Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Helium 10
Are you an Amazon FBA, TikTok Shop, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos
Episodes
Mentioned books
Aug 5, 2025 • 26min
#689 - Top 10 Completely Unique Amazon Strategies – Part 3
Discover ten innovative strategies that can set you apart from 95% of your competitors. Learn how to measure your brand's share of shelf and find easily rankable keywords. Keep tabs on competitor pricing with expert insights. Delve into international expansion techniques for reaching a global audience. Understand upcoming changes to Amazon's barcode requirements and the benefits of using factory barcoding. Plus, uncover powerful tools from Helium 10 that can enhance your e-commerce strategy.
Aug 2, 2025 • 41min
#688 - Your TikTok Shop First 60-Day Blueprint
Delaney Del Mundo, VP of Account Strategy at Vendo and a marketplace management expert, shares insights on launching a TikTok Shop with a practical 60-day blueprint. She discusses how TikTok can rival Amazon in sales and the crucial role of wait-and-see strategies. Delaney emphasizes building strong affiliate relationships and using top-performing creatives for ads. Tips for pricing, storefront management, and engaging influencers are highlighted, aiming for a robust sales strategy that takes at least six months to establish credibility.
Jul 31, 2025 • 23min
Weekly Buzz 7/31/25: Big Amazon Review Change | No More Amazon Google Ads
Sellers are reacting to Amazon's controversial change in review and feedback policies. The major shift? No more ads on Google, pushing the spotlight onto emerging platforms like TikTok for marketing. Helium 10 unveils an automatic keyword harvesting feature, revolutionizing how sellers approach keyword discovery. Plus, a look at Walmart's innovative use of AI for boosting e-commerce. Amid all the change, Timu faces hurdles competing with Amazon while TikTok ventures into physical retail, marking a new chapter in shopping.
Jul 29, 2025 • 30min
#687 - Amazon Audience Targeting with AMC
In this engaging discussion, Destaney Wishon, an Amazon ads expert, shares her wealth of knowledge on leveraging Amazon Marketing Cloud (AMC) for successful advertising. She reveals how swapping traditional keyword strategies for demographic targeting can elevate conversion rates and reduce costs. Destaney also emphasizes the balance between narrowing audience targets and maintaining broad reach. Learn about effective bidding strategies, the power of audience segmentation, and the use of data tools to optimize ad performance in today's competitive marketplace.
10 snips
Jul 26, 2025 • 44min
#686 - 15 New Features to Level Up Your Amazon + TikTok Shop Selling
Discover 15 innovative features launched by Helium 10 to enhance your selling experience. Learn about a new alert system for product classifications and how to manage inventory levels with rules-based advertising. Explore market expansion tools tailored for emerging regions like Saudi Arabia. Dive into the significance of influencer marketing with the Amazon Influencer Bootcamp and strategies to leverage TikTok for increased sales. Finally, find out how to optimize pricing and visibility with advanced analytics and tools.
7 snips
Jul 24, 2025 • 16min
Weekly Buzz 7/24/25: Amazon PPC Targeting Hack | New Amazon Fee Explainer
Amazon's pricing tactics have shifted, particularly for low-cost items, while Walmart is taking the opposite approach by lowering prices. A new fee explainer tool is being introduced to help sellers understand account charges better. Additionally, innovative features like the 'Share of Voice' and upgraded Influencer Finder tools are set to enhance marketing strategies for sellers. Finally, insights on early registration for an Amazon event provide sellers with opportunities to stay ahead in the competitive e-commerce landscape.
Jul 22, 2025 • 45min
#685 - Your Listings But Smarter: AI-Ready Content That Converts
In this conversation with Ritu Java, CEO of PPC Ninja and a veteran in e-commerce, she reveals cutting-edge strategies for creating AI-optimized product listings. Ritu explains the transformative power of Amazon's AI tool, Rufus, which tailors listings to meet conversational search demands. She discusses the shift from traditional keyword searches to context-aware, engaging interactions that enhance shopper experiences. With insights into improving conversion rates and adapting to AI advancements, this discussion is a goldmine for sellers aiming to thrive in a competitive landscape.
12 snips
Jul 19, 2025 • 38min
#684 - From Shark Tank to TikTok Shop: NeuroGum’s Story
NeuroGum takes center stage, discussing their Shark Tank journey and influencer endorsements from personalities like Joe Rogan. The founders share their transition from retail to e-commerce, driven by creative passion. They detail their marketing shift to TikTok, revealing how it skyrocketed their sales. Strategic collaboration with influencers and innovative content creation are highlighted as key tactics. The personal journey from Korea to Vegas adds rich context to their entrepreneurial path, showcasing how diverse backgrounds inspire success.
9 snips
Jul 18, 2025 • 21min
Weekly Buzz 7/18/25: Prime Day 2025 Results | ChatGPT Ecommerce Future | Bulk Upload Updates for Amazon Sellers
Prime Day 2025 shattered records with over $24 billion in sales, showcasing the power of AI in e-commerce. Exciting discussions revolve around OpenAI's potential impact on online shopping and the necessity for sellers to optimize their brand visibility using AI tools. Listeners learn about new features for bulk uploading on Amazon, including enhancements for image management and a unique AI brand name generator. Plus, there's a look at navigating the TikTok Shop with a new converter tool, vital for maximizing sales potential this summer.
Jul 15, 2025 • 47min
#683 - I Manage 300 Amazon PPC Campaigns 10 Minutes A Week?
Discover how one expert manages over 300 PPC campaigns in just 10 minutes a week! With the power of Helium 10 Ads, he shares transformative automation strategies that skyrocketed sales from $6,000 to $250,000 monthly. Learn how to cut advertising costs while boosting performance with practical insights like account audits and efficient keyword harvesting. This podcast is a treasure trove for anyone looking to optimize their Amazon advertising efforts with minimal effort!
