Copy That Pops: Writing Tips and Psychology Hacks for Business

4 examples to convince you once-and-for-all that the Oxford comma is non-negotiable. Today, let's talk about a nerdy debate that continues to rage. But, my dear listeners...there is only ONE CORRECT answer to question… "Oxford comma or not?" ----- PRODUCT SHOUT OUT ----- I use the Owlet Sock to keep track of my 3-month-year-old's heart rate and oxygen level as he naps and sleeps. It's a game-changer as a new parent! Lifehack. :) ---------------------------------------- What is the Oxford Comma anyway? Another name for it is the serial comma. It's when you put a comma before the and in a list of 3 or more things. For example, "I love the movies Die Hard [comma] Just Go With It [comma] and Independence Day." Should I use it? Yes. Always. Why? The short answer is because it's more clear. Some argue it's a stylistic choice and to 'just be consistent in your usage.' Okay, fair enough. But, there is no denying that writing with the extra comma is more clear! Here are 4 examples to convince you. 1. How many seats at the table do we need? • Without the Oxford Comma: "I ate lunch with my grandparents, Liz and Kyle."• With the Oxford Comma: "I ate lunch with my grandparents, Liz, and Kyle." When you hear this statement, how many seats at the table do you think we need? Well, WITHOUT the Oxford Comma, we could need 3 seats or 5! What do I mean? Without the extra comma, I COULD be naming my grandparents as Liz and Kyle. Therefore, we'd need 3 seats...one for me, and two for my grandparents (whose names are Liz and Kyle. Or, I COULD be naming my grandparents and two additional people named Liz and Kyle (who happen to be the names of my favorite cousin and his wife). Therefore, we'd need seats for my grandparents, Liz, Kyle, and me...that's 5. Therefore, if -- as in this case -- Liz and Kyle are not the names of my grandparents an Oxford comma is essential to make that clear. 2. Are JFK and Stalin stripping again? There's a funny meme image that goes around that reads, "We invited the strippers, JFK, and Stalin to the party." And it is accompanied by two images...one with the Oxford comma showing 2 female strippers, JFK, and Stalin (so 4 people) and another without the comma showing JFK and Stalin as strippers (2 people). 3. Can you even talk to toast? I'll include it and the stripper image in the shownotes!...is "I had eggs, toast, and OJ." With the serial comma, it shows you are naming 3 things you had for breakfast. Without the serial comma, it is as if you are saying "I had eggs" TO toast and orange juice...like toast and orange juice are a person you are talking to about your breakfast. Long story short, there is no denying that the Oxford comma makes your writing more clear. And isn't that an element of what makes our copy pop? What makes it compelling? We want to be clear and understood! I can tell you that when I read lists without the Oxford comma I spend too much time trying to figure out the intended meaning and get annoyed by the author. If I do that, I am not alone. (There are lots of writing nerds out there -- let's start a club...we'll meet on Thursdays ;)). So, don't annoy your nerdy audience...use the Oxford comma and be crystal clear. Okay, I think there are still some folks unconvinced...who cares about being crrryyyystal clear if it requires extra punctuation!? 4. The $5 million dollar comma One final example for you... Not using the Oxford comma could cost you $5 million! Take Oakhurst Dairy and their shipping department — there was an overtime dispute between the company and its drivers. And the whole thing hinged on the lack of an Oxford comma! According to a History 101.com article entitled "30 of the most expensive mistakes in history"... "Lawyers representing the drivers argued that a sentence in a contract the employees all signed needed the oxford comma to clarify that overtime pay was forfeited in a specific situation. "That comma would have sunk our ship," the drivers' attorney David G. Webbert told the New York Times. The company settled the lawsuit by paying the drivers a total of $5 million. That's one expensive comma!" ---------- Noooowwww are you convinced?? That's it my nerdy copy compadres! Remember that the Oxford comma is more clear and cost-effective! :-P Talk again next time when we'll find more ways together to write copy that pops! :) Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)] Click here to access full shownotes.

What is hypnosis? What is "a practical psychic"? How about spiritual coaching? We cover all of these parapsychological topics plus book writing, bestseller launching, and more with our guest Priscilla Keresey. A Few Highlights from This Podcast: - Journey to where Priscilla is now - What is hypnosis? - What is spiritual coaching and how can it help you? - Best tips for writing and publishing your book - Priscilla's first bestselling book of 2019: Self-Esteem Solution: The Breakthrough Plan To Overcome Obstacles, Determine Your Destiny, and Pursue Your Extraordinary Life - Priscilla's second bestselling book of 2019: RISE & Shine: Your Day-By-Day Guidebook To Healthy Self-Esteem Our Guest Priscilla A. Keresey is a trained professional in hypnosis, spiritual coaching and psychic mediumship readings with clients all over the country and the world including Israel, Russia, and Canada. Since 2002 when she was certified by the National Guild of Hypnotists, Priscilla has been working with her clients as the "practical psychic" who understands that people are seeking guidance from someone who speaks in terms that are relevant, treats readings like the important business they are, and understands that her clients expect something of measurable value for the money they're spending. In January 2003, Priscilla began studying at the Seminary of Spiritual Peacemaking as well as opened her first office where she offered free and low-cost workshops on Spring Cleaning for Mind, Body and Spirit, Creating Prosperity, The Power of the Inner Mind, How to Set Intentions for Success, Meditation, How To Pray, and her most popular: Developing and Using Your Own Psychic Abilities. In 2004 she began lecturing at New Age conferences, health clubs, fraternal organizations, women's groups, libraries, schools and at workplaces on a variety of topics related to the power of the mind, and then graduated from the Seminary with an M.A. in Divinity and was ordained in Israel in November 2005. Over the next four years, she not only kept up with her various industry endeavors but also created and taught a highly-effective six-week empowerment program for female inmates in the NYS Correctional System – a course that has been offered eight times since its inception. Priscilla has continuously strived to diversify her professional efforts, functioning as a guest minister at the Albertson Memorial Spiritualist Church in Old Greenwich, CT while teaching workshops on self-esteem, hypnosis, psychic development, and mediumship skills. She has published multiple books including "It Will All Make Sense When You're Dead, Messages from Our Loved Ones in the Spirit World", "Nobody Gets Out of this Alive, More Messages from Our Loved Ones in the Spirit World", "The Self-Esteem Solution", and a series of self-help e-books and audio files that she authored and produced called, "Live & Learn Guides™." She also co-created Putnam After Dark, a series of monthly events at the PV Grange highlighting the paranormal with speakers including S.P.I.R.I.T.S. of Hudson Valley Paranormal Investigators and author and UFO investigator, Linda Zimmerman. Currently, Priscilla is President of the Putnam Valley Free Library Board of Trustees, and a member of the Putnam County Historical Cemetery Committee. She founded, and for the last 10 consecutive years has run, the very successful Putnam Valley Psychic Fair and is also teaching an ongoing mediumship development circle by teleclass. For additional information or to contact Priscilla, visit her Facebook page at facebook.com/APracticalPsychic, her website at apracticalpsychic.com and liveandlearnguides.com or via email at priscilla@apracticalpsychic.com. PERSONAL BIO: • Raised in West Hartford, CT and Rindge, NH. • Graduated from the College of the Holy Cross in 1984. • Served as Art Director at Cornell University before beginning a long freelance career as a graphic designer, working for various Madison Avenue advertising agencies and Hunter College in New York City. Priscilla has traveled the world as a high altitude mountaineer, enjoying technical rock and ice climbs on mountains in the US, Canada, Argentina, Russia, Africa, and the French and Swiss Alps. Her favorite things to do are writing, studying and striving to grow closer to Spirit, traveling, and spending time with her animals outside in nature. Great Quotes "All of our memories...are contained within our spirit, our soul, our subconscious mind, whatever you might wanna call it, the part of us that never dies." - Priscilla Keresey "Nothing is written in stone." - Priscilla Keresey Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator [best option to get your book done, live, and #1!] Speaker's Secret Gig List [get more speaking gigs] See More! For full shownotes click here!

