Copy That Pops: Writing Tips and Psychology Hacks for Business

Gaslighting, cat-fished, and other online dating scams...our guest today Jules Hannaford shares all inside her book Fool Me Twice. Plus, she breaks down her best tips and tricks for YOU to share your stories (no matter what they may be) and get your book published and marketed to the masses. A Few Highlights from This Podcast: - Jule's book: Fool Me Twice: Confessions of a Perpetual Internet Dating Neophyte - Copy That Pops Episodes That Helped Jules with Her Book and Marketing! - Episode 011 – Why It's Important to Have a Social Media Strategy with Corinna Essa https://www.copythatpops.com/011 - Episode 012 – How to Set Yourself Apart with Stories with Christoph Trappe https://www.copythatpops.com/012 - Episode 022 – Quick Copy Tip: #StayStrong Edition https://www.copythatpops.com/022 - Episode 043 – The More We Tell Stories, The More Relatable We Become with Stephen Dela Cruz [Book Influencer Mini-Series] https://www.copythatpops.com/043 - Episode 064: Overcoming Entrepreneurshit & Writing a Book with Stephen Dela Cruz https://www.copythatpops.com/064 - Episode 084: #1 International Best-Selling Author and 'Gain Changing' Takeaways with Tom Camp https://www.copythatpops.com/084 - 611-acre farm in Australia - Moved to Adelaide, Australia to teach and then moved to Hong Kong - Started online dating and got scammed a few times - Book is all about the online dating, scams, and resources to help others avoid getting "cat-fished"! - The psychology of Gaslighting, and how to watch out for it. - Brene Brown TED talk on Vulnerability - Ted Bundy documentary - The "romance scam industry" is an over $1 billion industry (yikes) - Why Jules wrote such personal stories in a book - Lessons learned, tips, and tricks for writing your book, marketing your book, and getting more media exposure leveraging your book! (Lots of great tips in this episode!) - Allot enough time - Sleep enough and have a healthy lifestyle - Chat with others about your stories (especially if they can help you remember more) - Let go of perfectionism - Add a resource or epiphany section at the end - Twitter communities - Instagram hashtags - Paid ads on Facebook - Book fairs, events, speaking gigs - LinkedIn - Writing competitions - Thrive Global - Canva.com - Local newspapers, magazines, and radio stations - Create a template email and customize it for each send out - MailChimp - Press Release with PRweb.com - Twitter #JournoRequests - Book clubs...offer to skype in free to talk with group if they use your book - Podcasts - Jules will Skype in with your book club, if you'd like! (Email her at Jules@HongKongConfidential.net) - Hong Kong Confidential podcast Our Guest Jules Hannaford grew up in rural South Australia before moving to Adelaide, the state capital, and beginning her career as a teacher. She now lives in Hong Kong, the setting of her first book, Fool Me Twice, which details the pitfalls and abuse she experienced in her online search for love. Jules began writing her book in 2010 when she was involved in an internet dating scam. She decided this was an important story to share with other women to prevent them from becoming caught in the same trap and help them make safer, smarter decisions when dating online. It took a long time for her to muster the courage to share her story after battling the shame of choices that landed her in a dangerous situation she counts herself lucky to have survived. Jules has always had a passion for people and their stories, so she started her podcast 'Hong Kong Confidential' in 2017 to provide a platform for sharing the stories of interesting and unique people in Hong Kong. Just as she knows the importance of sharing their stories on her podcast, she feels that her story can make an important contribution to the safety of those navigating the complicated—and sometimes illusionary—internet dating world. Great Quotes "Listening to your podcast was just awesome! I got so many tips on writing hacks, social media, how to put together a memoir. It was just awesome. I was so thankful I found it!" - Jules Hannaford "There were so many quick copy tips that I used!" - Jules Hannaford Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator [best option to get your book done, live, and #1!] Speaker's Secret Gig List [get more speaking gigs] Click here to access full shownote

Nick Usborne, an expert in copywriting with over 40 years of experience, shares insights on conversational copywriting, emphasizing its emotional connection with audiences. He discusses his unconventional journey into the field, including tales from living in a Byzantine cave in Turkey. Usborne highlights the significance of writing for mobile and integrating visuals for better engagement. He also breaks down the art of mirroring in writing and the importance of authenticity in building trust with clients.

