Marketing News Canada

On this episode, Darian is joined by Pamela Saunders, a seasoned public relations professional, who is now PR and Social Media Manager at Microsoft Vancouver. Topics discussed by Darian: - Tod Maffin and his live weekly marketing news show on Facebook - Instagram releases GIFs in Instagram Stories - The importance of having an ad strategy on Facebook, and using the - Facebook Blueprint Certification Topics of the feature conversation include: ​- What does P.R. look like today - How to pitch reporters and keep relationships fresh - How important is advertorial ​- How to be success on social media - About Microsoft Vancouver's "Maker Space" - Best advice for Communication and Marketing professionals Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Marketing Jam is a marketing podcast featuring the brightest minds in Canadian marketing, and hosted by the Principal of Jelly Digital Marketing and P.R., Darian Kovacs. On this episode, Darian is joined by Farhan Mohamed, Editor-in-Chief and Partner of one of Canada's newest and fastest growing news, current affairs, and lifestyle publications, Daily Hive. Topics discussed by Darian: - Georgetown "actual reality" promotion - Instagram introduces ability to follow hashtags - Burger King uses O.K. Google in ad Topics of the feature conversation include: - How Daily Hive went from a blog run by three guys in the basement of a home, to one of Canada's biggest media players - What makes a good P.R. pitch and how to pitch Farhan and Daily Hive - Effective use of advertising and advertorial in today's media - The importance of community-focused work - How to be successful when starting an online venture For show notes and previous episodes visit: http://marketingjam.ca Find Jelly Marketing on: Twitter - http://twitter.com/jellymarketing Facebook - http:/facebook.com/jellymarketing Instagram - http:/instagram.com/jellymarketing Website - http://jellymarketing.com More about Farhan and Daily Hive: Website - http://dailyhive.com Twitter - http://twitter.com/farhanmohamed Facebook - http://facebook.com/VCBuzz Instagram - http://instagram.com/dailyhivelife Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Marketing Jam is a marketing podcast featuring the brightest minds in Canadian marketing, and hosted by the Principal of Jelly Digital Marketing and P.R., Darian Kovacs. On this episode, Darian is joined by Jared Harman, Marketing Director of the Joseph Richard Group, one of British Columbia's fastest growing hospitality chains. Topics of the feature conversation include: - Getting involved outside the classroom while in school - How to be successful marketing in competitive industry like sports and hospitality - The challenges of managing a parent brand with a variety of properties - The impact and fine line of marketing with social commentary (Corporate Social Responsibility) - The importance of empowering the people on the ground for marketing purposes More about Joseph Richard Group: Website - http://jrg.com Twitter - http://twitter.com/wearejrg Facebook - http://facebook.com/wearejrg Instagram - http://instagram.com/wearejrg Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Meet Eric Termuende Eric is on a mission to change the way we talk about work and get fulfillment from it. A bestselling author, speaker, and entrepreneur, Eric is co-founder of Now Innovations. In this episode we talk about... - How important our ability to work with people and our social skills are - Creating a work experience where people can be the best they can be - Rover Parking - Turo - Rent your own vehicle - The future of work and life - Overcoming the negative connotations of work Get in touch with Eric... erictermuende.com Thank you to our sponsor Canada Post For more see http://www.jellymarketingpodcast.com Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Meet Antoine Bonicalzi, Digital Marketer at Cyberimpact With more than 8 years of experience in digital marketing, Antoine has worked on over 200 projects. He specializes in helping businesses generate more leads with their online marketing efforts. As a digital marketing specialist at Cyberimpact, he helps small business owners in Canada reach their maximum potential with email marketing. In this Interview we discuss... - How Antoine got into business and marketing - Antoine's sales experience and what it was like. How sales helped him be a better marketer. - How Antoine learned marketing on the job. "You're never done learning" - The importance of working on your business and not necessarily in your business all of the time. - What is Cyberimpact? - CASL - Canada's anti-spam legislation and how CyberImpact can help Effective Email Marketing... - When it comes to sending email to your customers and potential customers keep a good balance between education and promotion - You need both types of content - educational and promotional - to be successful - A good idea is to combine your fun educational content with your call to action - The