Life-saving book out now! My biz bestie shares her story of losing both her parents to cancer and how that pushed her into a life of pursuing how to heal naturally. Food Heals: Physical, Emotional and Spiritual Stories to Nourish Your Soul and Transform Your Health is available now on Amazon! Plus, this book includes 39 additional stories of overcoming chronic and degenerative diseases by influencers in the health and wellness space plus everyday people just like you and me. Listen to this episode to hear: - more about the Food Heals book and why everyone should check it out (and the new documentary Game Changers produced by Arnold Schwarzenegger, James Cameron, and Jackie Chan) - a few sounds of baby Evren ;) - 5 important lessons learned and insights around writing and self-publishing a bestselling book on Amazon 5 Lessons Learned / Insights: Here are some good lessons learned about writing a book and self-publishing it with Amazon that I learned (or added to my knowledge data bank!) by working with my biz buddy and client Allison Melody on her incredible book! I hope these help you too on your journey. Listen to the episode above to hear more about each: Customers cannot buy the Kindle book from the Kindle or Amazon app...you have to purchase it from Amazon.com directly and then you can open and read it inside the app afterward (why? because Apple collects a percentage of the money spent on digital purchases within apps on its devices, and Amazon is not okay with that) Amazon has changed, yet again, how to reach out to tech support -- my hack that I teach my students in the Accelerator [copythatpops.com/accelerator] for how to get up to 10 categories they can rank well in. Now you put in your phone number for tech support to call you back. Book design contests for your artwork is a fun process and great way to do "A" Attraction-Based Marketing. I use 99 Designs [copythatpops.com/99designs] and have a contest going now for a Book That Pops book! Allison used it too and her book is striking! Get quotes in advance for your book from influencers to use on the cover and on the book's product description for instant social proof from the moment you publish! Scrivener [copythatpops.com/smac or copythatpops.com/spc] tech support is 50-50...I love them, but they haven't been 100% helpful/professional Ping me with questions so I can make tutorials to share with you and help futher! Plus, copythatpops.com/free is where you can get more book writing and self-publishing resources! Talk again soon where we will work together to write copy that pops! xo Laura Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)] To access full shownotes click here!

3 examples of how to instantly improve your writing that are as helpful as Wolfgang Puck and Rachel Ray in the kitchen! This quick copy tip will have your copy popping in under 90 seconds! Full shownotes here.

This quick copy tip will help you to facilitate bonding and business relationships between yourself and your group members in a Facebook group, LinkedIn group, Slack channel group, inperson group and more! Original copy is from Travis Chappell of Buildin Your Network, shared out by Ronsley Vaz of We Are Podcast, and now reshaped by me! I'm going to add this in my free Facebook group at copythatpops.com/facebook (for aspiring bestselling authors!). Head to my insta to see pics from Travis' event in Las Vegas + book prelaunch party! (I'm at @laptoplaura) Link outs to episodes with: Ronsley Vaz Travis Chappell Melissa Tucker Plus: Pat Flynn's smartpassiveincome.com Sdentrepreneursgroup.com Head over here to access full show notes.

Another -- by popular request -- second-round interview with a past guest who is an expert in psychology, copywriting, and even book writing and book self-publishing too! Brian Ahearn applies proven science and psychological research to be more successful in business and in life. Listen to this action-packed episode if you want tangible tips and fascinating stories that illustrate the power psychology has to influence people. A Few Highlights from This Podcast: PART 1 - 147: Psychology of Persuasion for Entrepreneurs with Brian Ahearn copythatpops.com/147 - Savvy advice for people on introducing themselves at networking events - A full overview of the 7 principles from Cialdini's books Reciprocity Liking Consensus Authority Consistency Scarcity Unity Plus: - Specific email wording examples to improve compliance with requests - The 'personalize i' + 'ask a question instead of giving a command' - The 'does this answer your question?' closing — so savvy! - Engage the principle of consistency and ask instead of tell - How Brian helped get $700,000 back using the power of psychology - How to get more volunteers for a charity event - Want more on Dr. Cialdini's work? Check out Influence and Pre-Suasion - New book out: Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical - PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical PART 2 - We talk about Brian's new book, when he started writing it, and lessons learned to make it finally come to life - Remember to check out my Bestselling Book Accelerator when you are ready for more help at CopyThatPops.com/accelerator - And free resources can be found at CopyThatPops.com/free - Apply psychology to be more effective and ethically persuasive in our writing and communication...in business...at home...on social media...with kids...and more! - Persuasion vs. manipulation - Applying psychology in business, at home, in social media, and more - Business