Copy That Pops: Writing Tips and Psychology Hacks for Business

Be a #1 Bestselling Published Author with your book on Amazon and Barnes & Noble...before quarantine is over! On Saturday, May 15th at 12pm PST, Allison Melody and I will meet you online for a fun mimosa brunch (BYOBB = Bring Your Own Booze & Brunch) to discuss how YOU can become a bestselling author in as little as 14 weeks! Join us to get support, accountability, and step-by-step direction from brainstorming...to writing...to editing...to formatting...to book cover design...to pre-marketing...to launching...to hitting #1 on Amazon...and more! You deserve to be an author. Let's do this together. If you are ready to say goodbye to overwhelming analysis paralysis and achieve your authorship goals with a fun, small group of like-minded entrepreneurs...this is your shot. So join us for a FREE brunch to hear ALL THE DETAILS! More info and zoom link in this Facebook event page: https://www.facebook.com/events/720142385464799

UNPOPULAR OPINION: Hanging out with ACHIEVERS is actually HURTING you {psychologically}! Facebook Post where you can write and share your thoughts: We all know the whole 'you are the average of the 5 people you spend the most time with' saying -- I retell it all the time, myself! But, I realized recently how doing this can actually hurt us too. Now, before anyone jumps to write a scathing comment in rebuttal, hear me out... HOW IT HURTS You see your hardworking, successful business buddies start podcasts, write books, and speak on stage. So, you think and feel like "everyone is doing it." You then think and feel "it's too late for me," "I missed the boat," or "I'll never be as good as they are, plus they got such a head start, so I won't do it." SO, YOUR PERCEPTION IS SKEWED The truth actually is that you are just hanging out with go-getters. Most people do NOT start podcasts, write books, or speak on stage. Most people consume but do not create. Most people overthink but do not take action. And, more and more -- did I mention MORE? -- people are coming online every single day looking for the solutions you offer. Looking for YOUR style of speaking or writing. YOUR examples and lessons learned. YOUR wacky humor or calm speaking voice. HOW TO FIX So, I would never advise hanging out with losers to combat this misperception and get you back to reality. The side effects would be too negative. The recipe simply is to recognize where you are. You are in a GREAT place if this post resonates with you. You have a great crew around you. Keep it up. Just because your buds are rockin' it does NOT mean there isn't space and a huge -- and increasing -- demand for your unique twist and style. Audit your thoughts, audit your feelings...and reframe. Do the thing. You know what it is. Do it. FEEDBACK Agree with me? Disagree? Did this help at all? Let's dialogue! Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: Write a great book & hit bestseller! [not free ;)] Click here to access full show notes.

No matter how much you practice at writing copy, you will never get as fast, efficient, and effective as if you use the Funnel Scripts tool from Russell Brunson (Founder of Click Funnels) and Jay Edwards (professional Copywriter). It's like mad libs on crack. For business. You just plug in key information about your business, product, webinar topic, etc. (with lots of examples to help guide you) and then click the "Build" button. Then, it spits out scripts, full pages of copy, ad copy, video sales letters to read off a teleprompter. Like, anything you need for business. It's pretty ridiculous...in a good way. I'm currently testing out a script for this $19 Offer Page for My [Secret] Amazon Bestselling Categories Formula. Hopefully, it will slay and help a lot of people too. Try it out for free with a Headline Script Generator here: PODCAST EPISODE BONUS: Listen until the end for a heartwarming, hilarious surprise. You are guaranteed to laugh and smile. 💕🤣 Then, check out Funnel Scripts...they have a free training on the landing page...and let me know if you try it out! Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: Write a great book & hit bestseller! [not free ;)] Click here to access full show notes.

