviews or meaning meetings of any kind! [How to get an edge and creative foot in the door with anyone you want to impress or build a relationship with]. - The power of punctuation - Learn expert tips on building relationships with people you hope to impress! - What is Caffeine and Correspondence? - The Art of Correspondence course in NYC -- Jess taught a wonderful course at Teachable's office in downtown New York City and now teaches this class online and in other locations around the world! - Are certificates of recognition only for kids? Answer: no! Hear why. [Gratitude Gram?] - Social proof testimonial and feel good screenshot folder hacks - What is Jess's 'Famous on the Internets' folder? - How the Oxford Comma saves lives (check out Copy That Pops episode 098) - The power of templated emails or canned responses (just make sure that you tailor the message) Take Action Now! TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)* Guest: Jess Lindgren is executive assistant to high level podcasters and bloggers (there's one in particular, listeners of this show will most likely recognize!...the incredible Pat Flynn of Smart Passive Income) and she delights in the details, whether she's planning your quarterly board meeting, choosing the perfect gift for everyone on your list, or putting the finishing touches on another batch of her famous homemade marshmallows. She and husband Bob just moved from Northeast Minneapolis to San Diego! When they're not relaxing at home with their three cats, you'll find them exploring museums or indulging in theatre performances wherever they find themselves around the world. A lover of putting pen to paper, Jess gleefully reads and replies to every handwritten letter she receives. Great Quotes: "Start small and start now." – Jessica Lindgren "I have a recurring checklist that I personally follow." – Jessica Lindgren "Outsource as much as you can." – Jessica Lindgren "Hire somebody to do the details up front." – Jessica Lindgren "Pick one tool and stick with it." – Jessica Lindgren "Your inbox is absolutely a to-do list; it's a place where everything filters in." – Jessica Lindgren "Be short, and sweet. Be professional and to the point." – Jessica Lindgren "If you get ahead of your content creation, it will free up so much time to do other things." – Jessica Lindgren "I take issue with the word busy; everybody's busy." – Jessica Lindgren "Everybody has to define their own success." – Jessica Lindgren "If you have just impacted one person, you've done your job." – Jessica Lindgren "Your Gmail is like its own tiny little Google just for you." – Jessica Lindgren "Don't feel like you need to be impacting millions and millions and millions of people before you make a difference. If you have changed one person's life, it was absolutely worth the effort." – Jessica Lindgren "There are two schools. People who believe in the Oxford Comma and people who are wrong." – Jessica Lindgren Links to Things Mentioned in This Podcast Episode: Gal Friday 612 Pat Flynn of Smart Passive Income Dropbox Google Apps for Business G-Suite David Allen Getting Things Done method Gruesome Grammar Episode - Episode 098 Teachable Laura's Media Page for an example a list of what you've done The History of the Oxford Comma according to Business Insider Read More: Shownotes for 123: The Psychological Power of Handwritten Snail Mail, Email Inbox Management, and Acute Attention to Detail with Jess Lindgren of GalFriday612

How to apply psychology tips and writing hacks for more business success? Does understanding people's personalities help choose business partners and clients? If these topics pique your interest, you are in the right place! A few exciting highlights include: - Eli Natoli LIVE on Amazon with her book right now - Who is a speaker at Podcast Movement this year!? [It's also where I met our guest today!] - Shout out to my biz bestie Melissa Sue Tucker - How to get past writer's block - What is a life-saving note-taking tip from Dr. Maelisa's experience - When did Dr. Maelisa learn about psychology and want to become a therapist? (It's younger than you'd think!) - How did Maelisa get into entrepreneurship and online marketing? - What is "Edu-tainment" and how can we use it to improve our presentations and public speaking? - What is the difference between academic writing and business writing online? - What's the Grandma Rule!? - Learn how psychology can help with your biz (Customer Psychological Avatar!) - How to apply psychology to connecting with future clients and partners - Take the Myers-Briggs