case studies like J.C. Penney and the pricing lesson they learned (Does it REALLY matter to price something $497 versus $500?) - How did Bernie Madoff scam so many people? - How to change behavior, not just people's thinking, to be more effective with sales in your business - Tips for persuasion in social media, email copy, and ending a piece of communication after you've helped someone - Brian's best advice for someone writing and self-publishing a book - Shout out to Kwame Christain of the Negotiate Anything Podcast. Listen to our conversation here at copythatpops.com/105 - Voice Dream app! (have any text read to you!) Our Guest Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. A dynamic international keynote speaker, trainer, coach and consultant, Brian specializes in applying the science of influence and persuasion in everyday situations. He is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer® designation. This specialization in the psychology of persuasion was earned directly from Robert B. Cialdini, Ph.D. – the most cited living social psychologist in the world on the science of ethical persuasion. Brian is one of only a handful of people certified to lead the Moment Maker Workshop, which is based on Robert Cialdini's New York Times best-selling book Pre-suasion. Brian just came out with his first book - Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. Great Quotes "People love sales." - Brian Ahearn "People love the feeling of getting a bargain." - Brian Ahearn "Numbers ending in 7s and 9s tend to sell a lot more." - Brian Ahearn "Especially in sales, asking the right questions early on really helps [get behavior change]." - Brian Ahearn "This is not manipulating somebody into a 'yes' position." - Brian Ahearn "People will naturally stay in the pattern they're already in unless we do something to break that." - Brian Ahearn "People are more motivated to avoid loss than to gain something." - Brian Ahearn Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator [best option to get your book done, live, and #1!] Speaker's Secret Gig List [get more speaking gigs] Click here to access full shownotes

Sell more with stories. As they say, "Words tell. Stories sell." How do you make more money by closing more sales...without feeling like a pushy, sleazy salesperson? Find out on today's interview with an entrepreneur who has experience helping solopreneurs and enterprise-level companies like SalesForce to connect with their customers through effective storytelling and understanding psychology -- to make more profit as a result. Our guest is Yasmine Khater...she's back! A Few Highlights from This Podcast: - Episode 021 found at copythatpops.com/021 is Yasmine's and my first interview! Fun Fact: It's one of my most popular podcast episodes to date! - We met online first and did the podcast interview (linked to above) and then met in person at a digital nomad retreat in Greece in June 2016! - Why Yasmine gave up the digital nomad life and settled back in Singapore - Why Yasmine is transitioning out of the day to day of the 7-figure agency she built in under 2 years to focus on her new ventures - Arctic trip with Robert Swan of 2041 and what she learned about climate change (plus amazing animal sightings!) - Upcoming documentary series (estimated: December 2020) to focus on the people behind the solutions to help our planet - Effective storytelling tips! - What is the Sales Story Method? - How to get past our own barriers, blocks, and 'old narratives' to be more effective sales storytellers - How to improve at storytelling - Using stories in sales most effectively… (1) ID anxiety person is feeling, (2) think of a story from a past client with similar anxiety + the solution you provided, (3) show how collaboration will help them reduce their pain too - What is the Sales Story Lab? (It's coming online soon too!) - What Yasmine learned working with Enterprise-level companies like SalesForce. - Tip: Collect stories of people who've loved working with you and use them in your sales conversations to help prospects see how your solutions will work for them too. - Laura's "Senior Princess" and "Senior Queen" bully story and how it applies to business. - What is the Sales Story Podcast and who can we expect to learn and be inspired from? (Example: the incredible CEO Rosaline Chow Koo! In Episode 01) - Free Tool from Yasmine! "5 Story Tweaks" Our Guest Yasmine Khater is the sales strategist and serial entrepreneur that helps business leaders understand psychology in order to craft better stories that help influence decisions. She runs Sales Story Method and works with leaders through her signature training program Sales Story Labs where they dive deeper and improve how they sell their story without feeling being sleazy, pushy or pretend to be someone else. Some of her clients include Salesforce, P&G, DBS, Swiss Credit, and more. Yasmine hosts the show the SalesStoryPodcast where she interviews CEOs from across Asia on how they use storytelling to scale and grow their business. She has just come back from an expedition to the Arctic and passionate about climate change, she is producing an inspirational documentary of tech entrepreneurs who are building scaling solutions that will impact Asia. Find her at SalesStoryMethod.com and SalesStoryPodcast.com, connect with her on LinkedIn or on Instagram and Facebook. Great Quotes "It's not convincing, it's consulting." - Yasmine Khater "It's simple, but it's not easy." - Yasmine Khater "Sales is not sleazy. It's just problem-solving." - Yasmine Khater "A sale is having a conversation about a problem in common." - Yasmine Khater "People want to share in collective joy." - Yasmine Khater Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator [best option to get your book done, live, and #1!] Speaker's Secret Gig List [get more speaking gigs] Click here to access full shownotes