Do you want to earn income working from home? (Whether you have a child or not...whether you are a mom or not). This episode may also be SO TIMELY for millions of people social distancing at home because of COVID-19. Then tune into this episode! Our guest today shares her story of how she replaced a full-time income in the financial industry (living in the expensive LA area) as a single mom...and how you can do it too. A Few Highlights from This Podcast: - Blog Outpost Group - Single Mommy Tribe Group - How MarketMuse Content Optimization Software Helped Neil Patel Double His Traffic and Rankings - Book: Stay at Home Single Mom: Writing Your Way to Your Happy Ending - How Kimberlee went from the financial industry to writing screenplays, business plans, blogs, ghostwritten books, and more (and how you can too) - What is the rate you can charge for your writing (and should you do it by hour, by word, by project?) - Tips to get your priorities and strategy clear - The biggest mistake to avoid as a freelance writer - Kimberlee answers the question many have, "Should I do work for free or reduced price in the beginning as I build my writing samples, network, and client base?" Our Guest Kimberlee Leonard is the author of Stay At Home Single Mom: Writing Your Way to Your Happy Ending which takes readers on her journey behind establishing herself as a freelance writer so she could stay home with her toddler when faced with a divorce. She is the founder of The Single Mommy Tribe where she helps mentor and support other moms faced with the decision of staying home with the kids or going back to the workforce and The Blog Out Post where she coaches bloggers and writers on how to create a second income to replace their first. Great Quotes "It's about setting your priorities so you meet your goals, otherwise you're always struggling with mom guilt." - Kimberlee Leonard "Don't be afraid to have a little bit of an edge of who you are." - Kimberlee Leonard "'I don't know what we're gonna write if I'm a plumber?' And I said, 'Well then you write about all the DIY things somebody in their house is gonna do because I guarantee they're still gonna need a plumber after they do that." - Kimberlee Leonard Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator [best option to get your book done, live, and #1!] Speaker's Secret Gig List [get more speaking gigs] To access full show notes on making money as a writer from home, please click here.

What's a short-form way to both gain insights on your audience (to improve your copywriting) AND clarify your offers to psychologically attract more clients? A quiz! Brand Impact Strategist Annmarie Rose stops by to break it all down so you can quickly start using quizzes to improve your business and copy. A Few Highlights from This Podcast: - how to attract, engage, and provide incredible value for your ideal audience members using quizzes - how making a quiz is way easier than writing a book or other long-form content, but provides valuable insights for you while also helping your audience clarify what they want and need - the psychology behind using a quiz to build your brand and grow your business - how you can use your audience's quiz results to craft more impactful copy - platforms to use to make a quiz (Annmarie uses TypeForm and Interact) - where in the customer journey to use a quiz and why Our Guest AnnMarie Rose is a Brand Impact Strategist who has spent more than 5 years helping hundreds of coaches, consultants, and course creators clarify their visions, align their online brands and take their businesses to the next level while experiencing freedom and fulfillment in the process. Through her supportive 1-on-1 consulting experiences and actionable online training programs, AnnMarie empowers purpose-driven entrepreneurs to achieve sustainable business success with a clear, compelling message, a streamlined brand strategy, and engaging marketing efforts. AnnMarie is also the creator of Quizness, a framework, and training program that makes it easy for purpose-driving business owners to build their online brands with compelling quizzes that attract, engage and truly serve their ideal audience members. Learn More: AnnmarieRose.comBrandMessageQuiz.com Video of our Interview Look at cute Baby E. So naughty sometimes! Great Quotes "From a psychological standpoint from the business owner in terms of creating something that is going to build your brand, there is a lower barrier to entry with quizzes if you have the steps to set up one correctly." - Annmarie Rose "[…] people say: how long should my book be? And my answer that I want say is: -As long and you want it to be. But people don't want that, they want just like: -Tell me the pages numbers.[…]" - Laura Petersen "[..] I have a specific question that says: "-Which one do you tend to struggle more on your brand building journey, shiny object syndrome or perfectionism?", and then based on that answer I am able to identify which type brand that you have." - Annmarie Rose Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator [best option to get your book done, live, and #1!] Speaker's Secret Gig List [get more speaking gigs] To access full show notes, please click here.