I stood up to ask a question at the Marketing School Podcast's "Marketing School Live 2019" event in Los Angeles last month (July 2019). #MSL2019 The organizers of the podcast and event are Neil Patel and Eric Siu...big names in the marketing and online business space! [Having my own podcast and going on lots of other shows helped me not be nervous to stand and ask a question, by the way! I would have been terrified and likely skipped it in the past]. I asked them both their thoughts about publishing a book as a marketing tool. Neil is a New York Times Bestselling Author. Eric, I had heard, is working on a book and considering self-publishing (and I'm sure it will be a smash hit). So, what were each of their perspectives? Neil's answer surprised me! But, I think it just comes down to your goals and your plan to achieve them. Listen to this quick episode and let me know YOUR thoughts and experience on books as a marketing and business growth tool! xo Laura PS: Neil and Eric also ran the audio of my question on their Marketing School Podcast episode #1087, if you want to check it out! #ImNowFamous ;-p Watch the Neil Patel and Eric Siu Answer My Book Marketing Question Via Video! Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

"Honey, female entrepreneurs aren't a real thing. They don't make any money." The older businessman -- seated across the small mastermind table from us -- dismissed all women in one curt sentence. The problem, however, is that statistics actually support this statement... [watch video below to learn more and hear the rest of the story!] Globally, 97% of female start-ups fail in the first 5 years -- 2x our male counterparts. Why is this the case? • Women complete 2.6x more unpaid work than men do. Shopping for food, preparing meals, cleaning, washing clothes, collecting water, looking after children, family members, and those with disabilities -- this unpaid work falls mostly on women. (Source: United Nations & Newsweek, 2018) • Women are less likely to get funding. Just 2.2% of all venture capital in the U.S. goes to companies founded solely by women. Companies with all-male founders receive funding after their first-round close to 35% of the time, but this is less than 2% for companies with female founders. (Source: Market Watch, 2019) "The SME (small and medium-sized enterprises) finance gap for female entrepreneurs in developing countries at $1.48 trillion." (Source: IFC.org) • Women face greater obstacles in many parts of the world. In over 33% of economies, women do not have the same legal rights as men in freedom of movement and other areas. In some countries, women cannot register a business, sign a contract, or open a bank account. (Source: IFC.org) "1 in 5 women and girls have experienced physical and/or sexual violence by an intimate partner with the last 12 months. Yet, 49 countries have no laws that specifically protect women from such violence." (Source: UN.org ) • Female-led businesses get less publicity and media attention. "When the focus is the economy, only 5% of news stories feature or center on women." "Only 26% of total news coverage in newspapers, radio and television combined [online it's 24%] featured women in 2015." (Source: Report by The Global Media Monitoring Project, 2015) • Women need more access to mentors and peer-to-peer support. "48% female founders cite a lack of available mentors or advisers as holding them back." (Source: Inc, 2015) [A Photo from Our First Meeting in 2018! #GirlPower] *Older businessman not pictured. Our Goal: Reduce the failure rate for female businesses by 50% before the year 2030 How? A lot needs to change. We know we can't tackle it all. But, instead of just being angry at a rude comment (and discouraged by statistics and obstacles), we decided to take proactive action forward...It was the spark to ignite the Who Run The World movement! [WRTW, for short!] Training. Support. Community. We provide women growing businesses with the right tools, in the right order, at the right time ...in an extremely cost-effective way! Sharing our own skills and international networks, we've also formed collaborations with some of the most credible and well-known female entrepreneurs in the world. Our growing community is founded on the power of mentorship and peer-to-peer support. The fire is lit! Will you join the movement? Learn More at Who Run The World here Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)] Click here to access full shownotes for this episode

Digital marketing strategies around copy, visuals, social media tactics, videos, and more from Founder of Tintero Creative and #1 bestselling author in over 9 categories on launch day! Valerie's been in the social media space for over 10 years and breaks down how to leverage it to grow our businesses and help with book launches too! A Few Highlights from This Podcast: Bestselling Author Wall of Fame How Valerie and I met at Social Media Marketing World 2018 on the live stage- How is "thinking like an architect" helpful in marketing and business? Valerie's connection with Pat Flynn of Smart Passive Income Why work-life balance important (and different for everyone) What's working right now in social media and marketing….in terms of copy? What's working right now in social media and marketing….in terms of visual images, videos, etc.? How to increase your impact, influence, and success online in a noisy world? Best post types that get the most engagement from people on social media. Canva.com Valerie's Book: We're All Ears: How to increase your impact, influence, and success online in a noisy world. Why write a book? What opportunities did Valerie start getting even before the book was done? Influencers in book tactic "Street team" launch details How Valerie got more reviews #1 Bestseller in 9 categories + #1 Hot New Release in 11 categories Fun things mentioned: Goats and "Feed a poodle" Our Guest Valerie Morris is a digital marketing strategist who believes that you can be successful in marketing AND have balance in life. She understands social media growth tactics and how they fit in with other digital marketing disciplines. Valerie founded Tintero Creative, a digital agency based in Colorado. Valerie is active in the digital community in Denver and a speaker at Denver Startup Week, SocialRock, Fuel Your Influence, and other innovative events. She is also the author of the book We're All Ears: How to increase your impact, influence, and success online in a noisy world which I'm proud to say hit #1 bestseller in 9 categories on her launch day (she's a client case study of mine!). When Valerie "shuts off" her devices, she can be found running around with her dogs, doing Pinterest projects, or searching for the best queso this side of the border. Learn More: TinteroCreative.com Great Quotes "Pay attention to what the shiny objects are...so you are one of the early adopters of it." - Valerie Morris "If you are able to start conversations and keep conversations going, you are going to get a lot more traction from that post, so ask questions!" - Valerie Morris "People love talking about themselves, so if you can ask questions, you are going to get get more people making comments...then comment back and keep the comment string going and give more life to the post." - Valerie Morris "When people are scrolling through the newsfeed and see a bunch of people liked or commented on the post, other people think, 'Hey, I should like and comment on this post too.'" - Valerie Morris "Make social media copy as conversational as possible and you'll see a lot better results." - Valerie Morris "You just need to be real." - Valerie Morris "People like people who are interested in them. So, by your asking a question back...you're building rapport." - Laura Petersen "The biggest thing is: catching people's attention." - Valerie Morris "Use emojis to make it look like they are bullets or checkmarks. Those kinds of things can help people digest information really quickly." - Valerie Morris "When it comes to social media copy, things are evolving every day." - Valerie Morris Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator Speaker's Secret Gig List Click here to access full shownotes for this episode

Dominatrix + copy tips? Yes! Becoming a badass in life and business requires you to stand in your power and be super comfy with being unique! This completely relates to copy. So many times people ask, "What's the best word to use here?" Or, "How can I improve my copy?" These are fabulous questions and being committed to improving is the first step! But, no two people speak alike, so your copy shouldn't sound like anyone else. It should sound like you. But if you don't feel confident to step up as you, purely, in your writing -- this is impossible and people will sense it. You won't attract all the right people that you could! My guest Dana Pharant knows ALL about standing out and being unique. Her personal brand of the Inner Dominatrix pushes people out of their comfort zone, challenges their preconceived notions, and has them stepping into a fierce determination to rock their Bold, Sexy Fun-Filled Lives! A Few Highlights from This Podcast: - How we met, in my free Facebook group for new authors. (And then met in person in San Diego when I was still in the first trimester of pregnancy and sick! :-P ) - Shout out to Davide Di Giorgio, a professional speaker trainer. - From McDonald's to massage therapy to running your own coaching business...what was Dana's journey into business? - The personal story behind getting into the dominatrix world - When did Dana decide to overlap business and "kink" or the dominatrix world? - How was it making such a bold