Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#688 - Your TikTok Shop First 60-Day Blueprint

Aug 2, 2025
Guest
Delaney Del Mundo
Delaney Del Mundo, VP of Account Strategy at Vendo and a marketplace management expert, shares insights on launching a TikTok Shop with a practical 60-day blueprint. She discusses how TikTok can rival Amazon in sales and the crucial role of wait-and-see strategies. Delaney emphasizes building strong affiliate relationships and using top-performing creatives for ads. Tips for pricing, storefront management, and engaging influencers are highlighted, aiming for a robust sales strategy that takes at least six months to establish credibility.
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ADVICE

Seed Creators & Build Affiliate Community

  • Set aside 75 to 100 free product units for seeding, focusing 40% on tier 1 high-volume creators for early sales proof.
  • Build a Discord group to manage affiliates, nurture relationships, and share top-performing content.
ADVICE

Incentivize Creators with Leaderboards

  • Create leaderboards to track affiliate performance and foster healthy creator competition.
  • Incentivize affiliates with tiered commissions, bonuses, merch, and cash rewards to boost engagement and sales.
ADVICE

Post Frequent Organic Content

  • Post 3 to 5 organic TikTok videos weekly including value-driven and creator collab content.
  • Use this content to build brand awareness and show commitment to TikTok shop community engagement.
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