Marketing News Canada

Sunny Lenarduzzi Sunny is an Award Winning Social Media Strategist specializing in Video Marketing. Broadcaster turned YouTuber and speaker. She has had incredible success in the online marketing world including being involved in one of the biggest streaming advertising campaigns in history. In this episode... - How Sunny went from journalism to online marketing - How Sunny grew her YouTube channel to 60,000 subscribers and 4 million views - What Sunny's decision to become an entrepreneur was like - How Sunny got over 1 billion impressions for her Applebee's campaign - The biggest live streaming campaign in the history - How to grow a YouTube channel - If you want to grow an audience fast start with educational content - post how to content, tutorials, and reviews - The power of building a team and outsourcing things - How to create a Snapchat marketing campaign - tell a story with a beginning, middle and end For more see http://jellymarketing.com/blog Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Guest: Dan R. Morris As an expert in the digital media industry, Dan actively study the trends, advances and everything new in tech, social media and content marketing. He delivers that information weekly through the Amplify Podcast, recently ranked the 27th best podcast out there. Through live events, consulting, a forum and a membership platform, Dan helps bloggers and businesses understand the science of online success. Whether it is ad revenue, products, joint ventures, sponsored posts or something more interesting, Dan teaches bloggers how to create the environment for sales. In this episode we discuss... Dan's early days of corporate blogging. The path from corporate blogger to starting Blogging Concentrated Four reasons to start a company blog for your company: 1_ Blog articles act as a filter and help get the right kind of traffic to your website. 2_ Blogs position your company as the expert both by what you say and what others have to say about your company 3_ Blog articles have a lasting impact 4_ Blog articles can really help with search and creating traffic for your website Comments on blogs - what's the latest? Mobile is taking over. Think about how your website looks compared to mobile apps. For more see jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Guest: Marlon Doll Marlon Doll is a Vancouver-based entertainment producer and digital marketer with 7 years experience on YouTube. He’s a YouTube Certified Consultant in Audience Development and Digital Rights. He currently works at the World’s largest multi-platform network BroadbandTV as the music content manager, consulting and managing some of the World’s largest music channels and their content. Marlon also works independently with brands to help them reach their customers through his video marketing company Vireo Video, with a focus on sustainable food and health brands. Marlon produces and hosts a cooking show called ‘Bachelor on a Budget’ that teaches people how to create cheap, healthy, and tasty meals. Just over a year in, he’s built the channel to over 70 videos, 8000 Subscribers, and 500,000 views through organic growth, been featured on the Oprah Winfrey Network, on the Dr. Oz Show, and produced the series on a minimal budget. In this episode we discuss... Marlon's career path Marlins are all at broadband TV and a description of what they do BroadbandTV's two main services - 1_ Monetizing user generated content for brands, 2_ Helping individual creators grow their audience How the idea for the Bachelor on a Budget YouTube channel developed How Marlon ended up in the food genre The growth of Bachelor on a Budget Tips for improving your video's reach - Make sure you optimize your video with relevant keywords and tags, It's all about audience retention and watch time, Optimize your title and description, Share the video on credible sources like Facebook and other social platforms and Reddit, Also use paid ads, Provide value and then get people into a funnel Marlon's answers to our lightning round questions including what he likes to spread on his toast For links and other information about this podcast see jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Shawn Johnston Shawn is the Founder and Principal at Forge and Smith. He is an 18 year survivor of the design industry a father of two, a wannabe ninja and a burgeoning guitar god. He has always focused on creating simple and easy-to-use interfaces grounded in sound structure and focused strategy. He loves working with people who feel the same way about the importance of details and share my conviction for follow through and integrity. In this interview we discuss... - The development of the Forge and Smith brand and how Shawn might be the original hipster - Shawn's career path to business ownership - How Shawn married his love of design and building into website development - What it means to be a 20 year survivor of the web development industry - Enjoying the sales process and staying involved in the design process at the same time - The improving web development world - The importance of paying attention to your users and how they interact with your content - 2 things that Shawn considers to be good web design - The petri dish - the Forge in Smith website Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our guest Dan Levy is from Unbounce where is the Content Director and responsible for defining and implementing Unbounce’s company-wide content strategy and mentoring their industry-leading content team. In this episode... - Unbounce and what they do - Expansion and beyond landing pages coming soon to Unbounce - Behind the scenes and creating content for Unbounce - Educating your audience