choice? ...that seems very outside the norm for professional business - Was it worth the risk? - Do you recommend others take big risks in their messaging? Branding? Communication? - How can we psychologically challenge and transform limiting beliefs...with simple questions? - Should we "welcome other people to judge us"? What does that mean and what implications does it have? - How do we find what makes us polarizing or unique in business? (to help with our communication and copy) - How can we use "confirmation bias" and different questions (for practical woo!) to slowly, but completely, change our mindset and have a powerful effect on our minds and success. - Advice on how to step into being more polarizing. (Hint: The safe way...'what bugs you in your industry?'...'what charities do you love the most?') - Kiva.org - microlending to people around the world! "A hand up, not a hand out" - as Dana describes it. - How "Bro-Douche Marketing" bugs Laura and is planning spoofing videos on it! - What do you mean by "money is not real"? - You Are a Badass at Making Money: Master the Mindset of Wealth by Jen Sincero - I talk a lot about psychology on this show...in your work with clients you say, "You're doing all the right stuff so what's preventing you from making that bigger impact? Have you given away your power?" - What advice to someone listening could you give for them to take back their power and psychologically step back into their path toward achieving what they truly want? - Why did Dana decide to write books? Beyond Fear: Daily Inspiration to Ignite Your Power and Reclaim Your Life -- in 2014 The Inner Dominatrix Guide: Become a Badass in Business -- in 2018 - What has being an author done for you and your business? - Best advice for someone working on their first book? Our Guest Our guest, Dana Pharant, has 20+ years in the wellness and stress management fields, has built a 7-figure business, and is a two-time #1 bestselling author. Dana is the leading authority at teaching her audiences health habits, mindset strategies, and authentic presence so they can tap into their inner power, be top performers in their field, and stop caring what others think. She's also a 2-time award-winning speaker and sought-after coach, Dana is committed to living life in command of her feminine power and helping others connect with their Inner Dominatrix. So, let's see what we can learn about writing tips and psychology hacks from THE Inner Dominatrix! Learn More: DanaPharant.com Great Quotes "[My brand is] brilliance with a dash of cray-cray!" - Dana Pharant "When you're in a deep trance, you have the ability to reprogram...you imprint at a very deep cellular level the change, that would take years of cognitive processing to do, if ever." - Dana Pharant "There's no room for doubt in the dungeon." - Dana Pharant "I use other people's judgment for fuel for myself." - Dana Pharant "What if THAT'S actually a lie?" - Dana Pharant "I like 'practical woo'!" - Dana Pharant "You've got to put a ball-gag on your monkey mind!" - Dana Pharant "I love going to networking groups now -- half the room will be in shock and horror, and the other half were secretly passing me notes that they wanted to talk to me." - Dana Pharant "The more in-your-face I am with people, the more I create a very defined line." - Dana Pharant "Welcome the judgment." - Dana Pharant "It's always worth [writing a book], even if the book sucks." - Dana Pharant "The very act of actually hitting the 'publish' button on a book...actually says a lot to people." - Dana Pharant "Having your name on the front cover of a book is powerful." - Dana Pharant Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator Speaker's Secret Gig List Copy That Pops episode 185's full shownotes

At Marketing School Live in LA run by Eric Siu and Neil Patel, there was a session that Eric (CEO of Single Grain) lead a discussion with Yaniv Masjedi (the CMO of Nextiva) and they shared 5 of their favorite copywriting hacks...quick, easy phrases to use or swap to improve your copy, headlines, and more. 5 Turbo Copywriting Hacks "the right way" "the laws of ___" or "The X number of laws for ___" turbo "it simply works!" instead of "demo," say "personalized webinar" These five items are fast and easy to start using right away to improve your copy. Try them out in headlines, blog article titles, video titles, email subject lines, landing pages, Facebook ads, and more! Then, let me know what works for you! I'm @LaptopLaura on the social channels! Links Marketing School Podcast THE BEST (FREE) BOOK WRITING RESOURCES Head over to CopyThatPops.com/free Where you can get access to some new free training. An hour-long workshop I call the "Book Profit Blueprint" Email training material sent to you spread out over a few weeks to share more insights A great book writing checklist And more! All free, in exchange or your email. :) Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)] Read & Learn More: CopyThatPops.com/185

