Copy That Pops: Writing Tips and Psychology Hacks for Business

Free training from a true SEO expert? Umm, yes please! Get ready to take lots of notes with this week's interview with one of the founders of High Voltage SEO! A few exciting highlights include: - We made it to Episode 100! Thank you to all you listeners! - A Big Ask: Please leave a review so I can give you more of the content you love! Tell me specifically one thing you like and I'll do more of it! - Find out how and where Andy and I met...three guesses, go! - What makes good SEO copywriting? - Learn how to do great keyword research - Does how you structure your page matter for SEO? - What's the "rough and dirty" approach?? *raises eyebrow* - What's the scientific approach? - Why does Andy say, "Title Tags - no click - no traffic!"? Check out the video interview all about SEO! Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now Visit Andy's amazing company High Voltage SEO SEO Expert Guest: Previously overseeing one of Australia's leading Digital Marketing teams, Andrew brings over a decade of online marketing experience to his role at High Voltage SEO. It's his job to discover your SEO opportunity, work with you to ensure it meets your business goals and deliver you outstanding results over the course of your campaign. As well as managing teams, Andrew has significant hands on SEO experience as well as display advertising, Google Analytics, ROI tracking, UI optimization and is Adwords qualified. He holds a Bachelor in Advertising & Communications and a Grad Cert in Business Administration. Great Quotes: "We manage to operate virtually 24-7." – Andy Steven "We just do SEO all day every day because we love it." – Andy Steven "Keyword research is a super important part." – Andy Steven "Each page that you're trying to rank in Google typically needs to be about one thing." – Andy Steven "You want to put more effort into testing various page titles for the best results over time." – Andy Steven "Keeping the content fresh is important." – Andy Steven "Google likes fresh content; people like fresh content." – Andy Steven Links to Mentions in This Podcast Episode: This show on iTunes - please leave a review! Facebook group all about writing best selling books! Interview with Marcus Meurer of DNX Global (while in Greece!) Sustainable Living Podcast Check out Episode 094 on The Psychology of Snippet Text Read More: Full Shownotes for 100: How to Write Copy That Pops in Google with SEO Expert Andy Steven

It's time to bring (sexy) snail mail back! Do you remember the last non-electronic card or letter you received?? I bet it stands out above all digital correspondence. Amiright? A few exciting highlights include: - It's almost my 100-Episode Podcast milestone! 😱 - Snail mail versus text message - Check out Just Like My Child Foundation! - How to bond with business contacts (and even influencers you don't know yet) for under $2 (card + postage!) Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now Join our free (and supportive) Facebook group called the Best-Selling Author Posse Check out the podcast transcript here: Hey there! Welcome to Copy That Pops! I'm LaptopLaura, your tall Math & Psychology teacher turned serial entrepreneur….and host of this podcast! These days I'm also a podcast launch and best-selling book launch strategist. I help elite entrepreneurs and business create and launch powerful podcasts (a biiiig influencer client to be announced soon!) as well as best-selling books! FUN FACT! This month alone I have a total of 5 course students or private clients who are launching their very first books. So far, Alex Berger went live on 11/6 (with his book Practical Curiosity: The Guide to Life, Love & Travel) and hit #1 bestseller in all three of his categories + #1 & hot new release in 3 other countries -- Germany, France, and Spain! Kolton Krottinger went live on 11/10 (with his book Anxiety Hackers: Learn The 3 Secrets That Made My Anxiety Disappear In 17 Days) and hit #1 bestseller in all three of his categories! Next up we have, • David France going live on 11/16... • Jaya MK going live on Cyber Monday 11/27 (the one year anniversary of my own bestselling book copywriting for podcasters), • and Christina Kalsan launches on 11/30. WANT TO JOIN US? For a first step, I'd love to personally invite you to join our free Facebook Group called the Best-Selling Author Posse. It will redirect you to the Facebook group. Can't wait to meet you in there and support you on your writing a book journey. TODAY'S QUICK TIP Okay, but let's get to today's quick tip all about persuasive holiday card sending. Since Thanksgiving, Christmas, Hanukkah, Kwanza, all the winter holidays are coming up, you may have it on your mind to send out holiday cards to family, friends, and even business connections. Each year I procrastinate doing this and usually do not. Often I just send out cards to those who sent something to me! (which ties into some research I want to tell you about, by the way!) But let's talk about why writing handwritten cards (or at least signing your name to cards with some customization, even if printed with the same message...though