Marketing News Canada

Guest: Peter Reek from Smart, Savvy + Associates Our guest Peter Reek is the Owner of Smart, Savvy + Associates. Smart, Savvy + Associates finds senior-level marketing, sales, communications, and creative professionals with proven track records for companies who need them. Peter started Smart, Savvy + Associates ten years ago. He is a Marketing Recruitment Specialist who has been helping companies hire and build for success for over 20 years. Peter has served clients in a variety of industries, lead sizable teams and launched divisions in Canada, US, Europe and Australia. Our topic for today is how to hire (and be) a marketing superstar. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Katie Schaeffers is the VP, Strategy + Creative at BRANDLIVE Group Katie is an entrepreneur-at-heart, translator, producer, creator, ninja. Katie has that unique mix of right-brain creative vision and left-brain tactical know-how. A graduate of McGill University and the London School of Economics, Katie’s event, production, and communication experience crosses the spectrum from fast-paced political environments to high-end galas to outdoor music festivals. In this episode we discuss... - How Katie got into events - Katie's Career path - from politics to BRANDLIVE - The importance of team - BRANDLIVE core principles - collaboration and leadership. - What does BRANDLIVE do? - What Katie does to stay creative and inspired See show notes on the Jelly Marketing website Blog > Podcast Thanks for listening! Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ayla Collins from Yelp Our guest Ayla Collins is the Community Manager of Yelp Vancouver. She is at the helm of a vibrant, buzzing community of locals who eat, drink, shop, and play their way through the city! Ayla works to create relationships between great local businesses and enthusiastic Vancouverites with a passion for all things YVR. She is helping to break down the misconception that Vancouver is No Fun City! Stay tuned to the end of the interview where we find out what Ayla likes to spread on her toast. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Oli Gardner from Unbounce: Unbounce's Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. He speaks internationally on conversion-centered design, having authored the marketing theory behind its seven principles. At Unbounce, Oli lives in front of a 20-foot whiteboard, mashing up usability, interaction design, and landing page optimization to create better conversion experiences. His disdain for marketers that send marketing campaign traffic to a homepage is legendary, and he was recently named “The 2015 Marketer to Watch,” in the under 43 category, by his mother. In this episode we discuss: Where Oli’s interest in business and optimization came from Born in a bar - What were the early days of Unbounce like? What would Oli do differently if he started Unbounce again? What is Unbounce? The benefits of using Unbounce The different uses of a landing page For Unbounce, why a landing page is more powerful than a resume How to create a landing page that gets results Why you should ask for a business email address in your forms How to do A/B testing better. Hint: do it longer How do you optimize a low traffic site? How marketing agencies use Unbounce as the core of their business offering Oli's worst speaking experience: Teaching an eight hour workshop to a Polish speaking audience What can be above the fold and what can be below the fold on your landing page Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Deanna Nicola is the Marketing Manager for Papa Murphy's Take N' Bake Pizza - Canada. She's doing a great job of expanding the company and helping her local franchisee's increase sales through her marketing efforts. In this episode we discuss: - Pizza! - The marketing challenges of a Canadian company working with a US company and how to overcome it - What our guest has done to improve the company's marketing in the first six months of being on the job - How to work with and support local stores through digital marketing - Running a successful launch and loyalty program - Our guests biggest marketing flop For more, see jellymarketing.com Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Gabe is a Social Media and PR professional with over 15 years of experience in corporate, not-for-profit and government. His work history has seen him hold senior communications roles in organizations such as Purolator, Nestlé Purina PetCare and the Region of Peel. Gabe is a University of Toronto graduate and recently achieved certification in Strategic Social Media Management from the Social Media Marketing University. Currently a Senior Communications Manager, Social Media with TELUS, Gabe leads strategic social media initiatives, including TELUS Days of Giving, WE Day and platforms, such as the TELUS Blog. He is currently also a Continuing Education Instructor for Humber College's Social Media certificate program. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hundreds of business owners and marketing professionals attended the Canadian Internet Marketing Conference in 2016. Some of the the biggest names in marketing presented and shared the latest tips in marketing. This recording is a mash up with all of the great presenters at the event. We asked each one for a marketing tip or event take away that they would want people to remember after the event. Here's the incredible list of speakers on this mash-up: Scott Johnson - Western Region Manager at Warner Music Canada Angela Saclamacis - Disney Christina Clifford - WestJet Tyler Douglas - Vision Critical Janelle Saccucci - Blenz Coffee Ayla Collins - Yelp Rashel Hariri - McDonald's Sarah Kirby-Yung - Coast Hotels Shannon Kelley - Yahoo! Katie Schaeffers - brand.LIVE Jeremy Whittingstall - Loomo Marketing Corey Vidal - ApprenticeA Productions and Buffer Festival Nadia Gillies - Brix Media Co. Rosara Joseph - VentureWeb Emily Fonda - The Socialble Society Jennifer Powell - Principal of BlissDom Canada, Hart & Galla, and Three Sixty Access Kristin Auger - Salesforce Fab Dolan - Google Greg Plata - Westjet Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hundreds of business owners and marketing professionals attended the Canadian Internet Marketing Conference in 2016. Some of the the biggest names in marketing presented and shared the latest tips in marketing. This recording is a mash up with all of the great presenters at the event. We asked each one for a marketing tip or event take away that they would want people to remember after the event. Here's a list of all of the incredible speakers: Melissa Mewdell - Marketing Manager at O2E Brands Sarah Clark - Project Manager at Jelly Digital Marketing & PR Nathan T. Baker - Content Marketing Specialist at Raven Rebecca Maynes - Manager, Content Marketing and Research at Mediative Drew Cashmore - Head of Walmart Media Group at Walmart Canada Mikey Scott - Global Marketing Director at Herschel Supply Co. Pilar Catala - Director of Omni-Channel Digital Experience at Indochino Kellie Sawkins - Director of Digital at Saje Natural Wellness Jennifer Knox - PR + Communications Manager at Etsy Canada Tyler Gauthier - Build Direct Christina Crook - Author of The Joy of Missing Out Vicki McLeod - President at Main Street Communications Ltd. Kevin Li - Chinese Content Marketing Specialist and Project Manager at Richway New Media Technology Inc. Jon Malach - CEO at Native Ads Gabe Mederos - Senior Social Media Manager at Telus Justin Young - Creative Director and Co-Founder at Village&Co. Jacqueline Loch - VP Content Solutions, St Joseph's Media Erin Jacobson - Vice President, Digital Public Affairs at Edelman Canada Katie Jeanes - Lead Instructor, Digital Marketing at RED Academy Andrea Stairs - Managing Director at eBay Canada Jennifer Campbell - General Manager, Commercial Marketing at Canada Post Corp. Miriam Thomas - Director of UX at Domain7 Tracey Falk - Director, Visual Design at Domain7 All the best! Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy