Copy That Pops: Writing Tips and Psychology Hacks for Business

It's time for a Tuesday quick book tip! I have a few pricing and book size strategies to help you get paid on the road to Best Seller! A few exciting highlights include: Book sizing techniques Pricing strategies Kindle Direct Publishing (KDP) Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! KDP Information on List Price Requirements Andrew Ryan Londre's Book Read More: Shownotes for 110: When You CANNOT Price Your Kindle Book at $0.99 on Amazon - Quick Book Tip

The first interview of 2018 is here and it's guaranteed to inspire you! A rough start in life doesn't have to control your journey! My guest today shares not only her past but also her present and incredible future. A few exciting highlights include: - Hear what it was like living in foster care and growing up as "at risk" - Find out how Nicole's mindset changed at such young age! (Hint: she's only 22!!) - Writing tips for copy - How to share personal stories in your writing -How to use your life lessons to inspire others Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now Check out Nicole's book! Guest: Nicole Zeien-Cox is an author, professional speaker, and accomplished entrepreneur who strives to inspire everyone to live a full life. This passion for empowering others was sparked after prevailing through a string of adversities in her own journey, from foster care to self-employed business owner. In just 30 days she wrote her first book, "Foster to Fosters," becoming an Amazon Bestseller within a short 24 hours of publishing. This book led to sharing relatable life lessons through public speaking and coaching that benefits budding entrepreneurs, child welfare professionals, parents, and teens. It also led to a national publishing deal that has facilitated a platform, which allows her to continue advocating for causes she believes in. Great Quotes: "I reacted off of emotions; it was really scary." – Nicole Zeien-Cox "I really started to see the big picture at 16." – Nicole Zeien-Cox "I've got that feeling that I'm supposed to be helping other people." – Nicole Zeien-Cox "I realized that this is my life and I have to take control." – Nicole Zeien-Cox "Write from the heart." – Nicole Zeien-Cox "Get a feel of what you want to write about and what's important to you and why it should be important to others." – Nicole Zeien-Cox "I made up my mind that I'm going to do good things in this world." –Nicole Zeien-Cox "If it's something that you can overcome and it's going to help people, definitely do it." – Nicole Zeien-Cox Links to Things Mentioned in This Podcast Episode: One Day at a Time in Al-Anon Read More: Shownotes for 109: The Journey from At-Risk Youth to Best Selling Author and Speaker by Age 22 with Nicole Zeien-Cox

Practice makes perfect. We've all heard that saying before, but have you put it to work yet?? Today I have a story for you with a tip – Don't wait for your chance, Take It! A few exciting highlights include: Alycia Darby Win a Pageant Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! Read More: Shownotes for 108: The Psychology of "Print Your Own Shirt!" Quick Tip

If you were asked to pick one word to describe your business, life, aspirational goals? Just one word! Let's connect ;) A few exciting highlights include: 4 Most Important "A's" of business Take some time to disconnect One word- what's yours? The 4 A's of Business: - Authority - Attention - Attractiveness - Affluence Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! Your One Word: The Powerful Secret to Creating a Business and Life That Matter Read More: Shownotes for 107: Your ONE Word Quick Copy Tip [CONNECTION Edition]

Lightening fast ask for feedback from YOU! It's the new year -- happy 2018! It's going to be great. I can feel it. But my goal with this podcast is to keep bringing you as much value as I can. We talk a lot about writing tips and applying psychology for more business success to all elements of writing and online biz. And, if you are a long-time listener, you know that I'm obsessed with book writing, self-publishing, Amazon Best Seller hitting, and leveraging for more instant credibility and media exposure, right!? Well, as we go into 2018, I want to create more regular content on that theme specifically. So, my ask to you is... "HOW TO WRITE A BOOK THAT POPS"... Should this content be: 1. integrated into this podcast Copy That Pops along with the other great interviews and quick tips we already do? 2. live as its own unique show, say called, "Write a Book That Pops" or something? 3. both! (repurpose the same content on both the current show and a new, specific show) ?? I need to know your thoughts! FEEDBACK REQUEST Please hit me up on social and let me know if you think #1, #2, or #3 is the best path and why! :) You can find me on FB, IG, and TW at @LaptopLaura • facebook.com/laptoplaura • instagram.com/laptoplaura • twitter.com/laptoplaura And also on FB and IG at @CopyThatPops • facebook.com/copythatpops • instagram.com/copythatpops C'mon ovah and lemme know, yo! :) Then, feel free to check out past Copy That Pops podcast episodes you've missed! CopyThatPops.com/podcast houses them ALL! Plus, on my site you'll also find link outs to tons more resources to help you with everything around copy, psychology, and non-fiction book writing. Happy New Year!

Last episode of the year! Are you ready to negotiate?? Get ready to nerd out with some psychology and persuasion tips and tricks! It's the best way to end 2017 and get ready for success in the new year! A few exciting highlights include: - The norm of reciprocity - Confirmation Bias - Fundamental Attribution Error - The best way to persuade others - Positive thinking and the Halo effect - How can you tell if others are bluffing? - Find out how you can kill a negotiation! - Creating a persuasive personal brand Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! The Ultimate Negotiation Guide Guest: Kwame Christian Esq., M.A. is a business lawyer and the Director of the American Negotiation Institute. In this role, he serves as a negotiation consultant for attorneys and for companies closing large business deals. He also conducts live training sessions for organizations. Kwame also hosts the podcast Negotiate Anything where he interviews successful entrepreneurs and shares powerful persuasion techniques. With over 110,000 downloads and listeners in 140 countries, it is the top ranked negotiation and dispute resolution podcast in the nation. Great Quotes: "I recognized at an early age that what I had to negotiate was acceptance and friendship."– Kwame Christian "I learned early to focus on the needs of others."– Kwame Christian "You need to be interested rather than interesting; that's the foundation of it all."– Kwame Christian "When it comes to effective communication, the person who is speaking the least is the person controlling the conversation."– Kwame Christian "You can't persuade anybody of anything; they need to persuade themselves." – Kwame Christian "If you ask the right questions, you can get somebody to expose the gaps in their knowledge and they are essentially going to persuade themselves."– Kwame Christian "There is no beginning and end to the negotiation; you're constantly positioning yourself." –Kwame Christian "Authority is persuasive."– Kwame Christian "People will believe you until you give them a reason not to." – Kwame Christian Links to Things Mentioned in This Podcast Episode: Podcast Movement The norm of reciprocity Confirmation Bias Fundamental Attribution Bias Stanford Prison Experiment Milgram's Shock Experiment Kwame's TED Talk Stereotype Threat Presuasion Read More: Shownotes for 105: Psychology in Negotiating Anything with Kwame Christian

Is a book a bucket list dream on your list? Thinking about writing one but unsure of the when/what/why? My "soul sista" is here today to tell you about all of the reasons why the TIME IS NOW! And why, with reusing great content you already have, becoming a proud published author is easier than you ever dreamed. A few exciting highlights include: - Dr. Beth's new book is out TODAY! Grab it at CopyThatPops.com/beth - Starting the writing process? When should you start? - I bet you will never guess Dr. Beth's academic background (Hint: It's not marketing or writing!) - Is self-publishing still taboo?? - Find out how to repurpose your blog posts! - Learn why you should become a published author this year Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! Check out this free download from Dr. Beth! Tune in to Dr. Beth's podcast!! Ready to begin your podcast journey? Start with Libsyn using code "LAURA" for 2 months free!! Guest: Dr. Beth Brombosz is an author, copywriter, and content creator, and is the host of the Blogger to Author Podcast. In 2015 she turned some of her own blog posts into the book Yoga for Runners, which is now available on Amazon and has helped her build her platform as an expert on yoga for runners. Beth is also the author of Blogger to Author, the book. She's passionate about showing fellow bloggers how easy it is to turn their content into a book so they can build authority in their niche, share their passion with the world, and earn passive income. Great Quotes: "I know the power of having a book."– Beth Brombosz "Self-publishing is still at a point where it's still ramping up; not everybody has gotten the memo." – Beth Brombosz "Having a book is your fast pass to building authority and credibility." – Beth Brombosz "It's not taboo at all anymore."– Beth Brombosz "My #1 tip is to create a plan." – Beth Brombosz "Work your schedule such that you can write when your brain is most creative." – Beth Brombosz "Everybody has their own biological clock and really affects when you're most creative." – Beth Brombosz "Pay attention to what you are doing." – Beth Brombosz "Share about it on as many channels as you can, as often as you can. It keeps people excited about your book." – Beth Brombosz "Don't be afraid to utilize every channel you've got." – Beth Brombosz Links to Things Mentioned in This Podcast Episode: Mat to Pavement: Lessons from Yoga That Can Make You a Better Runner (Dr. Beth's new book) Check out Dr. Beth interviewing me on her podcast, Blogger to Author! Create Space Blurb Amazon Pat Flynn's Will It Fly Blogger to Author: Turn Your Content into a Book Yoga for Runners Read More: Shownotes for Podcast Episode 104: Blogs Become Books? Elite Repurposing Hacks with Dr. Beth Brombosz

Poke it with a stick??! Yes, that's what I said. I've got a super quick psychology tip for you today! To quickly get inside your customers' heads and connect to them with wise word choice, try out this approach... Quick Copy Tip: 1. Identify Pain 2. Poke it with a Stick 3. Fix Instead of: We offer the lowest price and the highest quality service for repairing your computer. Got a Mac that needs help? Call us today! Go with: Hate when your Mac stops working? And you lose precious hours or even days trying to get help from long lines at the Genius Bar? We offer same-day, come-to-you fast, and affordable repair service to get you back online in a jiff. Why It Produces More Results for You: 1. Leading with the problem gets people shaking their head like, ""Yes, I hate when that happens too!"" 2. Stoking the pain point reminds people of the bad consequences of not getting help for this problem, priming them to be more ready to take action. 3. Offering a solution alleviates the stress and shows you are capable of solving a very real problem for the customer. Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! Ready to begin your podcast journey? Start with Libsyn using code "LAURA" for 2 months free!! Read More: Shownotes for 103: Psychology of Persuasive Writing Quick Copy Tip [Poke It With a Stick Edition]

It's been one year since my book #1 best-seller in the U.S. and Canada! It's been a year of helping others hit their book goals and I can't wait to help more people! I want to share with you today 3 reasons why I absolutely love having my own podcast. A few exciting highlights include: - Why care about copy as a podcaster? - 1-year anniversary announcement - How you can get two months free of audio hosting when you're ready to start a podcast - Awesome shout outs from listeners! Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! Go to com for blog articles, downloadable content and more! Ready to begin your podcast journey? Start with com using code "LAURA" for 2 months free! Links to Things Mentioned in This Podcast Episode: SemRush Google Keyword Planner Read More: Shownotes for 102: Psychology of Podcasting + Copywriting for Podcasters

Leads, opportunity, and more money…interested yet?! Find out how to do networking right with my guest in today's conversation about credibility, referrals, and marketing. And how it all ties back to Psychology. You do not want to miss this episode that can help lead you to more success and bigger business opportunities! A few exciting highlights include:– What is referral marketing? – Find out how much Michael and I have in common! – Can you guess where Michael is calling in from for this podcast? – The Referral Roadmap: What is it? – How are you thinking about your business and how you sell your business? – What is the DISC Assessment and how can you use the psychological clues it reveals about yourself and others? – Find out how your messaging helps you choose and understand your clients Take Action Now! Free Webinar Trainings Every 3 Weeks from Michael on the Referral Road Map Copywriting for Podcasters? Yep! Grab my Amazon #1 Best Selling Book now! Guest: Having been a primary school and high school math teacher, Michael has gone on to create 7 businesses, selling 6 of them in the past 8 years. Michael is the #1 authority on Referral Marketing Training and speaks some 60+ times around the globe at conferences. With two #1 best sellers and the #1 podcast on itunes on referral marketing, Michael is seen as the leader globally on helping people to generate more referrals, use their networks better, and fill their sales funnels through partnerships. Great Quotes: "I don't think your business can survive if you're only getting one lead a week." – Michael Griffiths "Most clients don't refer purely because they are an introverted type of person and they don't know how to." – Michael Griffiths "The weekly catch up should be done over the phone." – Michael Griffiths "If you're not referable, there is no point in getting referral teams." – Michael Griffiths "Everyone has a credibility line with each person that they know." – Michael Griffiths "When you're consciously aware that everything you do affects your refer ability, you start to make better decisions. " – Michael Griffiths "People want to be around people who can solve problems and can add value." – Michael Griffiths "Most people go into networking events with completely wrong intentions." – Michael Griffiths Links to Mentions in This Psychology Podcast Episode: More information on the DISC Assessment – it's a valuable psychology tool for business and personal reasons! I'm highest on "I" and "S"! What about you?? More Resources to Help You Write a Best Selling Book (free and paid) My Biz Book Secrets Masterclass student is live with her book 7 Steps to Creating Success With Lucky Numbers: A Practical Guide To Leverage The Power Of Numerology For Wealth, Fame, and Success – Great job Jaya MK for hitting #1 best seller and #1 hot new release in the U.S., India, and Australia! Read More: Shownotes and Linkouts for Psychology Podcast on Effective Networking and How to Get Referrals with Michael Griffiths and Laura Petersen