Copy That Pops: Writing Tips and Psychology Hacks for Business

[Funny] behind the scenes interview on launch day with Larry Roberts (#1 bestseller in four categories in the U.S.!) and Laura (#1 bestseller in four categories in the U.S. and #1 in a category in the U.K. too!) A few exciting highlights include:- When are Jared Warner and Eli Natoli launching their books? - #1 for Larry...in 4 categories! - #1 for me...in 4 categories! Plus 1 in the U.K. too! [I did end up hitting #1 in Podcasts & Webcasts] - How many sales did I have during the recording? [I bet it's lower than you thought!] - Why hadn't Laura left a review for Larry? - KENP: Kindle Edition Normalized Pages (how many pages read by purchasers) - What is Laura's first book upload attempt "BLOCKED"? - Who were past Wall of Famers featured in Laura's book? - What was the book writing, publishing, and launching process like for Larry Roberts? - Can you see the number of purchases per book (if you have more than one book)? - How tall is Laura? How tall is Larry's wife? (warning: if you get easily offended, skip the height part of this silly interview) - BONUS story about how to get guests on your podcast. - What are the benefits of a super short deadline for your book writing goal? - How do you really leverage your new book and author status? Take Action Now! Free TRAINING on Hitting Amazon Best Seller Free COMMUNITY to Collab with as you Write Your Best Seller The Best CLASS to Hit Amazon Best Seller (This is the best way to achieve success)* Links to Mentions in This Book Writing Episode: Readily Random podcast Larry Roberts on Facebook Larry Roberts on Twitter Copywriting for Podcasters - Laura's First Book Permission to Write a Brand Building Book for Podcasters - Laura's Second Book 1+1 = Podcast! - Larry's First Book Read and See More Shownotes and Video for 2x Bestselling Author Interview with Larry Roberts on Book Launch Day!

WE DID IT!!!!!!!!!!! A few exciting highlights include: - #1 for Larry - #1 for me Take Action Now! Free TRAINING on Hitting Amazon Best Seller Free COMMUNITY to Collab with as you Write Your Best Seller The Best CLASS to Hit Amazon Best Seller (This is the best way to achieve success)* Links to Mentions in This Book Writing Episode: Kindle Direct Publishing Copywriting for Podcasters - Laura's First Book Permission to Write a Brand Building Book for Podcasters - Laura's Second Book 1+1 = Podcast! - Larry's First Book Shownotes: More about the bestselling launch for Larry and me!

Two more 'live' updates as they happen! Part 2 for TODAY March 26th, 2018 (Day 26 of this 31 Day March Madness Challenge for new authors)... A few exciting highlights include: - Why my book wasn't publishing (hint: Amazon will NOT let you use 'this word' in your title!) - What tool I am using for this and all future books (instead of Microsoft Word - which I hate) - When you cannot price your Kindle book at $0.99 (and how to fix it) Go to SHOWNOTES to see images that go with this podcast episode: CopyThatPops.com/118 Take Action Now! Free TRAINING on Hitting Amazon Best Seller Free COMMUNITY to Collab with as you Write Your Best Seller The Best CLASS to Hit Amazon Best Seller (This is the best way to achieve success)* Links to Things Mentioned in This Podcast Episode: Kindle Direct Publishing Copywriting for Podcasters - Laura's First Book copythatpops.com/book Permission to Write a Brand Building Book for Podcasters - Laura's 2nd Book copythatpops.com/permission Scrivener (for Mac) Scrivener (for PC) Photoshop See More Go to SHOWNOTES for this book writing podcast episode to see images that go with this podcast episode: CopyThatPops.com/118