craft beer example of education and a call to action Thank you to our sponsor Canada Post Read more at jellymarketing.com/blog Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Meet Penny Wilson Penny Wilson is the CMO, Hootsuite and has more than 30 years of experience in senior marketing and executive leadership roles in the technology industry. In this episode we discuss... - How a coffee with Hootsuite CEO Ryan Holmes led to Penny working at HootSuite - Recent innovations and additions to the HootSuite platform - Letting the data be how are you go to market with new products - Trying to go to market with the problems to solve for customers versus the products they provide - What is HootSuite according to Penny? - The importance of mapping out a customer's journey and how you can enhance the customers journey with you - The benefits of using a tool like HootSuite - What's next for Hootsuite? - HootSuite's various marketing strategies SCALE - S is for social, C is for being a customer centered, A is for being authentic, L is for listening and learning, E is for engaging The Five Questions Highlights... - Penny likes to spread peanut butter and fig jam on her toast, but not at the same time. - Recent favorite book is called "Winning with Data" by Tomasz Tunguz - Supports The Minerva Foundation that supports young women in science, and the The Ride to Conquer Cancer See jellymarketing.com/blog for more! Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Meet Jody King - Jody is the latest addition to Jelly’s social media team! She loves bringing brands and clients together. As a Social Media Coordinator, she gets to help build these dynamic relationships online. She’ll also be supporting Jelly's Digital Ads and PR teams. Interview Highlights: From Kindergarten teacher to marketing - Jody's somewhat unusual path to marketing. The skills gap and missing pieces that Jody had to learn to make the switch to marketing. Hubspot Marketing Inbound Marketing Certification Jody's role at Jelly Digital Marketing How consistency makes a huge difference to your marketing. Consistently post. Have consistent look and feel... Stay curious - consider your campaigns to be like developing a scientific hypotheses Make sure you look at your social analytics - post when your users are online. Look at demographics and the geography. Use geography to build your audience. See more at jellymarketing.com/blog Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode we speak with Vancouver entrepreneur Michael Menashy who has launched a Kickstarter campaign to raise funds for Community Grocer. Thank you to our sponsor Canada Post: https://www.canadapost.ca For more see http://jellymarketing.com/blog Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hundreds of business owners and marketing professionals attended the Change in the Making Conference 2017. Some of the biggest brand names in marketing presented and shared the latest tips in marketing. This recording is a mash up with all of the great presenters at the event. We asked each one for a marketing tip or event take away that they would want people to remember after the event. Here's a list of all of the incredible speakers that joined us for part 2 of this podcast: Scott Benzie - Banff World Media Festival Fawn Mulcahy - RBC Pamela Saunders - Microsoft Jaclyn Cummings - Vega Paula Skaper - Kinetix Digital Nick Routley - Popcorn Miles Sellyn - Drive Digital Michelle Slater - Twitter Mike Reeves - AOL Karm Sumal - Daily Hive Lindsay Stewart - Buzzfeed Thanks to our sponsor Canada Post. See canadapost.ca Megan Tanner - Google Jon Malach - Native Ads Britney Muller - Moz Bilal Jaffery - Deloitte Digital John Ounpuu - Modern Craft Lindsay Slaby - Sunday Dinner Ealeen Wong - Proctor and Gamble Matthew Luhn - Pixar For Part 1 of the Change in the Making Conference -http://bit.ly/2oszzmM Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hundreds of business owners and marketing professionals attended the Change in the Making Conference 2017. Some of the biggest brand names in marketing presented and shared the latest tips in marketing. This recording is a mash up with all of the great presenters at the event. We asked each one for a marketing tip or event take away that they would want people to remember after the event. Here's a list of all of the incredible speakers that joined us for part 1 of this podcast: Ted Graham - GM Jennifer Campbell - Canada Post Nick Lopez - VISA Liz Couto - Shopify Michelle Tampoya - Interac Debra Henry - IBM Katelyn Crawford - The Rec Room – Cineplex Entertainment Ltd. Thanks to our sponsor Canada Post. See http://canadapost.ca Caroline Carter - CSuite Content Joe Martin - Adobe Don Burks - Lighthouse Labs Cameron Uganec - Hootsuite Avery Swartz - Camp Tech Lisa McCann - RED Academy Stefanie Grieser - Unbounce Luke Aulin - RTOWN Stéphane Bérubé - L'Oreal Canada Tune in next week for part two of this CIMC 2017 mash up podcast. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy