Marketing News Canada

Podcast guest - Miles Sellyn is part-owner and Managing Partner of Drive Digital, an award-winning boutique web design and development agency with headquarters in Vancouver, BC and additional offices in Toronto and NYC. Drive Digital provides custom design and development to clients in Canada, the US and internationally. Founded in 2013, Drive is partially owned by our sister-agency, 6S Marketing, a certified Google Partner and one of North America's leading digital marketing agencies. In this episode we discuss... Literature storytelling communications and marketing Miles's career path to drive digital managing night clubs The importance of being a good listener Tips for good digital design The joy of helping out Canuck Place See jellymaketing.com/blog/podcast for more! Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Podcast guest: Sucheta Singh is the PR Coordinator at Jelly Marketing. Before joining Jelly Sucheta was the host of BC People on Global Television and a television reporter / editor for Shaw TV. Stay tuned to the end of the interview where we find out what Sucheta likes to spread on her toast. Episode topics... - Sucheta's career path to Jelly Marketing - The changing TV industry and how it affected Sucheta's career path - Working with online influencers - How to know if you should stick with traditional PR or start working with influencers (or both) - The importance of discovering the stories behind your product and communicating those in your marketing - Why to give your PR efforts time to grow Read more at JellyMarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our topic for today is: how to engage your customers on social media Our guest Rashel Hariri is the Digital Social Engagement Manager for McDonald’s Canada where she is developing the strategic presence of the brand on social media. She is dedicated to elevating McDonald’s Canada’s online social footprint, and believes that deep social listening, testing, and measurement can contribute to driving successful business results. When she’s not busy pushing boundaries in the social media space, she is checking countries off of her ‘Travel Bucket List’ and exploring various cuisines. Stay tuned to the end of the interview where we find out what Rashel likes to spread on her toast. Episode #13 I’ll have a Quarter Pounder with cheese please! For more see JellyMarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Lara Dewar is the Chief Marketing and Development Officer for World Vision Canada In this episode we discuss... What are the differences between working in the for-profit world and the nonprofit The incredible sign that lead Laura to work in the nonprofit world. The difference that World Vision is making around the world Stay tuned to the end of the interview where we find out what Lara likes to spread on her toast. Episode #12 Mommy - you have to help those people. For show notes see http://jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Steve Dotto has been called Canada’s most respected geek. He hosted a TV show called Dotto Tech that provided people with advice on how to use technology. Once the show ended, Steve started to help people learn to use productivity tools like Evernote. For the past two years he has been on a quest to get over 100k subscribers on his Dotto Tech video blog. In this episode we discuss... - Steve's quest for 100k YouTube subscribers - What he is learning about how to succeed at online marketing - The changes and differences of video on the different Social Media platforms See jellymarketing.com/blog/podcast for more show notes and links Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our guest Vicki McLeod is a consultant, personal and business coach, trainer and writer. In the past two years she has trained and mentored more than 130 businesses province-wide in marketing, branding and how to consciously use digital and social media strategies. Main Street Communications Ltd., Vicki's company that is owned by her and her husband Ian, is a strategic planning and communications firm based in Greater Vancouver, Canada. In 2013 Main Street was shortlisted by Small Business BC as one of the Top 5 Online Marketers in the province and founder Vicki McLeod was an RBC Women of Influence nominee as a Canadian Woman Entrepreneur of the Year for 2014 & 2015. She was honored as 2014 Business Leader of the Year in Main Street’s home community of Maple Ridge B.C., Canada. In this episode we discuss... Why great writing is a key to success in the marketing world How being aligned with who you really are helps with your marketing sales And what it means to # UNTREND Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our guest Kate Wilkinson is from Marketing which can be found online at marketingmag.ca. She is an editor and oversees Marketing’s events. Her job is to find good stories to tell at their conferences and oversee Marketing's awards shows. Marketing is Canada's definitive source for news, analysis and insights into the business of marketing. In this episode we discuss… - Kate's career journey and how she ended up at Marketing - What Kate does at Marketing - No Best in Show - What's next for Kate and Marketing - Kate's view on authenticity and branding - What it's been like for Marketing to go digital For more see our show notes at jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our guest Amaan Fazal is a project manager at Jelly Marketing. Amaan believes social media is about being human, being real, and being responsible. His passion lies in connecting people and building authentic relationships both online and offline. Amaan loves to integrate his experience in customer service and social media management with our clients' digital marketing strategies. Fueled by coffee and lifelong learning, Amaan can often be found enjoying new things (like affogato!) or geeking out with gadgets. See show notes at jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Matthew Luhn is an accomplished storyteller, instructor, story consultant, and keynote speaker with over 20 years' experience creating stories and characters at Pixar Animation Studios. Along with working at Pixar, Matthew has been training CEO’s, Directors, and other professionals how to craft and tell stories for Fortune 500 companies, Academy Award winning movies, and corporate brands grossing billions of dollars worldwide. Matthew’s story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille and other films and TV shows currently in development. For complete show notes go to JellyMarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

John is the CEO of Native Ads Inc. as well as a Software & Advertising Technology Entrepreneur, a Hip Hop DJ, a Kickboxer, and a proud Dad. In this episode we discuss... Why effective online marketing tactics are hard to find. The hard lessons Jon learned starting Native Ads Inc. How Native ads works Why diversification and authenticity of your ad copy is king And...How to write an effective ad See more at JellyMarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy