This is Product Marketing

In this episode, Ashley Litzenberger, Senior Director of Product Marketing at Betterworks, joins Louise Liu to discuss the ideal customer profile for the multi-product portfolio. Ashley shares her experience of developing the data-driven ICP. She also talks about how to better collaborate with other functions in the process.For more information, please check out Ashley's article "Identifying your Ideal Customer Profile: Quantitative and Qualitative Approach to ICP". All rights reserved. © Product Marketing Hive.

In this episode, Marcio Moerbeck, adjunct professor of marketing at Miami Dade College, joins Louise Liu to discuss the B2B tech partnership go-to-market strategies. Marcio talks about the different types of partnerships and key considerations for partnership programs. He also shares his opinion on what common mistakes to avoid for partner marketing based on his experience.Listen to the full interview or read the highlights from the conversation here.All rights reserved. © Product Marketing Hive.

In this episode, Matt Mehus, Vice President of Marketing at OpenVPN Inc, joins Louise Liu to discuss the ideal customer profile. Matt talks about the misconceptions of the "ideal customer profile", and how ideal customer profiles influence other marketing and business activities. He also walks through the common challenges of developing the ICP. For more information, please check out Matt's article: Product Marketing’s Ideal Customer Profile Field GuideAll rights reserved. © Product Marketing Hive.

In this episode, Dave Panek, Partner at Aventi Group, joins Louise Liu to discuss the product/market fit. Dave explains how product/market fit impacts the go-to-makret strategy and overall business growth. He also discusses his process of developing product/market fit and his experience in helping clients transition from product to platform.For more information, check out article "Boosting Business Growth: The Strategic Product Marketer's Guide to Leveraging Product/Market Fit" by Dave Panek.All rights reserved. © Product Marketing Hive.

In this episode, Julien Sauvage, VP of Brand and Product Marketing at Clari, joins Louise Liu to discuss the sales deck. Julien shares the key components of a great sales deck and his creation process. He also discusses the governance process of the sales deck after creation.For sales deck example and template, please check out "A Deceptively Simple Checklist To Help With Something Really Hard" by Julien Sauvage.All rights reserved. © Product Marketing Hive.

In this episode, Dejan Gajsek, CEO at Grow + Scale, joins Louise Liu to discuss competitive intelligence. Dejan Gajsek shares his valuable insights on how to initiate CI programs with limited budgets. In addition, he also discusses the common reason why CI programs fail and offers practical advice on measuring the success of your CI efforts.For more, please check out Dejan's article: How to Start Your First Efficient Competitive Intelligence Program on productmarketinghive.com.All rights reserved. © Product Marketing Hive.

In this episode, Robert Karel, founder of Product Marketing Perspective and former analyst at Forrester, joins Louise Liu to discuss analyst relations and product marketing. Robert shares his experience transitioning into product marketing from being an industry analyst. He also discusses helpful tips on engaging and building meaningful relationships with analysts .For more information, please check out Robert's article "Both sides of the mirror: Product Marketing and Analyst Relations".All rights reserved. © Product Marketing Hive.

In this episode, Tanu Kaushik, global senior product marketing manager at Quantium, joins Louise Liu to share her brand marketing and product marketing experiences. She also discusses some great examples from Quickbooks and Hubspot of how brand marketing and product marketing support each other.For more information, please check out Brand Marketing and Product Marketing: The Differences and The Relationship by Tanu Kaushik.All rights reserved. © Product Marketing Hive.

In this episode, Megan Pratt, fractional product marketing leader at Product Marketing House, joins Louise Liu to share her thoughts on running successful sales enablement programs. She also discusses some practical approaches that can maximize the impact of your sales enablement effort.Be sure to check out Building an Effective Sales Enablement Strategy by Megan to learn more!All rights reserved. © Product Marketing Hive.

In this episode, Jason Schifrien, senior product marketing manager at Roku, Inc, joins Louise Liu to share his experience in product releases. He also shares his thoughts on the success of a product release and how to measure it.All rights reserved. © Product Marketing Hive.