This show is all about applying psychology and improving our writing for online business success, so let's look at TikTok with that lense. In this solo episode with just me -- no interview today -- we'll cover: 1. What is TikTok and just how crazy big is it already?2. My personal experience with it and how I got a video to over 47,000 views at the time of recording this (about 3 weeks...nearly 25,000 views within 48 hours)3. 5 TikTok Tips ...plus 1 bonus advanced tip if you stick until the end! ...and a bonus custom resource to help in your video planning! So... 1. WHAT IS TIKTOK? According to TikTok's website:"TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy." What do they mean by "short-form video"?60 seconds or less (often just 12 to 15 seconds). How do they "inspire creativity and bring joy"? Here are just a few of the things you can do, at the time of this writing, inside the TikTok app: - overlay a huge selection of songs - add visual effects before or after shooting - save a draft (to finish and post later)- turn on a countdown before filming starts- create a "duet" with or "reaction" to another user (play your videos side-by-side)- select a video cover (so you decide the short preview that others see)- upload images to play as a slideshow- and more! A few stats:• TikTok has over 500 million active users, behind only Whatsapp, Facebook, Facebook Messenger, WeChat, and Instagram (according to Datareportal, 2019)• TikTok is 2nd most downloaded app in the world (as of early 2020) 2. MY EXPERIENCE WITH IT + MINI-VIRAL VIDEO I first downloaded the app, then called Musically, sometime in 2019 and posted my first video on November 1, 2019 -- it's a video of 6-week-old Baby Evren in a Superman onesie that we had gotten for Halloween with the Wonder Woman theme song playing in the background. I played with some special effects like slow motion and adding some hears on the screen, even black and white video change up for a few seconds. I had no idea what I was doing but just wanted to play with the tools a bit and see. As I record this, that first video has 100 views. Definitely not going viral. Flash forward to January of 2020 and I started to play with the app more, but this time not only as a creator but also as a consumer. I wanted to see what was working and what caught my attention. I put in some hours while the baby napped or I was waiting for the coffee to brew and took notice of the videos I wanted to scroll and see more of. That's when I made a video on January 28th, 2020 based on a "Get to Know Me" video trend. It's only aout 12 seconds long. You put up three things on the screen that are false, slap them off, and reveal the truth. I did this with the theme of what it costs to publish your book on Amazon, revealing that it costs $0 and Amazon only makes money when you make money. This video has over 47,000 views as I publish this podcast just 3 weeks later. 3. BEST 5 TIKTOK TIPS 1. Hashtags matter but don't bother with the #foryoupage or #fyp hashtag...everyone is using that and it doesn't give the algorithm more info about what your video is and who will love to watch it. 2. Jump on a trend with your own take using music and 'theme' of video 3. Write in just a few words what video is about, add it as text on the video, and make that bit of the video with text as the 'preview' so people can see what the video is about just from seeing the video thumbnail as they scroll 4. People are on it to be entertained in a happy, light-hearted way -- fast. Get right to the point. Don't introduce yourself, re-say things you already typed in the description, or share unnecessary details. People will scroll past you if you don't hook them in the first 3 seconds. 5. Add subtitles on video or even some text context so people can follow along even if their audio is off or really low BONUS PRO TIP - Take a well-performing video on TikTok and run it as an ad on Facebook, Instagram, or other spots. I'm doing this now and it's working well so far! BONUS RESOURCE - I created this TikTok Video Planning Notebook to help you keep track of trending themes, hashtags, and ideas for your content creation on TikTok! It's 8.5"x11" and large print for plenty of space to journal out your video ideas! Check it out and let me know feedback if it works for you. : ) ------------ What else is working for you on TikTok? Let me know. And connect with me on TikTok at LaptopLaura! Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: Write a great book & hit bestseller! [not free ;)] To access full show notes click here.