test to know your 4-letter combo. Then, you can apply some of what you learn from your results in your copy. Take Action Now! TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)* Guest: Dr. Maelisa Hall is a licensed psychologist, ENFP, and leadership coach living in Southern California. She loves talking personality types, team building, entrepreneurship, and online marketing. She pays the bills with her two psychology-related passion projects, QA Prep and Hall Coaching Group, and is a co-host of the My Biz Bestie podcast. Great Quotes: "Your style needs to match that of the company." – Maelisa Hall "I feed off of the audience and being involved with people; I learned to use that to my advantage." – Maelisa Hall "I encourage people to ask questions." – Maelisa Hall "I always give a disclaimer that this is a judgment free area." – Maelisa Hall "When you get the audience engaged, it has an impact on everyone. Even if they aren't asking the questions." –Maelisa Hall "I'm just trying to use real language." – Maelisa Hall "Everything that you do with your copy, you want to attract people." – Maelisa Hall Links to Things Mentioned in This Podcast Episode: Take the Myers Briggs test for Free! My Biz Bestie Episode 007: The Blessing of Introversion and Extroversion My Biz Bestie Episode 008: The Myers-Briggs Review Podcast Movement - I will be speaking there this year! The Service First Framework: My not-so-secret to thriving as an entrepreneur - Eli Natoli's book on Amazon Marie Forleo's B-Schools My Biz Bestie Episode 105 Check out my episode with Kwame Christian Read More: Shownotes for 122: Psychology and Writing Hacks for Online Entrepreneurs with Dr. Maelisa

Let's break down some real life examples of psychology sales, networking, and more with Travis Chappell of Build Your Network podcast. This episode is for you if you are an entrepreneur, podcaster, or author who wants to learn tips and tricks to apply immediately to closing more deals, tying in emotion, and building trust to get more sales and opportunities. Grab a pen and some paper and get ready to take some notes!! A few exciting highlights include:– Find out why 'Confidence is Key'! – How can you build competence to become a leader in your industry? – Learn ways of becoming a better salesperson and networker – Find out ways to become more persuasive with networking – Discover how to be persuasive in sales – Hear about Travis' very unique background – Hear the story of how the law of attraction did bring John Lee Dumas into Travis' life – How did Travis decide on the topic of his podcast (applying the Blue Ocean strategy) – Should you work on your weaknesses? – What is the Chex Mix Mastermind? :) Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)* Guest: Travis Chappell is a direct sales expert who has built teams for several sales organizations over a few different industries and is also active in the real estate market. More recently he decided to pursue his passion of helping others and founded Build Your Network, a podcast dedicated to helping professionals grow their inner circle. Great Quotes: "Give a positive first impression because you can never get your first impression back." –Travis Chappell "When you initiate the conversation being calm, cool and collected, people will more likely lean in." – Travis Chappell "You have to create the need or they are not going to want it." – Travis Chappell "You have to establish yourself as an expert so that they trust you." – Travis Chappell "Facts tell, stories sell." –Travis Chappell "Selling on emotion is the powerful thing you can do." – Travis Chappell "People who are naturally good at networking are not naturally good at sales and people who are naturally good at sales are not naturally good at networking. You need to be good at both." – Travis Chappell Links to Things Mentioned in This Podcast Episode: Check out Jared's book! It's live today! Food Heals Podcast with Allison Melody Check out Travis's podcast Build Your Network Grant Cardone's Closer's Survival Guide Build Your Network Facebook Group Groupology: How to network in Facebook groups without being "that one person" Free Ebook John Lee Dumas of EO Fire Podcast Blue Ocean Strategy Art of Charm with Jordan Harbinger Read to Lead Podcast Podcast Movement Think and Grow Rich Larry Robert's book that hit #1 last week! Laura's book #2 that hit #1 last week too! Shout out to Bill Jennings of Pathway Financial Read More: Shownotes for 121: Psychology of Building Your Network for Podcasters, Entrepreneurs, and Authors with Travis Chappell