not as effective) is arguably very important for business and personal… THING 1 Last week I had quite some adventures! I flew to NYC for 3 days to attend a presentation at the Teachable headquarters by Jess Lindgren, the creator and CEO of Gal Friday 612 and the host of the Art of Correspondence. Her presentation was moving indeed. I reminded me just how rare it is to get nice snail mail, so it is therefore more treasured, more meaningful, more memorable than just an email or text. She relaid story after story of incredible relationships strengthened because of taking the time to send postcards, handwritten notes, birthday cards, and holiday cards. It got me motivated to do more of it and I have already started since last week! In fact, I attended on Saturday an incredible mastermind meeting with 10 other female entrepreneurs who are rocking their worlds...lead by Dana Malstaff of Boss Mom. We all then glammed up and went to a charity gala in Beverly Hills to support the Just Like My Child Foundation. I could record a whole other podcast just on the important work that group is doing to educate, empower, and protect young girls and women in Uganda! But to tie this story into handwritten notes, I just popped in the mail before sitting down to record this podcast a thank you note to Dana for organizing the wonderful day and to Allison Melody -- host of the unbelievable Food Heals podcast -- who invited me to stay in her guest house in West Hollywood. I included some stickers with the Copy That Pops podcast artwork on them and wrote a handwritten, heartfelt thank you for their kindness and efforts this weekend. I hope it brightens their day even just a smidge when they receive them! THING 2 Because I knew I'd be on a plane for long stretches of time, I downloaded two audiobooks by Dr. Robert Cialdini, a psychology professor at ASU. The books are called Influence and Pre-Suasion. I am geeking out so hard and relistening to them both AGAIN. Stay tuned for more research and learnings from these books to inspire future solo podcasts from me. But one in particular I wanted to share was about sending holiday cards. They did an experiment where they sent family holiday cards in the mail to complete strangers and were SHOCKED at just how many they received back! I'm sure the people who got the card were thinking, "Honey, do you know Jim Smith? I can't remember him or his wife June and their two kids. But they sent us a card...I suppose we should send one too!" In one instance, two families sent each other holiday cards for 10 years without any other interactive before or during. Then, when the son of one family was going to college and needed a place to stay for 2 weeks while the dorm was under constructions...they called up the parents of the other family and asked if he could stay with them and they said yes! Essentially, they let the 18 year old son of total strangers (except for holiday cards) stay in their home! The punchline psychological principle to all this has to do with reciprocity. When we receive something, we feel compelled to react in kind and it deepens our relationship. So, putting the inspiration from Gal Friday 612 together with the research findings of Dr. Cialdini, I encourage us all to send out holiday cards this year to not only friends and family, but also to business colleagues, associates, mentors, and people you'd LIKE to deepen a connection with. You never know where a handwritten card may lead! And if you want to send me anything in the mail, you can send to: P.O. Box 99306 San Diego CA 92169 haha! -------- See you next week when we'll find more ways to write copy that pops together... Read More:Shownotes for 099: Persuasive Holiday Card Writing Quick Tip

Didn't get enough Halloween spookiness? Tune in for a quick, scary and possibly true tale of ghoulish grammar. A few exciting highlights include: -Reminder of who I am and my background! - Update on my blog! - A quick gruesome tale on grammar Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now Check out the transcript here: Hiya! Welcome to Copy That Pops! I'm LaptopLaura, your hostess with the mostest. If you are new to the show, a quick background on me is that I'm a tall Math & Psychology teacher turned serial entrepreneur. These days I'm a podcast launch and best-selling book launch strategist. I help elite entrepreneurs and business create and launch powerful podcasts (a biiiig influencer client to be announced soon!) as well as best-selling books! In fact, a student in my free Facebook Group and course is going live TODAY as I record this! His name is Alex Berger and his book is called: Practical Curiosity: The Guide to Life, Love & Travel As I record this (on Monday Nov 6th 2017) it is #1 in his first category and #4 and #7 in his other two...those numbers are dropping (in a great way) so by the end of the day I expect #1 in all three categories in the US as well as in other countries! Let's see if Alex can beat my best success story to date, Akbar Sheikh who hit #1 in 6 countries! Go Alex! If you want to grab his book no matter when you listen to this, head to copythatpops.com/alex And if you want to pop into the free