The baby is here! :) After nearly 3 days of labor, our baby boy was born on his due date of 9-20-2019 at 3:30pm. His name is Evren Petersen Shepard. This quick episode reveals how we came up with the name "Evren" and what it means. (In Turkish, it's pretty cool!). Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] ----- Click here to access full shownotes at Copy That Pops podcast page

True or false: 1. Reaching your customers in a deep and emotional way is a key to successful copywriting 2. Your headline is unquestionably the most important piece of copy you use to reach prospects Answer: True to both! But how can you improve on this? There's a free tool out there that I discovered! It's called the Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute. The URL for it isn't the easiest to say over a podcast, so I made a short link redirect to it for you… Type in CopyThatPops.com/analyzer...And it will shoot you over to the Headline Analyzer! Once there, all you have to do is: 1. paste in the headline you are thinking to use for your blog article, podcast episode, book title, or video title 2. Select the category your business industry falls under 3. Click "Submit for analysis" And it will analyze and score your headline based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline. In addition to the EMV score, You will find out which emotion inside your customer's your headline most impacts: How about an example? Well, I thought about simply titling this podcast as "Emotional Marketing Value Headline Analyzer" When I plugged that in, it gave it a score of 60% and said to put that in perspective, the English language contains approximately 20% EMV words. And for comparison, most professional copywriters' headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines. A perfect score would be 100%, but that is rare unless your headline is less than five words. While the overall EMV score for your headline is 60.00%, your headline also has the following predominant emotion classification: I cannot take any credit since I just used the name of the tool as the title! :-P To test, I added "for Entrepreneurs Who Want to Make an Impact" at the end of it and the score came out as 53.85% with a stronger "Empathetic" and "Spiritual" rating, rather than a balance of all three. Still a strong score. --- For fun, I then put in the title of my first book: Copywriting for Podcasters: How to Grow Your Podcast, Brand, and Business with Compelling Copy And got 21.43% with a balance of the three. My second book Permission to Write a Brand Building Book: For Podcasters - 9 Myths Holding You Back from More Exposure and Making a Greater Impact Faired even lower with 10% and only hitting the Spiritual side! Okay, how about Gary Vee's most recent book? Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too He scored 26.67% and was full Spiritual. What about Brene Brown's book? Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. That scored 44.44% and was full Empathetic. Okay, what about something other than a book title? The top headline on my website CopyThatPops.com right now is "You need a book." How does that score? 50%! Not too bad...with a mix of Intellectual and Spiritual. Fascinating! What about the top headline on my free resources page copythatpops.com/free which reads "Become a Bestselling Author" Eek! That got a 0% and is rated as neutral! What if I tweak it to… "Achieve Bestselling Author Status"? Okay...that's now 25% and purely Intellectual appealing, it says. What about…"Achieve Bestselling Author Status & Reap Rewards"? Okay, even better...that's up to 50%...and still Intellectual focused. I like it. From this exercise for this podcast, I am updating the headline on my page at copythatpops.com/free ...I hope it gets me more email opt-ins and leads! Now it's your turn! Head over there to play around with it and tweak your headlines to get the right score and balance you'd like to test with your next piece of copy or title. Then, come tell me @LaptopLaura on social media or via email Laura@CopyThatPops.com how it worked for you! Talk to you next time when we'll find more ways to write copy that pops! Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)] Click here to access full shownote

Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in? Have you ever seen a Facebook ad with killer copy and wondered how they nurtured their audience later to buy? Well, now you can! I recently discovered Swiped.co ... Profitable Marketing Inspiration & Analysis The place for copywriters & marketing minds to dissect & discuss great marketing examples. How to Use It to Improve Your Copy Just type in Swiped.co … And you can browse through examples of marketing copy and images based on… Niche, like: - Advertising - Arts and Crafts - Beauty - Blogging - Business Opportunity - Consulting - Copywriting - eCommerce - Education - Entrepreneurship - Health & Wellness - Online Business And lots more! You can also search by type, for example: - Affiliate emails - Banner Ads - Call to Action - Checkout - Direct Mail - Email - Email Opt-in - Facebook Ads - Free Offers - Homepage - Landing Page - Long copy - Print ad - Sales Letters - Social Media - and so many more! For example, as a search combination, when I clicked "Online Business" and "Facebook Ad," Swiped.co delivered 7 results of ads from Tai Lopez, Ryan Deiss, GoDaddy, Derek Halpern, Digital Marketer, and Click Funnels. I'll include a screenshot in the shownotes for you to take a look at: Then, you can click on each of these 7 to see more...both the images they used and the copy they wrote with the ads. There are also key takeaways below about why the ad and copy is effective, so you can learn from it too! People ask me all the time, "How can I improve my copy?" The BEST way is to look at examples from others that catch your eye...that make you want to click and go further… Then, emulate them! Don't copy them...but model off of them with your own unique voice and style. So, as a quick copy tip for you today, type in Swiped.co, and check out some examples to help you with whatever you are working on writing for your business right now. Then, come tell me @LaptopLaura on social media or via email Laura@CopyThatPops.com how it worked for you! Talk to you next time when we'll find more ways to write copy that pops! Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)] Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in? Have you ever seen a Facebook ad with killer copy and wondered how they nurtured their audience later to buy? Well, now you can! I recently discovered Swiped.co ... Profitable Marketing Inspiration & Analysis The place for copywriters & marketing minds to dissect & discuss great marketing examples. How to Use It to Improve Your Copy Just type in Swiped.co … And you can browse through examples of marketing copy and images based on… Niche, like: - Advertising - Arts and Crafts - Beauty - Blogging - Business Opportunity - Consulting - Copywriting - eCommerce - Education - Entrepreneurship - Health & Wellness - Online Business And lots more! You can also search by type, for example: - Affiliate emails - Banner Ads - Call to Action - Checkout - Direct Mail - Email - Email Opt-in - Facebook Ads - Free Offers - Homepage - Landing Page - Long copy - Print ad - Sales Letters - Social Media - and so many more! For example, as a search combination, when I clicked "Online Business" and "Facebook Ad," Swiped.co delivered 7 results of ads from Tai Lopez, Ryan Deiss, GoDaddy, Derek Halpern, Digital Marketer, and Click Funnels. I'll include a screenshot in the shownotes for you to take a look at: Then, you can click on each of these 7 to see more...both the images they used and the copy they wrote with the ads. There are also key takeaways below about why the ad and copy is effective, so you can learn from it too! People ask me all the time, "How can I improve my copy?" The BEST way is to look at examples from others that catch your eye...that make you want to click and go further… Then, emulate them! Don't copy them...but model off of them with your own unique voice and style. So, as a quick copy tip for you today, type in Swiped.co, and check out some examples to help you with whatever you are working on writing for your business right now. Then, come tell me @LaptopLaura on social media or via email Laura@CopyThatPops.com how it worked for you! Talk to you next time when we'll find more ways to write copy that pops! Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)] Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in? Have you ever seen a Facebook ad with killer copy and wondered how they nurtured their audience later to buy? Well, now you can! I recently discovered Swiped.co ... Profitable Marketing Inspiration & Analysis The place for copywriters & marketing minds to dissect & discuss great marketing examples. How to Use It to Improve Your Copy Just type in Swiped.co … And you can browse through examples of marketing copy and images based on… Niche, like: - Advertising - Arts and Crafts - Beauty - Blogging - Business Opportunity - Consulting - Copywriting - eCommerce - Education - Entrepreneurship - Health & Wellness - Online Business And lots more! You can also search by type, for example: - Affiliate emails - Banner Ads - Call to Action - Checkout - Direct Mail - Email - Email Opt-in - Facebook Ads - Free Offers - Homepage - Landing Page - Long copy - Print ad - Sales Letters - Social Media - and so many more! For example, as a search combination, when I clicked "Online Business" and "Facebook Ad," Swiped.co delivered 7 results of ads from Tai Lopez, Ryan Deiss, GoDaddy, Derek Halpern, Digital Marketer, and Click Funnels. I'll include a screenshot in the shownotes for you to take a look at: Then, you can click on each of these 7 to see more...both the images they used and the copy they wrote with the ads. There are also key takeaways below about why the ad and copy is effective, so you can learn from it too! People ask me all the time, "How can I improve my copy?" The BEST way is to look at examples from others that catch your eye...that make you want to click and go further… Then, emulate them! Don't copy them...but model off of them with your own unique voice and style. So, as a quick copy tip for you today, type in Swiped.co, and check out some examples to help you with whatever you are working on writing for your business right now. Then, come tell me @LaptopLaura on social media or via email Laura@CopyThatPops.com how it worked for you! Talk to you next time when we'll find more ways to write copy that pops! Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)] Click here to access full shownote