Live and hitting #1 bestseller on Amazon today in multiple categories, it's Kelsey Henry from Positively Delighted! CopyThatPops.com/kelsey will take you there to see it! Link Outs: • CopyThatPops.com/128 - Lego Method to Write Your Book Without Stress • Kelsey's book live on Amazon now About Kelsey: Kelsey Henry from Positively Delighted is a singer/songwriter, positivity coach, coloring page creator, digital nomad, and host of The Positively Delighted Show podcast. Her passion for positivity and self-esteem began during her unique childhood growing up roadschooled in an RV from ages 11-17. She is a certified Canfield Success Trainer, Happy For No Reason Trainer, and Laughter Yoga Leader. She uses these programs to help others create a positive mindset and a life of delight, laughter, and fun! You can find her traveling the country and running her business on the road from her converted glamper CR-V. She loves smiling and is always trying to make her inner roadschooled kid proud. Advice for other authors from Kelsey Henry…#34 bestselling author case study! "Having an outline is CRUCIAL for writing the book. It helps you stay on track and know where you're going. If you're getting stuck on putting the outline together, just start writing a chapter and see where it goes. I was so stuck on putting together my outline, until Laura gave me this advice! After writing a chapter, I knew exactly what direction to go in and put my outline together quickly. Remember to have fun with the process and with everything you do, honor yourself. Create something that you can be proud to share. It's easy to get caught up in what others will think of you. My book is my life story. If people don't like it, it's going to feel personal! But I still have to share it because it's going to help the people who do like it. Also, give yourself lots of pep talks! You are your biggest cheerleader through this process." Take Action Now! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] BESTSELLING BOOK ACCELERATOR: How to write a great book & hit bestseller! [not free ;)] -------- Learn more + free resources to help you improve your writing and books. Thanks for listening! xo Laura

Psychology of sales from a Master Salesperson....Gamification for sales success...hold to be more bold for bigger success in business and life...and more! That's what in store for you in this episode with the incredible Chris Cumby! A few podcast episode highlights: Chris lives in the Emerald Coast of Florida but is from Toronto Advice for people going through big changes or big moves What is "The Hero Within"? Good advice: Have a Coach Brendan Bouchard Abundance by Peter Diamandis Bold by Peter Diamandis Visioneer: The Peter Diamandis Story - Nick Nanton - SpaceX What is the root of the word "selling"? P.O.S.E. to Close Story Brand by Donald Miller Tips from how Chris closed million dollar deals How to play the game every day to win in business The story of the two wolves and how that applies to our psychology of all we do. 6 Powerful Questions to ask yourself… Who am I? What do I want? Why do I want it? What feeling will I feel when I get it? Why do I want that feeling? Why is that feeling missing now? The "ABCD" of journaling and goal setting How to set yourself up to win everyday ChristopherCumby.com (for free book, The Game, etc) KickAssSalesGame.com Our Guest Serial Entrepreneur, Sales Expert, and Coach, Christopher Cumby, the "Kick A$$ Sales Guy" works with organizations and individuals to master their game in both business and personal development. Christopher is the founder of Integrity Marketing Inc., and co-founder of both Think Bold, Be Bold Ventures and Mavericks Mastermind. He is the author of "The Success Playbook," and founder of The Success Playbook Series, a complete step-by-step process designed for the go-getters to advance to the top of their game. With 20+ years of experience in the industry, Cumby has mastered the gamification of money making in sales and revenue. After coaching and mentoring countless business owners, CEO's, and other high-profile individuals, he found a consistent trend with their results. It was clear that utilizing gamification in selling brought out the competitive spirit of his clients, helping them level up their skill set and show up with a positive mindset. Christopher now helps entrepreneurs to launch their sales strategically using step-by-step tactics, ensuring they win and have fun in the process. Cumby has been featured on The Brian Tracy T.V. Show, NBC, ABC, CBS, and Fox networks. He has also been highlighted on numerous podcast shows on iTunes and other platforms. Christopher's expertise can be summarized as "helping those around him achieve