No musical intro, let's get straight into it. LIVE what's going on TODAY March 26th, 2018... The day before my second book launches to the world? The day before Larry Robert's first book launches to the world? Two days before Jared Warner's first book launches to the world? A few exciting highlights include: - Oh, no! Amazon KDP error! What to do!?! - Help me pick the best cover for my book! (See below for more info). I spent $110.25 total and got 3 GREAT covers and TONS of interaction on Facebook! (#marketing) - What is the March Madness Book Challenge? And who are the first 2 challengers to fulfill their missions!? Will we all hit #1 bestseller on Amazon? - Learn about Larry Roberts' podcasting book! - Learn about Jared Warner's marketing book! Go to SHOWNOTES to see images that go with this podcast episode: CopyThatPops.com/117 Take Action Now! Free TRAINING on Hitting Amazon Best Seller Free COMMUNITY to Collab with as you Write Your Best Seller The Best CLASS to Hit Amazon Best Seller (This is the best way to achieve success)* Links to Things Mentioned in This Podcast Episode: Kindle Direct Publishing Copywriting for Podcasters - Laura's First Book CopyThatPops.com/book 1+1 = Podcast!: Simplifying the Equation of Podcasting Success - Larry Robert's book live on Amazon!! CopyThatPops.com/larry Jared Warner's book live on Amazon!! - once it's live - CopyThatPops.com/jared My second book live on Amazon!! CopyThatPops.com/permission See More Go to SHOWNOTES for this book writing podcast episode to see images that go with this podcast episode: CopyThatPops.com/117

I've got a quick Q and A session about book writing and self-publishing! I decided to answer an email with an audio response to a writer and future author! A few exciting highlights include: - Find out where I'm recording part of this episode! - Self-publishing vs. Hiring a publishing company - What do I have to get finished in 22 days?! Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)* Links to Things Mentioned in This Podcast Episode: Create Space E-book or Kindle Publishing Scrivener Read More: Shownotes for 116: Q&A With Aspiring Author on Self-Publishing Versus Traditional Book Publishing

Tacos and Salsa dancing...Self-Worth and Alignment...Psychology and Overcoming All Obstacles As Entrepreneurs... My guest today has a lot to say about self-worth, transformation, and the psychology of tackling the weight loss industry. Tune in to hear her journey of self discovery and freedom! A few exciting highlights include:- Find out the root causes of eating disorders - Learn Sam's favorite Mexican food! (hint: it starts with a "T" and ends with an "O") - Eating issues for entrepreneurs - Do only women struggle with eating disorders and feeling low self-worth? - Learn how to create long-term transformations - Find out Sam's possibly controversial thoughts on the weight loss industry Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)* Guest: Samantha Skelly is an entrepreneur, motivational speaker, best-selling author, and emotional eating expert who has revolutionized the weight loss industry by examining the individual and underlying causes of eating disorders. Sam has shared her mission on an international platform and continues to spread her message and transform the lives of thousands of people through the Phoenix Formula, motivational speaking engagements, the Hungry for Happiness podcast, worldwide international retreats, and her Amazon best-selling book, Hungry for Happiness: One Woman's Guide From Fighting Food to Finding Freedom. Great Quotes: "The entrepreneur doesn't know how to build their self worth."– Sam Skelly "The deeper you are connected to your self worth, the more that will trickle down into your business and anything you create." – Sam Skelly "I am firm believer in coaches and mentors." – Sam Skelly "Navigating the world on our own can be a huge thing." – Sam Skelly "Sales is an act of love."– Sam Skelly "You are giving them a service to help their life." – Sam Skelly "Alignment is everything." – Sam Skelly Links to Things Mentioned in This Podcast Episode: Check out Sam's Bestsellin Book: Hungry For Happiness - One Woman's Journey From Fighting Food To Finding Freedom: How To End Binge Eating, Forever Hungry for Happiness Read More: Shownotes for 115: The Psychology of Self-Discovery and Self-Worth with Samantha Skelly

Have you been wondering how you can get on the big TV networks to promote your book or expertise? My conversation today is with a PR expert that is dropping some serious knowledge on how to get on those shows, promote your business and follow through with your sales! A few exciting highlights include: - We dive a little deeper into how to get more face time in bookstores, television and more! - Learn some tips to pitch your expertise to a big network! - Find out why a book is a great tool to grow your business - PR tips and tricks to get more views, promotion and business Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now Get some free PR tips from Heather! Guest: Heather DeSantis is the founder of Publicity for Good. She is also currently serving her reign as Miss Ohio International 2018. She has been a force to be reckoned with in PR since 2012 and has secured over 9,000 interviews for herself and her clients on notable outlets including ABC, CBS, NBC, FOX, CNN, Adult Swim, BuzzFeed, and Business Insider. Great Quotes: "National media won't have you on unless you've done local media." – Heather DeSantis "National media does not come until you've done your due diligence." – Heather DeSantis "They want to have local experts in their market on as guests." – Heather DeSantis "A book is a perfect place to start if you dream of getting big press." – Heather DeSantis "Take your messaging and make it deeper than just facebook messaging." – Heather DeSantis "Make sure that you connect your pitch to relevancy; how it fits in the world." – Heather DeSantis Read More: Shownotes for 114: PR and Big Media Attention for Authors with Heather DeSantis

The Adult Film World, Pirates, AND Copyrighting?! Oh, my! This week I'm diving into the world of content protection and why this may be the most important interview you hear this year! Our guest Jason Tucker is a professional 'pirate hunter' and his advice is important for ALL of us. If you are an an author, blogger, video maker, course creator...any kind of content creation is your valuable work and a few simple steps (that are not that expensive) can save you TONS of time, money, and stress when (not if) pirates steal your work. A few exciting highlights include: - Find out what it was like being a child actor in LA! - The psychology of pirates and how it affects your content - The anticipation of someone stealing your work (they will) and becoming proactive - Why you should treat your content like a business (hint: it's worth it!) - How strong should your password be? - Protecting your work with lawyer talk without the lawyer tab!! Take Action Now! 1. Free TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)* 4. From Jason Tucker: How to Copyright Your Blog Posts, DMCA Takedown Notice, and More Guest: Jason Tucker, who USA Today named one of the Web's most innovative and profitable entrepreneurs, has over 15 years' experience in the online space coming over from mainstream Hollywood to the tech sector. He is the founder and managing director of Battleship Stance, a leading intellectual property management, enforcement and legal services company. Tucker manages a large portfolio of top-level domains and has managed, operated and sold premier membership sites and domain names. He is formerly the president and co-owner of Falcon Enterprises, the owner of one of the world's largest libraries of images. Under Battleship's flag, Tucker serves as an IP consultant to some of the world's largest film producers and distributors in both the private and public sectors. Due to his experience, Tucker has been in publications including Newsweek, Wired, Business Week, and is a regularly speaker on seminar panels relating to issues including content management, online piracy, and intellectual property protection. Professionally, Jason's expertise has been focused in the areas of online marketing and the identification, creation and management of otherwise technically complex business models. Exterior of the adult sector, Jason has served as a consultant specializing in the areas of viral marketing, peer to peer operations and digital rights management and as an expert witness in internet piracy cases. His clients have included Microsoft Corporation for such projects as the rollout of Windows Media Player into the mass marketplace and the development, marketing and business model development for the Windows Digital Rights Management (DRM) Platform. Additional clients have included Akamai Technologies, Williams Communication, and the RIAA. In his philanthropic life Jason has been a volunteer with numerous worthy organizations including Special Olympics since 1982 serving on its State Games Committee for five years. Jason has served over 6000 hours as a volunteer with Los Angeles County since 2001. Jason is a certified FEMA Emergency Program Manager and is well versed in disaster management with an emphasis on streamlining communication for major incidents. He has authored and instituted numerous training programs, taught by himself and others to agencies throughout the County of Los Angeles and created, developed, and executed the training protocols for and led the Rapid Response Team based at the LA County Emergency Operations Bureau. Jason is a graduate of the FBI and DEA Citizens Academy and a member of InfraGard. He assisted with the launch of the DEA Museum Target America and the creation of the DEA Citizens' Academy Alumni Association. His service and dedication has been acknowledged with awards from the State of California Senate, California Senate Public Safety Committee, FBI, DEA, LA Sheriff's Department, American Red Cross, the City of Long Beach and the City of Carson. Tucker was honored with the President's Volunteer Service Award. Great Quotes: "You need to understand the psychology of a pirate." – Jason Tucker "It's coming; and it's going to happen." – Jason Tucker "It's still your work; you still have rights." – Jason Tucker "When somebody is writing or producing anything, there is an element of them in it." – Jason Tucker "It may not be an issue today, but it will be at some point." – Jason Tucker "Register your work." – Jason Tucker "You're not just a writer; you're not just a blogger; you're not just a podcaster; you are a content producer educating the world." – Jason Tucker "Know what you want upfront." – Jason Tucker "There's no full proof way to stop somebody from doing something." – Jason Tucker "You don't know what's going to be your next big thing." – Jason Tucker "If you are making money with it, someone else is going to find a way to make money off of it too." – Jason Tucker Links to Things Mentioned in This Copy That Pops Podcast Episode: Copyright.gov Battleship Stance Intellectual Property HQ Sabre Booking engine Melissa Sue Tucker's Copy That Pops episode! IPHQ's Facebook Community Read More: Shownotes for 113 - Copyrighting Your Copywriting with the Pirate Hunter Jason Tucker

Ready to get on TRACK with a formula for success for your book sales?! Of course you are! Check out this week's quick tip to find out what it means! A few exciting highlights include: T.R.A.C.K. Method to hitting best seller on Amazon with your book! Kindle Direct Publishing or KDP Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! KDP Information on List Price Requirements Read More: Shownotes for 112: T.R.A.C.K. Method to Hitting Best Selling Author Status on Amazon - Quick Tip

Fake is the new Real? Check out this week's quick tip to find out how to embrace faking your skills as you build them up! Check out today's transcript! The Psychology of "Fake It Til You Make It" as a Public Speaker and Author Some people hear the work 'fake,' myself included, and instantly feel a gut reaction that that is bad to do. The last thing I want to be seen as is a fake, a fraud, a scammer. However, paradoxically, we become things by action. We cannot become unless we do. For example...you become an author by writing. You become a speaker by speaking. So, I truly believe that if 'faking confidence until you build confidence' works to get you to take action, embrace it and GO! As a personal example, I decided to speak about 10 days ago at the Ultimate Stage Experience put on by Tamara Thompson and Danielle Gomez of Serious Take Productions. I haven't spoken on a stage in a while so I was feeling nervous and even admittedly had a little crying breakdown with my husband the Sunday before feeling like, "I am going to suck -- I'm not ready -- I'm going to embarrass myself!" No matter how great my photos are on Instagram, sometimes I hit brick walls too and question my abilities. Luckily, I have a great husband and he said, "Laura, I know it's going to be great." By the way he said it, I knew it wasn't just half-hearted platitudes. So I asked, "How do you knooow that though?" And he replied gently, "Because you put your whole heart and brain into EVERYTHING you do, so how could it not be good. You'll make sure of it." That external reinforcement was enough to get me back on track and feeling ready to take one step forward the next day, the next, and the next...until Friday when I delivered my talk and actually had the entire room cracking up first, then inspired next. I told them my "Print Your Own Shirt" story that I shared with you podcast listeners back in podcast episode 108. Then, I told them about how I channeled my inner 'Senior Queen' and printed my own shirt which read "best selling published author" when I took massive action and wrote and self-published my first book at the end of 2016...that one action that has lead to so many more opportunities, clarity, and confidence that I never expected. Now, I'm telling you about this recent experience from 10 days ago because even though I was feeling nerves and stage fright, I decided to 'fake it til i make it.' The more speaking I do, the more comfortable I will be on stage, and the better speaker I will become. But if I just sit in my office googling tips on speaking and never actually do it until I feel "100% ready," I legitimately will never get to my goal. Speaking of speaking, I am speaking again this coming weekend at the Massive Success Breakthrough event here in San Diego. Shoot me an email if you are in the area and want to come, I have a few free tickets I can get you. Laura@CopyThatPops.com And keep your eye on my Instagram and Facebook accounts...I'll try to share behind the scenes where you can watch me hopefully more making it than faking it! Haha Now, for you… If you are like me and wanting to do more public speaking, well, go do more public speaking. It's the only way. Reach out to a local high school, college, Rotary Club, or Toastmasters and get practice with audiences who do not feel as intimidating to you than where you want to end up (say...at SMMW, or Thrive, or T&C...etc). If you are still dreaming of writing a book and becoming an author, well, open up a Google doc or grab a pen and paper and start writing. Start with just brainstorming, idea dumping, journaling if you are still not sure what your book will be about. Action begets action. Do to be. Instead of "Think and Grow Rich," it could be "Write and Grow Into an Author." :) Oh, and one last thought on my brain...if you are in the San Diego area...I'm been journaling about putting on a 10 week hands on workshop where only 10 people plus me will meet in person and digitally to make everyone in the group Amazon best selling authors by the end of it. You'll get your message out, instant credibility, and lots of media attention for your business...all of which will lead to more traffic, sales, and confidence for more. Please email me if you are in the SD area and interested in more details. Laura@CopyThatPops.com is the email again :) But no matter what you are working on to move your business forward, remember that it's okay to sometimes "fake it until you make it!" Read More:Shownotes for 111: The Psychology of "Fake It Til You Make It" as a Public Speaker and Author - Quick Tip