This show is geared toward entrepreneurs, coaches, consultants, and other business owners who want to do better online with their business by harnessing the power of the written word...and applying psychology while they're at it!... But many people ask me how to make money as a freelance writer...how to get started....or how to make some money on the side with their writing as they grow other businesses... And I actually have a great interview with an expert on that coming up in episode 207 with Kimberlee Leonard. But today for a quick copy tip -- recording as Baby Evren takes a power nap -- I wanted to share what I just learned about recently… How to get paid to write blog articles ...a great spot that aggregates places willing to pay per blog article or per word in an article that looks really promising. Step 1: go to https://moneypantry.com Step 2: in the search bar, type in "Get Paid to Write" Step 3: When you do that, a few blog articles will show up, but the one that caught my eye is titled: "Get Paid to Write: 101 Sites That Pay You $50-$3000 per Blog Post" - click on that one Step 4: Scroll through the industries and content types that places are looking for and dive deeper into the ones that work for you. A few topics:- vacation and travel- inspirational true stories- short stories- politics, news, entertainment- jokes!- education- religion- parenting- lifestyle- business & money Step 5:Write and earn money! And/or hire someone for a low price on Upwork.com and make money in splitting the difference. For example, say you pay someone $100 to write an article that you make $350 for. You keep $250 for project managing and reviewing the article. Not bad! Ping me on social media @LaptopLaura (that's my handle on FB, TW, IG, and TT) if you try this or find this episode helpful! Make sure you're subscribed to this show on your podcast player so you never miss a way to write copy that pops! Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)] Click here to access full show notes.

Quick copy tip for you today about the uber fun punctuation mark called...the semicolon. What does it look like? It's like a colon on the top but a comma on the bottom. Often misused, here are the three main ways to use it correctly when a colon, comma, or period just won't do! WAY #1 To combine two independent clauses (aka sentences that could stand on their own as complete sentences) when their topics are highly related and you want them to sit a bit closer than if separated by periods. For example… Sentence 1: Writing books is fun and effective. Sentence 2: I plan to write and publish more this year. Because these two sentences stand on their own and are highly related, I can combine them with a semicolon! Writing books is fun and effective; I plan to write and publish more this year. A comma wouldn't work because they are independent clauses and a period would make them feel too separate. WAY #2 Use in a list of things that already contain commas for extra clarity. For example, say that you are listing off places you have lived. Naturally, we must separate cities and states with commas. So, we need to separate each city and state combo from each other with semicolons. i.e. I have lived in Orange County, California; Phoenix, Arizona; Rome, Italy; and Regensburg, Germany. WAY #3 Use a semicolon before words or phrases like "however," "for example," and "therefore" when they begin a complete sentence (aka are before an independent clause). Here's an example: "I published a book; however, it was a simple journal and was fast to create." [same as way #1 but those words/phrases may help you remember] --- There you have it: a fun refresher on the usage of semicolons. If you want a silly video that may make you laugh about semicolons, search on youtube for "lonely island semicolons" (or watch below). Watch until the end though… Then let me know if you had a chuckle on social media. I'm @laptoplaura Signing off until next time when we'll find more ways to write copy that pops! Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)] To access full show notes, please click here.

From suicidal thoughts to thriving with intention, Dan Mangena shares a childhood and early adulthood struggling with undiagnosed Asperger's and how he used his gifts to find smart workarounds to help better function socially. Dan used his strength in pattern recognition and a few fascinating books (like The Game: Penetrating the Secret Society of Pickup Artists) to unlock the psychological code for how to engage effectively with others in social situations (after sometimes having to diffuse sexual tension to keep it platonic) and business relationships. Now, Dan coaches others, leads intensive retreats in exotic locations, and is a regular host on a radio program! A Few Highlights from This Podcast: - Aspergers + trauma + suicidal thoughts - Beyond intention paradigm- Book writing journey- Best tips for writing books - The Game: Penetrating the Secret Society of Pickup Artists- Dan's 2019 bestselling book: Stepping Beyond Intention - How to make today a better day Our Guest After receiving a late diagnosis of Asperger's and experiencing what can only be described as life-shattering trauma at the age of just 20, Daniel spent the next seven years struggling to keep these revelations and events from spilling into every area of his life. As a result of his struggles, Daniel built a simple, four-step system called the Beyond Intention Paradigm. Initially built as a lifeline grappling with suicidal thoughts, Beyond Intention was born, transforming Daniel's life from misery to celebration. Through his own struggles, Daniel found a path to lasting joy and purpose and he wants nothing more than to share the tools that saved his life. To that end, he lives by this mission statement: "Spearhead an evolutionary uplift in universal consciousness by awakening people to the importance of their unique role. This that is already encoded in them by way of a deep and often ignored or undervalued passion defined as their Dream." Through motivational speech, Daniel shares his vision of empowerment and joy, as well as via books he has authored, his "Do it With Dan" podcast series (which is available on all major platforms), frequent blogging, articles, and a series of worldwide workshops. Daniel also offers coaching and consultations in groups and in one-on-one sessions. Each of these sessions honors his mission and helps his clients find meaning and joy in their lives. Daniel is also a voracious reader, publicly documenting his challenge to read a book every week. He loves to travel, write and perform as a singer-songwriter, and practice Kundalini yoga, meditation, and Brazilian Jiu-jitsu. He is also an outspoken promoter of entrepreneurial philanthropy, as well as an ambassador for the Mangena Foundation (in addition to working with several charities across the globe). To contact Daniel, go to www.dreamwithdan.com. He can also be found on most major social media platforms with the handle @dreamerCEO. Great Quotes "A big part of my work is stripping away the excuses that people have that they can't have an abundant joyful purpose in their life." - Dan Mangena "I was just kind of juggling the fallout of being autistic versus now because I understand what my gift is, I refer to it as a gift rather than a disability." "Sometimes now when something goes wrong, I am almost excited because now it's another really funny story to tell people." - Laura Petersen "What the law of relativity says is that everything it just is, something becomes positive or negative agreeable or disagreeable based on the story that we attached to it." - Dan Mangena Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator [best option to get your book done, live, and #1!] Speaker's Secret Gig List [get more speaking gigs]

Positivity, Bestselling Books in 16+ Categories, Copy Tips, Writing Advice, and more with our special guest Kelsey Henry! At age 25 she wrote, self-published, and launched her book (hitting 16 categories in the US and 9 in Australia at the #1 spot) in about 2 months from start to finish. You can too! Kelsey reveals how she did it, obstacles you faced but overcame, plus her favorite tools you can use... A Few Highlights from This Podcast: - Background of Kelsey...Pinterest manager...singer/songwriter, positivity coach - Bestselling 2x -- 16+ categories - Tips and tricks for fast writing of your book, even if you have no idea where to start - Things that went wrong with the books - Beyond the book...getting products into stores, selling books and merch at in-person events, speaking on stage - Adult coloring book creation Kelsey's Books: - Book 1: Growing Up Roadschooled: Stories, Lyrics, & Lessons Learned From Full-Time RVing & Life After Roadschooling - Book 2: A Positively Delighted Coloring Book: Color Your Way to Happiness in 30 Days Tools Mentioned: - PressBooks - Grammarly - Canva Our Guest Kelsey Henry from Positively Delighted is a best-selling author, singer/songwriter, positivity coach, coloring page designer, digital nomad, and host of The Positively Delighted Show podcast. Her passion for positivity and self-esteem began during her unique childhood growing up roadschooled in an RV from ages 11-17. Kelsey is the author of two books on Amazon, Growing Up Roadschooled: Stories, Lyrics, & Lessons Learned from Full-time RVing & Life After Roadschooling and A Positively Delighted Coloring Book: Color Your Way to Happiness in 30 Days. She is also a certified Canfield Success Trainer, Happy For No Reason Trainer, and Laughter Yoga Leader. She uses these programs to help others create a positive mindset and a life of delight, laughter, and fun! You can find her traveling the country and running her business on the road from her converted glamper car. Great Quotes "Giving your self a tight deadline forces you fo find a way and not come up with excuses." - Laura Petersen "Stories are great ways to teach anything, so being able to tell a good story is incredibly useful." - Kelsey Henry "I think having better expectations going into things because something can be really successful but if your expectations are really high than it will seem like a failure." - Kelsey Henry "What helped me the most with Grammarly was that it would identify if I use the same phrases over and over again, which I did a lot." - Kelsey Henry Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator [best option to get your book done, live, and #1!] Speaker's Secret Gig List [get more speaking gigs] To access full show notes please click here!