positive growth while making a ton of money in the process." Great Quotes "Walk as far as you can see, and you can see a little further." - Chris Cumby "Win the day, today." - Chris Cumby "There's magic in the start!" - Chris Cumby "If you have tons of testimonials...why not share all that?" - Chris Cumby "I think when you started getting the haters, you know you've really made it!" "There's an emotional connection to someone else who's gone before you." - Chris Cumby "You can't outperform the image of yourself." - Chris Cumby "When you write goals, you own it in that moment." - Chris Cumby "When you know who you are, you'll know what you want." - Chris Cumby "85% of people want to write a book, but not many do." - Chris Cumby Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator Speaker's Secret Gig List

How can you craft a talk, deliver dynamically, and book a spot on the TED stage? If you have a purpose in your business and stories to share with the world, this is the episode for you as we sit down with TEDx Orlando's co-organizer Thomas Waterman! Psychology, Leadership, Vision, Purpose-Driven, TED Talks… …these are a few of the keywords from the notes I took during the conversation with today's guest who is similar to me in that he loves interacting with people, studying psychology, and finding ways to help the audience he serves. A few podcast episode highlights: – Hello from San Diego Startup Week (at the San Diego Convention Center) – P.S.T. Method (my method for helping new authors go from "no idea and overwhelm" to "awesome, detailed outline) – Johanna Walker on Episode 180 – more advice about speaking on stage! – How to win an election (the psychology of winning!) – Why is for-profit business actually able to help more people than nonprofits, when done right and with purpose? – The differences between TED and TEDx – There are over 3500 cities running TEDx events! – How does someone become one of the speakers on stage for TED? (Insider advice! And it may surprise you!) – TEDx Orlando's main website: http://orlandotedx.org – What matters to TED (headquarters)…so you can get featured on their main website! (Which can lead to millions of views on your video and change your life!) – How TEDx organizers help speakers to make sure their talk resonates – Tips for someone to speak well on stage – TEDx talks are usually about 8 to 18 minutes (and Thomas shares how/why) – How to Use a Paper Towel TED Talk by Joe Smith – Why an alligator was on stage in Orlando! – Does Thomas recommend "applying to tons of speaking events" or take another approach (to get speaking opportunities)? – Davide Di Giorgio teamed up to bring you More Speaking Gigs (here) Our Guest Thomas Waterman believes in showing people what makes them special and empowering them to use their powers, so they can make the world a better place. This belief led Thomas on his own growth journey, where he leaned in to face his fear and misalignment in life. This meaningful self-reflection inspired him to quit his job and immediately pursue his purpose. The entrepreneurial route became his path to find meaningful work and fulfillment in daily life. He chose a direction and aligned everything in his life with it. This alignment inspired him to co-found Purpose Pioneers. Thomas makes his yearly presence on the TEDx stage as a co-organizer for TEDxOrlando. He's a Board Member of the 15 Lightyears Foundation, Industry Fellow & Entrepreneurial Coach for the Blackstone Launchpad at the University of Central Florida, the largest university in the country, Mentor for the Horizons Scholars Program, and an Alumni of Starter Studio, Orlando's leading tech business accelerator, where he founded his first venture, BackStory. Great Quotes "Build unique, individual, meaningful relationships." – Thomas Waterman "Get out of that state of judgment…I'm right, you're wrong…get in the field of openmindedness and curiosity." – Thomas Waterman "80% of what we do is helping people overcome unconscious blocks…20% is the tactics." – Thomas Waterman "Getting on the stage does add value." – Thomas Waterman "[Speaking at TED] does add value for anyone who wants to build their brand." – Thomas Waterman "We have in-depth coaching calls and two in-person practices [for TEDx speakers]." – Thomas Waterman "It's helping people get clarity about the message that matters most to them." – Thomas Waterman "If you do stumble or start feeling anxious…pause. Take a deep breath. People want you to succeed." – Thomas Waterman "People care less about what you're saying and more about how and why you say it." – Thomas Waterman "It's about taking some kind of action and seeing if it serves you." – Thomas Waterman Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator Speaker's Secret Gig List Read More Back at the podcast's full shownotes for this Copy That Pops episode!.