and making a market for the tool that you are building - The evolution and importance of landing pages - Quoting Dan's former boss "Content without strategy is just stuff" - Creating content at every level of your marketing that converts - Tip: give people an opportunity within your content to click and learn more. - Newsjacking - The importance and power of slowing things down For more see jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nicolle Hodges Nicolle is a multi-talented writer and television host who brings her media-savvy eye to the team at Jelly. She is unwavering in her mission to connect people and brands through effective storytelling and social media. In her spare time, Nicolle is attempting to become a Scrabble champion and read the equivalent of her height in books (again). She releases any leftover energy through kickboxing. During this episode we discuss... Nicole's career path to Jelly Marketing including a stint at Entertainment Tonight Canada Being mentored by George Stroumboulopoulos Taking journalism at BC IT The experience working at jelly marketing The keys to creating a well thought out story Inspiration and humour Link to Time Machine discovered in Surrey trampoline park A few things to think about it when you put a press release together Starting an art camp for Syrian refugee children in Greece For more see jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Guest Tod Maffin - Tod is the President of engageQ where he works with companies (from shopping centres, to major sports events, to retail brands) to take the load of digital/social marketing off their plate. Tod is also a well known speaker, author and broadcaster. In this episode we discuss... - Tod's radio career including time at CBC Radio and now as a back up host at Roundhouse Radio - How Tod first became interested in marketing - The early days of his own company engageQ - an accidental start? - engageQ's main strengths are 1. social engagement and 2. engageQ is a data driven organization first, producing good solid ROI - The importance of having a clearly defined marketing goal - Quoting Tod - "The community of agencies should rise to support the community of agencies" - engageQ success stories - Retargeting - "be smarter" For more see jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Kemp Edmonds Kemp is the Director of Marketing at Freshgrade. Kemp's career path has taken him through BCIT and Hootsuite. FreshGrade is a globally available platform of easy-to-use free apps for teachers, parents, and students to document and communicate student learning. Learn more at FreshGrade.com. FreshGrade is also an awesome team of passionate people building the learning collaboration system that is part of an evolution in education and it was founded to make learning visible in 2012 in Kelowna, BC, Canada. In this episode... Kemp's early marketing experience at the BCIT - or... teaching Twitter to PhD's Making viral YouTube videos and Pirate Bay posts How Kemp ended up working with HootSuite "Hootsuite Employee Value Proposition: At HOOTSUITE, we’re revolutionizing communications via social and transforming messages into meaningful relationships. OUR TEAM is comprised of passionate, egoless peeps having fun building something bigger than themselves. Each day, YOU will bring our core values to life through your actions and collaboration with our team, customers, and our community. See: https://blog.hootsuite.com/hootsuitelife-employer-... What it's like to start out in digital marketing today Snapchat and choosing social media platforms that work for your audience Freshgrade - Trying to build Facebook for education The importance of building community Kemp's marketing strategy for growing Freshgrade Kemp shares a marketing flop See more at jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dylan Staniul - Partner / Design, Burnkit Over the span of nearly 20 years in the business, Dylan has worked with an incredible variety of clients and industries, and has seen first-hand the evolution of the industry through the perpetual push-pull between print and digital, traditional and new media, online and offline. But he’s never lost sight of what’s most important—tell a story well and you will capture attention and create lasting impressions on people. Nearly kicked out of design school for his wild ideas, a common theme in his development as a designer is to break the rules in order to learn them. In this episode we discuss... How did Dylan get involved in graphic design and branding How walking into a design school changed Dylan's career path Dylan's path to being a partner / creative at Burnkit The importance of having a physical workspace that works for you and represents how you feel Advice from Dylan on staying creative Burnkit is creating an app – stay tuned for that! Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Podcast Guest Leah Gregg - Leah is the Director of Amplification at Rethink. She’s helped earn billions of impressions in the press and on social for Rethink’s most viral campaigns like the Uber Safe Breathalyzer, Molson Canadian Beer Fridge, Luge for the CIDI, honest election signs for the No Ford Nation, and the Science of Sexuality for Science World. Her strategy for social campaigns has been recognized as best-in-class by the Facebook Studio Awards, Mashable’s Mashies and featured in case studies by Twitter. In this episode we discuss... How Leah first became interested in marketing Leah's path to working at Rethink What does rethink do and what does Leah do as the director of amplification? Rethink's award winning project: Molson Canadian Passport Fridge For more see http://www.jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy