185: Psychology of the Dominatrix for Better Writing, Business Success, & Personal Growth with Bestselling Author Dana Pharant

Dominatrix + copy tips? Yes!

Becoming a badass in life and business requires you to stand in your power and be super comfy with being unique! This completely relates to copy.

So many times people ask, "What's the best word to use here?" Or, "How can I improve my copy?"

These are fabulous questions and being committed to improving is the first step! But, no two people speak alike, so your copy shouldn't sound like anyone else. It should sound like you.

But if you don't feel confident to step up as you, purely, in your writing -- this is impossible and people will sense it.

You won't attract all the right people that you could!

My guest Dana Pharant knows ALL about standing out and being unique.

Her personal brand of the Inner Dominatrix pushes people out of their comfort zone, challenges their preconceived notions, and has them stepping into a fierce determination to rock their Bold, Sexy Fun-Filled Lives!

A Few Highlights from This Podcast:

- How we met, in my free Facebook group for new authors. (And then met in person in San Diego when I was still in the first trimester of pregnancy and sick! :-P )

- Shout out to Davide Di Giorgio, a professional speaker trainer.

- From McDonald's to massage therapy to running your own coaching business...what was Dana's journey into business?

- The personal story behind getting into the dominatrix world

- When did Dana decide to overlap business and "kink" or the dominatrix world?

- How was it making such a bold choice? ...that seems very outside the norm for professional business

- Was it worth the risk?

- Do you recommend others take big risks in their messaging? Branding? Communication?

- How can we psychologically challenge and transform limiting beliefs...with simple questions?

- Should we "welcome other people to judge us"? What does that mean and what implications does it have?

- How do we find what makes us polarizing or unique in business? (to help with our communication and copy)

- How can we use "confirmation bias" and different questions (for practical woo!) to slowly, but completely, change our mindset and have a powerful effect on our minds and success.

- Advice on how to step into being more polarizing. (Hint: The safe way...'what bugs you in your industry?'...'what charities do you love the most?')

- Kiva.org - microlending to people around the world! "A hand up, not a hand out" - as Dana describes it.

- How "Bro-Douche Marketing" bugs Laura and is planning spoofing videos on it!

- What do you mean by "money is not real"?

- You Are a Badass at Making Money: Master the Mindset of Wealth by Jen Sincero

- I talk a lot about psychology on this show...in your work with clients you say, "You're doing all the right stuff so what's preventing you from making that bigger impact? Have you given away your power?"

- What advice to someone listening could you give for them to take back their power and psychologically step back into their path toward achieving what they truly want?

- Why did Dana decide to write books?

• Beyond Fear: Daily Inspiration to Ignite Your Power and Reclaim Your Life -- in 2014
• The Inner Dominatrix Guide: Become a Badass in Business -- in 2018

- What has being an author done for you and your business?

- Best advice for someone working on their first book?

Our Guest

Our guest, Dana Pharant, has 20+ years in the wellness and stress management fields, has built a 7-figure business, and is a two-time #1 bestselling author.

Dana is the leading authority at teaching her audiences health habits, mindset strategies, and authentic presence so they can tap into their inner power, be top performers in their field, and stop caring what others think.

She's also a 2-time award-winning speaker and sought-after coach, Dana is committed to living life in command of her feminine power and helping others connect with their Inner Dominatrix.

So, let's see what we can learn about writing tips and psychology hacks from THE Inner Dominatrix!

Learn More: DanaPharant.com

Great Quotes

• "[My brand is] brilliance with a dash of cray-cray!" - Dana Pharant
• "When you're in a deep trance, you have the ability to reprogram...you imprint at a very deep cellular level the change, that would take years of cognitive processing to do, if ever." - Dana Pharant
• "There's no room for doubt in the dungeon." - Dana Pharant
• "I use other people's judgment for fuel for myself." - Dana Pharant
• "What if THAT'S actually a lie?" - Dana Pharant
• "I like 'practical woo'!" - Dana Pharant
• "You've got to put a ball-gag on your monkey mind!" - Dana Pharant
• "I love going to networking groups now -- half the room will be in shock and horror, and the other half were secretly passing me notes that they wanted to talk to me." - Dana Pharant
• "The more in-your-face I am with people, the more I create a very defined line." - Dana Pharant
• "Welcome the judgment." - Dana Pharant
• "It's always worth [writing a book], even if the book sucks." - Dana Pharant
• "The very act of actually hitting the 'publish' button on a book...actually says a lot to people." - Dana Pharant
• "Having your name on the front cover of a book is powerful." - Dana Pharant

Take Action Now!

1. Amazon Bestselling Book Workshop + Resources [free]
2. Bestselling Book Accelerator
3. Speaker's Secret Gig List

Copy That Pops episode 185's full shownotes