Best-Selling Author Posse on FB, head to copythatpops.com/facebook. It will redirect you to the Facebook group. Can't wait to meet you in there! ---- Okay, so the topic of today's podcast is a Quick Grammar Tip...and I have a very treacherous story to tell you … it's a bit gruesome, so hold on to your hats! ... But first, a quick shout out to another tool made ONLY to benefit YOU! I've been taking my blog very seriously again -- only fitting since I'm a nerd for writing! -- so I want to invite you to head to CopyThatPops.com/blog and check it out if you have not yet. Some recent articles to help you include: - How Long Will It Take to Write My Book? — How much should I write every day? - How to Write a Book: 5 Crystal Clear Steps to Show Off Your Expertise WITHOUT Giving Up Halfway Through - How to Format a Book for Amazon Book Publishing: Kindle Format, CreateSpace, and More - Book Cover Design Tips: How to make a book cover even if you're not a designer Some titles may change slightly over time because I am really playing with the keywords for long-term SEO (search engine optimization) growth! That's the topic of next week's podcast and you do NOT want to miss it...a special presentation from Andy Steven of High Voltage SEO. That episode boasts detailed specifics of what you can do to optimize your website and an amazing Aussie accent. So, look out for episode 099 coming next Tuesday! And if any of those articles call your name, head over to CopyThatPops.com/blog -- so many people are telling me the blogs are more like legit books or mini courses and super helpful. I hope you find the same! --- Well then, back to our Quick Grammar Tip and that Halloween-like story… As this episode goes live on Tuesday the 7th, I am flying from San Diego to NYC to see friends old and new including my friend since 7th grade Laura Eidlitz who has a PhD in Psychology, Victor Adefuye (who was on this podcast way back in episode 23...it's a very popular one called Managing Psychology, Emotion, & Ego for Success with Victor Adefuye. And you can find it at CopyThatPops.com/023), and Jess Lindgren who is both the creator of GalFriday612 and the Executive Assistant to the one and only Pat Flynn. It is with this last friend Jess, that this episode today is partly inspired. Last month she was in town for several events -- she lives in Minnesota right now -- and we got together for bagels and coffee in downtown San Diego before the Pat Flynn mastermind meeting. As we talked, we realized we are both nerds for great writing and made jokes about poor grammar use as only nerd would. But no laughing matter is my story… It takes place back in the year 1885. This was long before cell phones, computers, and -- crap wait -- typewriters were around but not widely used...okay, so …Back in 1885 there lived a very peculiar family of 3 generations in an isolated farm house. What made them especially odd was they never spoke aloud to each other and would only scribble handwritten notes. They lived such a routine life that not much communication was really needed and they got along well enough. The other thing was that the son in the family, Lurch, he was an adult but had a child-like mind and took everything very literally but without question. His mother Bertha didn't mind that one bit because it kept things working smoothly without conflict. Well, one dark and stormy night, Bertha was in the kitchen toiling over pots and pans to prepare supper. She saw Lurch walk by and motioned for him to come hither. She quickly scribbled a note with just four words on it and nodded her head toward the stairs. Lurch looked at the note bewildered but without question, turned and walked up the steps to where his Grandmother lay resting. Bertha, consumed in cooking and distracted by the wind and rain outside didn't hear the screaming of her mother. A few minutes later Lurch returned with blood around his mouth and streaked across his chest, holding bits of body parts from his slain grandmother. Bertha screamed in shock, disgust, and fury. "What have you done!?" she shouted uncharacteristically breaking her usual silence. Lurch, confused, pulled out the slip of paper and held it out, "Time to eat Grandma" it read… But, it was missing a comma after the word eat! Bertha learned the hard way that very night just how important punctuation is. Good grammar saves lives. --- Well, with this gruesome and sad but most likely true story, I want to commend you for listening to this podcast and searching for more insight on improving your writing. It's more important than you may think. See you next week when we'll find more ways to write copy that pops (and is found by search engines!)... Read More: Shownotes for 098: Quick Gruesome Grammar Tip Story

