This is Product Marketing

In this episode, Shari Diamond, Principal Product Marketing Consultant at Fluvio, joins Louise Liu to discuss product marketing skills. She also shares her thoughts on choosing between working as a product marketer in a corporate and working as a consultant.All rights reserved. © Product Marketing Hive.

In this episode, Sahil Sethi, an experienced B2B marketing executive, joins Louise Liu to share his experience leading PLG initiatives. He also discusses the role of product marketing in PLG and how to balance PLG and enterprise sales. All rights reserved. © Product Marketing Hive.

Given the evolving economic and commercial situation, this episode explores global priorities for product marketing in 2023.  In this episode, PMM Hive Executive Members share their thoughts on the current state, trends, and opportunities for product marketing and technology marketing.  Join us to understand what product marketers should expect in 2023 and how they should prioritize.  All rights reserved. © Product Marketing Hive.

In this episode, Matt Collins, the Head of Product Marketing at MNTN, joins Louise Liu to discuss customer research. Matt shares his experience in gaining customer insights directly and indirectly. He also shares some helpful tips for engaging in meaningful customer conversations. For more information, read article "How to Quickly And Affordably Get Customer Insights" by Matt Collins.All rights reserved. © Product Marketing Hive.

In this episode, Axel Kirstetter, the VP of Product Marketing and Sales Enablement at EIS Ltd, joins Louise Liu to discuss post-product-launch product marketing activities. Axel shares his thoughts on what impacts post-launch success.All rights reserved. © Product Marketing Hive.

In this episode, April Rassa, the head of product marketing at Cohere, joins Louise Liu to discuss strategic product marketing. April shares her thoughts on what it means to be strategic for product marketing, and how product marketers can make this role more strategic. For more information, please check out April's article: Don't Be the Misunderstood Product Marketer by April Rassa.All rights reserved. © Product Marketing Hive.

In this episode, Tejas Kinger, the product marketing manager at Plum, joins Louise Liu to discuss his experience as the first product marketing hire. Tejas shares helpful tips on what to expect as the first product marketing hire from his personal experience and learning. He also shares his process of building out the product marketing team.For more information, check out article 10 Mistakes To Avoid as the First Product Marketer in a Company by Tejas Kinger.All rights reserved. © Product Marketing Hive.

In this episode, Louise Liu and Clayton Pritchard, the head of marketing at Momentum, discuss career transition. Clayton shares his experience in transitioning from growth marketing into product marketing. He also shares his thoughts on how growth marketing and product marketing can collaborate better.All rights reserved. © Product Marketing Hive.

In this episode, Louise Liu and Jennifer Crawford, the product marketing manager at Pex, discuss buyer personas. Jennifer shares her definition of buyer personas and why it is important. She also shares her process of developing buyer personas.For more information, please check out Jennifer's article: How to Develop Buyer Personas in Four Easy Steps.All rights reserved. © Product Marketing Hive.

In this episode, Louise Liu and Nishanth Kadiyala, the senior product manager at Walmart Connect, discuss product marketing and product management. Nishanth shares his thoughts on the similarities and differences between the two roles, and how to choose which is for you.All rights reserved. © Product Marketing Hive.