Want Warren Buffet, John Assaraff, and Brian Tracy in your inner circle? Yes! Well, our guest Steve Rodgers -- a Real Estate CEO, best-selling author, and international keynote speaker -- has worked with these and many other powerful business thought leaders. We will dive into the power of words, the psychology of your network, and even veganism! A few exciting highlights include: - Learn how to successfully combine your business and your lifestyle - Find out how Warren Buffett may really be just like us! - Check out how similar family changes led us both to the vegan lifestyle - Moving from Branch manager to CEO! -Find out how Steve challenges his clients every day! -Find out how to improve your inner circle of mentors to help you stay on the path of purpose and success - Understanding the power of words and how it can help you in your business - The psychology of connecting with people by working ON your business and not just working IN your business. - Making a daily life scorecard that can help you attain goals in your business and personal life! Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now The Alchemy Advisors Guest: Business, lifestyle consultant, and author, Steve Rodgers is a leader helping others discover, maximize, and increase their highest good and purpose in life and business. Steve's extraordinarily successful career spans being the CEO of a real estate firm generating $25 billion in annual sales, almost 40,000 transactions, managing a team of 4,600 agents, starting and running his own ultra successful real estate company and collaborating with the elite. One of Steve's career highlights was meeting and working for Warren Buffett for many years. His inner circle includes many great leaders such as John Assaraff, Brian Tracy, Marshall Goldsmith and Mark Thompson. His wife's life threatening health crisis was the impetus for Steve to switch to giving back and helping others achieve their dreams. Steve is happily married with adult children and grandchildren. He has committed to a vegan lifestyle for over a year and enjoys traveling, boating, yoga, meditation practices, kung fu, the arts, films, and biking, skydiving, and white water rafting. Author of: Lead to Gold: An Entrepreneur's Guide Through Transition, Transformation and Evolution Great Quotes: "They are comfortable in their own skin of knowing what their greatness is." – Steve Rodgers "They didn't fire a CEO; they just created an entrepreneur." – Steve Rodgers "I want to coach them on the entire formula of life." – Steve Rodgers "Words absolutely have meaning." – Steve Rodgers "I know the power of words." – Steve Rodgers "I started seeking out where I can find more fear in my life and go towards that fear which created more empowerment; which created more fulfillment; which created more happiness." – Steve Rodgers "I want myself and others to really evolve to their highest good in their life and business." – Steve Rodgers "Everyone likes to be recognized." –Steve Rodgers "You're learning, growing, or digesting something about what you have as your connection to your higher being." – Steve Rodgers Links to Things Mentioned in This Podcast Episode: The Alchemist Lead to Gold: An Entrepreneur's Guide Through Transition, Transformation and Evolution Marshall Goldsmith's book Triggers: Creating Behavior That Lasts--Becoming the Person You Want to Be Read More: Shownotes for The Power of Words and the Company You Keep with Steve Rodgers

"Quality is the new SEO." – My guest today gave me today's headline and so much more content for you to help you with your business. Find out how to get more leverage out of the work you are putting into your business and writing! A few exciting highlights include: - Find out why giving away your knowledge for free is a good thing. - Learn more about content auditing! - How can you revamp your website for your followers? - Find out how you can score a free e-book! -Learn about which psychological shifts are needed to attract more clients! Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now Check out Todd's website for great (and Free!) content- com Guest: Todd Tresidder graduated from the University of California at Davis with a B.A. in economics and a passion for creating successful businesses. A serial entrepreneur since childhood, Todd went on to build his own wealth as a hedge fund investment manager before "retiring" at 35. He grew his net worth from less than zero at 23 to the point of financial independence just 12 years later. Todd has maintained his wealth by remaining an active investor and utilizing statistical and mathematical risk management systems for investing. Through his website at FinancialMentor.com, he teaches advanced investing and advanced retirement planning principles. Take the next step beyond conventional financial advice and discover what works, what doesn't, and why, based on years of proven experience. Great Quotes: "I focus on the advanced topics that are explained well; or covered at all."– Todd Tresidder "A lot of what's taught is a dangerous half truth." – Todd Tresidder "Once you understand that deeper level, you can produce better, more consistent results." – Todd Tresidder "You take those principles and you apply them with how you structure your life and your wealth and it works." – Todd Tresidder "If you're truly a subject matter expert, give it away and help people." – Todd Tresidder "Most people's website is just a rough draft of their writing." – Todd Tresidder "There's really no other way of doing other than stepping forward blindly; you just have to start." – Todd Tresidder Your audience will define the product for you." –Todd Tresidder Links to Things Mentioned in This Podcast Episode: Budgets are Sexy Screaming Frog Buckmintster Fuller Read More: Shownotes for How to 3x Your Traffic By Deleting 1/3 of Your Content with Todd Tressler

Education and Entrepreneurs…a Love Story. This week I was able to combine my two favorites with my guest. We dive into how to make your course more effective, finding your purpose with three men and a beer and thinking like an adult learner. A few exciting highlights include: - Why was Laura in L.A. last weekend??? - What is the campfire effect and how does it apply to your online course? - Course completion rates are about 3-5% for entrepreneurs' online courses. How can Dr. Carrie help you get to 90%? - Hear about how a traumatic experience in Dr. Carrie's youth and resulting selective mutism plus dyslexia lead to a significant set back in school. Then, what made the difference in 5th grade that lead to her achieving the highest test scores? - What led to Dr. Carrie's passion for education? - How did three men in a bar change the course of Carrie's life (to all our benefits)? - What are 4 tangible ways to improve your course effectiveness for students? Hints… Application Thinking Differently Length of Time Choose Your Own Adventure (+ the Likert Scale) How the Course Success Summit can help you if you have an idea for a course (and want to know how to create it best) or a course already (and want to know how to sell it more effectively!) http://copythatpops.com/CourseSummit Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now Course Summit: http://copythatpops.com/CourseSummit 40+ World-Changing Entrepreneurs Reveal How to Create, Market & Sell Your Online Course AND Use It to Build A Business. Learn How To Create, Market, Sell Your Online Course From Experts Who've Done It. October 18-29th $997...get free here Yes, the recording for each session will be available for 3 days following the session. Watch it anytime at your convenience during those 3 days, or you can purchase to get access to the interviews & bonus material forever. FREE TICKET! Although Most conferences cost thousands of dollars, i'm gifting you a FREE ticket because we know how valuable the material is. But you must take the first step and claim your ticket. Each presentation will stream free for just 3 DAYS, and then it will be locked up in the Online Course Success Summit Vault. HACK YOUR LEARNING CURVE: Discover Years of TOP Business Knowledge, Experience, and Building Strategies directly from people who've done it. Most people spend years trying to "figure it out"- Why waste time experimenting when you can learn directly from people who've down exactly what you want to do?.....straight from the source. The speakers we've hand-selected will empower you by teaching you what really works.... so you can create, market, and sell your first online course - and use it to grow a business. Action-Step Packed Presentations: Presentations with TOP creators & entrepreneurs. No Boring Talking Heads You get to see the expert speakers and we have a real, raw, authentic conversations about in depth topics, powerful takeaways, and actionable advice so you can build your business. Guest: Dr. Carrie Rose is an Educator, Entrepreneur, Marketing Influencer, and Keynote Speaker, notably one of Huffington Posts Must Follow Women Entrepreneurs in 2017. She holds an Ed.D in Educational Leadership from the University of Central Florida, wrote her doctoral dissertation on Professional Development, and is best known for her innovative teaching strategies & methodology, her current research is in course completion rates & connecting online course development with The Science of Learning. Her methods have been shared with Neal's Yard Remedies, The National Main Street Organization, JetBlue and more. Currently, she works with entrepreneurs, online marketers, and businesses around the country to provide the highest quality of learning strategies with the greatest amount of impact on a variety of different platforms. "I believe everyone should be given fair opportunities and the tools to build a life worth living." - Dr. Carrie Rose Great Quotes: "I build courses but I do it with a twist." – Dr. Carrie Rose "We tend to perpetuate old habits." – Dr. Carrie Rose "We tend to do things over and over again." – Dr. Carrie Rose "You can find divine intervention wherever craft beers are sold." – Dr. Carrie Rose "We're trying to put our life's body of work into these courses and it's not necessary." – Dr. Carrie Rose "Three to five minute videos; keep it short." – Dr. Carrie Rose "Pretend that you're in the shoes of the person that is trying to learn." – Dr. Carrie Rose "Know your objective." – Dr. Carrie Rose "Buying courses is a gamble." – Dr. Carrie Rose "You're selling trust." – Dr. Carrie Rose "If you don't sell your course it serves no one." – Dr. Carrie Rose Links to Things Mentioned in This Podcast Episode: Think and Grow Rich: The Legacy movie premiere Rich Dad Poor Dad by Robert Kiyosaki Campfire Effect by Chris Smith Thinkific Likert Scale Greg Hickman Jay Baer Ian Garlic Brad Martineau 6th Division M.A.R.T. Goals Pat Flynn Smart Passive Income Ethos, Pathos, Logos Read More: Shownotes for Shockingly Successful Course Creation Psychology with Dr. Carrie Rose

Words (even if few) really do matter! Here's a quick tip on writing preview text or snippet copy that captivate the reader immediately... even if they only see the first few words on a Google search or in iTunes! A few exciting highlights include: - How to think about engaging your reader and listener in just the first few words of your short copy. - Meta descriptions: what they are, how to update them, and ways to leverage their effectiveness keeping psychology in mind. - How to use a free plugin to improve your meta data, snippet text copy, and more! Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! The Psychology of Snippet Text: Here are the (loose) transcripts from this episode, in case you'd like to read as you listen or see the images referenced during the show: Welcome to Copy That Pops!...I'm your host LaptopLaura. And lately we've had some great but LONG interviews with a heavy focus on book writing. I wanted to share a short episode with you around psychology of a spot with very short writing.. And that is a 'snippet' or 'preview' text. We'll look at two examples to demonstrate...but keep this in mind for any spot where just a short bit of text is displayed…. Two examples: 1. Episode description in itunes for podcasts 2. Meta description / snippet text for blog posts Install Yoast SEO plugin (free version) Let's you see -- when you scroll down on a post -- a 'snippet preview' or what ppl will see when your post shows up in google search You can put in a focus keyword and see an analysis of how that post is doing SEO-wise Here's a screenshot of what a recent podcast episode post looked like with the Yoast plugin … this is episode 88 with Marc Mawhinney called "Profitable, Polarizing, and Proud Coaching [No Paid Advertising Required] with Marc Mawhinney" Some good things it tells me are… [Laura reads from some of the green items in the photo below] Some bad things I can improve are… [Laura reads some items in red and orange from the photo below] So, before making any changes to the post, i just added a keyword of "coaching"...that's a bit too broad for great SEO, but I'm going to use it in this example because it's a keyword that showed up in the title already. Now, it gives me even more advice for how to improve like: The big one for our purposes on this show today is "No meta description has been specified. Search engines will display copy from the page instead." So, right now it reads: "Story: 10 seconds left in the game…" This isn't terrible, but the keyword "coaching" doesn't appear...and maybe we don't want "Story:" to be in that... So, let's change the meta description to Now I'm getting more green lights showing that things are more optimized for search engines. Plus, I tried to write the meta description in a way that would attract readers to want to click on the post to read more and listen to the show. Keep in mind both bots for search engines and humans for being enticing! If you want to learn even MORE about SEO...keep your eye out for an upcoming, in depth episode with Andrew Steven of High Voltage SEO. Where I know 20%, he knows 100%! We are brewing up a podcast with screenshare and tangible examples you don't want to miss! Links to Mentions in This Podcast Episode: Copywriting for Podcasters Yoast SEO Plugin Marc Mawhinney Interview Read More: Shownotes for The Psychology of Snippet Text Copy [Quick Tip]

High energy, incredible insights, and loads of experience are the ingredients for this week's interview! From beginning to end you will not want to miss out on my conversation with a 10-time #1 International Best-Selling Author! Find out how to put business behind your book with Trevor Crane! A few exciting highlights include:– Mentors, meeting your mission, and powerful marketing messaging — we cover it all. – 4 questions you NEED to answer in order to write a successful book – When is the best time to write your book? – Learn the first step in successful book marketing! – How can writing actually help with ADHD and PTSD? – Find out the SECRET SAUCE behind Trevor's journey from struggling to write his first book to 10x best-selling author. – Learn about his 9-time Best-Selling Author daughter!! Yes, she's just 10!! What's your excuse again? :-p – Get ready to take notes on the knowledge dropped in this episode! Plus, Trevor has a generous special offer that involves free copies of books and an in-person event around publishing. Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! Check out Trevor's new book, Big Money With Your Book Without Selling A Single Copy Get two tickets (worth $1,000) free to the Epic Author Summit Guest and Company: Trevor Crane is a ten time #1 international bestselling author and the founder of Epic Author Publishing. He is the also host of the GreatnessQuest.com podcast and the founder of TheGreatnessNetwork.com. Trevor's mission is to help people take their LIFE and their BUSINESS to the next level – no matter how successful they already are. Since 2003, Trevor has been a trusted business adviser, coach, and mentor. He is president of Stepup Strategies, Inc. and, together with his team, they help companies outperform, outsell, and outlast the competition through systemic and strategic consulting, coaching, training, marketing and support. He helps his clients generate MILLIONS OF DOLLARS in bottom line profits. Trevor leads mentoring and mastermind programs for service based professionals and entrepreneurs with his wife, Robyn Crane. Trevor is also a sought after speaker, trainer, and coach. His unique commonsense approach, along with his humor, wit, and infectious energy, allows him to connect with any audience. Great Quotes: "My biggest challenges were to figure out how to get over myself to publish a book." – Trevor Crane "The most important thing is finding the right mentor." – Trevor Crane "Just because someone is good at something, doesn't mean they are good at teaching someone else how to get it." – Trevor Crane "A mentor is there not just to show you what to do, but what not to do." – Trevor Crane "It's all about the mission of a book." – Trevor Crane "I want to help people make sure they meet their mission." – Trevor Crane "We help you master it so what comes out of your mouth makes sense!" – Trevor Crane "If it takes you longer than a sentence to describe your book, then it's too confusing."– Trevor Crane "Your best time to write a book is right now." – Trevor Crane "Your message matters and you should put it in a book." – Trevor Crane "The first step is marketing." – Trevor Crane "You can turn your book into your most powerful marketing tool." – Trevor Crane "I believe there is a business behind your book." – Trevor Crane Links to Things Mentioned in This Podcast Episode: Super Kids Books Willy Wonka and the Chocolate Factory The Four Hour Work Week Tony Robbins Trevor Crane Read More: Shownotes for 4 Questions You Must Ask to Write a Big Money Best-Selling Book with Trevor Crane

We've got an expert in self-publishing today all the way from the U.K.! Tim Lewis is a 6-time author and pro podcaster who is ready to dish book writing advice and dispel myths around self-publishing. And today's interview is a great example also of getting more active on social media! Find out how I met today's guest online! A few exciting highlights include: - Can you guess on which social media platform did I meet today's guest?? - Find out where Tim and I had our first meet-up with other podcasters! - Tim breaks down why it's so important to get the first draft done! - How to increase sales with the help of Amazon! - Tips on marketing your book! First timer in the self-publishing game? Tim has some great ways to improve book marketing! - Apple vs. Kindle?! - Selling your book nationally vs. internationally Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! Begin Self-publishing.com – Tim's website! Check out Tim's books! Guest: Tim Lewis (@stonehampress) is the author of six fiction books, host of the Begin Self-Publishing Podcast and Social Media Marketer. With over 18 years experience in IT development and management in Financial Services Industry, Tim is now working in the world of writing fiction and publishing, looking to provide solutions for other self-publishers. Company: Stoneham Press Ltd (@stonehampress) is a London-based company formed to publish books by its founder and provide services and tools to self-published authors to allow them to publish, market and manage their publications more successfully. Founded by Tim Lewis (publishing under his full name Timothy Michael Lewis), Stoneham Press is dedicated to providing information and services to other self-published authors. Tim is the host of the Begin Self-Publishing Podcast – which you can find at beginselfpublishing.com. Great Quotes: "Getting that first draft out is very important." – Tim Lewis "Once you have the first draft done it means that you then have a project that you're working on and your much more likely to get it finished." – Tim Lewis "How you start self-publishing depends a large amount on what you are trying to achieve." – Tim Lewis "Most of the money is in e-books." – Tim Lewis "The actual margins in book store distribution is actually very, very, very low." – Tim Lewis "Amazon in terms of e-books are not that big in the rest of the world." – Tim Lewis "Success breeds success." – Tim Lewis "Amazon itself is a marketing engine." – Tim Lewis "If you can get that jumping up from category to category and get more and more sales, Amazon itself will generate sales for you." – Tim Lewis Links to Mentions in This Podcast Episode: Stoneham Press Podcast Movement 2018 Scrivener Write, Publish, Repeat Create Space Kindle Direct Publishing (Amazon's KDP) IngramSpark KOBO NOOK from Barnes and Noble Smash Words Draft2Digital PublishDrive StreetLib Instafreebie Publish on Apple Book Bub Fiverr UpWork Vellum (for Mac) Reedsy Read more: Shownotes for How to Begin Self-Publishing with Tim Lewis

Sales psychology. Do you have to be born good at it? Or, if not, how can we all improve our sales — the right way!? That's the theme behind this week's interview with esteemed guest, the Hardcore Closer Ryan Stewman! He takes a no B.S. approach to life and today reveals valuable tips, tricks, and practices to get you mad profits using smart sales psychology in your writing, phone conversations, and even text messages. A few exciting highlights include:– Details of Ryan's childhood and how he got into sales. – Are people born a great salesperson or can it be learned? (You'll love Ryan's thoughts!) – How do customers make a buying decision? – Even if you are a terrible salesperson, how can you still close all your deals? – Why both empathy and confidence is key in sales! – What every person selling something should do (but hardly anyone does). – Preparing to hear "no" when selling your product… what's your response? Why is it important to write certain things down before the call? – How to truly understand your product in order to sell it confidently. – Gaining higher quality leads. – How to write with sales in mind via text and other avenues relevant today. – Ryan's written over 1500 blog posts and open to new ideas for content! Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! Check out Ryan's website full of VALUE all around effective sales, sales scripts, and a couple of books for free! HardcoreCloser.com Guest: Ryan Stewman Ryan Stewman, CEO and Founder of Hardcore Closer and Break Free Academy, is a 4x (no, 5x!) best-selling Author, Motivational Speaker, Sales Coach, Podcast Host, Blogger and all around Entrepreneur. He's also a regular contributor to Forbes, Entrepreneur, Addicted2Success, Good Men Project, Lighter Side of Real Estate, Huffington Post, and more. Ryan is best known for consulting with alpha personality business owners on rapidly growing their sales through the use of strong marketing and advertising. With his no B.S., 'take action' approach, Ryan has been able to help high income and high net worth performers make adjustments in their businesses that unleash windfall profits. In the day and age of sales trainers advertising their success by bragging about the private jets and expensive cars they've been able to purchase themselves, Ryan prefers to brag about the mansions and exotic cars his clients have been able to purchase through the utilization of his teachings. His programs have propelled numerous clients from 5 and 6 figure incomes to 7 figure a year earners, and he has a new group he's working on each year in his top tier program "The Tribe." It doesn't matter if you are selling cars, homes, financial services or consulting, Ryan's sales mastery can help you generate higher quality leads, increase your closing ratios, and show you how to charge premium fees for the items you sell. PASSION STATEMENT"I help Salesmen increase their profits by teaching them skills through coaching, consulting courses, etc. Many of us in sales come from a broken past or humble beginnings. I'm passionate about my work because I'm one of them. It's my mission to help those who came up from nothing and those on the rise to break through the socioeconomic barriers that their past has put in front of them, and help them achieve their goals. I love the sales community." Links to Mentions in This Podcast Episode: Melissa Sue Tucker's episode! Zig Ziglar UpWork Tommy Boy (sales movie) Pursuit of Happyness(sales movie with Will Smith) Check out Ryan's Best-Selling Books! (2017) F*ck Your Excuses (2016) Elevator to the Top (2016) Bulletproof Business: Protect Yourself Against The Competition (2015) Kick Ass – Take Names, Emails and Phone Numbers (2015) Hardcore [c]loser Great Quotes on Sales Psychology: "Words really do matter." – Ryan Stewman "If you go to any organization, the sales people are usually the ones making the most money." – Ryan Stewman "I've been confident my whole life that if I can learn something, I can sell it." – Ryan Stewman "I think everyone's an awesome sales person; they just aren't selling what they should." – Ryan Stewman "The consumer makes a decision on empathy and your confidence, not theirs." – Ryan Stewman "They are relying on your intelligence and your confidence to make a decision." – Ryan Stewman "Diagnose somebody, let them know you understand the diagnosis and offer them a solution." – Ryan Stewman "You need to write down a list of reasons that someone would need or want your product." – Ryan Stewman "I'm selling the mid-life crisis, not the corvette." – Ryan Stewman "When you write them down they become real." – Ryan Stewman "It's just them giving you resistance and you already have your rebuttal." – Ryan Stewman "He who speaks the least earns the most." – Ryan Stewman "How will [a customer] ever know if you're empathetic if they haven't told you what the problem is? So you have to ask questions to uncover those problems." – Ryan Stewman "I make the audience feel like they're crazy for not taking me up on it." – Ryan Stewman "Ain't nothin to it but to do it." – Ryan Stewman "Your book doesn't have to be perfect." – Ryan Stewman "It's crucial to learn how to build funnels and how to blog. And a book is a part of that….You've got to learn to sell that way." – Ryan Stewman Read More: Shownotes for Mad Profits Using Smart Sales Psychology with Ryan Stewman